Company Overview - Lianyungang Xuedie Daily Necessities Co., Ltd. has recently been established with a registered capital of 100,000 RMB [1] - The legal representative of the company is Yang Jingjing [1] Business Scope - The company is involved in the operation of Class III medical devices and food sales, which require approval from relevant authorities before conducting business activities [1] - General business activities include the sale of daily necessities, wholesale and retail of edible agricultural products, personal hygiene products, disposable medical supplies, and health food (pre-packaged) [1] - Additional offerings include pet food and supplies wholesale, internet sales (excluding licensed goods), and various other retail and wholesale activities related to household goods, textiles, and aquatic products [1] - The company also provides supply chain management services and wellness services (non-medical) [1]

Investment Rating - The report assigns an "Outperform" rating to multiple companies including Nike, JD Group, and Midea Group, while some companies like Lululemon are rated as "Neutral" [1]. Core Insights - The implementation of major infrastructure projects is driving the outperformance of traditional consumption stocks with low valuations and expectations, while new consumption concepts are under pressure [20]. - The report highlights a rotation in investment focus from high-valuation, high-expectation new consumption stocks to low-valuation, low-expectation traditional consumption stocks [5][12]. Weekly Performance Review - The weekly performance of various sectors shows that daily necessities, domestic cosmetics, and domestic sportswear outperformed MSCI China, while overseas sportswear, pets, and gold jewelry sectors experienced negative growth [4][10]. - The life necessities sector saw a weekly increase of 7.6%, with Baiya shares rising by 15.5% [5][12]. - Domestic cosmetics increased by 2.8%, driven by rising cases of mosquito-borne diseases in southern China, benefiting companies like Runben and Shanghai Jahwa [5][12]. - The luxury goods sector rose by 2.2%, with LVMH showing signs of recovery in its second-quarter performance [5][12]. Valuation Analysis - Most sectors are still valued below their average over the past five years, with the overseas sportswear sector expected PE at 33.9 times, which is 55% of its historical average [15]. - The domestic sportswear sector has a projected PE of 13.3 times, representing 77% of its historical average [15]. - The luxury goods sector is projected to have a PE of 25.2 times, which is 45% of its historical average [15]. Company-Specific Insights - Companies like Anta Sports and Li Ning have shown mixed performance, with Li Ning increasing by 2.5% while Anta faced challenges due to rumors of narrowing brand acquisition [11][12]. - The report notes that several new consumption companies will face unlock events, with significant percentages of their shares becoming tradable in the coming months [13][14].

Investment Rating - The report assigns an "Outperform" rating to several companies including Nike, Midea Group, JD Group, Gree Electric, Anta Sports, Haier Smart Home, and others, while Lulu Lemon is rated as "Neutral" [1]. Core Insights - The report highlights that high-expectation, high-valuation new consumption stocks are under pressure, leading to a rotation towards low-valuation, low-expectation consumption stocks [4][5]. - The performance of various sectors shows that overseas cosmetics, domestic sportswear, and luxury goods are among the top performers, while sectors like gold jewelry and gaming are experiencing declines [11][12]. Sector Performance Overview - The report indicates that most covered sectors continued to experience a pullback, particularly new consumption sectors due to previously high market expectations and valuations [5][13]. - The weekly performance of sectors shows overseas cosmetics leading with a 2.5% increase, while gold jewelry saw an average decline of 4.8% [11][12]. - Year-to-date performance highlights gold jewelry, domestic cosmetics, and overseas cosmetics as outperformers, with respective increases of 161.6%, 49.3%, and 42.4% [11][12]. Valuation Analysis - The report provides a detailed valuation analysis, indicating that most sectors are still below their average valuations over the past five years. For instance, the expected PE for the overseas sportswear sector in 2025 is 34.5 times, which is 55% of its five-year average [9][16]. - The expected PE for the domestic sportswear sector is 12.9 times, representing 74% of its historical average, while the gold jewelry sector is at 27.2 times, which is 48% of its average [9][16].

Core Viewpoint - The article highlights a nationwide initiative in China to destroy counterfeit and substandard goods, emphasizing the importance of intellectual property protection and the collaborative efforts of various government agencies to combat infringement and counterfeiting [1][2]. Group 1: Destruction of Counterfeit Goods - Over 211 tons of counterfeit and substandard goods were destroyed in a centralized event in Zhuji, involving more than 100 trainloads of products across 150 categories, including food, pharmaceuticals, clothing, electronics, and more [1]. - The event was part of a coordinated effort led by the National Market Supervision Administration and the National Quality Strong Country Construction Coordination Promotion Leading Group Office, with real-time video connections to 25 sub-venues across different provinces [1]. Group 2: Efforts in Zhejiang Province - Zhejiang Province has prioritized intellectual property protection and the fight against counterfeiting, with 16 member units collaborating to create a comprehensive protection network [2]. - In 2023, administrative law enforcement agencies in Zhejiang handled 4,987 cases of infringement, involving an amount of 106 million yuan, with fines exceeding 54.12 million yuan [2]. - The police solved 250 cases of infringement, arresting 935 suspects, while the prosecution and courts processed numerous cases, indicating a robust legal response to counterfeiting [2].