"7年超低息，轻松入手特斯拉""小鹏全系享7年低息，月供低至1355元""购小米YU7 7年低息"…… 1月27日，21世纪经济报道记者注意到，2026年开年，车企掀起"7年低息"促销潮。如，特斯拉、小米、小鹏、理想、吉利银 河、岚图等车企陆续推出"7年低息"金融方案，打破了传统新车车贷1-5年的常规期限，以低月供、低首付为核心卖点。 这股热潮的背后，是国家提振消费的政策导向。 一般而言，传统新车贷款期限普遍在1至5年。去年2月《关于发展消费金融助力提振消费的通知》提出，针对有长期消费需求的 客户，商业银行用于个人消费的贷款期限可阶段性由不超过5年延长至不超过7年。 "本质上就是响应国家号召刺激消费。"某银行汽车金融相关人士告诉记者。"很多顾客都有在年前买/换一辆新车回家过年的需 求，所以这个购车方案主要是为了年前冲销量。"一位新势力车企销售人员告诉记者。 但在提振消费同时，7年超长车贷究竟适合哪类消费者？更长周期、更低首付的汽车贷款产品，也让金融机构的风控压力陡增？ 车辆残值是否会跟不上贷款余额？银行与融资租赁的模式差异又该如何区分？这些问题都值得深思。 | | | | 车企"7年低息"贷款方案 | | | ...

记者丨曹媛 1月27日，21世纪经济报道记者注意到， 2026年开年，车企掀起"7年低息"促销潮。 如，特斯拉、小米、小鹏、理 想、吉利银河、岚图等车企陆续推出"7年低息"金融方案，打破了传统新车车贷1-5年的常规期限，以低月供、低首付 为核心卖点。 这股热潮的背后，是国家提振消费的政策导向。 一般而言，传统新车贷款期限普遍在1至5年。去年2月《关于发展消费金融助力提振消费的通知》提出，针对有长期消 费需求的客户，商业银行用于个人消费的贷款期限可阶段性由不超过5年延长至不超过7年。 "本质上就是响应国家号召刺激消费。"某银行汽车金融相关人士告诉记者。"很多顾客都有在年前买/换一辆新车回家过 年的需求，所以这个购车方案主要是为了年前冲销量。"一位新势力车企销售人员告诉记者。 编辑丨孙超逸 "7年超低息，轻松入手特斯拉""小鹏全系享7年低息，月供低至1355元""购小米YU7 7年低息"…… 但在提振消费同时，7年超长车贷究竟适合哪类消费者？更长周期、更低首付的汽车贷款产品，也让金融机构的风控压 力陡增？车辆残值是否会跟不上贷款余额？银行与融资租赁的模式差异又该如何区分？这些问题都值得深思。 | | | | 车企 ...

21世纪经济报道记者 曹媛 深圳报道 "7年超低息，轻松入手特斯拉""小鹏全系享7年低息，月供低至1355元""购小米YU7 7年低息"…… 1月27日，21世纪经济报道记者注意到，2026年开年，车企掀起"7年低息"促销潮。如，特斯拉、小米、小鹏、理想、吉利银 河、岚图等车企陆续推出"7年低息"金融方案，打破了传统新车车贷1-5年的常规期限，以低月供、低首付为核心卖点。 这股热潮的背后，是国家提振消费的政策导向。 一般而言，传统新车贷款期限普遍在1至5年。去年2月《关于发展消费金融助力提振消费的通知》提出，针对有长期消费需求的 客户，商业银行用于个人消费的贷款期限可阶段性由不超过5年延长至不超过7年。 "本质上就是响应国家号召刺激消费。"某银行汽车金融相关人士告诉记者。"很多顾客都有在年前买/换一辆新车回家过年的需 求，所以这个购车方案主要是为了年前冲销量。"一位新势力车企销售人员告诉记者。 但在提振消费同时，7年超长车贷究竟适合哪类消费者？更长周期、更低首付的汽车贷款产品，也让金融机构的风控压力陡增？ 车辆残值会不会跟不上贷款余额？银行与融资租赁的模式差异又该如何区分？这些问题都值得深思。 | | | | ...

21世纪经济报道记者 曹媛 深圳报道 "7年超低息，轻松入手特斯拉""小鹏全系享7年低息，月供低至1355元""购小米YU7 7年低息"…… 1月27日，21世纪经济报道记者注意到，2026年开年，车企掀起"7年低息"促销潮。如，特斯拉、小米、小鹏、理想、吉利银 河、岚图等车企陆续推出"7年低息"金融方案，打破了传统新车车贷1-5年的常规期限，以低月供、低首付为核心卖点。 这股热潮的背后，是国家提振消费的政策导向。 一般而言，传统新车贷款期限普遍在1至5年。去年2月《关于发展消费金融助力提振消费的通知》提出，针对有长期消费需求的 客户，商业银行用于个人消费的贷款期限可阶段性由不超过5年延长至不超过7年。 "本质上就是响应国家号召刺激消费。"某银行汽车金融相关人士告诉记者。"很多顾客都有在年前买/换一辆新车回家过年的需 求，所以这个购车方案主要是为了年前冲销量。"一位新势力车企销售人员告诉记者。 但在提振消费同时，7年超长车贷究竟适合哪类消费者？更长周期、更低首付的汽车贷款产品，也让金融机构的风控压力陡增？ 车辆残值会不会跟不上贷款余额？银行与融资租赁的模式差异又该如何区分？这些问题都值得深思。 | | | | ...

由中国汽车流通协会和精真估发布的《2025年度中国汽车保值率报告》，在纯电动车型中，小米 SU7"一年保值率"获2025年度第一。 纯电动 保值率排名 这也是SU7上市以来，首次参与年度保值率榜单，并成为近三年"一年保值率"最高的纯电动车型。感谢 每一位用户的认可，感谢一路同行。 | 排名 | 品牌 | 车系 | 年保值率 | | --- | --- | --- | --- | | 1 | וה | 小米SU7 | 86.05% | | 2 | 0 | 间界M9 | 82.44% | | 3 | 一理想 | 理想MEGA | 78.56% | | 4 | 吉利银河 | 星愿 | 78.01% | | 5 | 特斯拉 | Model X | 76.38% | | 6 | 极氪 | ZEEKR 009 | 75.49% | | 7 | 特斯拉 | Model 3 | 75.27% | | 8 | 小鹏 | 小鹏MONA M03 | 73.10% | | 9 | 特斯拉 | Model Y | 71.97% | | 10 | 小鹏 | 小鹏P7+ | 71.24% | | 11 | 极氪 | ZEEKR 7X | ...

Market Overview - The market has seen a slight decrease in customer foot traffic, with about 7-8 groups visiting the store daily, and only 10% of them interested in the Lafa5 model. After the New Year holiday, foot traffic dropped by approximately one-third [2]. Sales Performance - The best-selling configuration is the 605 Pro, with a color combination of Wind Chaser Gray and Racing Gray accounting for 30% of sales. Currently, there are 13 units available in various colors, with a one-month wait time for orders. The 515 Plus configuration, priced at ¥92,800, has not received any orders due to perceived low value despite being a lower-priced option [3][5]. Financial Incentives - A cash discount of ¥5,000 is available for trade-ins, and an additional ¥3,000 for the Racing Gray interior option this month. A financing plan offers two years of interest-free payments [5][6]. Customer Demographics - Buyers of the Lafa5 are predominantly younger individuals, often purchasing it as a supplementary family vehicle. The appealing design is a significant factor in their decision-making [8][16]. Competitive Landscape - Customers often compare the Lafa5 with models such as Lynk & Co Z20, Xpeng MONA M03, and BYD Dolphin and Seal 06GT. Among these, BYD is the most frequently compared brand, with 40% of customers considering it [13][14]. Customer Feedback - Some customers appreciate the ambient lighting but have reported issues with reflections on the glass at night affecting visibility. Additionally, there are complaints about the simplicity of the engine compartment, which lacks a plastic cover [20][21]. Purchase Incentives - Existing car owners can receive a cash subsidy of ¥4,000 for trade-ins, with previous year-end promotions offering up to ¥15,000 in points. This month, the incentive is reduced to ¥5,000 in points [22].

Core Insights - The automotive industry is experiencing frequent personnel changes, with significant departures and appointments impacting company dynamics [1][2][3] - Organizational capability has become a focal point for companies like XPeng, especially after setbacks with flagship models like the G9 [2][3] - XPeng's recent organizational restructuring has led to improved performance, with notable increases in delivery volumes and revenue [3][4] Group 1: Personnel Changes - Chen Yonghai, Vice President of Product Center at XPeng, has left the company as of December 2025, with President Wang Fengying temporarily taking over his responsibilities [1] - Wang Fengying, known as the "Iron Lady" of the automotive industry, joined XPeng in January 2023, bringing extensive experience from her 31 years at Great Wall Motors [2] - The automotive industry as a whole has seen significant executive turnover, with an average of one key position change every two days in 2025 [4] Group 2: Organizational Focus - Following the G9's launch issues, CEO He Xiaopeng emphasized the importance of organizational capability, identifying it as a critical area for improvement [2][3] - XPeng's internal restructuring has involved major changes across various departments, contributing to a more efficient operational framework [3] - The company has seen a substantial increase in its workforce within the product department, expanding from dozens to several hundred employees [1][3] Group 3: Performance Metrics - XPeng's delivery volume stabilized at over 30,000 units per month starting in the second half of 2024, with a total annual delivery of nearly 430,000 units in 2025, representing a 126% year-on-year growth [3] - In Q3 2025, XPeng's revenue surpassed 20 billion yuan for the first time, with a gross margin of 20% and a significant reduction in net loss to 380 million yuan [3] - The automotive industry is shifting focus from technological breakthroughs to operational efficiency and profitability, with XPeng aiming to enhance its competitive edge through improved organizational processes and global market strategies [4]

Core Insights - The automotive industry is experiencing a dichotomy between companies focusing on volume, like BYD, and those emphasizing quality, like Seres [1] - BYD's total sales in 2025 reached 4.6 million units, a year-on-year increase of 7.73%, with the Ocean and Dynasty series contributing 88% of total sales [1] - Seres' new car deliveries exceeded 420,000 units in 2025, marking a 9.25% year-on-year growth [1] Financial Performance - BYD's cumulative global sales for the first three quarters of 2025 reached 3.26 million units, up 18.64% year-on-year, with revenue of 566.27 billion yuan, a 13% increase, and a net profit of 23.33 billion yuan, down 7.55% [3] - In comparison, Seres sold 340,700 units in the first three quarters, with a year-on-year decline of 3.82% in new energy vehicle sales, generating revenue of 110.53 billion yuan and a net profit of 5.31 billion yuan, up 31.56% [3][6] Market Dynamics - BYD earns approximately 7,157 yuan per vehicle sold, while Seres earns about 15,591 yuan, indicating a significant difference in profitability per unit sold [6] - The high-end model "Wenjie" contributes 90% of Seres' revenue, highlighting the importance of premium offerings in the current market landscape [6] Consumer Behavior - Price sensitivity has been a primary driver for consumers in the electric vehicle market, with many opting for brands like BYD and Seres based on affordability [7][8] - The perception of value for money has become a key factor in consumer decision-making, as seen in the experiences of buyers who prioritize cost-effectiveness [8] Competitive Landscape - Brands like BYD and Seres are attempting to penetrate the high-end market, but face challenges in shifting consumer perceptions from low-cost to high-value offerings [15][18] - The strategy of simply increasing product specifications without addressing brand perception and service quality has proven ineffective in the high-end segment [18] Strategic Insights - Successful high-end brands like NIO and Wenjie have established a comprehensive value system that goes beyond product specifications, focusing on quality, service, and user experience [21][24] - The automotive industry is witnessing a shift where consumers are increasingly prioritizing quality and reliability over low prices, indicating a potential challenge for brands that rely heavily on cost competitiveness [27][29] Future Outlook - For brands like BYD to succeed in the high-end market, they must resolve the conflict between their low-cost heritage and the demands for high-end value, transitioning from a focus on selling products to selling value [29]

Group 1 - The 2026 model of Xiaopeng P7+ has successfully completed trial production at the Graz factory in Austria, which is known for its century-long manufacturing experience and has produced over 3 million vehicles [1] - The new Xiaopeng P7+ will adopt global production and safety standards, with a launch date set for January 8 in China and January 9 in Europe [1] - Xiaopeng aims to enhance its international strategy with the P7+ and G7 models, which will feature extended-range powertrains and upgraded second-generation VLA driver assistance systems, achieving a computing power of 2250 TOPS [1] Group 2 - The Chinese electric vehicle industry has made significant advancements in technology research, industrial chain support, and large-scale application over the past decade [2] - Chinese automotive companies are shifting from a focus on sales volume to quality improvement, emphasizing brand building, technology accumulation, and user experience during their globalization efforts [2] - Xiaopeng is committed to localizing its operations overseas, particularly in Southeast Asia and Europe, by developing local production projects and expanding its sales and service networks [2]

Core Viewpoint - The article discusses the impact of the new electric vehicle (EV) purchase tax policy and subsidy changes in 2026, highlighting how these changes are prompting car manufacturers to increase promotions to attract buyers during the New Year period [3]. Group 1: Policy Changes - Starting in 2026, the EV purchase tax incentive has been reduced from full exemption to a 50% reduction (5% tax rate) [3][5]. - The "Two New" policy has shifted from fixed subsidies to a percentage-based subsidy based on vehicle price, although the maximum subsidy remains unchanged [3][5]. - The new purchase tax policy is expected to increase the cost of purchasing EVs, with the tax for a vehicle priced at 31.98 million yuan being approximately 14,200 yuan [11]. Group 2: Market Response - Car manufacturers are ramping up promotions to attract hesitant buyers, with many offering cash discounts and trade-in subsidies [5][6]. - For example, Xiaopeng Motors is offering a cash discount of 3,000 yuan and a trade-in subsidy of 3,000 yuan, totaling around 6,000 yuan in discounts [5]. - Li Auto has different discount policies for various models, with the L6 model seeing a price drop of 38,000 yuan [6]. Group 3: Consumer Behavior - There has been an increase in consumer inquiries and test drives during the New Year period, indicating heightened interest due to the policy changes [4][5]. - Many consumers are still in a wait-and-see mode, comparing different brands' promotions before making a purchase decision [6][8]. - Despite the increased costs from the new tax, many consumers are still purchasing vehicles, as seen in the sales performance of brands like NIO and Hongmeng Zhixing [8][11]. Group 4: Sales Performance - NIO's sales during the New Year period were robust, with reports of high foot traffic and test drive requests [7][8]. - In Guangzhou, a store sold over 10 units of the new Aion model in a single day, demonstrating strong demand despite the new tax [11]. - Overall, the article indicates that while the new tax has raised costs, many brands are successfully maintaining sales momentum through strategic promotions and consumer engagement [9][11].