夸克眼镜

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AI眼镜“难戴”,但为何厂商却停不下来?
3 6 Ke· 2025-08-22 09:35
Group 1 - The core viewpoint of the article highlights the struggles of major tech companies like Apple and Xiaomi in the smart glasses market, while Vivo is making a bold move by launching its mixed reality device, Vivo Vision, which aims to address the shortcomings of existing products [1][4][8] - Apple's Vision Pro is reported to have disappointing sales, with projections of less than 500,000 units sold by the end of 2024, leading to speculation about its discontinuation due to weak market demand [1][7] - In contrast, Vivo Vision is set to be released at a significantly lower price point, approximately 30% less than Vision Pro, and is designed to be lightweight and comfortable for long-term wear [6][10] Group 2 - The article discusses the limitations of AI glasses, including poor display capabilities and reliance on smartphones for functionality, which hinders their potential as a mainstream computing platform [3][13] - Despite the challenges faced by AI glasses, the market is seeing a surge in interest and investment, with the Chinese embodied intelligence market projected to grow from 418.6 billion yuan in 2023 to 632.8 billion yuan by 2027 [22][27] - User feedback on AI glasses remains lukewarm, with many users primarily utilizing them for basic functions like photography and music, indicating that the technology is still in its early stages and lacks a clear competitive advantage [28][29]