Core Insights - The article highlights the innovative transformation of Quanjude, a 161-year-old brand, focusing on appealing to younger consumers through creative products and immersive dining experiences [1][6][11] Group 1: Brand Heritage and Innovation - Quanjude's Peking Duck cooking technique has been recognized as a national intangible cultural heritage since 2008, emphasizing its traditional culinary craftsmanship [3] - The company is committed to preserving its cultural heritage while actively seeking innovation, aiming to blend traditional Chinese culinary culture with modern consumer demands [6][11] Group 2: Product and Market Strategy - Quanjude has adopted a dual strategy of "catering + food products," with the food segment showing strong growth, contributing over 21% to the company's total revenue, amounting to nearly 300 million yuan in 2024 [6][8] - Seasonal products, such as festive gift boxes and themed food items, have been introduced to enhance sales and connect with traditional cultural practices [8] Group 3: Consumer Engagement and Experience - The company has revamped its stores to create immersive dining experiences, appealing to younger consumers with unique themes and interactive environments [9][11] - Quanjude has launched a series of creative products, including the "Mengbao Duck" IP, to engage with Generation Z and enhance brand visibility [9][11]

Core Viewpoint - Quanjude, a representative of Chinese time-honored brands, celebrated its 161st anniversary, emphasizing the integration of heritage and innovation in its development strategy [2][5]. Group 1: Heritage and Tradition - The event featured a ceremony honoring four national-level culinary masters, highlighting the importance of intangible cultural heritage in Quanjude's 161-year history [3]. - The masters, including representatives from various traditional culinary schools, showcased classic dishes that reflect the deep integration of traditional skills with modern aesthetics [3]. Group 2: Product Innovation - Quanjude launched several new products that blend "Beijing rhythm aesthetics" with "Guochao creativity," including a Mid-Autumn Festival gift box that incorporates Peking opera elements [4]. - The company introduced the "Duck Fun Three Enjoyments" series, which replicates century-old duck preparation techniques, and a snack line called "Duck Three Treasures" aimed at younger consumers [4]. - A collaboration with another century-old brand, Liubiju, resulted in a new product called "Sauce Treasure," showcasing the brands' commitment to craftsmanship while appealing to modern market trends [4]. Group 3: Cultural Experience - Guests visited the newly established five-story restaurant "Chinese Unique: Sky Courtyard," which focuses on intangible cultural heritage cuisine, providing a dual experience of food and culture [5]. - The anniversary celebration demonstrated Quanjude's dedication to preserving intangible cultural skills while actively exploring product innovation, market expansion, and cultural output [5].

Group 1 - The "Grand Canal Cultural Belt" dialogue event between Beijing and Hangzhou was launched on May 29, 2025, at the Beijing Grand Canal Museum, showcasing cultural symbols and culinary heritage from both cities [1][3] - The event featured a cultural symbol exhibition themed "Canal Wind and Things," highlighting the regional characteristics and aesthetic life of Beijing and Hangzhou [3] - The exhibition included a tea break space with traditional tea service, emphasizing the cultural significance of tea in Beijing, where a bowl of tea costs only 0.02 yuan, reflecting the spirit of entrepreneurship and community [1][3] Group 2 - The Hangzhou exhibition area showcased the history and culinary techniques of Hangzhou cuisine, led by renowned chefs, and featured a creative cold dish called "Thousand Miles of Grand Canal" [3] - The Beijing exhibition area highlighted the cultural confidence of time-honored brands, featuring live demonstrations of Peking Duck preparation and showcasing various traditional snacks and creative products [3]

活动当日，食客不仅能品尝到正宗的全聚德经典美食，还能亲手制作蕴含美好寓意的端午艾草香包，感受传统手工艺的魅力。而端午节令新菜更是不容错 过。麻酱葫芦丝，以新鲜嫩脆的葫芦擦丝，裹满醇厚香浓的麻酱汁，清爽与浓郁交织；香椿苗拌鸭胗，将紧实有嚼劲的鸭胗与鲜嫩爽脆的香椿苗巧妙搭配， 成为夏日消暑的绝佳美味。全聚德挂炉烤鸭依然是餐桌上的主角儿，选材讲究、火候精准，出炉时外观饱满、色泽诱人，皮酥肉嫩的口感令人赞不绝口。传 承百年的经典名菜火燎鸭心，经猛火快速燎制，火焰中鸭心表皮焦香，内里鲜嫩，搭配香菜与葱丝，带来层次丰富的味觉享受。 作为位于北京西客站南广场东侧核心地段的美食地标，全聚德西客站店交通便利，停车位充足，可同时容纳 300 多位宾客用餐。踏入餐厅，全新升级的传统 四合院风格装饰令人眼前一亮，精美的雕梁画栋、古色古香的家具与灰砖白墙相互映衬，浓郁的传统文化氛围扑面而来，仿佛让人穿越回旧时京城。 AL 8 銀的實提百號鎮 A 【环球网消费综合报道】5月23日端午佳节即将来临之际，全聚德西客站店以 "粽情飘香 乐享健康" 为主题，为食客精心准备了一场独特的端午体验之旅。 此次活动将传统节日民俗与美食文化深度融合，打造 ...

齐鲁晚报·齐鲁壹点 张志恒 2025年5月8日，沪上阿姨（AUNTEA JENNY）正式在香港联合交易所主板挂牌上市，股票代码02589.HK。其发行价为每股113.12港元， 首日开盘价为190.6港元，较发行价上涨68.49%，总市值约200亿港元。是继霸王茶姬、蜜雪冰城等品牌后第六家上市的现制茶饮品牌。 （资料图） 同时，多家餐饮品牌也在竞逐IPO，时间回溯到4月23日，绿茶集团正式通过港交所主板上市聆讯，自2021年3月首次递交港交所上市申 请以来，绿茶集团已五次冲击IPO。中式快餐头部品牌老乡鸡也在今年1月3日向港交所递交招股书。西贝餐饮集团创始人贾国龙早在 2022年也表示，计划通过2023-2025年的持续发展，在2026年完成IPO上市，并设定了2030年营收超千亿的目标。2024年发布的文章也重 申了这一计划，强调2026年为IPO目标时间点。 餐饮品牌缘何扎堆港股 梳理发现，已上市的餐饮品牌中，选择在港股上市的占比达70%，而自2024年至今，已有超过15家餐饮企业递交上市申请，涵盖火锅、 正餐、快餐、茶饮等细分赛道，多数也选择在港股上市。资本市场对餐饮行业的关注度达到历史峰值，仅2025 ...

Core Insights - The resurgence of traditional Chinese brands, known as "old national goods," is gaining popularity among younger consumers, driven by a blend of nostalgia and modern innovation [11][12][19] - The 2024 Douyin report indicates that the post-90s generation is the largest group purchasing old national goods, with the post-00s showing a 95% year-on-year increase in orders [11][12] Group 1: Consumer Trends - Young consumers are increasingly drawn to old national goods due to their high cost-performance ratio and emotional connection to traditional culture [13][15] - The integration of modern design elements with traditional craftsmanship is appealing to younger demographics, as seen in brands like Ruifuxiang, which offers customized traditional clothing [14][15] - The rise of "new national tide" reflects a cultural identity that resonates with younger generations, who are willing to pay for products that embody this sentiment [15][19] Group 2: Brand Innovation - Many traditional brands are innovating their product lines to attract younger consumers, incorporating trendy elements and modern marketing strategies [16][20] - Collaborations between established brands, such as the partnership between Guangming Dairy and Guanshengyuan to create the White Rabbit ice cream, have successfully captured the interest of younger audiences [19][20] - The use of digital marketing, including live streaming and short videos, is becoming a key strategy for these brands to engage with younger consumers [21][22] Group 3: Market Expansion - Traditional brands are expanding their market presence by creating unique consumer experiences, such as themed stores and interactive events [17][18] - The integration of cultural elements into marketing strategies is helping brands like Tongqinglou to connect with younger audiences through storytelling and engaging content [22][23] - Government support for intellectual property protection and innovation in traditional brands is expected to enhance their market competitiveness [24]