Core Insights - Company completed a $20 million investment in BrainCo, aiming to explore the commercialization of brain-computer interface (BCI) technology in entertainment and XR fields [3][4][6] - The investment is part of a strategic layout to position BCI as the "next generation human-computer interaction entry point," aligning with the company's goal of "technology empowering entertainment" [3][6][7] Investment Details - The investment in BrainCo is not the first for the company in the BCI sector; it previously invested in Huazhong Brain Control, holding a 10% stake [6] - The collaboration aims to expand the application scenarios of BCI technology, targeting a market potential that could reach trillions [3][4] Market Potential - BCI technology is expected to have a massive market space, potentially reaching a trillion-dollar scale, particularly in the entertainment and XR sectors [3][4] - The global market for BCI in the medical field is projected to reach $400 billion by 2024 [7] Technological Applications - BCI technology is anticipated to revolutionize traditional gaming interactions, allowing players to control virtual characters through brain signals, enhancing immersion and creating competitive advantages [4][6] - The technology is also being explored for applications in mental health, such as sleep and meditation, which could complement existing entertainment IPs [5][6] Competitive Landscape - The company is strategically positioned in the BCI landscape, focusing on non-invasive technologies and leveraging existing gaming IPs for integration [8][9] - The investment strategy emphasizes ecological collaboration and the ability to implement BCI technology in practical applications, differentiating the company from competitors focused solely on research [8][9]

Core Insights - Sanqi Interactive Entertainment has made a strategic investment in BrainCo, focusing on the application of brain-computer interface (BCI) technology in entertainment and XR fields, indicating a commitment to becoming a leader in the next generation of human-computer interaction [1][2][5] Investment Details - The company has completed a $20 million investment in BrainCo, aiming to explore commercialization paths for BCI technology while enhancing business upgrades and expanding application scenarios in entertainment and XR [2][5] - This investment follows a previous investment in Huazhong Brain Control, where Sanqi Interactive Entertainment acquired a 10% stake, demonstrating a consistent strategy in the BCI sector [5] Market Potential - The BCI technology is projected to have a market potential reaching trillions, with significant opportunities in various applications, including gaming and healthcare [2][3] - The global market for BCI in the medical field is estimated to reach $400 billion by 2024, highlighting the economic significance of this technology [6] Technological Advancements - BCI technology is expected to revolutionize traditional gaming interactions by enabling players to control virtual characters through brain signals, enhancing immersion and creating competitive advantages [3][7] - The collaboration with BrainCo is anticipated to enrich the consumer application matrix, particularly in sleep and meditation products, aligning with entertainment IPs [4][5] Competitive Landscape - The investment signals a long-term commitment to BCI as a strategic focus, aligning with national policies supporting the BCI industry and aiming to capture the core of future entertainment industry transformations [5][8] - Sanqi Interactive Entertainment's competitive edge lies in its ability to integrate existing gaming IPs with BCI technology, leveraging its operational experience to facilitate commercial applications [8]

Core Insights - The strategic investment of $20 million by the company in BrainCo marks a significant move in its technology strategy, particularly in the brain-computer interface (BCI) sector, which is seen as a key area for future human-computer interaction [2][4] - BrainCo, as the first unicorn in China's BCI field, possesses over 480 authorized patents and has products certified by FDA and CE, highlighting its strong market position and technological capabilities [2][4] - The investment aligns with the company's long-term vision of evolving from a content provider to a technology-driven enterprise, emphasizing a systematic approach to technology investment [3][4] Strategic Evolution - The company's investment strategy is centered around the theme of "next-generation human-computer interaction," with previous investments in various AI and XR-related companies that complement its core business [3][4] - Since 2021, the company has focused on the "metaverse" as a core investment direction, expanding its reach into AI, XR, and related upstream and downstream sectors, including semiconductors and spatial computing [3][4] - Unlike traditional internet companies that adopt a broad investment approach, the company emphasizes synergy and practical application in its technology investments [3][4] Ecosystem Empowerment - The investment in BrainCo is not merely a financial decision but a strategic move to capture future ecological advantages and drive industry transformation through BCI technology [5][6] - The integration of BCI with existing XR devices and digital content is expected to create new interaction paradigms, fundamentally changing the nature of entertainment products [5][6] - BCI technology is anticipated to reshape the industry value chain, creating new opportunities across various sectors, including healthcare, education, and industrial applications [5][6] Market Potential - The global BCI medical market is projected to reach hundreds of billions by 2045, with the overall market potentially exceeding one trillion, indicating vast growth opportunities [6] - The company's investment strategy reflects an ecosystem empowerment mindset, providing valuable application scenarios and industry resources to accelerate the commercialization of BCI technology [6] - The alignment of the company's strategic foresight with emerging technological trends positions it to benefit from both technological innovation and industry development in the future [6]

Core Viewpoint - The company, 37 Interactive Entertainment, is focusing on showcasing its cutting-edge products, including brain-computer interface AI headsets and AR glasses, at the 2025 ChinaJoy event, highlighting the potential of advanced technology in diversifying gaming applications [1] Group 1 - The company will present its investments in South China Brain Control and Yingmu Technology, emphasizing the innovative applications of technology in gaming [1] - The company has developed a game called "Star Life Paradise," designed to assist children with autism, which can be integrated with the brain-computer interface AI headset for a new interactive experience [1] - The company maintains a focus on its core business while being open to technological changes in the industry, aiming to explore the synergy between business and technological development [1]

Core Viewpoint - The company, 37 Interactive Entertainment, is showcasing its investment in cutting-edge technologies such as brain-computer interface AI headsets and AR glasses at ChinaJoy 2025, highlighting the potential for diverse applications in gaming [1] Group 1: Product Development - The company is focusing on the development of a game called "Star Life Paradise," designed to assist children with autism, which can integrate with the brain-computer interface AI headset from its invested company, South China Brain Control [1] - Users will have the opportunity to experience a new interactive experience under the guidance of technical personnel while using the AI headset [1] Group 2: Strategic Focus - The company remains committed to its core business development while maintaining an open mindset to adapt to technological changes in the industry [1] - It aims to leverage resources both within and outside the entertainment technology sector to explore the integration of business and technological advancements [1] - The company is dedicated to providing high-quality cultural content to the public [1]

Core Insights - The article highlights the challenges faced by children with Autism Spectrum Disorder (ASD) and the potential of digital technology, particularly gaming, to aid in their rehabilitation and social skills development [3][4]. Group 1: Autism Spectrum Disorder Statistics - In China, there are over 10 million individuals with autism, with approximately 5 million being children aged 0-14 [3]. Group 2: Digital Solutions for Rehabilitation - A game called "Star Life Paradise" has been developed specifically for children with autism, providing a fun environment for social skills training [3]. - The game uses cognitive approaches to create various social scenarios, helping children understand social contexts and respond appropriately [3]. - The game incorporates elements of "game therapy" and "art therapy," offering emotional relaxation and nurturing spaces for users [3]. Group 3: Community Engagement and Support - The integration of digital technology in public welfare allows for repeated practice of social skills in a safe environment, fostering confidence in children [4]. - The company behind the game, 37 Interactive Entertainment, has organized numerous offline public welfare activities, including an exhibition showcasing artworks by children with autism [4]. - Over 500 volunteers have participated in 30 companionship activities for special needs children, demonstrating community involvement [4]. Group 4: Future of Digital Public Welfare - The article emphasizes that the exploration of "Star Life Paradise" is just a glimpse of how digital tools can empower special education, with more innovative solutions expected to emerge [4]. - The upcoming "Digital Love Without Boundaries" initiative aims to collect and showcase impactful digital public welfare stories, highlighting the importance of community support for children with autism [5].