智通财经APP获悉，国盛证券发布研报称，首予贝壳-W(02423)买入评级，贝壳作为中国领先的居住服 务平台，凭借独特的ACN合作网络和庞大的"楼盘字典"数据库构筑了坚固的竞争壁垒。公司核心的存量 房和新房业务市占率持续提升，在行业下行期中展现出超额增长。依托强大的平台生态和效率优势，贝 壳在房地产交易服务领域的龙头地位稳固。 国盛证券主要观点如下： 叠加平台覆盖网络扩大，公司GTV实现较行业的超额表现，市占率持续提升。(1)存量房交易服务： 2023/2024/2025H1公司存量房总GTV分别为2/2.2/1.2万亿元，同比分别为28.6%/10.8%/13.7%，2024年市 占率达31.1%，同比提升2.5pct。存量房业务的增长，一方面源于当前房地产行业已步入存量时代，二 手房成交中枢持续上移，奠定公司GTV增长的市场基础;另一方面，公司凭借庞大的人店网络、海量的 房源客源优势，不断吸引新的经纪品牌加入，非链家门店拓展提速，推动市占率稳步提升。(2)新房交 易服务：2023/2024/2025H1公司新房GTV分别为1/0.97/0.49万亿元，同比分别为6.6%/-3.3%/26%，分别 优于全国 ...

Core Viewpoint - The second-hand housing market is the most accurate reflection of the real estate market's current state, and this perspective will continue to gain significance as new homes eventually become second-hand properties [1][3]. Group 1: Company Performance - Beike's Q3 financial report revealed a net profit of 747 million yuan, a year-on-year decline of 36.1%, and an adjusted net profit of 1.286 billion yuan, down 27.8% year-on-year [3]. - The total transaction volume for Beike's second-hand housing business reached 505.6 billion yuan, a year-on-year increase of 5.8%, but revenue decreased by 3.6% to approximately 6 billion yuan [3]. - Beike's new housing business saw a transaction volume of 196.3 billion yuan, a year-on-year decline of 13.7%, with revenue dropping 14.1% to 6.6 billion yuan [3][4]. Group 2: Market Trends - The second-hand housing market is experiencing a price drop, leading to increased transaction volumes as buyers find better value, although revenue is declining due to a higher proportion of transactions coming from franchise stores [6][8]. - The overall real estate market is shrinking, impacting Beike's profitability despite its market dominance [7]. - The shift towards "fourth-generation residential" projects is reducing developers' reliance on intermediaries, leading to lower commission rates for agents [8]. Group 3: Future Outlook - Beike's non-real estate business, including home decoration and rental services, is performing well, with home decoration revenue at 4.3 billion yuan and rental income growing by 45.3% to 5.7 billion yuan [8][9]. - The real estate industry is transitioning from a focus on property transactions to comprehensive residential services, indicating that Beike may expand its offerings to include furniture and appliances [10]. - Future home-buying decisions will increasingly prioritize living quality, rental yield, and property management, with older neighborhoods likely facing further depreciation [11][12].

Investment Rating - The investment rating for the company is "Buy" [4][12]. Core Views - The company reported total revenue of 23.1 billion yuan in Q3 2025, representing a year-on-year growth of 2.1%. However, net income decreased by 27.8% to 1.286 billion yuan [1][4]. - The net revenue from second-hand housing transaction services fell by 3.6% to 6 billion yuan, while new housing transaction services saw a decline of 14.1% to 6.6 billion yuan [1][4]. - The adjusted net profit for Q3 2025 was 1.286 billion yuan, reflecting a significant drop compared to the previous year [2][4]. - The company maintained a strong cash position with cash and short-term investments totaling 55.7 billion yuan, and continued share repurchases amounting to 281 million USD in Q3 [2][4]. Summary by Sections Financial Performance - Total revenue for Q3 2025 was 23.1 billion yuan, with a year-on-year increase of 2.1%. The total transaction value (GTV) was 736.7 billion yuan, remaining stable year-on-year [1][2]. - The gross margin decreased to 21.4%, down from 22.7% in the same period last year, primarily due to reduced contributions from second-hand and new housing transaction services [2][4]. - The adjusted net profit for 2025 is projected to be 5.601 billion yuan, with a decline of 22.3% expected in 2025 [11]. Future Projections - Revenue estimates for 2025, 2026, and 2027 are 93.62 billion yuan, 92.83 billion yuan, and 96.16 billion yuan, respectively [11]. - The adjusted EPS for 2025, 2026, and 2027 is forecasted to be 0.71 USD, 0.97 USD, and 1.10 USD, respectively, with corresponding P/E ratios of 23.5X, 17.2X, and 15.3X [2][11]. Market Position - The company is recognized for its leading position in the market, and its scarcity as an investment target supports the "Buy" rating [2][4].

Core Viewpoint - The company reported its Q3 2025 performance, showing a slight revenue increase but significant declines in net profit and Non-GAAP net profit compared to the previous year [4]. Group 1: Financial Performance - In Q3, the company achieved revenue/net profit/Non-GAAP net profit of 23.1/0.75/1.29 billion yuan, representing year-on-year changes of +2.1%/-36.1%/-27.8% [4]. - The company's revenue growth has been declining quarter by quarter throughout the year [5]. - The gross profit margin for Q3 was 21.4%, down 1.3 percentage points year-on-year, primarily due to a decrease in the revenue share of the higher-margin new home business [7]. Group 2: Real Estate Segment - The second-hand housing segment saw GTV/revenue of 505.6/6.0 billion yuan in Q3, with year-on-year changes of +5.8%/-3.6% [5]. - The new housing segment reported GTV/revenue of 196.3/6.6 billion yuan, with year-on-year declines of -13.8%/-14.1% [5]. - The monetization rates for second-hand and new homes were 2.53% and 3.38%, respectively, remaining stable compared to the previous quarter [5]. Group 3: Home Decoration and Rental Business - The home decoration and rental businesses generated revenues of 4.3/5.7 billion yuan in Q3, with year-on-year growth of +2.1%/+45.3% [6]. - The profit margin for home decoration was 32.0%, up 0.8 percentage points year-on-year, attributed to improved procurement costs and efficiency [6]. - The rental business achieved a profit margin of 8.7%, up 4.3 percentage points year-on-year, mainly due to increased gross margins in the "worry-free rental" service [6]. Group 4: Cost Management - The sales/management/R&D expense ratios were 7.5%/8.1%/2.8%, showing year-on-year changes of -1.1/-0.3/+0.3 percentage points [7]. - The decrease in sales expense ratio was driven by reduced labor costs and lower marketing expenses due to operational efficiency strategies [7]. - The company continued to enhance shareholder returns, with Q3 share buybacks reaching 280 million USD, the highest quarterly buyback in nearly two years [7].

Core Insights - The company reported a total transaction value (GTV) of 736.7 billion yuan in Q3 2025, remaining flat year-on-year, with net revenue of 23.05 billion yuan, up 2.1% year-on-year, and a net profit attributable to shareholders of 750 million yuan, down 36% year-on-year [1][3] Financial Performance - In Q3 2025, the company's GTV for existing homes was 505.6 billion yuan, up 5.8% year-on-year, while new home GTV was 196.3 billion yuan, down 13.7% year-on-year [2] - The company achieved a gross margin of 21.4% in Q3 2025, a decrease of 1.3 percentage points year-on-year, with total sales, management, and R&D expense ratio at 18.4%, down 1.1 percentage points year-on-year [1] - The cash and cash equivalents, restricted funds, and short-term investments totaled 55.7 billion yuan at the end of Q3 2025, down 6.4% year-on-year [1] Business Segments - The company’s second-hand housing revenue was 6 billion yuan in Q3 2025, down 3.6% year-on-year, with a contribution profit of 2.33 billion yuan, down 8.4% year-on-year [2] - The home decoration and rental business saw significant growth, with home decoration revenue at 4.3 billion yuan, up 2.1% year-on-year, and rental income at 5.73 billion yuan, up 45.3% year-on-year [2] Market Position and Outlook - The company maintains a strong market position with a stable brokerage business and improving profit margins in emerging sectors, leading to a "buy" rating [3] - The company has adjusted its revenue forecasts downward due to declining transaction volumes in the real estate market, with expected net profits for 2025-2027 revised to 3.6 billion, 5.4 billion, and 6.4 billion yuan respectively [3]

Core Viewpoint - The report from Everbright Securities indicates that due to ongoing pressures in the real estate industry, the profit forecasts for Beike-W (02423) have been revised downwards for 2025-2027, with expected net profits of 3.718 billion, 4.774 billion, and 5.820 billion yuan, representing decreases of 11%, 8%, and 4% respectively. The company, being a leader in real estate brokerage, is expected to benefit from a recovery in the real estate market, with significant growth potential in home decoration and rental sectors, maintaining a "Buy" rating [1]. Group 1 - In Q3 2025, the company reported revenues of 23.1 billion yuan, net profit of 750 million yuan, and Non-GAAP net profit of 1.29 billion yuan, showing year-on-year changes of +2.1%, -36.1%, and -27.8% respectively [2]. - The company's revenue growth is slowing down throughout the year, with Q3 showing a 2.1% increase year-on-year. The second-hand housing GTV was 505.6 billion yuan, with revenue of 6 billion yuan, reflecting a year-on-year change of +5.8% and -3.6% respectively [3]. - The new housing GTV in Q3 was 196.3 billion yuan, with revenue of 6.6 billion yuan, showing year-on-year declines of -13.8% and -14.1% respectively [3]. Group 2 - The home decoration and rental businesses achieved revenues of 4.3 billion and 5.7 billion yuan in Q3, with year-on-year growth of +2.1% and +45.3% respectively. Both segments have shown a gradual decline in revenue growth over the past two years [4]. - The gross profit margin for Q3 was 21.4%, down by 1.3 percentage points year-on-year, primarily due to a decrease in the revenue share from the higher-margin new housing business [5]. - The company has been enhancing shareholder returns, with a share buyback amounting to 280 million USD in Q3, marking the highest quarterly buyback in nearly two years [5].

Core Insights - The real estate industry is undergoing a deep adjustment, and the real estate service sector is also noteworthy. Beike's Q3 2025 financial report shows revenue and total transaction volume growth, but a decline in net profit and gross margin, indicating cyclical challenges faced by the company [1][5][19] - Beike's traditional core business is under pressure, with new home transaction volume (GTV) down 13.7%, which was previously a significant profit driver [1][5][7] - To regain investor confidence amid performance pressures, Beike has initiated a share buyback program, spending $280 million in Q3, a 38.3% increase year-on-year, marking a two-year quarterly high [1][5][19] Financial Performance - In Q3 2025, Beike reported net revenue of 23.1 billion yuan, a 2.1% year-on-year increase, while net profit fell by 36.1% to 747 million yuan [5][7] - The real estate transaction business, which constitutes about 55% of Beike's revenue, is struggling, with both new and existing home transactions underperforming [5][7][8] - New home transaction GTV was 196.3 billion yuan, down 13.7%, with corresponding net revenue decreasing by 14.1% to 6.6 billion yuan. Existing home transaction GTV increased by 5.8% to 505.6 billion yuan, but net revenue fell by 3.6% to 6 billion yuan [7][8] Business Transformation - Beike is accelerating its transformation towards home decoration services to reduce reliance on new home transactions, forming a collaborative development structure with four core businesses: second-hand homes, new homes, rentals, and home decoration [3][4][12] - The company is adopting a "B+" light operation model to penetrate lower-tier cities, with plans to expand to over 30 cities by year-end [10][19] - Non-real estate transaction business revenue reached a record high of 45% of total revenue, with rental services showing significant growth, up 45.3% year-on-year to 5.7 billion yuan [13][15] Challenges and Competition - The home decoration and rental markets are highly competitive and fragmented, with Beike facing challenges in maintaining profitability amid rising costs and market saturation [16][18] - The rental business's expansion has led to a 38.8% increase in costs, while the home decoration sector also faces issues related to industry fragmentation and consumer trust [16][18] - Beike's efforts to leverage AI technology for operational efficiency are ongoing, with AI applications already implemented across various business lines, but the effectiveness of these initiatives remains to be fully realized [19][21] Future Outlook - The company's ability to balance short-term cost pressures with long-term technology investments will be crucial for its recovery and growth [21][22] - Beike's share buyback program aims to stabilize market confidence, but sustainable profitability improvements are essential for long-term investor trust [19][22]

Core Viewpoint - The report from Shenwan Hongyuan maintains a "Buy" rating for Beike-W (02423), citing its increasing market share in brokerage services and promising growth in home decoration and rental businesses, while its valuation remains attractive compared to smaller competitors like Wo Ai Wo Jia [1] Financial Performance Summary - In Q3 2025, Beike reported a total transaction volume (GTV) of 736.7 billion yuan, unchanged year-on-year; net revenue was 23.05 billion yuan, up 2.1% year-on-year; and adjusted net profit was 1.29 billion yuan, down 27.8% year-on-year [2] - The company’s cumulative net revenue for the first three quarters of 2025 reached 72.39 billion yuan, a 16% increase year-on-year, while adjusted net profit was 4.5 billion yuan, down 23% year-on-year [2] - The gross margin for Q3 2025 was 21.4%, a decrease of 1.3 percentage points year-on-year, with total sales, management, and R&D expense ratio at 18.4%, down 1.1 percentage points year-on-year [2] Business Segment Analysis - In Q3 2025, the second-hand housing GTV was 505.6 billion yuan, up 5.8% year-on-year, while new housing GTV was 196.3 billion yuan, down 13.7% year-on-year; the monetization rates for second-hand and new housing were 2.53% and 3.4%, respectively [3] - The home decoration and rental businesses showed significant growth, with home decoration revenue at 4.3 billion yuan, up 2.1% year-on-year, and rental revenue at 5.73 billion yuan, up 45.3% year-on-year, both achieving profitability before headquarter expenses [3] Investment Outlook - The company faces significant GTV pressure in Q4 2025 due to declining transaction activity in both the primary and secondary markets; revenue from brokerage services is expected to be under pressure, and growth in the home decoration segment may slow down [4] - The forecast for net profit for 2025-2027 has been revised downwards to 3.6 billion, 5.4 billion, and 6.4 billion yuan, respectively, reflecting a decrease from previous estimates [4]

Core Viewpoint - Beike-W (02423) experienced a stock price increase of over 3% following the release of its Q3 2025 earnings report, with a current price of HKD 43.6 and a trading volume of HKD 146 million [1] Financial Performance Summary - Total transaction volume for Q3 2025 was RMB 736.7 billion, showing a year-on-year stability [1] - The total transaction volume for existing homes was RMB 505.6 billion, reflecting a year-on-year increase of 5.8% [1] - The total transaction volume for new homes was RMB 196.3 billion, indicating a year-on-year decrease of 13.7% [1] - Net revenue reached RMB 23.1 billion, marking a year-on-year increase of 2.1% [1] - Net profit was RMB 747 million, representing a year-on-year decrease of 36.1% [1] - Adjusted net profit stood at RMB 1.286 billion, down 27.8% year-on-year [1] Business Segment Analysis - Revenue changes by business segment included: existing homes (-4%), new homes (-14%), home decoration (+2%), and rental services (+45%) [1] - Gross margin decreased by 1.3 percentage points to 21.4%, primarily due to a decline in the contribution margin from brokerage income [1] - Adjusted net profit of RMB 1.3 billion exceeded expectations by 5%, attributed to a reduction in home decoration sales expenses [1] Future Outlook - Expectations for Q4 indicate a projected year-on-year revenue decline of 27%, influenced by a high base from the previous year following policy changes [1] - Profitability in 2026 is anticipated to improve significantly, driven by enhanced efficiency in brokerage operations, better margins in home decoration, and increased rental profits due to expanded listings and AI efficiency [1] - The company maintains a "Buy" rating based on these projections [1]

Summary of Beike's Conference Call Company Overview - **Company**: Beike (贝壳) - **Industry**: Real Estate Key Points and Arguments 1. **Short-term Performance**: Beike's short-term performance is impacted by the downturn in the real estate industry, but management has provided guidance for a gross operating profit margin of over 7% for the next three years and increased the buyback authorization to $5 billion, ensuring a solid cash reserve for investors [2][4][28]. 2. **Business Segmentation**: Beike's operations are divided into direct operations (Lianjia) and franchise operations (Beilian). The non-Lianjia stores have shown rapid growth, with active stores increasing by 35.8% to over 14,000, and active agents growing by 73,000 [2][5]. 3. **Revenue Sources**: Beike's revenue primarily comes from four segments: existing homes (27.5%), new homes (approximately 34%), home decoration (15%), and rental services (over 20%). The new home segment contributes significantly to revenue, while the rental segment is growing rapidly but has lower utilization, affecting overall profit margins [7][10]. 4. **ACN Network**: The ACN network enhances cooperation among agents, increasing overall revenue and attracting small and medium-sized agencies to the platform, which improves commission rates and expands into the new home market [2][12]. 5. **Data Support**: The "Property Dictionary" provides reliable data support, enhancing customer trust and brand image. Beike has committed to four standards for genuine listings and has compensated over 4.6 billion yuan to reinforce its market position [2][13]. 6. **Market Share**: Beike holds approximately 33%-34% market share in the second-hand housing market and about 13% in the new housing market, positioning it as an industry leader [4][10]. 7. **Profitability Trends**: The company's profit margins have fluctuated due to changes in revenue structure, with the rental business being the fastest-growing but with the lowest utilization, which has negatively impacted overall profit margins [8][9]. 8. **Future Strategy**: Beike aims to explore new avenues such as home decoration and rental services, with expectations of profitability in the home decoration segment by 2026 [10][22]. 9. **Competitive Advantages**: Beike's competitive advantages include both soft and hard moats, such as the ACN network and strategic store layouts in key cities like Beijing and Shanghai, which solidify its market position [11][15]. 10. **Investment Value**: Beike has a cash reserve of approximately 70 billion yuan, leading to a low valuation with a price-to-earnings ratio slightly above 10. The company is expected to maintain a dividend yield of at least 5% [28][29]. Additional Important Insights 1. **Market Conditions**: The current market environment is challenging, but Beike's stock buyback and dividend strategies provide a stable return for investors [29][30]. 2. **Future Performance Expectations**: Despite short-term pressures, Beike's management is optimistic about future performance, projecting a net profit margin exceeding 7% over the next three years [27]. 3. **Policy Impact**: Any policy adjustments in the fourth quarter could significantly benefit Beike, enhancing its potential for performance recovery [30].