Core Viewpoint - Xiaomi Group's Q2 2025 financial report shows significant growth in revenue and adjusted net profit, driven by its automotive business, IoT, and internet services, despite challenges in its smartphone segment [4][6]. Financial Performance - Xiaomi reported Q2 revenue of 116 billion yuan, a year-on-year increase of 30.5%, and an adjusted net profit of 10.8 billion yuan, up 75.4% [4]. - The automotive business generated 20.6 billion yuan in revenue from the delivery of 81,300 vehicles, with a gross margin of 26.4% [6][9]. - The operating loss in the automotive sector decreased from 500 million yuan in Q1 to 300 million yuan in Q2, marking a 40% improvement [9][12]. Business Segments Smartphone Business - Smartphone revenue was 45.5 billion yuan, accounting for 39.3% of total revenue, but showed a decline of 2.1% year-on-year and 10.1% quarter-on-quarter [14]. - The average selling price (ASP) of smartphones fell to 1,073 yuan, down 11.3% from the previous quarter [15]. - Despite challenges, Xiaomi maintained a 14.7% market share globally, ranking third, and regained the top position in Southeast Asia with an 18.9% market share [16]. IoT and Internet Services - IoT revenue reached 38.7 billion yuan, a 44.7% increase year-on-year, with a gross margin of 22.5% [17]. - Internet services generated 9.1 billion yuan, growing 10.1% year-on-year, with a high gross margin of 75.4% [20]. - The IoT segment is becoming a significant profit source, surpassing the smartphone business in gross margin contribution [20]. Cost Management - Xiaomi's overall expense ratio decreased to 13.9%, down 2.2 percentage points year-on-year, indicating effective cost control despite entering the automotive sector [22]. - R&D expenses were 7.8 billion yuan, with a slight decrease in the R&D expense ratio due to revenue growth outpacing absolute spending [24]. - The company leveraged shared R&D resources across its product lines, enhancing efficiency [24]. Automotive Business Outlook - Xiaomi's automotive business is close to profitability, with a theoretical net loss of approximately 6,000 yuan per vehicle, indicating that minor adjustments could lead to profitability [11][12]. - The company aims to deliver 350,000 vehicles by the end of the year, with production capacity increasing [12]. - The automotive sector's rapid growth and decreasing losses suggest a potential for achieving quarterly profitability by late 2025 or early 2026 [12].

Investment Rating - The investment rating for Xiaomi Group-W (1810.HK) is "Buy" and is maintained [7]. Core Insights - Xiaomi's moat is built on its core model, focusing on high-end strategies and new retail formats. The company aims to strengthen its foundation in "chips, AI, and OS" while continuing to delve into core technology sectors. The integration of software and hardware will empower the entire ecosystem of people, vehicles, and homes [2][4]. Summary by Sections Event Description - On June 3, Xiaomi held its 2025 Investor Day, where the founder Lei Jun and President Lu Weibing discussed the company's high-end strategy and new retail formats. Xiaomi's moat is attributed to its core model, with a focus on "chips, AI, and OS" as the three foundational pillars of hard technology [2][4]. Smartphone and Consumer Electronics - Xiaomi is entering a balanced development year, with a projected net user inflow of over 13 million in China for 2024. From 2020 to 2024, the market share is expected to increase by 5.3 percentage points. In Q1 2025, global smartphone sales reached 41.8 million units, a year-on-year increase of 3.0%, with a global market share of 14.1% [8]. - In mainland China, sales reached 13.3 million units, a year-on-year increase of 40.0%, reclaiming the top position after 10 years. The average selling price of Xiaomi smartphones in Q1 2025 was 1,210.5 yuan, up 5.7% year-on-year, with a market share of 24.4% in the 4k-5k price range [8]. IoT Business - In Q1 2025, the IoT and lifestyle consumer products segment generated revenue of 32.3 billion yuan, a year-on-year increase of 58.7%, with a gross margin of 25.2%, up 5.4 percentage points. The revenue from major appliances doubled, indicating the initial success of the high-end strategy [8]. Automotive Business - The automotive segment's losses narrowed significantly, with a loss of 500 million yuan in Q1 2025, a reduction of 50.2% quarter-on-quarter. The new YU7 model is expected to launch in July, continuing the product positioning logic of the SU7 series. The automotive business is anticipated to achieve profitability in Q3 to Q4 of this year [8]. Overall Outlook - Xiaomi's comprehensive ecosystem is advancing, with steady growth in smartphones, rapid growth in IoT appliances, and the automotive business. The projected net profits for Xiaomi Group from 2025 to 2027 are 42.39 billion, 55.75 billion, and 70.08 billion yuan, respectively, maintaining a "Buy" rating [8].

小米集团（1810.HK）于北京时间 2025 年 5 月 27 日晚的港股盘后发布了 2025 年第一季度财报（截止 2025 年 3 月），要点如下： 1.整体业绩：收入 1113 亿，同比增长 47% ，超预期的增长主要来自于 IoT 的带动。毛利率是本季度最大亮点，其中 IoT 业务和汽车业务的毛利率分别达到了 25% 和 23%。 2.手机：506 亿，低于市场预期 513 亿，海外是拖累点。 在国补带动下，$小米集团-W.HK 在国内的手机销量同比增长 40%，然而海外市场的 "低迷"，使得公司本 季度在全球的销量仅仅增长 3%。 3.IoT：323 亿，国补拉动明显，连续两个季度增速达到 50% 。由于小米 IoT 产品矩阵中大家电、可穿戴和平板等产品都能享受补贴政策，IoT 业务延续超预期的 表现。 4.互联网服务：91 亿，符合预期。 增长主要来自于广告业务的带动，而增值服务持续不增长。量价拆分看，MIUI 用户数同比增长 9%，而 ARPU 值仅增 3%。 5.汽车业务： 一季度汽车相关合计收入 186 亿元，符合预期。其中出货量 7.6 万台，单车均价 23.9 万元。汽车业务毛利率提升 ...

Financial Performance - Xiaomi Group reported total revenue of 111.3 billion yuan for Q1 2025, representing a year-on-year increase of 47.4% [1] - The net profit for the quarter was 10.9 billion yuan, compared to 4.2 billion yuan in the same period last year [1] - Adjusted net profit was 10.7 billion yuan, up from 6.5 billion yuan year-on-year [1] IoT Business Growth - The IoT business segment experienced rapid growth, significantly outpacing the industry average [1] - Competitors have begun to launch competing products in response to Xiaomi's success in the IoT sector [1][2] - Xiaomi's strategy to address increased competition in the AIoT industry was discussed, with a focus on maintaining growth despite market challenges [1] Automotive Strategy - Concerns were raised about the potential impact of the Xiaomi YU7 on the sales of the Xiaomi SU7, with discussions on pricing strategies [1] - The company does not anticipate a negative impact on SU7 sales, citing strong demand and production capacity constraints [4] - Both YU7 and SU7 share the same platform, which allows for efficient resource utilization [4] Market Position and Competition - Xiaomi aims to be a value creator and a driver of industry progress, viewing increased competition as a positive development for the sector [2] - The company acknowledges the slow pace of innovation in the home appliance industry and seeks to improve user experience and product automation [2] - Xiaomi's approach to overseas markets is similar to its domestic strategy, although the competitive landscape may differ [3]