当前时点如何看待游戏板块投资机会 20250612 摘要 游戏行业受益于税收优惠、再融资松绑及地方政府支持政策，如广州、 浙江等地出台细则，为产业发展提供有利环境。 新游周期表现超预期，巨人网络《超自然行动组》和吉比特《问道》、 《仗剑轩辕》流水表现优异，预示全年收入和业绩有望上调。 AI 产品加速落地，米哈游创始人推出 AI 原生游戏，腾讯接入 AI 后产品 使用时长增加，凯因和巨人进行 AI 商业化测试，推动板块增长。 4 月份国内游戏市场规模同比增长超 20%，头部公司如腾讯及游戏工委 数据均显示行业高景气度，颠覆市场不增长预期。 政府对网络出版和科技创新提供支持，新技术和渠道变革显著提升估值， SLG 赛道长线运营特点，如神州泰岳《旭日之城》运营五年达流水峰值。 推荐关注腾讯、世纪华通、恺英、巨人网络、吉比特和完美世界等公司， 以及盛天网络、冰川网络、电魂网络等潜力股。 SLG 赛道长线运营能持续贡献稳定收入，凯因、巨人、吉比特等公司计 划拓展 SLG 赛道，解决大小年波动问题，为业绩估值提供长期支撑。 Q&A 游戏行业近期数据表现非常亮眼。根据我们跟踪到的数据，无论是头部公司如 腾讯还是游戏工委披露 ...

Core Viewpoint - A major operational incident occurred in the game "Yinian Xiaoyao" under the A-share game company Gigabit, where game items worth approximately 500,000 yuan were mistakenly distributed to all players, leading to significant disruptions in the game's economy and balance [3][5]. Group 1: Incident Details - On May 31, during the Dragon Boat Festival, "Yinian Xiaoyao" mistakenly issued 99,000 high-value items called "Any Treasure Box" to all players due to human error, valued at around 500,000 yuan [3][5]. - The project team initiated an emergency response on the same day and announced on June 2 that they would not implement the common industry practice of a "full server rollback," but instead opted for a "point-to-point rollback" for affected players [5][6]. - Players who received the erroneous items were temporarily banned from listing on the official trading platform, and the project team offered compensation of 20 "Any Treasure Boxes" to affected users [5][6]. Group 2: Financial Performance - Gigabit's annual report indicated that "Yinian Xiaoyao" generated 596 million yuan in revenue for 2024, a decrease of 42.49% from 1.036 billion yuan in 2023, making it the worst-performing among Gigabit's three major games [6][7]. - Overall, Gigabit reported a revenue of 3.696 billion yuan in 2024, down 11.69% year-on-year, with net profit declining by 16.02% to 945 million yuan [7][8]. - In the first quarter of 2025, "Yinian Xiaoyao" continued to see a revenue decline of 22.94%, while the company benefited from the launch of a new game, "Wanjian Changsheng," leading to a 22.47% increase in overall revenue [8]. Group 3: Industry Context - The incident highlights a recurring issue in the gaming industry, where operational errors can lead to significant player dissatisfaction and potential loss of users, as seen in previous cases with other major games [9]. - Industry analysts emphasize the importance of implementing tiered review systems before large operational changes to minimize errors and ensure effective crisis management following incidents [9].

猫哥把美股空头止损之后，昨天给自己放了一个假，不做空的心情都愉悦了很多。作为一个坚定相信东 升西落行情的投资者，猫哥犯下最大的错误就是想多空双吃，即想赚美股暴跌的钱，又想赚港股上涨的 钱，这段时间身心疲惫，赚到的利润却不多。 昨天美股那边科技巨头普遍收跌，猫哥预期中的崩盘确实要来了，猫哥既然已经止损，后续也就不再做 空了，但还是劝诫一些还在追涨做多的朋友，你们很快可能就会亏损相当的钱。今年是百年之大变局， 美国走向衰退的开始，美元资产长期往下的趋势肯定是不会变的。 港股这边连续调整两天，给猫哥就一种感觉，空头实在太弱了，要是搁以前，港股涨不动的时候，随随 便便就能跌好几个点，但最近两个交易日，空头如此凶猛，最终连1个点的下跌空间都没砸下来，空头 们就等着爆仓吧。 【走势复盘】 港股今日维持震荡的原因有以下几方面： Periscope Analytics创始人Brian Freitas在报告中指出，泡泡玛特股价在过去一年的惊人涨幅使其具备加 入恒生指数的潜力。该股的空头仓位目前也处于低位附近。今年以来，泡泡玛特股价已上涨逾一倍。多 位分析师还提到，生物医药巨头 $百济神州 (06160.HK)$ 和意大利时尚品 ...

Industry Overview - Goldman Sachs updated its views on mid-sized game publishers, highlighting that domestic expansion opportunities have generally narrowed due to market consolidation, with Tencent and NetEase outperforming smaller peers in China [1][2] - The demand for new games has shifted towards high-quality and casual/mini games, putting pressure on traditional games from mid-sized publishers [1][2] - Despite challenges, there are opportunities for single games to achieve annual revenues of RMB 2-3 billion through differentiated gameplay [1] Company Insights - Tencent and NetEase remain Goldman Sachs' top picks in the Chinese internet/gaming sector, while Bilibili is viewed positively due to its advertising strength and profit margin expansion potential [3][7] - Goldman Sachs upgraded Xindong Company to neutral due to longer game lifespans and profit expansion through marketing discipline [3][10] - G-bits was downgraded to sell due to weak performance in traditional games and a lack of new product launches [3][12] - 37 Interactive was downgraded to neutral due to intense competition in mini-games and high customer acquisition costs [3][21] - Perfect World maintains a neutral rating, with key focus on upcoming game releases [3][28] Financial Projections - Bilibili is expected to see a 21% year-over-year revenue growth in 2025, driven by the anniversary of "Three Kingdoms: Strategic Edition" and new game releases [7][8] - Goldman Sachs anticipates a 3% year-over-year revenue decline for G-bits in 2025, with operating profit expected to drop by 17% [12][16] - For 37 Interactive, a 1% revenue decline and a 5% drop in operating profit are projected for 2025 [21][27] - Perfect World is expected to see a 16% year-over-year revenue growth in 2025, with operating profit estimated at RMB 2.17 billion [28][31] Rating Adjustments - Goldman Sachs maintains a buy rating for Bilibili, with a target price of RMB 23.7, reflecting a 35% upside [5][7] - Xindong Company’s rating was upgraded to neutral with a target price of HKD 34, reflecting improved visibility in its game business [10][11] - G-bits was downgraded to sell with a target price of RMB 194, indicating a 19% downside [5][12] - 37 Interactive's rating was downgraded to neutral, with a target price of RMB 16.3, reflecting a 9% upside [5][21] - Perfect World maintains a neutral rating with a target price of RMB 11.8, indicating a 12% downside [5][28]

传媒行业一季度业绩总结及 5 月推荐观点 20250504 摘要 • 2025 年第二季度及下半年，端侧 AI 和 AI 眼镜是传媒行业值得关注的重要 主题机会，习近平总书记对 AI 眼镜的正向指引可能带来产业催化，同时关 注卡游上市可能带来的卡牌投资机会。 • 暑期档动画电影《三国星空》和《浪浪岛》，以及游戏《一环》和 《SLG5,000 年》等头部项目备受市场关注，预计为相关公司带来良好收 益。 • 英派斯积极进军 AI 眼镜行业，预计到 2027 年，在中性假设下，该行业市 场规模可能达到 47.1 亿元，英派斯有望产生 9,000 多万净利，并形成 28 亿市值增厚。 • 分众传媒一季度营收 28.58 亿元，同比增长 4.7%；归母净利润 11.35 亿 元，同比增长 9.14%，股息率超过 6%，未来并购新潮可能提升整体坪效 和议价能力，前景乐观。 • 2025 年一季度游戏板块盈利 34.76 亿元，同比增长 41.7%，A 股上市公 司产品线逐步回归和复苏，盈利水平显著回升。恺英网络、完美世界、ST 华通和吉比特等公司业绩表现出色。 Q&A 2025 年第一季度传媒行业整体业绩表现如何？有哪些 ...

Investment Rating - The report maintains a "Strong Buy" investment rating for the company [3][7]. Core Insights - The company reported Q1 2025 results that exceeded expectations, with revenue of 1.136 billion yuan, a year-on-year increase of 22.47% and a quarter-on-quarter increase of 29.43%. The net profit attributable to shareholders was 283 million yuan, a year-on-year increase of 11.82% but a quarter-on-quarter decrease of 1.43% [1][2]. - The newly launched game "Wen Jian Chang Sheng" performed exceptionally well, generating 363 million yuan in revenue during Q1 2025, with over 2 million registered users [6][7]. - The company has a robust pipeline of new products and is actively investing in IP incubation and operation, with several upcoming game releases planned for 2025 [6][7]. Financial Performance Summary - For Q1 2025, the company achieved a net operating cash flow of 213 million yuan, a year-on-year decrease of 7.73% and a quarter-on-quarter decrease of 49.54% [6]. - The company’s total revenue projections for 2025-2027 are 4.11 billion yuan, 4.48 billion yuan, and 4.88 billion yuan, respectively, with year-on-year growth rates of 11%, 9%, and 9% [7][8]. - The projected net profit for 2025-2027 is 1.066 billion yuan, 1.120 billion yuan, and 1.231 billion yuan, with corresponding growth rates of 13%, 5%, and 10% [7][8]. Market Position and Strategy - The company has a stable long-term operation for existing games, with significant contributions from domestic game revenue. The domestic game business saw a total revenue of 3.21 billion yuan from "Wen Dao" and 4.41 billion yuan from "Wen Dao Mobile" in Q1 2025 [6]. - The company is focusing on new game launches and has a rich reserve of products, including the self-developed game "Zhang Jian Chuan Shuo" and the licensed game "Jiu Mu Zhi Ye" [6][7]. - The company is also investing in well-known enterprises and actively exploring IP operations across various media formats, including novels and animations [6][7].

2024年年报"交卷"时间快到啦！ 星宸科技、延江股份、唯科科技等 均实现两位数增长 一起看看他们的"成绩单" ↓↓ 拳头业务 为增长提供有力支撑 星宸科技2024年实现营收23.54亿元，同比增长16.49%；归母净利润2.56亿元，同比增长25.18%；扣非 归母净利润1.81亿元，同比增长0.42%。 星宸科技是国内视频安防SoC（系统级芯片）龙头，智能安防是其传统优势业务。随着家用摄像头、低 功耗电池相机等产品的市场渗透率提升，星宸科技凭借AI-ISP（人工智能图像信号处理器）技术优势， 持续巩固行业地位。 连日来 上市厦企密集发布年报 去年，其智能物联业务增长强劲，该业务营收4.75亿元，同比增长38.61%。在智能机器人、工业HMI （人机界面）等新领域的突破，为星宸科技打开了增长新空间。同时，去年其智能车载业务也表现亮 眼，实现营收2.45亿元，同比增长31.01%，车规级芯片在前装市场的逐步放量，为业务增长提供了有力 支撑。 立达信披露2024年年报显示，实现营业总收入68.07亿元，同比增长1.88%；归母净利润4.18亿元，同比 增长33.25%；扣非净利润3.6亿元，同比增长28.83% ...

Investment Rating - The investment rating for the company is "Buy" and is maintained [9] Core Views - The company achieved revenue of 1.136 billion yuan in Q1 2025, representing a year-on-year increase of 22.47% and a quarter-on-quarter increase of 29.44%. The net profit attributable to shareholders was 283 million yuan, up 11.82% year-on-year, while the net profit excluding non-recurring items was 275 million yuan, up 38.71% year-on-year. This marks the first quarter of positive revenue growth since 2023 [2][4] - The new game "Wen Jian Chang Sheng" contributed over 360 million yuan in revenue increment, with other core products like "Wen Dao" and "Yi Nian Xiao Yao" also showing quarter-on-quarter revenue growth. The report emphasizes the importance of monitoring the revenue trends of core products and the progress of new game launches [5][7] Summary by Sections Financial Performance - In Q1 2025, the company reported a revenue of 1.136 billion yuan, a year-on-year increase of 22.47% and a quarter-on-quarter increase of 29.44%. The net profit attributable to shareholders was 283 million yuan, reflecting an 11.82% year-on-year increase, while the net profit excluding non-recurring items was 275 million yuan, up 38.71% year-on-year [2][4] - The company’s revenue returned to positive growth for the first time in 2023 [4] Game Performance - The new game "Wen Jian Chang Sheng" significantly contributed to revenue, generating 363 million yuan in Q1 2025. The revenue from "Wen Dao" was 321 million yuan, down 16.3% year-on-year but up 34.9% quarter-on-quarter. "Wen Dao Mobile" generated 441 million yuan, down 15.9% year-on-year and down 4.3% quarter-on-quarter [5][6] - The report highlights the need to focus on the revenue trends of core products and the testing and launch schedules of new games [7] Investment and Expenses - The company increased its marketing expenses due to the launch of "Wen Jian Chang Sheng," with sales expenses rising to 360 million yuan, an increase of 66 million yuan year-on-year and 165 million yuan quarter-on-quarter. The sales expense ratio increased by 9.5 percentage points to 31.7% [6] - The report notes that the overall investment return on marketing spending remains good, with stable year-on-year sales expense ratios [6]

3月4日，吉比特发布的投资者调研沟通活动纪要提到项目调整。 实际上，就在公告前几天，有游戏媒体发表了一篇名为 《吉比特董事长卢竑岩回应一切：没有大 裁员，我没躺平》 的专访。在这篇报道中，吉比特创始人、董事长、总经理 卢竑岩 回应了关于 近期"吉比特解散广州研发团队"的传言。 原来，两周前，有人在职场社交平台上发表了"吉比特广州解散"的消息，并受到业界关注。天眼 查显示，吉比特在广州的研发公司主要为广州雷霆互动网络技术有限公司。该公司成立于2017年 3月，企业注册资本7000万元人民币，是一家以从事软件和信息技术服务业为主的企业。 日前，厦门吉比特网络技术股份有限公司（603444 SH，以下简称"吉比特"）被传公司广州研发 团队解散。为此，吉比特公司及创始人卢竑岩通过多方渠道澄清，表示广州研发中心并未解散， 公司也未进行大裁员。 停掉部分自研项目 董事长回应大裁员 3月4日，吉比特发布了最新的投资者调研沟通活动纪要，其中专门提到公司近期研发项目关停情 况。吉比特称："近几个月，公司对研发工作做了很多回顾、思辨和总结，对自研项目进行了评 审，停掉了部分不符合标准的项目"。同时，该纪要表示，本次调整会有一些人 ...