2025年11月，达利食品集团官宣，创始人许世辉之女许阳阳正式接任集团总裁，全面执掌这家"食品帝国"。 "接班"这条路，许阳阳已经走了17年。自2008年英国留学归国后，许阳阳便进入达利食品历练，从车间主任做起，历经生产统筹、产品开发、品牌运营等 基层岗位，直至担任集团执行董事及副总裁。 她接手的是一个巅峰时期年营收超200亿元、终端网点达280万的食品帝国，也是一个正面临业绩连续下滑、渠道变革冲击的行业巨头。 "跟随战略"创造商业奇迹 许世辉的创业故事堪称一代闽商传奇。 1989年，许世辉投入全部身家买下一条二手饼干生产线，在惠安老家租下一间石头房，成立了达利食品的前身"惠安美利食品厂"。在零食并不丰富的年 代，许世辉敏锐地抓住市场痛点，为饼干设计了独立包装，使"美利"牌饼干迅速打开了市场。 1992年，许世辉成立福建惠安达利食品有限公司，投建第一个自有产权基地，"达利"品牌正式面世。但随着旺旺、乐事、好丽友等品牌相继进入中国，达 利面临巨大冲击。 面对外资品牌，许世辉形成了独特的"达利模式"：爆款跟随+明星代言+平价覆盖+渠道下沉。 2002年，面对当时相对高价的韩国好丽友派，达利食品开发出达利园巧克力派 ...

Core Viewpoint - The appointment of Xu Yangyang as the new president of Dali Food Group marks a significant transition in leadership for a major player in the food industry, with her extensive experience within the company positioning her to tackle current challenges and drive future growth [7][14]. Group 1: Company Overview - Dali Food Group, founded in 1989 by Xu Shihui, has grown from a small factory to a food giant with annual revenues exceeding 18 billion yuan, featuring six major brands including Dali Garden and Kexi [11]. - The company successfully launched its IPO in Hong Kong in 2015, becoming the largest IPO in the global consumer goods sector that year, with a peak market value nearing 100 billion HKD [11]. - From 2016 to 2019, Dali Food's revenue increased from 17.84 billion yuan to 21.37 billion yuan, while the Xu family maintained their status as the richest in Fujian for four consecutive years [11][12]. Group 2: Succession Path - Xu Yangyang's succession was a result of a long-term, systematic training process, starting from her grassroots experience in various roles within the company [14]. - She played a crucial role in Dali's strategic decisions, including leading the company to its successful IPO and launching the "Douben Dou" soy milk brand, which achieved over 1 billion yuan in sales within a year [14][16]. - Under her leadership, Dali is pursuing an international expansion strategy, establishing production bases in Southeast Asia, including Indonesia, Thailand, Vietnam, and Saudi Arabia [15]. Group 3: Challenges Ahead - Dali Food has faced declining revenue and profit from 2020 to 2022, with revenues of 20.96 billion yuan, 22.29 billion yuan, and 19.96 billion yuan, and net profits of 3.85 billion yuan, 3.73 billion yuan, and 2.99 billion yuan respectively [16]. - The company's stock performance has been lackluster, leading to its privatization announcement in 2023, with shares dropping nearly 50% from the IPO price [16]. - Dali's established brands are experiencing aging issues, and adapting to the rising health-conscious consumer trends poses additional challenges for Xu Yangyang [16]. Group 4: Industry Context - Xu Yangyang and her counterpart, Zong Fuli, are often compared as prominent successors in the food industry, both having similar educational backgrounds and career paths [18]. - The transition of leadership in family-owned businesses is becoming increasingly common in China, with many founders reaching retirement age [19]. - Successful business succession requires a well-planned process, as demonstrated by Xu Yangyang's gradual rise through the ranks, contrasting with other family business transitions that have faced challenges [19].

这样一幕再次上演——据"福建发布"消息，日前达利食品集团宣布，创始人许世辉之女许阳阳接任集团总裁，正式接手这家食品巨头。 在许阳阳6岁那年，父亲许世辉创立达利食品，从一条二手饼干生产线、一间月租300元的厂房起步，把公司做成家喻户晓的食品品牌。巅峰时期，达利食 品市值超千亿，许世辉也凭借600多亿的身家成为福建首富。 从小在"闽商"氛围中长大，许阳阳是许世辉亲自培养的继承者。 2008年，25岁的许阳阳留学归国后就加入公司，从基层岗位做起，后来由她牵头，达利食品成功在港交所IPO。尽管当前已退市，但最新发布的《2025胡 润女企业家榜》上，许阳阳与母亲陈丽玲以260亿财富值登顶成为福建女首富。 和她一样，闽商系的二代们年纪轻轻就进入父辈企业，现在集体走上继承之路。 42岁，历练十七年 她正式接班 这是一个跨越十七年的企业传承故事。 公开信息显示，许阳阳出生于1983年，本科毕业于厦门大学国际经济与贸易专业。2008年从海外高校研究生毕业后，她便回国进入家族企业。 2017年，她又带领团队自主研发推出"豆本豆"豆奶，布局健康营养赛道。到2022年，豆本豆销售收入达22.66亿元，在同品类产品中名列前茅。 许阳阳 ...

这样一幕再次上演据"福建发布"消息，日前达利食品集团宣布，创始人许世辉之女许阳阳接任集团总裁，正式接手这家食品巨头。 在许阳阳6岁那年，父亲许世辉创立达利食品，从一条二手饼干生产线、一间月租300元的厂房起步，把公司做成家喻户晓的食品品牌。巅峰时期，达利食 品市值超千亿，许世辉也凭借600多亿的身家成为福建首富。 从小在"闽商"氛围中长大，许阳阳是许世辉亲自培养的继承者。 2008年，25岁的许阳阳留学归国后就加入公司，从基层岗位做起，后来由她牵头，达利食品成功在港交所IPO。尽管当前已退市，但最新发布的《2025胡 润女企业家榜》上，许阳阳与母亲陈丽玲以260亿财富值登顶成为福建女首富。 作为董事长女儿，许阳阳选择从基层开始做起，历经车间管理、生产统筹、产品开发、品牌运营及工会管理等多个岗位的锻炼，并担任工会主席、车间主 任及副厂长等职位。 2014年，许阳阳出任集团董事，深度参与公司的日常运营和决策。也是从这时开始，她频繁出现在集团发展的关键事件中。 她的第一份成绩单，就是推动达利食品港股IPO。2015年，达利食品仅用九个月便成功在香港上市。 这是财富效应初次显现的时刻。据当时《泉州晚报》报道，上市首日 ...

从小在"闽商"氛围中长大，许阳阳是许世辉亲自培养的继承者。 2 0 0 8年，25岁的许阳阳留学归国后就加入公司，从基层岗位做起，后来由她牵头，达利 食品成功在港交所IPO。尽管当前已退市，但最新发布的《20 25胡润女企业家榜》上，许 阳阳与母亲陈丽玲以2 60亿财富值登顶成为福建女首富。 和她一样，闽商系的二代们年纪轻轻就进入父辈企业，现在集体走上继承之路。 传承。 作者 I 吴琼 杨文静 报道 I 投资界PEdaily 这样一幕再次上演——据"福建发布"消息，日前达利食品集团宣布，创始人许世辉之女 许阳阳接任集团总裁，正式接手这家食品巨头。 在许阳阳6岁那年，父亲许世辉创立达利食品，从一条二手饼干生产线、一间月租30 0元 的厂房起步，把公司做成家喻户晓的食品品牌。巅峰时期，达利食品市值超千亿，许世辉 也凭借60 0多亿的身家成为福建首富。 42岁，历练十七年 她正式接班 这是一个跨越十七年的企业传承故事。 公开信息显示，许阳阳出生于1983年，本科毕业于厦门大学国际经济与贸易专业。2 008 年从海外高校研究生毕业后，她便回国进入家族企业。 作为董事长女儿，许阳阳选择从基层开始做起，历经车间管理、生产 ...

又一福建企业顺利实现权棒交接。 达利食品的前身，是许世辉于1989年在福建泉州惠安县创立的美利食品厂。在那个零食相对匮乏的年 代，饼干以散装称重为主，留意到消费者对高品质饼干的需求，许世辉推出了一款包装精美的"美利"牌 饼干，迅速为食品厂打开了销路。 踩中零食行业发展风口，为达利食品攒下了家底，而对标国际与国内行业龙头的爆款产品，采取跟随策 略，则是达利食品业绩腾飞的关键。 图源：pexels 1997年，韩国品牌好丽友的派类产品正式进入中国市场，成为风靡全国的明星单品。然而，好丽友派14 元一盒的价格在当时并不便宜。2002年，许世辉推出"达利园"蛋黄派，找来明星许晴代言，定价仅为好 丽友的三分之二，成功从韩国巨头手中抢下市场。 近日，达利食品集团（下称"达利食品"）宣布，创始人许世辉的女儿许阳阳正式接任集团总裁。至此， 这一成立超过30年的福建食品饮料巨头，正式实现二代接班。 达利食品由1958年出生的福建泉州人许世辉创立于1989年，旗下有"达利园""好吃点""可比克""和其 正""乐虎""豆本豆"六大国民品牌，2018年至2021年，达利食品的营收均超过200亿元。背靠闷声赚钱的 达利食品，许世辉家族 ...

靠卖饼干起家，泉州老板成为福建首富 又一福建企业顺利实现权棒交接。 近日，达利食品集团（下称"达利食品"）宣布，创始人许世辉的女儿许阳阳正式接任集团总裁。至此， 这一成立超过30年的福建食品饮料巨头，正式实现二代接班。 达利食品由1958年出生的福建泉州人许世辉创立于1989年，旗下有"达利园""好吃点""可比克""和其 正""乐虎""豆本豆"六大国民品牌，2018年至2021年，达利食品的营收均超过200亿元。背靠闷声赚钱的 达利食品，许世辉家族在2016年到2019年蝉联胡润百富榜福建首富。 正式掌舵达利食品的许阳阳，是许世辉的女儿，出生于1983年。2008年，留学归来的许阳阳进入达利食 品生产车间实习，从车间流水线工人做起，历经17年磨炼，直至成为达利食品总裁。 同为女承父业的80后继承人，许阳阳的接班路径与娃哈哈宗氏家族的宗馥莉有着诸多相似之处。与许阳 阳平稳接班不同的是，宗馥莉与娃哈哈还处于"内忧外患"的阵痛中。 图源：pexels 达利食品的前身，是许世辉于1989年在福建泉州惠安县创立的美利食品厂。在那个零食相对匮乏的年 代，饼干以散装称重为主，留意到消费者对高品质饼干的需求，许世辉推出了一款 ...

Core Insights - Fujian province has become a significant hub for the leisure food industry in China, driven by its unique geographical advantages, rich natural resources, and deep-rooted business culture [1][42] - The success of various companies in this sector is attributed to their innovative spirit, market insight, and collaborative strategies, which have collectively supported the growth of the industry [1][45] Company Summaries Panpan - Cai Jin'an - Cai Jin'an, after facing early educational setbacks, started his entrepreneurial journey by selling various food items and eventually founded Panpan Food in 1996, named after the mascot of the 1990 Beijing Asian Games [4][5] - The company gained fame for its innovative "modified potato chips," which featured a bright color, low oil content, and long shelf life, leading to widespread popularity [5][6] - Panpan has been a prominent sponsor in major sports events, including the Tokyo 2020 Olympics and the Paris 2024 Olympics, establishing itself as a trusted brand in the sports nutrition sector [6][7] Dali - Xu Shihui - Xu Shihui founded Dali Food after recognizing the potential in the snack market, initially starting with a small food factory and later expanding into a multi-brand strategy [9][10] - Dali has successfully launched several popular products, including Dali Garden Egg Yolk Pie and Kexi Potato Chips, becoming a household name in China [10][11] - After its IPO, Xu Shihui's family wealth peaked at 50.6 billion, making him the richest person in Fujian for several consecutive years [11] Yake - Chen Tianjiang - Chen Tianjiang transitioned from a trader to a manufacturer by founding Yake Food in 1993, focusing on innovative products like vitamin-infused candies [13][14] - The company has established itself as a leader in the candy market, emphasizing research and development to create unique products [14] Qinqin - Wu Huo Lu - Wu Huo Lu started Qinqin Food in 1991, initially focusing on shrimp chips, and became one of the earliest companies in China to produce leisure snacks [16][19] - The company underwent a significant transformation in 1998 by adopting a shareholding system, enhancing transparency and operational efficiency [19][20] Fuma - Ke Yongkai - Ke Yongkai founded Fuma Food, initially producing canned goods before shifting focus to leisure snacks, achieving an annual output value of 2 billion by 1999 [24][25] - Under his leadership, Fuma has grown into a large food enterprise with a diverse product range, including cakes and snacks [25] Huitouke - Huang Fuyang - Huang Fuyang established Huitouke Food in 2006, specializing in the production of "tongluo cake," which became a popular snack in China [27][28] - The brand has consistently focused on product innovation and quality, leading to significant market recognition and sales success [28][29] Haocaitou - Chen Zhongshi - Chen Zhongshi founded Haocaitou Food in 2005, focusing on innovative products that cater to changing consumer preferences, such as the "Xiaoyang" series of snacks [32][33] - The company has successfully launched several best-selling products, leveraging effective marketing strategies to reach younger consumers [33] Haoshi - Ye Yuehui - Ye Yuehui began his journey in the baking industry at a young age and founded Haoshi Food, which has grown significantly by introducing innovative products like yogurt pocket bread [36][41] - The company emphasizes automation and quality control in its production processes, aiming to establish a global presence in the baking sector [41] Industry Overview - The leisure food industry in Fujian has seen remarkable growth, with a collective annual output value exceeding 100 billion, showcasing the province's pivotal role in China's snack market [43][44] - The entrepreneurial spirit of Fujian's business leaders reflects a broader trend of innovation and transformation within China's economy, moving from imitation to original creation [44][45]