机构：东方证券 研究员：赵旭翔/李雪君 核心观点 事件：近期，公司披露2025 年一季度业绩公告，25Q1 实现营收233.3 亿，同比增长42%，Non-GAAP 归母净利润13.9 亿，同比基本持平。 存量房GTV 稳健增长，规模扩张及固薪占比影响贡献利润率。25Q1 存量房GTV同比+28%至5803 亿； 由于非链家贡献GTV 占比提升，存量房整体货币化率结构性下降，收入同比+20%，增速低于GTV 增 速。利润端，公司继续积极扩店增员，同时为吸收行业优质经纪人并提高其留存率，公司提升福利待遇 使得固定薪酬成本占比提升，贡献利润率同比下降6.4pct，环比下降2.3pct 至38%。公司目前致力于扩 张规模，提升市占，未来将聚焦提升店效、人效，利润率有望修复。 新房GTV 增长超预期，继续跑赢市场，佣金率同比提升反映渠道价值。25Q1 全国商品房销售同比下降 2%，而公司新房GTV 同比高增+53%至2322 亿，表现大幅优于市场。此外，新房佣金率同比提升0.2pct 至3.5%，体现开发商对于贝壳渠道的认可及依赖。25Q1 新房贡献利润率同比微升，得益于规模提升， 经营杠杆改善。 家装盈利能力有所改 ...

新房与租赁业务带动营收高增，营收结构变化影响业绩增速。 2025 年一季度公司实现营收233.3 亿元，同比增长42.4%；各项业务中，存量房、新房、家装、租赁业 务分别实现营收69/81/29/51亿元，同比增速分别为+20.0%/+64.2%/+22.3%/+93.8%，新房、租赁业务主 要带动了营收的快速增长。一季度公司经调整的Non-GAAP 归母净利润为13.9 亿元，同比基本持平。 营收增长而利润持平，主要由于收入结构变动带来的毛利率下降。一季度公司综合毛利率为20.7%，较 上年一季度下降4.5 个百分点，较上年四季度下降2.3 个百分点，这主要由于：1）贡献利润率较高的存 量房业务在收入中的占比下降，一季度其占比为29.5%，较上年一季度下降5.5 个百分点，与上年四季 度相比则提升0.9 个百分点；2）公司持续做扩店增员，固定薪酬成本占比提升，使得存量房业务的贡献 利润率下降，一季度为38.1%，较上年一季度下降6.4 个百分点，较上年四季度下降2.3 个百分点。 持续扩店增员，交易规模高增。截至一季度末，贝壳平台上的门店数量近5.7 万家，同比增长28.6%， 较2024 年年末增长10. ...

Investment Rating - The report maintains a "Buy" rating for the company [5][11]. Core Views - In Q1 2025, the company achieved revenue of 23.33 billion yuan, a year-on-year increase of 42.4%, while the Non-GAAP net profit attributable to shareholders was 1.39 billion yuan, remaining stable year-on-year [2][3][14]. - The growth in revenue was primarily driven by new housing and rental businesses, while the profit growth was limited due to a decrease in the proportion of higher-margin existing housing business, leading to a decline in overall gross margin by 4.5 percentage points compared to the same period last year [3][4][11]. - The company continues to expand its store and agent numbers, with over 57,000 stores and nearly 550,000 agents on the platform by the end of Q1, contributing to a significant increase in Gross Transaction Value (GTV) [4][11]. Summary by Sections Financial Performance - Q1 2025 revenue reached 23.33 billion yuan, up 42.4% year-on-year, with existing housing, new housing, home decoration, and rental businesses generating revenues of 6.9 billion, 8.1 billion, 2.9 billion, and 5.1 billion yuan respectively, reflecting year-on-year growth rates of +20.0%, +64.2%, +22.3%, and +93.8% [3][14]. - The company's overall gross margin was 20.7%, down 4.5 percentage points from the previous year, primarily due to a decrease in the contribution of existing housing business to total revenue [3][17]. Business Expansion - As of the end of Q1, the company had approximately 57,000 stores, a year-on-year increase of 28.6%, and nearly 550,000 agents, up 24.3% year-on-year [4][11]. - The total GTV for Q1 was 843.7 billion yuan, representing a year-on-year increase of 34.0%, with existing housing GTV at 580.3 billion yuan (up 28.1%) and new housing GTV at 232.2 billion yuan (up 53.0%) [4][11]. Shareholder Returns - The company has a strong cash reserve of 12.77 billion yuan, an increase of 11.6% from the end of 2024, and repurchased shares worth 140 million USD in Q1, accounting for 0.6% of the total share capital at the end of 2024 [11].