2026年开年，宝马旗下多款车型进行官方指导价调整，部分车型最高官降30万元左右。1月4日，北京商 报记者走访多家宝马4S店发现，在宝马下调车辆官方指导价后，终端售价并无显著下调，缓解了经销 商"价格倒挂"的现象。其中官方指导价下调了10万多元的7系车型，实际成交价格约下调1万元，且不同 经销商给出的价格略有差异。也有销售人员表示，宝马官方下调指导价后，虽然销售终端价格变化不 大，但折扣幅度会相应减少，有益于品牌形象。相关知情人士则称，宝马部分产品的价格调整，是其主 动调整产品策略、针对市场动态的积极回应，而非要打"价格战"。 事实上，降价的背后，宝马在中国的市场份额正不断被自主高端新能源车型抢占。业内人士指出，宝马 调价是传统豪华车企电动化转型困局的缩影，短期价格策略难解长期竞争压力，唯有通过技术破局、生 态重构与价值链再造，方能在新能源时代重塑豪华内核。 终端折扣无明显变化 宝马官网信息显示，旗舰纯电动车型i7 M70L现售价为159.8万元，降幅达30.1万元；7系等燃油车型也 有12%左右的降价，最低起售价下探至20.8万元。 1月4日，北京商报记者实地走访后发现，官方指导价下调后，不同经销商给出的实 ...

Core Insights - The 2025 Guangzhou International Auto Show, held from November 21 to 30, showcases 1,085 vehicles, with 58% being new energy models and 93 global debuts, indicating a shift in the automotive market towards "experience wars" in intelligent driving technology [1] - High-level intelligent driving features are becoming standard in vehicles priced below 100,000 yuan, with models like Leapmotor A10 and Dongfeng Nissan Xuan Yi e-POWER leading the way [1] - L3-level autonomous driving technology is on the verge of widespread adoption, with companies like GAC and XPeng making significant advancements in their respective models [2] Industry Trends - The focus of consumer interest has shifted from brand prestige to technical capabilities such as intelligent driving levels and sensor configurations, making technological strength a key factor in purchasing decisions [3] - The competition in intelligent driving is entering a dual phase of "technical deep water" and "mass market penetration," necessitating companies to accelerate the implementation of L3 technology and establish a "technology-leading" brand image [3] - Future strategies for automotive companies should emphasize innovation, user experience, and cost control, ensuring that advanced features are user-friendly and economically viable [3]

Core Insights - The Haobo A800 focuses on "safety redundancy" and "perception enhancement" as its core principles, integrating GAC's Starling safety protection system with Huawei's Qian Kun intelligent driving ADS 4.0 system [3] - The vehicle features a comprehensive safety technology architecture that includes intelligent chassis, active and passive safety, and battery safety [3] - The A800 is designed specifically for high-speed Level 3 driving scenarios and incorporates eight major system redundancy designs covering critical modules such as computing, communication, braking, and steering to ensure control is maintained despite single-point failures [3] Hardware Features - The Haobo A800 is equipped with 34 high-precision perception sensors, including 4D millimeter-wave radar, high-definition cameras, high-line laser radar, and high-precision solid-state laser radar, enhancing its ability to perceive the surrounding environment [3] - This extensive sensor suite aims to further improve the reliability and safety of the system [3] - The A800 is set to be unveiled at the Guangzhou Auto Show this week [3]

Core Viewpoint - The appointment of Liu Jiaming as CEO of Qijing Automotive marks a significant step in the operational phase of the high-end smart electric vehicle brand jointly created by GAC Group and Huawei, indicating a shift from capital and technical collaboration to integrated systems and joint governance [1][3]. Group 1: Leadership and Strategic Direction - Liu Jiaming brings over 25 years of experience in the automotive industry, having worked within the Toyota system and GAC Group, and is known for leading successful product planning and sales reforms [3]. - The joint appointment of the CEO by both GAC and Huawei signifies the highest strategic priority for the Qijing brand within both organizations [3]. Group 2: Collaborative Framework - Starting January 2025, Huawei and Qijing teams will operate in a co-located office, allowing for deep involvement in the entire product lifecycle from definition to marketing, breaking traditional segmented cooperation models [5]. - Huawei's introduction of its core Integrated Product Development (IPD) and Integrated Product Marketing System (IPMS) processes into Qijing ensures a seamless collaboration that enhances decision-making and operational efficiency [5]. Group 3: Market Positioning and Technological Integration - Qijing aims to redefine the high-end electric vehicle market by leveraging GAC's 28 years of manufacturing experience and Huawei's comprehensive capabilities in smart driving technology [11]. - The collaboration is positioned as a model for the automotive industry, transitioning Huawei from a supplier to a deep partner in smart vehicle solutions, while GAC evolves into a technology-driven mobility company [12]. Group 4: Future Outlook - The leadership change signifies the completion of Qijing's system capability construction and the beginning of an accelerated phase, aiming to transform resource advantages into competitive product strengths [13]. - Qijing represents a pivotal move for the Chinese automotive industry towards high-end and global markets, emphasizing the integration of technology and manufacturing [13].

Core Insights - The appointment of Liu Jiaming as CEO of Qijing Automotive marks a significant operational phase for the high-end smart electric vehicle brand jointly created by GAC Group and Huawei, indicating a shift from capital and technical collaboration to integrated operations and governance [1][6] - The collaboration between GAC and Huawei aims to redefine the standards of high-end new energy vehicles in China, leveraging GAC's manufacturing experience and Huawei's advanced smart driving technologies [4][5] Group 1: Leadership and Strategic Direction - Liu Jiaming brings over 25 years of experience in the automotive industry, having worked with Toyota and GAC, and will oversee brand strategy, product planning, market expansion, and operational management [1] - The joint appointment of the CEO by both companies signifies the high strategic priority of the Qijing brand within the GAC and Huawei frameworks [1] Group 2: Operational Integration - Starting January 2025, Huawei and Qijing teams will implement joint operations, allowing Huawei's teams to deeply engage in product definition, development, and marketing, thus achieving "zero-delay collaboration" [2] - The introduction of Huawei's core IPD and IPMS processes into Qijing signifies a comprehensive integration of Huawei's organizational methodologies, enhancing project influence and control [2] Group 3: Market Positioning and Product Development - Qijing aims to address the industry's pain points by ensuring that its products are "natively intelligent," rather than retrofitted with technology, thus enhancing the consumer experience [2][3] - Positioned in the 300,000 RMB high-end new energy market, Qijing seeks to leverage both intelligent manufacturing and driving technologies to redefine the value standards of domestic high-end electric vehicles [4] Group 4: Industry Implications - The partnership represents a model for deep collaboration in the automotive industry, transitioning Huawei from a supplier to a deep partner and aiding GAC's transformation into a technology-driven mobility company [5] - The establishment of Qijing is seen as a pivotal move for the Chinese automotive industry, marking a shift towards ecological collaboration and high-end, global positioning [6]

Core Insights - The collaboration between Dongfeng Motor Group and Huawei is accelerating following the signing of a comprehensive strategic cooperation agreement on May 23, 2023, aimed at enhancing strategic trust and deepening cooperation [1] Group 1: Strategic Collaboration - Dongfeng and Huawei's partnership began in 2018, focusing on electric and connected vehicle technologies [1] - Significant breakthroughs in their collaboration are expected in 2024, with multiple agreements signed for deep technical cooperation, including the HI model [1] - The HI model is seen as having the greatest potential due to its non-involvement in the car company's leadership and clear channel advantages [1] Group 2: Product Development and Market Impact - The new Lantu Dreamer MPV, developed through this partnership, has received over 50,000 orders within 110 days of its launch, capturing the high-end MPV market priced above 350,000 yuan [2] - The M817 model, a luxury electric off-road vehicle, is the first to feature Huawei's advanced driving system and a centralized electronic architecture developed jointly by Dongfeng and Huawei [2] - The collaboration has also extended to Dongfeng's other brands, including a strategic agreement with Dongfeng Nissan to integrate Huawei's HarmonyOS cockpit [2] Group 3: New Joint Ventures and Future Prospects - A new joint venture was announced on September 17, 2023, focusing on the manufacturing and sales of smart off-road vehicles, with a registered capital of 8.47 billion yuan [2] - The joint venture aims to enhance the MANS brand and will operate alongside existing operations at Dongfeng Warrior Technology [2] - The successful launch of the M817 has validated the commercial value of combining Huawei's technology with Dongfeng's manufacturing capabilities, with over 3,700 pre-orders within five hours of launch [3] Group 4: Industry Transformation - The collaboration is expected to reshape the automotive industry's value logic, with Huawei's role extending beyond technology supply to deep ecosystem integration [3] - The introduction of Huawei's advanced product development and marketing systems is set to digitize the entire process from product definition to market delivery [3] - This model retains the brand's autonomy while integrating Huawei's core capabilities in smart driving and electric systems, providing a replicable paradigm for traditional automotive companies [3]