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奈雪的茶败走平价市场
Ge Long Hui· 2025-12-26 17:52
作者 | 程佳 编辑|唐飞 上个星期从北京回到广东老家过寒假的施宁宁,已经一周内连着喝了4天的古茗和益禾堂了。原因也很简单,"谁让偌大北京,都找不到这俩品牌。" 自诩是"奶茶脑袋"的施宁宁,在北京上大学时就几乎隔天喝上一杯奶茶。回到老家后,她原以为老家奶茶店比北京要少,但没想到,家附近就有两家在北 京喝不到的奶茶店。"往我们县城主街走过去,一路上能看到古茗、蜜雪冰城、茶百道、沪上阿姨、书亦烧仙草、益禾堂、一点点……说有10多家奶茶店 一点也不夸张。" 来自东北的唐诺也发现,老家附近的奶茶市场也大有改观。"之前都说北方奶茶差远了,市面上叫得上名的品牌,大多都集中在南方。但最近一两年,我 都想不到还有什么品牌没入驻我老家这边的。"唐诺最后想了一下表示,"喜茶去年年底在我们这开了一个店,常见品牌可能也就奈雪还没在我们这开店 了。" 日前,奈雪发布2023年第四季度运营情况,公告显示,公司正在逐步关停子品牌台盖的门店。 台盖的店铺数量,实际上也仅剩无几。数据显示,截至2023年12月31日公司合计运营7间台盖门店,预计在2024年剩余的7家台盖门店将陆续关停。 正如多位已从大城市返乡的朋友向价值星球所描述的那般,下沉 ...
商场餐饮“排队王”,扎堆去新疆捞金
投中网· 2025-12-18 06:45
以下文章来源于红餐网 ,作者红餐编辑部 红餐网 . 做餐饮,上红餐 !一个有温度的餐饮产业服务平台。 将投中网设为"星标⭐",第一时间收获最新推送 "不要等新疆变得像成都、长沙一样卷,才去当地开店。" 作者丨 王璐 来源丨红餐网 最近,新疆迎来了一轮餐饮品牌首店开业潮。 "昨天去买瑞幸,我的订单居然要排两个多小时。"阿聪告诉红餐网,最近哈密市开了一家瑞幸咖啡,生意火得不得了。他还表示,现在哈密的年轻人已 经实现了"奶茶自由","蜜雪冰城、霸王茶姬、喜茶、爷爷不泡茶这些品牌都能喝到。" 越来越多新疆的消费者发现,那些在北上广深大排长队的餐饮品牌,已经悄悄在新疆开店,尤其是省会城市乌鲁木齐,餐饮大牌首店正在扎堆上围挡。 据红餐网不完全统计,山缓缓火锅、The boots泥鞋Garden、Ameigo梅果·云贵川bistro、野果yeego等新晋"排队王"的新疆首店均已开业,鲍师傅、野人 先生现做冰淇淋、NEED创意韩国料理等热门品牌也上了围挡。 | 品牌 | 品类 | 城市/地区 | 所在商圈 | | --- | --- | --- | --- | | 野人先生现做冰淇淋 | 冰淇淋 | 乌鲁木齐 | CC MA ...
中企在美逆势增长,中美经济纽带深度绑定,双方受益韧性凸显
Sou Hu Cai Jing· 2025-12-08 08:08
哈喽,大家好,小圆这篇国际评论,主要来分析最近的一个热点:多家中国连锁餐饮品牌扎堆进军美国 市场,一口气开了几十上百家门店,有意思的是,这事儿发生在中美"贸易休战"刚满一年的节点上,休 战确实给经贸往来松了松绑。 但中资企业在美经营的深层次压力其实没减反增,在这种一半是海水,一半是火焰的环境里,中企还敢 迎浪而上,这背后的逻辑、遇到的难题,以及和美国本地经济的互动,恰恰是观察中美经济关系的最佳 微观样本,也直接印证了标题里说的那种耦合韧性。 中企"闯美" 中企这会儿往美国市场砸钱,绝不是头脑发热的跟风,而是憋着一股跨越红海的战略劲儿,最核心的动 力,是中国企业的全球化已经到了向上突破的阶段,以前咱们出海,多是做贸易、找资源,现在不一样 了,大家都想拿到技术话语权、品牌影响力。 甚至参与制定行业标准,就像人工智能企业忙着搞开源生态跟全球高手过招,高端医疗设备商挤破头进 耶鲁大学这样的顶尖机构做验证,餐饮业看似是小生意,其实也是想把国内验证成功的模式推向全球, 跻身价值链高端,国内市场的竞争压力也是重要推手。 像喜茶、奈雪的茶这些品牌,在国内已经把模式跑通了,但内卷也越来越厉害,想找新的增长空间,美 国这个全球最 ...
8点1氪|罗永浩否认拉黑俞敏洪和王自如;深圳欢乐谷叫停涉嫌擦边表演;苹果发布会定档9月10日,预计发布iPhone 17系列
3 6 Ke· 2025-08-27 00:13
Group 1 - Luo Yonghao's podcast achieved over 20 million views within 24 hours of its launch [2] - Shenzhen Happy Valley has suspended a controversial performance due to concerns over inappropriate content [2] - Apple has scheduled a major product launch event for September 10, expected to unveil the iPhone 17 series [2] Group 2 - Starbucks responded to an incident where a customer verbally abused a staff member for about 10 minutes, leading to the employee's distress [3] - Travel app Hanglv Zongheng's new delay insurance product has been criticized for its stringent payout conditions, likened to gambling [3][4] - Hema NB reported a revenue of approximately 8 billion yuan in the first half of the year, with a significant increase in store count [4] Group 3 - Yonghui Supermarket has registered multiple "Fat Yonghui" trademarks, with plans to open more stores [5] - YouTube has threatened to remove Fox channels from its platform if an agreement is not reached [6] - Korean Air has ordered 103 Boeing aircraft, with a total investment of approximately 50 billion USD [6] Group 4 - The White House announced an investment of 8.9 billion USD for a 9.9% stake in Intel, primarily funded by previous subsidies [7] - Douyin has taken action against a former bank executive who gained attention for sharing his criminal past on social media [8] - US stock indices rose collectively, with NIO shares increasing by over 10% [8] Group 5 - NetEase Cloud Music clarified that it does not have a "visitor record" feature, emphasizing user privacy [9] - Taobao plans to reduce compensation for logistics delays, with a new policy effective from September 5 [9] - SpaceX's Starship test flight was canceled again due to weather conditions [10] Group 6 - Anta and Li Ning responded to rumors regarding a potential acquisition of Puma, stating no substantial negotiations have taken place [10] - Heytea has entered into partnerships with multiple delivery platforms, marking a shift in its online strategy [11] Group 7 - Elon Musk's xAI has filed a lawsuit against Apple and OpenAI, alleging anti-competitive practices in the AI market [11] - Xiangpiaopiao reported a net loss of approximately 97.39 million yuan in the first half of the year, with a revenue decline [12] - China Film announced a net loss of 110 million yuan in the first half of the year, a significant drop from the previous year's profit [12] Group 8 - Nongfu Spring reported a profit of approximately 7.62 billion yuan in the first half of the year, reflecting a 22.1% year-on-year increase [13] - Nvidia launched its new robot "brain" chip, Thor, with a starting price of 3,499 USD, targeting the robotics and autonomous driving markets [14]
从江门到尖沙咀:内地茶咖香江往事
Ge Long Hui· 2025-08-23 12:07
Core Insights - Hong Kong is highlighted as a prime example of a free market, with significant trade activity between mainland China and Hong Kong, showing a year-on-year growth of 11.4% in trade volume [2] - The influx of mainland tea and coffee brands into Hong Kong is driven by the city's strategic position as a gateway to international markets and its favorable business environment [13][14] Trade and Economic Activity - The trade volume between mainland China and Hong Kong reached $160.589 billion in the first half of the year, with imports from Hong Kong growing by 21.3% and exports to Hong Kong increasing by 10.8% [2] - The Hong Kong government has assisted over 1,300 companies in establishing or expanding their businesses in the region, with nearly half being mainland enterprises [2] Cultural and Market Dynamics - The evolution of Hong Kong's milk tea culture and its introduction to mainland China is traced back to the 19th century, with a significant shift occurring post-2010 as mainland brands began to dominate the market [3][4] - The rise of new tea brands like Heytea and Nayuki has significantly impacted the traditional Hong Kong milk tea market, leading to a decline in the growth rates of established brands [5][6] Brand Expansion in Hong Kong - At least 25 mainland tea and coffee brands have entered the Hong Kong market, with over a hundred stores opened [6] - Brands are strategically choosing locations based on consumer demographics and market positioning, with many opting for high-traffic areas like Tsim Sha Tsui and Mong Kok [9][10] Strategic Importance of Hong Kong - Hong Kong serves as a critical platform for mainland brands to understand international business practices and consumer behavior, enhancing their global competitiveness [13][14] - The city’s geographical location and established financial infrastructure make it an attractive base for companies looking to expand into international markets [13] Challenges Faced by Mainland Brands - Despite the opportunities, mainland brands face high operational costs in Hong Kong, with significant differences in labor costs and rental prices compared to mainland China [15] - The entrenched local tea culture and competition from established brands pose additional challenges for new entrants [15]
茶咖日报|12306回应推出“高铁奶茶”,此前曾因26元/杯售价遭质疑
Guan Cha Zhe Wang· 2025-08-18 12:53
Group 1: Railway Catering Innovations - The introduction of high-speed train milk tea and ice cream has been noted, with daily sales exceeding 6,000 cups for the milk tea series [1][3] - Seasonal offerings such as ice cream have been made available on certain routes, enhancing the dining experience for travelers [1] - The railway catering service has expanded its menu to include light meal packages and regional specialties, catering to diverse passenger preferences [1] Group 2: Bawang Tea Season and Pet-Friendly Initiatives - Bawang Tea has launched its "Pet-Friendly Season," offering limited edition pet cream and engaging customers with interactive store features [4] - The company reported cumulative sales of over 1.25 billion cups of its signature product, indicating strong market demand [4] - Bawang Tea is collaborating with animal protection organizations to support stray animal rescue efforts, promoting social responsibility [5] Group 3: Expansion of Tea Brands - Cha Baidao has announced the opening of its first North American store in New York, targeting the largest Chinese community in the U.S. [6] - The brand's international expansion strategy has been positively received by analysts, highlighting its potential for dual growth in domestic and overseas markets [6] - The company has previously entered markets in Singapore and France, demonstrating a rapid international growth trajectory [6] Group 4: He Tea's E-commerce Strategy - He Tea is set to fully launch on Taobao Flash Sale, with over 4,000 stores expected to be online soon [7] Group 5: Costa Rican Coffee Export Challenges - Costa Rica's coffee industry faces challenges due to a 15% tariff imposed by the U.S., which has historically been its largest export market [8][9] - Local coffee producers are actively seeking to diversify their export markets in response to the tariff [9]
5家消费公司拿到新钱;野人先生称没有上市计划;喜茶把店开到了苹果总部|创投大视野
3 6 Ke· 2025-08-11 03:16
Group 1: Investment and Financing - The bubble tea brand "Bieyang Bubble" has completed angel round financing of 10 million yuan, with funds primarily allocated for team building and product refinement [2] - The metaverse game developer MiAO has received a new investment of 140 million yuan, bringing its valuation to nearly 2 billion yuan [3] - The AR company "Liangliang Vision" confirmed over 100 million yuan in strategic financing, aimed at advancing AR glasses development and expanding international market reach [4] - "Xinglian Future" has completed a Pre-A round financing of several tens of millions of yuan, focusing on developing smart collars for pets [5] - "Zero Six Two Nine Cultural Technology" secured seed round financing of several million yuan to enhance its capabilities in children's content IP incubation [6] Group 2: Company Developments - The ice cream brand "Yeren Xiansheng" has no plans for an IPO, focusing instead on sustainable growth and rapid store expansion, with over 900 stores opened [8][9] - "Pang Dong Lai" reported a cumulative sales of 13.585 billion yuan this year, nearing 80% of last year's total sales, with supermarkets being the largest revenue contributor [10] - "Heytea" has opened a new store in Cupertino, California, marking significant international expansion with over 100 overseas locations [11][12] - TikTok is testing local lifestyle services in the U.S. by partnering with Booking.com for hotel reservations, aiming to attract new advertisers [13] Group 3: Market Trends - The summer movie market is expected to see a blockbuster, with total box office surpassing 1.5 billion yuan, led by the film "Nanjing Photo Studio" [17] - Dongguan has introduced new policies to promote the trendy toy industry, allocating 120 million yuan for high-quality development [18] - U.S. imports fell sharply by 8.4% in June due to tariff increases, with predictions of a 5.6% decline in total imports for the year [19]
喜茶开店蹭苹果总部热点,“其实只是开到附近商场”;国内10座荟聚购物中心要被打包出售丨Going Global
创业邦· 2025-08-10 10:17
Key Points - SHEIN and Temu have captured a combined market share of 3.6% in South Africa's retail, apparel, textiles, footwear, and leather (CTFL) market, with sales reaching 7.3 billion Rand (approximately 405 million USD) in 2024 [5] - SHEIN alone holds 28% of the online CTFL sales for women in South Africa, while local retailers' market share has slightly decreased from 75.3% in 2011 to 74% in 2024 [5] - Temu has joined the International Trademark Association (INTA) to strengthen its compliance and lobbying efforts [9] - In Q1 2024, Temu's parent company PDD Holdings reported a net profit of 1.474 billion RMB (approximately 204.9 million USD), a 47% year-over-year decline, while revenue grew by 10% to 95.672 billion RMB (approximately 13.297 billion USD) [10] - Temu's active users in Southeast Asia reached 22 million by June 2024, with significant growth in the Philippines and Thailand [10] - TikTok is testing local lifestyle-related services in the U.S. by partnering with Booking.com, allowing users to book hotels directly through the platform [11][13] - Saudi Arabia's Othaim supermarket chain has joined Alibaba's AliExpress, enabling consumers to order various products online [14][16] - Heytea has expanded its overseas store count over sixfold in the past year, now exceeding 100 locations, while also closing some stores [19][21] - Meituan's Keeta has rapidly expanded in Saudi Arabia, covering 20 cities and achieving a 10% market share in the food delivery sector [22][24] - Xiaomi has become the second-largest smartphone brand in Europe, with a market share of 23% after a 11% growth in Q2 2025 [25][28] - Sweetlala has opened three new stores in Bali, Indonesia, and plans to extend its market reach to Europe and the Middle East [32][34] - Tencent led a funding round for Uzbekistan's fintech company Uzum, valuing it at 1.5 billion USD [50][52] - Luma AI's valuation has surged nearly 13 times to at least 3.2 billion USD within a year [53][55] - Naver is acquiring Spain's second-hand trading platform Wallapop for 377 million euros [59][61] - Anta is reportedly acquiring Reebok's China business, furthering its international expansion strategy [62][64]
5家消费公司拿到新钱;「野人先生」称没有上市计划;喜茶把店开到了苹果总部|创投大视野
36氪未来消费· 2025-08-09 12:46
Core Viewpoint - The article highlights recent investments and developments in various consumer brands and technology companies, indicating a growing trend in the market for innovative products and services. Group 1: Investment Highlights - The bubble tea brand "Bieyang Bubble" has completed angel round financing of 10 million yuan, with funds allocated for team building and product refinement [4] - The metaverse game developer MiAO has received a new investment of 140 million yuan, raising its valuation to nearly 2 billion yuan [5][6] - The AR company "Liangliang Vision" confirmed over 100 million yuan in strategic financing, aimed at advancing AR glasses development and expanding international market reach [7] - "Xinglian Future," a company focused on smart collars for pets, has completed a Pre-A round financing of several tens of millions of yuan [8] - "0629 Cultural Technology" secured seed round financing in the millions, focusing on children's content IP incubation [9] Group 2: Company Developments - The ice cream brand "Yeren Xiansheng" has no plans for an IPO despite rapid expansion, with over 900 stores opened and a gross margin exceeding 60% [10][11] - "Pang Donglai" reported a cumulative sales figure of 13.585 billion yuan this year, nearing 80% of last year's total sales, with a focus on maintaining quality and service [14][15][16] - "Heytea" has opened a new store in Cupertino, California, marking significant international expansion with over 100 overseas locations [17][18][19] Group 3: Market Trends - The summer movie market is projected to see a blockbuster, with total box office revenue exceeding 1.5 billion yuan in August [30][31] - Dongguan has introduced new policies to promote the潮玩 (trendy toy) industry, allocating 120 million yuan for development [32] - The U.S. saw a significant drop in imports in June, down 8.4% year-on-year, attributed to increased tariffs, with expectations of further declines in 2025 [33]
南农晨读丨高州龙眼元气入“厦”
Nan Fang Nong Cun Bao· 2025-08-06 02:30
Group 1 - Guangdong's six departments have jointly issued a three-year action plan for the high-quality development of the under-forest economy from 2025 to 2027 [5][7][8] - The action plan aims to promote sustainable economic practices in forestry and agriculture, enhancing the integration of ecological and economic benefits [6][7] Group 2 - Recently, a demonstration of drought-resistant rice intercropping in fruit forests was held at South China Agricultural University, achieving a yield of 356.1 kg per mu [22][23][25] - This innovative ecological planting technique showcases the potential for increased agricultural productivity in previously unproductive land [23][24] Group 3 - Heytea has opened a new store at Apple's headquarters in California, marking its entry into Silicon Valley and becoming the first new tea brand in the area [27][28] - Over the past year, Heytea's overseas store count has increased more than sixfold, surpassing 100 stores globally, with a significant expansion in the U.S. market [28][29] - The brand's main products are priced at $7.99, with daily sales reaching thousands of cups [30]