小象超市首家线下店位于北京华联万柳购物中心。摄/搜狐科技 出品 | 搜狐科技 作者 | 张莹 提到万柳，外界首先想到的可能是高端住宅项目"万柳书院"。这里高净值、高知家庭集中，但2024年7月华联BHG生活超市闭店后，万柳一直缺乏稳定的大 型连锁超市。 美团就将小象超市的第一家线下店开在了这里。 有专家向搜狐科技指出，小象超市拓展线下实体店，可以与现有前置仓及线上即时零售业务形成协同，最终整合为"店仓网一体化"模式。这一模式也是中国 零售业的明显趋势。 据观察，小象超市的线下店类似盒马和物美胖改店的集合体——和盒马鲜生一样，有不少自有品牌商品，商品品类非常齐全；也和物美的胖改店一样，注重 服务、主打"烟火气"。 在小象超市首家线下体验店开业的不久前，美团宣布暂停团好货业务，原因是"快递电商难以承接即时零售用户的需求"。半年前，"美团优选"也进行了战略 转型，退出表现不佳的亏损区域。小象超市成为美团食杂零售业务的新希望。 盒马+胖改店=小象超市？ 小象超市的前身是美团于2019年上线的"美团买菜"，以纯前置仓模式起家。2023年12月，美团买菜升级为"小象超市"。 "今天的客流是昨天的1/3，昨天、前天推着车走 ...

Core Viewpoint - Meituan is undergoing significant restructuring in its grocery and snack business, focusing on expanding its successful offline stores while shutting down underperforming segments like Meituan E-commerce and Meituan Youxuan [1][2][7] Group 1: Business Adjustments - Meituan is closing its e-commerce operations and Meituan Youxuan, while expanding its successful Xiaoxiang supermarket chain, which has opened its first large offline store in Beijing [1] - The decision to halt the Tuanhaohuo business reflects a shift towards exploring new retail formats, as the existing B2C e-commerce model has not gained significant traction among users [2][6] - Meituan Youxuan, a major loss-making segment, is being scaled back, with reports indicating its closure in most regions, which could help reduce overall losses in Meituan's new business sector [7][9] Group 2: Performance and Strategy - The Xiaoxiang supermarket, which evolved from Meituan's previous grocery initiatives, has expanded to over 30 cities and is now positioned as a comprehensive instant retail platform [1][10] - Meituan's new business losses narrowed to 7.3 billion yuan in 2024, a 63.9% reduction year-on-year, indicating a positive trend following the adjustments made to underperforming segments [9] - The new Xiaoxiang store features a diverse product range and aims to enhance customer experience, positioning itself similarly to high-end competitors like Sam's Club and Hema [10][11]

Core Insights - Meituan has decided to suspend its "Tuan Hao Huo" (Meituan E-commerce) business to focus on exploring new retail formats [1][4] - The decision comes as the grocery retail industry evolves, and the current express e-commerce model struggles to meet the demands of instant retail consumers [1] - Meituan's Q3 financial report indicates strong growth in its new business segments, particularly in grocery retail [1] Group 1 - The "Tuan Hao Huo" business was launched in August 2020 as a B2C e-commerce initiative and was later integrated into the Meituan app [1] - The internal email from Meituan highlights the need for change in response to industry trends and consumer needs [1] - The company plans to communicate with affected personnel regarding future plans following the business suspension [1] Group 2 - Meituan has been actively exploring new retail formats and has announced plans to expand instant retail services, including the continued expansion of its flash purchase business [1] - The "Xiang Xiao Supermarket" service network has already reached over 30 cities, including major urban centers like Beijing, Shanghai, and Guangzhou [1]

今年6月，美团宣布将全面拓展即时零售，包括闪购业务将继续拓展品类，小象超市逐步拓展到所有一 二线城市等。截至目前，小象超市的服务网络已覆盖北京、上海、广州、深圳、武汉、南京、西安等全 国30余地。（界面） 团好货内部邮件显示，该业务作为美团快递电商业务探索者，积累了商品零售相关经验，但近年来随着 食杂零售行业创新发展，快递电商难以承接即时零售用户的需求，"我们将顺应趋势，主动求变。"此 外，对此次调整涉及到人员，内部将进行沟通，详细说明后续的方案。 今年以来，美团加大探索零售新业态， 推动零售战略转型升级。其Q3财报显示，今年新业务板块，食 杂零售业务强劲增长。 【#美团宣布暂停团好货#，此前曾多年尝试用外卖导流电商】12月15日，美团团好货业务发布内部邮 件，称食杂零售管理团队经研究讨论，决定暂停团好货业务，聚焦探索零售新业态。公开资料显示，团 好货是美团自主孵化的 B2C 电商业务，2020 年 8 月以小程序的形式推出，2020 年12月提升至"美团 APP"一级入口，后更名为美团电商。 ...

Core Viewpoint - Meituan has decided to suspend its "Tuan Hao Huo" business to focus on exploring new retail formats, responding to the evolving demands of the grocery retail industry [1] Group 1: Business Overview - Tuan Hao Huo is a B2C e-commerce business launched by Meituan in August 2020, initially as a mini-program and later upgraded to a primary entry point in the Meituan app [1] - The business has accumulated experience in product retail but has struggled to meet the demands of instant retail users in recent years [1] Group 2: Strategic Shift - Meituan is actively exploring new retail formats and has been pushing for a strategic transformation in retail, as indicated by strong growth in its grocery retail business in Q3 [1] - In June of this year, Meituan announced plans to fully expand into instant retail, including the continued expansion of its flash purchase business and the gradual rollout of "Xiaoxiang Supermarket" to all first- and second-tier cities [1] - Currently, Xiaoxiang Supermarket's service network covers over 30 cities nationwide, including major cities like Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Nanjing, and Xi'an [1]

Core Insights - Meituan's Q3 2025 revenue reached 95.5 billion yuan, a year-on-year increase of 2.0%, but adjusted net profit was a loss of 16.009 billion yuan, falling short of Bloomberg consensus expectations [1] - The core local business turned from profit to loss due to intensified competition, while new business losses improved [1] Local Business Performance - Q3 revenue for the core local business was 67.4 billion yuan, down 3% year-on-year, with an operating loss of 14.1 billion yuan, resulting in an operating loss margin of 20.9%, which was lower than market expectations due to ongoing competition in the food delivery sector [1][2] - The company increased delivery subsidies and user incentives to combat competition, leading to significant losses in the food delivery business, but it maintained market share and user engagement [2] - Daily active users and monthly transaction users for restaurant delivery reached historical highs, with a steady growth in core user base and an increase in high-frequency users [2] New Business Developments - Q3 revenue for new businesses was 28 billion yuan, up 16% year-on-year, with an operating loss of 1.3 billion yuan, and the operating loss margin improved by 2.5 percentage points to 4.6%, better than market expectations [1][3] - The company is expanding its grocery retail business, including Xiaoxiang Supermarket and Keta, which are showing strong growth and improving operational efficiency [3] - Keta has accelerated its global expansion, achieving profitability in the Hong Kong market and steady market share growth in Saudi Arabia, with plans to enter Kuwait, UAE, and Brazil [3] Future Outlook - The company anticipates that Q4 losses will marginally improve compared to Q3, although competitive strategies from rivals need to be monitored [2] - The upgraded membership system is expected to enhance user engagement and transaction frequency, supporting growth across various business areas [2] - Profit forecasts for 2025-2027 have been adjusted downward due to the impact of food delivery competition, with expected adjusted profits of -14.2 billion, 1.2 billion, and 24.6 billion yuan respectively [3]

Core Insights - Meituan reported a slight revenue increase of 2% to 95.488 billion yuan in Q3 2025, but experienced a net loss of 18.632 billion yuan, a shift from profit to loss year-on-year [1] - The loss was primarily attributed to intense market competition in the core takeaway business and an expansion of losses in new business segments [1] Local Business Segment Pressure - Revenue from the core local business segment decreased by 2.8% to 67.447 billion yuan, with operating profit turning into a loss of 14.071 billion yuan compared to a profit in the same period last year [2] - The overall net loss for Meituan in Q3 reached 18.632 billion yuan, contrasting with a profit of 12.865 billion yuan in the same quarter of 2024 [2] - Meituan anticipates that the trend of operating losses will continue into Q4 due to ongoing competitive pressures [2] - In response to competition, Meituan is accelerating supply-side innovation and improving service quality, achieving record high daily active users and monthly transaction users in the takeaway segment [2] - Meituan's market share in takeaway orders is gradually recovering, with over two-thirds of orders above 15 yuan and over 70% of orders above 30 yuan attributed to Meituan [2] New Business Growth and International Expansion - The new business segment saw a revenue increase of 15.9% to 28.041 billion yuan, but operating losses expanded by 24.5% to 1.278 billion yuan [4] - Meituan's grocery retail businesses, such as "Xiaoxiang Supermarket" and "Kuaidui," are experiencing strong growth while improving operational efficiency [4] - The international brand Keeta achieved profitability in Hong Kong and is accelerating global expansion, with Keeta's Hong Kong operations becoming profitable in October, ahead of the three-year target [4] - Keeta's successful performance reflects Meituan's execution capabilities in global markets, with plans to pilot operations in Brazil [4] Strategic Focus and Challenges - Meituan plans to continue investing in grocery retail and international business to enhance long-term competitiveness [5] - The increase in losses from new businesses highlights the need for Meituan to balance expansion with profitability [5] - While strong growth in new businesses and international profitability provides a diversified buffer, domestic competitive pressures require careful resource management [5]

Core Viewpoint - Meituan's overseas version of its supermarket, Keemart, has officially launched in Riyadh, Saudi Arabia, marking the company's entry into the grocery retail market outside of China [1][5]. Company Overview - Keemart is part of Meituan's self-operated retail business, which originated from "Meituan Grocery" and utilizes a front warehouse operation model to achieve rapid sorting and delivery of goods [4]. - The business is led by Liu Wei, who has prior experience in Meituan's various operational departments [4]. Market Entry and Strategy - Keemart's launch is supported by the success of Meituan's delivery platform, Keeta, which captured 10% of the Saudi food delivery market within four months of its launch [4]. - Meituan aims to leverage Keeta's delivery resources and user base to reduce customer acquisition costs and enhance user retention for Keemart [4][5]. - The company plans to allocate more resources to overseas markets by 2025, focusing on improving investment returns and operational efficiency [5]. Competitive Landscape - The grocery delivery market in Saudi Arabia is expected to grow at a compound annual growth rate (CAGR) of 18.2%, reaching $2.8 billion by 2028 [6]. - Keemart faces significant competition from local players such as Hunger Station and Jahez, which have established grocery delivery services and extensive user bases [6][11]. - Hunger Station launched its grocery retail service "H Market" in 2020 and has already processed over 10 million orders by June 2023 [6]. - Jahez, another major local player, operates in over 20 cities and has completed 20 million orders, indicating a highly competitive environment for Keemart [11]. Market Dynamics - The Middle East has a wealthy population of approximately 50 to 60 million, concentrated in the Gulf region, which necessitates diversification in service offerings for delivery platforms [12]. - The competitive landscape is characterized by overlapping services among various companies, making it challenging for new entrants like Keemart to establish a foothold [12].

E-commerce and New Retail - Douyin has announced regulations to manage "street shooting and street interviews" content to protect user rights and maintain platform integrity, aiming to enhance content quality and attract users seeking healthy content [1] - Luo Yonghao's debut on Baidu Youxuan achieved over 50 million yuan in GMV, showcasing his strong personal brand and the growth potential of Baidu Youxuan, which has seen a 281% increase in monthly live stream hosts year-on-year [2] - Meitu signed a $250 million convertible bond agreement with Alibaba, which will help optimize its capital structure and enhance collaboration in e-commerce, AI, and cloud computing [3] Logistics and Supply Chain - Manbang Group reported Q1 2025 revenue of 2.7 billion yuan, a 19% year-on-year increase, with significant profit growth driven by increased order volume and active users [4][5] - ZTO Express completed 8.5 billion packages in Q1 2025, a 19.1% increase, with net profit rising 40.9% year-on-year, reflecting strong market competitiveness [6] - Flash Delivery achieved a record high gross margin of 13.2% in Q1 2025, indicating effective cost control and operational efficiency amid intense competition [7] - Cainiao's upcoming launch of new autonomous vehicle models aims to enhance logistics efficiency and reduce operational costs through AI upgrades [8] Lifestyle Services - Meituan's overseas version of Xiaoxiang Supermarket, named Keemart, has launched in Saudi Arabia, marking a significant step in its international expansion [9] - UU Run's founder responded to reports of executives participating in delivery tasks during lunch breaks, emphasizing the company's culture of hands-on experience across all levels [10][11] Innovation and Investment - Zero One Wanwu confirmed the departure of co-founder Gu Xuemei, who was responsible for pre-training models, indicating potential shifts in the company's technical direction [12] - Zhi Yuan Robotics is set to complete a new round of financing, with participation from JD and other investors, reflecting the competitive landscape in the embodied intelligence sector [13]