记者 吴丹璐 这个国庆中秋假期，上海车市在"金九银十"的传统旺季中，迎来了销售"黄金档"。 记者在假期尾声走访市场发现，新车"高手过招"、政策"红包"加码是市场火热的两大原因。一方 面，新车为市场贡献了大量热度，上海车企9月销量环比普增，如智己在大热车型新款LS6带动下，9月 销量环比增加80%，特斯拉暌违六年发布的新车型也带动了"以旧换新"消费。 另一方面，为了助推"金九银十"车市，上海各区在国庆节前集中发布新一轮补贴政策，最高补贴达 5500元，也为四季度汽车消费增添了强大推力。 超长假期车市热卖 此外，在这个"金九银十"，还有多家上海车企销量增长明显。在上汽系中，上汽乘用车9月零售销 量超9.7万辆，环比增长超37%；上汽通用9月销量为47695辆，环比增长6.1%；上汽大众9月销售为9.13 万辆，环比上升1.4%；上汽与华为合作的新品牌"尚界"首款车型于9月23日才正式上市，尚未形成完整 月度交付数据，但截至9月底，其购车意向订单已突破16万辆。 据孙嘉泽介绍，除了嘉定南翔印象城，兴业太古汇、宜家荟聚、龙之梦购物中心、七宝世纪汇、周 浦万达等商圈的客流量也非常大。综合来看，家庭用户是国庆期间购车的主 ...

中经记者夏治斌石英婧上海报道 "马上要过去的9月份，真的是太卷了，中国品牌发布了这么多的新车。对于想在9月份买车的用户来 说，选择这么多，他们就（会）更加纠结。"9月24日，在全新领克08EM-P上市发布会上，领克汽车销 售公司常务副总经理周 向《中国经营报》等媒体记者打趣道。 "金九银十"是车市全年冲量的关键节点，已成行业共识。而2025年的9月尤为特殊，超过30家品牌重兵 押注，40余款新车型密集登场，将这场旺季竞争推向了前所未有的高潮。 面对这个史无前例的"最忙九月"，包括合资品牌、自主品牌、跨国品牌在内的诸多车企集体发力，在各 价格区间与产品配置上短兵相接，力求在激烈的市场竞争中占得一席之地。 中国汽车流通协会专家委员会委员颜景辉向记者分析道，汽车市场历来有两大核心促销手段：一是通过 改款、换代等新品发布刺激消费；二是价格营销，二者均为提升销量的传统有效策略。"当前9月超30款 新车密集上市，本质还是多重因素叠加下的行业规律性动作。" "从时间节点看，这是2025年成都国际车展后的常态化市场落地。车展作为产品集中亮相的窗口，会后 往往伴随量产车型的市场化投放，车企借此延续消费者对新品的关注度'保鲜期' ...

Core Insights - The Audi E5 Sportback has exceeded expectations with over 10,153 orders within half an hour of its launch at a starting price of 235,900 yuan, highlighting its significance in Audi's transition to electric vehicles [1] - The E5 Sportback represents a strategic collaboration between Audi and SAIC, aiming to blend German engineering with Chinese technological advancements [2][3] - The vehicle's development cycle was notably rapid, taking only 24 months from project initiation to mass production, showcasing an efficient "24-hour seamless relay" development model between German and Chinese teams [1][2] Product and Market Positioning - The E5 Sportback is priced competitively between 235,900 and 319,900 yuan, targeting a new segment of "German intelligent electric coupes" rather than directly competing with existing models like Tesla Model 3 [3] - Over 50% of the orders are for the quattro all-wheel-drive version, indicating strong consumer recognition of Audi's traditional strengths in driving dynamics and quality [3] - The vehicle is positioned to appeal to younger consumers with a focus on smart technology, while maintaining a classic luxury image through the traditional Audi branding [3][4] Strategic Initiatives - Audi plans to open over 240 full-function user centers this year, marking it as the only luxury brand in a joint venture expanding its dealership network [4][5] - The brand emphasizes an "experience-driven sales" model, incorporating unique customer experiences to strengthen emotional connections with consumers [4] - The E5 Sportback's launch is seen as a significant move for traditional luxury brands in the electric vehicle market, with a focus on localizing products to meet Chinese consumer demands [5][6] Long-term Considerations - The initial order success is primarily from brand loyalists and early adopters, with future sales dependent on converting subsequent consumer groups [5] - The collaboration between Audi and SAIC aims to create products that resonate with local market needs, moving away from solely relying on brand prestige [5][6] - The E5 Sportback is viewed as a starting point for Audi's journey in the electric vehicle sector, with ongoing challenges ahead in establishing a strong brand presence in the smart electric era [6]

Core Insights - The seventh World New Energy Vehicle Conference (WNEVC) was held in Haikou, Hainan, showcasing Audi's commitment to the Chinese market with the display of two flagship electric models: Audi Q6L e-tron and Audi E5 Sportback [1][3] - Audi's strategy emphasizes "For China, in China," highlighting the company's determination to deepen its presence in the Chinese market amid increasing competition from local manufacturers [3][4] Market Context - According to CounterPoint Research, domestic manufacturers have captured nearly 90% of the Chinese electric vehicle market in the first half of the year, putting significant pressure on multinational companies like Audi [3] - China is not only the largest automotive market globally but also a key source of technological innovation, making it essential for Audi to focus on this market to navigate the ongoing industry transformation [3] Product Development - The Audi Q6L e-tron, produced on the luxury electric platform PPE, sets new standards in driving performance, charging capabilities, and overall efficiency, featuring a 107 kWh CATL lithium-ion battery and advanced Bank Charging technology [4] - The Q6L e-tron offers a maximum range of 765 kilometers under CLTC conditions, with the ability to add 294 kilometers of range in just 10 minutes of charging, addressing consumer range anxiety [4] Technological Innovations - The Audi E5 Sportback, launched as part of Audi's new brand strategy, features an AI-driven cockpit system with advanced voice recognition and seamless application connectivity, tailored for the Chinese market [5] - Audi has developed a customized advanced driver assistance system for the Q6L e-tron in collaboration with Huawei, making it the first international luxury brand to implement such technology in China [7] Safety and Testing - Audi prioritizes safety, having met new national battery safety standards ahead of their official implementation, and conducts extensive testing under extreme conditions to ensure user safety [7] Strategic Goals - In the past 50 days, Audi has launched five new models, including three electric and two internal combustion engine vehicles, as part of its dual-brand and multi-platform strategy to maintain competitiveness [8] - Audi plans to continue its aggressive product rollout in China, with more new models expected by the end of the year, marking the largest product layout in the brand's history [8]

Core Insights - The launch of the Audi E5 Sportback has seen significant initial success, with over 10,153 orders placed within half an hour of its release, indicating strong market demand [1] - The delivery ceremony at the SAIC Audi flagship store showcased the brand's commitment to immediate delivery upon launch, enhancing customer engagement through immersive experiences [1][3] Brand Image and Service Experience - The SAIC Audi flagship store has undergone a comprehensive renovation, integrating Audi's brand visual elements and modern design to enhance customer interaction and service quality [3] - Nearly 200 SAIC Audi showrooms have completed image upgrades, with plans to establish over 240 fully functional user centers across more than 100 cities by the end of 2025 [3] - A nationwide tour across 30 cities will be launched from September to December, allowing more customers to experience the brand's offerings firsthand [3] User Experience Enhancement - The company emphasizes the importance of improving user experience at every touchpoint, from process management to customer feedback, aiming to strengthen connections with users [4] - The SAIC Audi app has been upgraded to enhance online services, providing users with a comprehensive experience throughout the vehicle lifecycle [3] Product Innovation - The Audi E5 Sportback is positioned as a strategic model that combines German engineering with Chinese smart electric technology, adhering to Audi's global quality standards [5] - The vehicle features a dual-motor system with 579 kW power, achieving 0-100 km/h acceleration in just 3.4 seconds, showcasing its performance capabilities [5] - The new AUDI OS operating system and advanced digital cockpit technology enhance user interaction and redefine the digital driving experience [5] Advanced Driving Technology - Audi has partnered with Momenta to develop an innovative driving assistance system, enhancing user comfort and safety across various driving scenarios [6] - The concept of "assisted driving" has been introduced, ensuring that the vehicle maintains Audi's driving quality while providing advanced safety features [6] User Feedback and Market Response - Customer feedback has been overwhelmingly positive regarding the vehicle's design, technology, and overall aesthetics, leading to increased foot traffic and test drive bookings at showrooms [7] - The SAIC Audi AUDI manufacturing base in Anting integrates advanced automation and digital management, with an annual production capacity of 360,000 units [7] Collaborative Efforts - The "Beautiful Together" philosophy reflects the deep collaboration between Audi and SAIC, leveraging over 40 years of partnership experience to explore new paths in the automotive industry [8] - The Audi E5 Sportback embodies a commitment to user-centric values, promoting a brand image of youthfulness, technology, and luxury [8]

Core Insights - The Audi E5 Sportback has officially launched and delivered its first vehicles, achieving over 10,153 orders within 30 minutes of its release [1] - The vehicle represents Audi's first strategic model in the luxury electric vehicle segment, combining German engineering with Chinese smart electric technology [3] Group 1: Product Features - The Audi E5 Sportback features a design that closely resembles its concept car, merging classic sedan and wagon styles [4] - It is equipped with a dual-motor power system generating 579 kW, enabling acceleration from 0 to 100 km/h in just 3.4 seconds [4] Group 2: Customer Experience and Engagement - The delivery event was themed "AUDI Interstellar Exploration Journey," allowing early adopters to experience immersive driving scenarios [1] - The newly opened SAIC Audi "Audi City" flagship store integrates brand visual elements with modern design and advanced digital technology to enhance customer interaction [5] Group 3: Technological Innovations - The vehicle is powered by the new AUDI OS operating system, utilizing Qualcomm Snapdragon 8295 automotive-grade chips for an iPhone-like user interface [6] - Audi has partnered with Momenta to create the industry's first "German Driving DNA + end-to-end flywheel model," introducing the concept of "assisted driving" while maintaining Audi's driving quality [6] Group 4: Expansion Plans - Nearly 200 SAIC Audi showrooms have upgraded their image, with plans to establish over 240 fully functional user centers in more than 100 cities by the end of 2025 [7]

Group 1 - The core viewpoint of the articles highlights a significant recovery in Shanghai's automobile sales, with a retail sales total of 208.32 billion yuan in August, marking a 32.3% year-on-year increase, driven primarily by the automotive sector [1] - The overall retail sales of consumer goods in Shanghai reached 1,374.26 billion yuan in August, reflecting a 13% year-on-year growth, the highest since January 2024 [1] - The increase in automobile sales is attributed to a combination of favorable policies and the release of new car models in the second half of the year [1] Group 2 - The sales of new energy vehicles (NEVs) have been a major contributor to the growth in automobile sales, with a 7.62% year-on-year increase in NEV registrations in Shanghai during the first seven months of the year [2] - The implementation of the "old-for-new" subsidy policy in April, which expanded eligibility to include vehicles with foreign plates, has significantly boosted NEV sales [2] - Various districts in Shanghai have initiated special subsidy programs to promote automobile consumption, with amounts ranging from 3,000 to 10,000 yuan, which can be combined with national and municipal subsidies [2][3] Group 3 - The automotive industry is preparing for a peak sales season in September and October, with many manufacturers launching new models in August to stimulate sales [4] - Tesla's Model Y regained its position as the best-selling model in August, with an increase in sales attributed to promotional policies and new model releases [4] - The launch of new models is expected to drive sales growth in the coming months, as sales figures from August will be reflected in future statistics once the new models are delivered [5]

9月16日。旗舰电动轿跑E5 Sportback正式上市。 ...

Group 1 - The core viewpoint of the articles highlights the urgency and anxiety of German automakers BMW, Mercedes-Benz, and Audi (BBA) in their electric vehicle (EV) transformation, as evidenced by their recent product launches at the Munich Auto Show [1][3] - BMW's first mass-produced model, the BMW iX3, was unveiled after five years of development, with the Chinese version set to launch next year [1] - Mercedes-Benz introduced the electric version of its popular GLC model, also scheduled for local production next year, while Audi showcased its Concept C, which is expected to be mass-produced by 2027 [1] Group 2 - Recent reports suggested a strategic partnership between Mercedes-Benz and BMW for powertrain procurement to meet strict EU7 emission standards, but Mercedes-Benz's CTO publicly denied these claims [3] - Mercedes-Benz plans to phase out the EQ brand naming convention in favor of a simpler "Electric" naming strategy for its future EVs, citing the need for clarity and alignment with market trends [3] - The BBA's significant moves in the EV sector are not solely driven by competition from Chinese automakers but also by the impending EU regulations on electrification [3][11] Group 3 - Despite the perception that the Chinese market is a source of anxiety for BBA, the actual pressure stems from Europe, where the EU's 2035 electrification target looms large [11] - The EU has been urged to reconsider its 2035 electrification goals due to the slow adoption of plug-in vehicles in Europe compared to China's rapid growth [11] - BBA's electric vehicle sales in China have been underwhelming, with BMW's non-MINI electric models selling only 3,329 units in August, and Mercedes-Benz's total electric sales not exceeding 900 units [10][11] Group 4 - Audi's E5 Sportback, developed in collaboration with SAIC, has seen strong market reception, with over 10,153 orders within 30 minutes of its launch [13] - BBA's partnerships with Chinese companies are increasing, with Audi collaborating with Huawei and BMW working with CATL and Huawei on battery technology and smart features [13][14] - The internal decision-making power is shifting towards Chinese teams within BBA, allowing for more localized product development to meet specific consumer demands [16] Group 5 - Despite the increasing localization of BBA's products, challenges remain in surpassing the capabilities of domestic Chinese electric vehicles in terms of range, space, and fast charging [16] - The overarching concern for BBA is the structural challenges posed by the global slowdown in electrification, which cannot be resolved solely by focusing on the Chinese market [16]

Core Viewpoint - Audi E5 Sportback has emerged as a highly competitive electric vehicle in the market, offering an attractive price point and advanced features, which has led to significant consumer interest and rapid order fulfillment [1][3][5]. Group 1: Product Overview - The Audi E5 Sportback is priced at 235,900 yuan, making it one of the most value-for-money offerings from Audi [1]. - The vehicle received 10,153 orders within just 30 minutes of its launch, indicating strong market demand [3]. - The delivery period has already extended to 3-5 weeks, reflecting its popularity [5]. Group 2: Collaboration and Development - Audi partnered with SAIC Motor to develop the E5 Sportback, leveraging SAIC's existing technology and supply chain to expedite the vehicle's development [10][14]. - The vehicle is built on the Advanced Digitized Platform, which allows for rapid development and cost efficiency [14][20]. - Key components such as the electric motor and battery are sourced from SAIC's subsidiaries, contributing to a lower price point [24][25]. Group 3: Design and Features - The E5 Sportback features a design that diverges from traditional Audi aesthetics, emphasizing a sporty and muscular appearance [28][29]. - The interior incorporates advanced technology with a minimalist design, including a large central display and a unique control interface [32][39]. - Comfort features such as heated and ventilated seats, high-quality sound systems, and advanced driver assistance systems are included, enhancing the overall user experience [51][60]. Group 4: Brand Identity and Market Positioning - The absence of the traditional four-ring logo on the E5 Sportback signifies a shift towards innovation and a response to consumer preferences for more tech-oriented vehicles [67][72]. - Audi aims to balance luxury with cost control, appealing to a broader audience while maintaining brand integrity [73][80]. - The E5 Sportback is positioned as a potential turning point for Audi in the Chinese market, reflecting a strategic shift in response to evolving consumer demands [82].