以下文章来源于一见Auto ，作者何煦阳 一见Auto . 汽车竞争中的野心、方法论与新秩序。21世纪经济报道旗下汽车报道品牌。 记者丨何煦阳 编辑 丨吴晓宇 张明艳 1964年，时任福特总裁的李·艾柯卡主导打造了福特的野马Mustang与烈马Bronco。野马不仅 创下当时汽车行业首日订单纪录，更成为史上首款同时登上《时代》与《新闻周刊》封面的汽 车，承载了当时年轻一代渴望挣脱传统、张扬个性，和对公路文化的向往。之后的烈马，宣扬 了美国西部牛仔文化和户外冒险精神，奠定了北美硬派越野文化的基石。 这两款汽车的大获成功让人们发现，汽车不止是"从A到B的代步工具"，还能承载情感、承载 热爱，寄托用户的情绪价值，成为一种文化现象。 60年后，2024年3月28日，小米SU7正式上市。小米董事长雷军在发布会直言，小米的目标是 将小米SU7打造成50万元以内"最好看、最好开、最智能的车"，成为这个时代的"Dream Car"。 小米SU7上市24小时后，大定订单突破88898台，创下中国汽车市场新品上市24小时订单最高 纪录。2025年，小米YU7再次上演了现象级的市场狂热，开售 18 小时后有效锁单量稳定在24 万辆 ...

撰 文 | 王 菁 编 辑 | 张 南 设 计 | 甄 尤 美 2024年3月28日，北京，雷军走上发布台的那一刻，中国汽车行业的叙事逻辑被悄然改写。 那不是一场寻常的新车发布会，更像是一场精心策划的国民情绪动员。27分钟，50,000台大定。24小时，88,898台。每一个数字播报出来，现场的 欢呼声都像在为某种更宏大的东西鼓掌——不只是一辆车，而是一个"普通人也能造好车"的时代神话。 两年后的3月19日，同样是春季发布会，同样是雷军站台，同样是新一代SU7。发布会当晚，小米公布了一个数字：34分钟锁单突破1.5万台。 但与初代SU7发布时每隔数分钟就滚动播报大定战报不同，这一次，"大定"这个词从官方话语体系中悄然消失。小米随后专门发文解释：相比大 定，锁单数据"更真实客观"。 要说这次发布会从营销层面其实还是相当成功的，雷军请来了不老女神舒淇、田径名将苏炳添代言，还请来了车圈的小半壁江山。 但是发布会次日，小米集团股价下跌8.59%。而这已不是突然的意外——小米集团股价早从2025年6月的高点61.45港元跌至32港元附近，近两年跌 幅接近48%。 雷军如何用人格化叙事 构建"小米汽车神话" 这场被小米寄 ...

1.上海今年前2月电动汽车出口额同比增长112.6% 点 击 蓝 字 关 注 我 们 本文全文共 3700 字，阅读全文约需 12 分钟 目录 国内新闻 国外新闻 1.特斯拉与LG能源达成43亿美元电池交易 2.财政部公布2025年中国财政政策执行情况报告 3.Applied Intuition与英伟达就自动驾驶技术达成合作 3.1-2月全社会用电量累计16546亿千瓦时 4.理想发布MindVLA-o1自动驾驶基础模型 5.大众与小鹏第二款联合开发车型将于今年发布 6.华为广汽跨界合作打造启境品牌 7.东风太极大模型通过国家备案 8.曹操出行Robotaxi在杭州启用3600个上下车点 2.加拿大1月零排放汽车市场份额降至7.7% 4. 东风VAN系品牌整合完成 剑指国民神车 国内新闻 1 上海今年前2月电动汽车出口额同比增长112.6% 4.日产将反向进口美国生产的SUV 商用车 1. 燃料电池车重点推动中重型、中远途运输和冷链物流等商用车规模化应用 2. 北京:着力降低物流成本 推动能源物流配送车辆通行证全市通用 3. 北汽福田半固态电池量产突破 6万辆产能产线落地 时间:2026.3.18 来源:中国 ...

关注 「电动车公社」 和我们一起重新思考汽车 《今日新闻》将会每天给大家带来几条当日重磅新闻，并附上社长的简单评论。关注「电动车公社」，新能源圈大事小事，看我们就够啦～ 今日新闻要点： 1、 启境GT7正式亮相 3月17日，启境汽车首款车型启境GT7正式亮相。 此次亮相，公布了启境GT7的设计细节以及主要配置： 搭载华为新一代HUAWEI XHUD增强现实抬头显示； 搭载华为最新896线激光雷达、华为乾崑智驾的L3级架构，首发ADS Ultra版，以及鸿蒙座舱+乾崑智驾新一代大模型； 采用和问界M9同款的智慧灯语系统，以及和特斯拉类似的漫反射尾灯，首创HUAWEI SOUND AI交互式星环散射体； 启境GT7正式亮相； 别克至境世家纯电版上市，售价48.99万元； 岚图泰山黑武士版上市，售价50.99万元； 搭载新一代HUAWEI XMC乾崑数字底盘引擎，前双叉臂+后H臂多连杆+CDC+闭式双腔空悬，据称操控看齐百万级产品 配备三电机系统，采用启境×华为× 宁德定制的新一代麒麟电池，基于800V平台打造，支持6C超充； 作为启境汽车的首款车型，启境GT7无疑承载了重要使命。华为和广汽两大企业强强联手，再叠加 ...

距"华望汽车"注册成立整整一年后， 启境首款车型宣告落地。 "华为方面早就有几百人长期在'启境'驻场，想要在激烈的市场中迅速取得成功，合作双方都必须拿出最大资源和诚意。"有业内人士分析认 为， 在"华系车"市场占有率持续提升的当下，这次合作对于华为乾崑、广汽集团双方都十分关键。 除GT7外，华望汽车还于今年2月申请注册了国际分类为交通运输类的12的GT、GT8、G79等商标。据刘嘉铭透露，未来三年，启境将携手 华为乾崑推出多款全新车型，其中第二款车型定位于中大型SUV，计划于年内推出。 业界普遍认为，华为乾崑会以启境为起点，进一步推进扩充"朋友圈"、升级合作模式的步伐。其中， 东风汽车与华为乾崑共同打造的全新 汽车品牌"奕境"首款车型定位于全尺寸SUV，并将于今年4月的北京车展亮相。 阿维塔科技方面则表示，公司与华为正在推动Hi Plus模 式，双方联合团队已将近千人入驻在阿维塔重庆总部，第一款联合共创的产品将于今年下半年发布。 下载财联社APP获取更多资讯 准确 快速 权威 专业 " 华为乾崑与广汽联合孵化的高端智能品牌中文名为'启境' ，英文名定为'AISTALAND'， 首款车型'启境GT7'即日起开启 ...

Core Viewpoint - Huawei QianKun and GAC Group have officially launched their smart electric vehicle brand AISTALAND, with the first model, the AISTALAND GT7, now available for blind orders, aiming to redefine automotive travel through AI technology [1][6]. Group 1: Brand and Product Launch - The brand name AISTALAND stands for "AI Start New Land," indicating a focus on AI-driven automotive solutions [1][6]. - The AISTALAND GT7 features dimensions of 5050mm in length, 1980mm in width, and 1470mm in height, with a wheelbase of 3000mm [3][8]. - The vehicle's design includes advanced lighting technology, such as the "Lingmou" headlights and "Qijing Zhi Yi" taillights, utilizing Huawei's latest innovations [3][8]. Group 2: Technology and Features - The GT7 is equipped with Huawei QianKun's advanced driving assistance system and the highest globally produced 896-line dual-laser radar [4][9]. - It features a new generation of AI interaction systems, including the Harmony cockpit and HUAWEI SOUND® AI interactive components [4][9]. - The vehicle incorporates a comprehensive safety system developed in collaboration with Huawei and CATL, featuring the new Kirin battery with 800V/6C fast charging capabilities [4][9]. Group 3: Manufacturing and Quality Assurance - A dedicated team from Huawei QianKun is stationed in Guangzhou to ensure seamless collaboration and integration of Huawei's standards with GAC's manufacturing processes [3][8]. - GAC Group's extensive manufacturing experience and quality control system, validated by nearly 30 million car owners, provide a strong foundation for AISTALAND products [3][8]. Group 4: Sales and Distribution Strategy - AISTALAND employs a "1+N" dealership model, linking one user center with multiple experience centers, and has initiated user center layouts in 70 cities across China [5][10]. - The first batch of stores is expected to begin trial operations by the end of April and officially open in early May [5][10]. - AISTALAND has outlined a three-year product plan, with the next models, including a smart mid-to-large SUV, set to launch in 2026 [5][10].

风浪越大鱼越贵，广汽华为 要吃猎装这条鱼 出品|虎嗅汽车组 作者|邢书博 头图|广汽丰田 3%。 自2012年纯进口奔驰CLS Shooting Brake引入国内以来，一汽大众、极氪、哪吒一直不遗余力的在国内推 广猎装车型。但截止到2026年，中国猎装车市场占比不到3%。 尽管猎装车市场受众窄，市场小，但广汽还是做了。 启境GT7将于3月17日首发，预计6月上市。搭载华为896线激光雷达、鸿蒙座舱5.0、XMC数字底盘。而广 汽和华为选择的赛道，正是猎装车赛道。 广汽踏入猎装车浑水，背后是什么样的战略转型意图？ 本期《车圈脉动》vol.22带你解密，广汽这款猎装车后背箱里的猎枪，准星指向何方？广汽与华为的战略合 作锚点在哪里？隐忧有哪些？ 启境为什么选择进入猎 装车市场？ 一种观点认为广汽这是要"借华为摸鱼"。毕竟2025年广汽预计净亏损80-90亿元，合资板块乏力，自主品牌 承压。此时抱华为大腿拼网红车，确实像捷径。 广汽集团董事长冯兴亚则公开表示：启境项目对广汽集团的长远发展意义重大，集团已将其置于最高优先 级，未来会集中所有优势资源，从技术研发、生产保障到市场支持启境打造高端品牌，"要确保首战必 胜" ...

关注 「电动车公社」 和我们一起重新思考汽车 以下是上周新能源圈的新闻： 新车上市： 新款悦意03上市，售价7.98-11.99万元； 岚图梦想家冠军版上市，售价30.99万元； iCAR V27上市，售价16.98-19.68万元； 五菱缤果S 525km旗舰版上市，售价8.98万元； 方程豹钛3闪充版上市，售价15.38-16.98万元； 方程豹钛7闪充版开启预售，预售价22-25万元； 奇瑞QQ3开启预售，预售价6.892-8.9985万元； 莲花For Me开启预售，预售价52.8-58.8万元； 启境GT7公布； MG 4X亮相，MG豪掷100亿all in新能源； 3月多款新车登陆工信部； 公司动态： 蔚来发布2025全年财报，四季度实现盈利； 特斯拉2月销量超3.8万辆； 比亚迪有望参加F1赛事； 保时捷2025年营收362.7亿欧元，利润暴跌93%； 宁德时代2025年营收4237亿元，利润722亿元； 理想汽车2025年净利润11亿元； 本田汽车首次遭遇年度亏损； 比亚迪正式加入国际汽车工作组； 宝马宣布暂时放弃L3自动驾驶研发； 大众与小鹏首款合作车型开始投产； 国内新闻： 全国高速公路服 ...

Core Viewpoint - The article highlights significant developments in the electric vehicle (EV) sector, including new model launches, advancements in charging infrastructure, and financial performance of key players in the industry. Group 1: New Model Launches - Qijing Automotive announced its first model named GT7, positioned as a smart shooting brake, set to debut on March 17 and expected to launch in June [1] - The new model Yuedi 03 from FAW Bestune was launched on March 8, with a price range of 79,800 to 119,900 yuan [7] - The Lantu Dreamer Champion Edition was launched on March 10, priced at 309,900 yuan [16] - The Chery QQ3 EV has opened for pre-sale with a price range of 68,920 to 89,985 yuan [25] - The Lotus For Me has also opened for pre-sale, with prices ranging from 528,000 to 588,000 yuan [31] Group 2: Charging Infrastructure - The coverage rate of charging facilities at national highway service areas has reached 98.8% [4] - There are now over 300,000 EV charging stations, indicating a significant improvement in infrastructure [6] Group 3: Financial Performance - NIO reported a revenue of 87.49 billion yuan for 2025, a year-on-year increase of 33.1%, with 326,028 vehicles delivered, marking a 46.9% increase [40] - NIO achieved quarterly profitability for the first time, with an operating profit of 1.25 billion yuan in the fourth quarter [43]

Core Viewpoint - Huawei QianKun aims to establish a new cooperation model in the automotive industry through its partnership with GAC, exemplified by the launch of the new brand "Qijing" and its first model GT7, which integrates advanced intelligent technologies and aims to redefine the market for intelligent vehicles [2][4][5]. Group 1: Product Development and Features - The Qijing GT7 is positioned as a "new generation intelligent shooting brake," featuring advanced technologies such as the world's highest specification 896-line dual optical path image-level lidar and L3-level hardware architecture [2][10]. - The vehicle is designed to meet "million-level" standards in terms of intelligence, driving control, and aesthetics, aiming to create a unique market presence in the competitive automotive landscape [9][10]. - The GT7 will officially debut on March 17 and is scheduled for market launch in June, with a successful channel recruitment plan already in place [3]. Group 2: Strategic Collaboration - Huawei QianKun's strategy involves deep collaboration with automotive manufacturers, moving from a traditional supplier role to a full-chain empowerment partner, thereby enhancing product co-creation and sales processes [16]. - The partnership with GAC has led to the establishment of a new independent company for Qijing, with hundreds of Huawei employees embedded within the Qijing team to facilitate joint decision-making and product development [5][7]. - A collaborative mechanism has been developed to streamline processes, allowing both parties to leverage their strengths in defining scenarios, setting goals, and executing technical developments [7]. Group 3: Market Positioning and Innovation - The choice of a shooting brake for the first model reflects a bold strategy to tap into a niche market, differentiating Qijing from competitors who focus on larger SUVs [8][9]. - Extensive user demand research was conducted across over 300 cities, revealing a high demand for well-designed shooting brake models, which Qijing aims to fulfill with superior technology and features [9]. - The GT7 is positioned as a "7-sided warrior," emphasizing its advanced technology and comprehensive performance across various aspects, including safety and user experience [9][15].