文 |零售圈 导语： 回顾刚过去的2025年，零售行业的大规模并购交易，几乎从未停歇。这一系列并购事件不仅改变了零售 行业的格局，也揭示了行业内部的深刻变革——零售行业正在经历新一轮"资本大洗牌"。 在这一年里，我们看到头部企业纷纷"做减法"，剥离非核心资产以聚焦主业，如阿里巴巴彻底退出银泰 百货与高鑫零售，同时也见证了不少巨头"做加法"，通过并购扩充品牌矩阵、切入新赛道，如普拉达收 购范思哲构建奢牌三角，玛氏以超350亿美元吞下品客母公司，组建零食帝国。 私募资本成为了关键推手，KKR、博裕、CPE源峰等机构频繁出手，以资本赋能实体，推动品牌转型与 扩张。而本土消费品牌如大窑汽水、蜜雪冰城，则通过引入资本或收购细分赛道玩家，加速全国化与生 态化布局。 从国际食品巨头的强强联合，到本土品牌的资本化转身；从互联网巨头实体布局的深化，到私募基金对 传统业态的焕新改造，这些交易背后，是零售业面对渠道变迁、消费分级与竞争全球化所做出的集体回 应。 无论是德弘资本对高鑫零售的"买手制"改造，还是京东跨洲收购德国Ceconomy的出海雄心，都标志着 行业正从规模扩张走向精益运营，从流量争夺转向供应链与品牌价值的深耕，他们 ...

文 | 钱钱 编辑 | 阿景 1995年元旦那天，瑞士日内瓦的WTO总部挂起新牌子，全球买卖的规矩要变了。 以前各国做生意吵起来没地方说理，现在有了争端解决机制，关税得往下砍，商品、钱能更自由地跨国 流。 这年头上，冷战刚结束没多久，美国想着当老大，俄罗斯正忙着"休克"，中国则攥着"复关"转"入世"的 申请书，站在全球化的门口往里瞅。 全球贸易的新桌子搭起来了，中国想上桌，就得过几道关。 欧美那边盯着知识产权，说咱们仿冒多，国内吵翻了天，有人怕外资进来把自家产业冲垮，有人觉得躲 着不是办法。 那会儿最明显的是汽水行业，可口可乐、百事可乐像两头大象闯进菜园子，七年时间收购了七个本土品 牌，江湖上叫"两乐水淹七军"。 中国夹在中间，既要应付外面的规矩，又得顾着家里的摊子。 那会儿本土汽水厂技术、资金都差着档次，被收购也不奇怪，但奇怪的是，总有人不想认输。 WTO来了，中国企业的"生存考试"刚开始 俄罗斯那年日子也不好过。 叶利钦搞"休克疗法"，放开物价、工厂私有，结果1995年GDP比1990年跌了快一半，钱毛得厉害，面包 都涨了200多倍。 车臣那边还在打仗，俄军攻格罗兹尼，巷战打得血肉模糊，暴露了苏联解体后的 ...

随着新兴消费人群不断崛起，消费趋势和新消费内涵也在不断被刷新。而这带来的变化，要求企业、产 业甚至是整个生态都需要不断创新甚至重构。 中经记者 许礼清 北京报道 12月10日，由《中国经营报》主办的"趋势之上 信仰之下"2025中国消费趋势论坛在北京举行。在会上 的圆桌论坛对话环节，大窑饮品品牌创新总监刘辉围绕"定义新消费 塑造新市场"话题，结合大窑品牌 近年来的发展发表了自己的见解。 面对新的消费环境和消费趋势，刘辉从质价比、产品力以及场景深耕三个维度阐述了大窑的应对策略， 并强调"不要'内卷'，做自己擅长的事"才是企业持续发展的关键。 大窑饮品品牌创新总监刘辉 应对理性消费的三张牌：定价、产品、场景 "大窑饮品代表的价值在于真实自我的展示。经典的大玻璃瓶和红蓝白包装，一看就会让人联想到北方 人劲爽、大气、直接的特质，凸显的也是现在年轻人展现出来的简单、自我、真实表达的情感共 鸣。"刘辉说。 作为近年在汽水赛道脱颖而出的品牌，刘辉将大窑的成功归纳为"人、货、场"三点的结合。第一 是"人"。刘辉表示，大窑的脱颖而出是它锚定了一个精准的人群，并撬动了这部分人群。我们是"锚定 年轻化、场景化，深耕餐饮渠道和下沉市 ...

Core Viewpoint - Yanjing Beer is strategically entering the soda market, launching the Beiste soda and planning to integrate beer and soda production, primarily targeting the restaurant sector to compete with major brands like Dajiao [1][2][8] Group 1: Market Context - The domestic beer market has reached a saturation point, with production peaking in 2013 and declining to 35.68 million kiloliters by 2022, indicating a shift to a stock market era [10][12] - In contrast, the carbonated beverage market is projected to grow, potentially exceeding 200 billion yuan by 2025, with a compound annual growth rate of 5% to 8% [12][13] Group 2: Competitive Landscape - Dajiao's revenue surpassed 3.2 billion yuan in 2023, making it a formidable competitor in the soda market [2] - Yanjing Beer’s Beiste soda is priced lower than Dajiao, with a supply price of 33 yuan per box compared to Dajiao's 38 yuan, allowing for greater profit margins for distributors [4][5] Group 3: Strategic Advantages - Yanjing Beer has an extensive distribution network, covering over 500,000 restaurant terminals, which overlaps significantly with soda channels, facilitating easier market entry for Beiste [5][8] - The company aims to achieve 80% coverage of its target terminals within three years, leveraging its existing beer sales infrastructure [5] Group 4: Financial Performance - Yanjing Beer reported a revenue of 14.667 billion yuan in 2024, a 3.2% increase from the previous year, with a net profit of 456 million yuan, marking a 63.74% growth [8][9] - The company’s high-end beer series, Yanjing U8, saw a 31.4% increase in sales volume in 2024, indicating strong performance despite market challenges [5][8] Group 5: Consumer Trends - The trend of "milk tea-ification" in beverages is gaining traction, with various brands introducing innovative flavors to attract younger consumers [14][19] - Yanjing Beer is attempting to reposition itself to appeal to younger demographics, who prioritize brand image and emotional value over just price [13][19]

Core Insights - The craft beer trend is reflecting consumer upgrades, with over 24,000 craft beer-related companies in China, driven by personalized flavor and quality experiences [1][3][4] - Major beer companies are entering the craft beer market to capture high-end segments, while also exploring non-alcoholic beverage markets through a "beer + soda" strategy [1][6][8] Industry Overview - The craft beer market in China has seen rapid expansion, with new registrations increasing from 3,111 in 2021 to 3,832 in 2024, indicating a growing interest in craft beer [3] - The global craft beer market was valued at approximately 728 billion yuan in 2022, with a projected compound annual growth rate (CAGR) of 11.2%, expected to exceed 1.7 trillion yuan by 2030 [3] Market Dynamics - Craft beer is characterized by lower production volumes and more refined brewing processes compared to industrial beer, appealing to consumers seeking unique flavors and higher quality [4][5] - Major beer companies like Qingdao Beer and Yanjing Beer are launching craft beer sub-brands to enhance their product offerings and address the high-end market demand [5][6] Strategic Initiatives - Companies are leveraging their established distribution channels and supply chain management to expand into the non-alcoholic beverage market, particularly in the soda segment [6][7] - Yanjing Beer has introduced a new soda product, "Beistejia Bing," as part of its "beer + beverage" marketing strategy, aiming for long-term market penetration [7][8] Future Outlook - The craft beer segment is expected to continue growing, with companies focusing on expanding their product lines and enhancing brand recognition in both craft beer and non-alcoholic beverages [6][8]

以下文章来源于FBIF食品饮料创新 ，作者FBIF FBIF食品饮料创新 . 深度，创新 这是新消费智库第 2 6 1 8 期文章 新消费导读 一个区域性品牌的"全国化突围"。 作者 ： Abby 编辑：竺天 审核： Single 来源： FBIF食品饮料创新 2023年末、2024年初，"南方小土豆勇闯哈尔滨"话题在社交媒体持续发酵，与此同时，东 北特产也被越来越多的网友关注到。 珍珍荔枝汽水成为了"东北特产"话题中的焦点。原因就在于，"东北特产"，产自广东。 "特产"与"产地"的错位，让部分网友玩起了梗—— "所谓特产就是特地背着本地人生产是 吧？"在某短视频平台上，有相关视频点赞量、评论量以及转发量均超过10万+。 据珍珍官方透露，2024年业绩同比增长高达30%。根据马上赢数据分析，也印证了这一增 长：在有糖汽水市场，珍珍的市场占有率从2023年的第七名跃升至2024年的第四名，超越 了华洋等品牌。 | | 202312-202411 有糖汽水类目 | | 有糖汽水类目 集团市占率排行 | | | --- | --- | --- | --- | --- | | | CR10集团及市场份额合计 | | ...