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百年老字号要凉?全聚德预计净利腰斩,回应称“确实面临压力”
Xin Lang Cai Jing· 2025-08-06 03:21
被誉为"A股餐饮第一股"的 全聚德 正面临前所未有的经营难题,上半年净利润同比腰斩,让这家百年 中华老字号再次受到广泛关注。 根据业绩预告,2025年上半年,全聚德预计实现归母净利润1100万至1400万元,同比下降62.51%至 52.28%;扣非净利润为330万至430万元,同比下降87%至83.06%。 《BUG》栏目以投资者身份咨询全聚德证券事务部,相关工作人员回应称,公司目前确实面临一定的 市场压力。由于市场形势发生变化,烤鸭行业竞争加剧,尽管全聚德在品牌底蕴上具备优势,但四季民 福、提督、金百万等品牌正不断分流客源。 半年利润腰斩,现金流承压 全聚德证券事务部相关工作人员坦言,公司目前确实面临一定的市场压力。由于市场形势发生变化,烤 鸭行业竞争加剧,尽管全聚德在品牌底蕴上具备优势,但四季民福、提督、金百万等品牌正不断分流客 源。 "公司也在尽量控制成本,降本增效,但是受到客流量下降的影响,收入可能不如预期,一些亏损门店 影响也会大一些。"该工作人员称。 全聚德的历史可追溯至1864年,创始人杨全仁在北京前门大街创立了这家以挂炉烤鸭闻名的小店。凭 借"皮酥肉嫩、油光锃亮"的独特风味,全聚德逐渐发展成 ...
果然财经|餐饮品牌集体冲刺上市,已上演“冰与火之歌”
Sou Hu Cai Jing· 2025-05-08 10:35
Core Viewpoint - The restaurant industry is experiencing a surge in IPO activity, particularly in the Hong Kong market, with several brands successfully listing and others planning to do so in the near future [4][6]. Group 1: Recent IPOs and Market Activity - Auntea Jenny officially listed on the Hong Kong Stock Exchange on May 8, 2025, with an initial share price of HKD 113.12, which rose to HKD 190.6 on the first day, marking a 68.49% increase and a total market capitalization of approximately HKD 20 billion [1]. - The Green Tea Group has been attempting to list on the Hong Kong Stock Exchange since March 2021, having made five attempts, while other brands like Lao Xiang Ji and Xibei Restaurant Group are also pursuing IPOs with ambitious growth targets [3][4]. Group 2: Industry Trends and Market Dynamics - Approximately 70% of the listed restaurant brands have chosen to go public in Hong Kong, with over 15 restaurant companies submitting IPO applications since 2024, covering various segments such as hot pot, fast food, and tea drinks [4]. - The capital market's interest in the restaurant sector has reached a historical peak, with the Hong Kong restaurant sector raising over HKD 8 billion in the first quarter of 2025, a 120% year-on-year increase [4][6]. Group 3: Financial Performance of Listed Brands - Among the listed brands, some have shown significant growth, such as Mixue Ice City, which reported a revenue of CNY 28 billion and a net profit of CNY 2.5 billion in 2024, while others like Xiaobu Xiaobu faced challenges with a net loss of CNY 401 million [6][8]. - The financial performance of established brands like Quanjude has declined, with a revenue of CNY 1.402 billion in 2024 and a net profit drop of 43.15% [8][9]. Group 4: Challenges Post-IPO - While IPOs provide necessary capital for expansion, they also introduce challenges such as mandatory financial disclosures, which place companies under scrutiny [9]. - The restaurant industry is highly cyclical, making profitability sensitive to economic fluctuations and consumer preferences, as seen in the struggles of brands like Nayuki and Quanjude [9].
青睐老品牌 爱上“新国潮”(青年消费新趋势观察⑦)
Core Insights - The resurgence of traditional Chinese brands, known as "old national goods," is gaining popularity among younger consumers, driven by a blend of nostalgia and modern innovation [11][12][19] - The 2024 Douyin report indicates that the post-90s generation is the largest group purchasing old national goods, with the post-00s showing a 95% year-on-year increase in orders [11][12] Group 1: Consumer Trends - Young consumers are increasingly drawn to old national goods due to their high cost-performance ratio and emotional connection to traditional culture [13][15] - The integration of modern design elements with traditional craftsmanship is appealing to younger demographics, as seen in brands like Ruifuxiang, which offers customized traditional clothing [14][15] - The rise of "new national tide" reflects a cultural identity that resonates with younger generations, who are willing to pay for products that embody this sentiment [15][19] Group 2: Brand Innovation - Many traditional brands are innovating their product lines to attract younger consumers, incorporating trendy elements and modern marketing strategies [16][20] - Collaborations between established brands, such as the partnership between Guangming Dairy and Guanshengyuan to create the White Rabbit ice cream, have successfully captured the interest of younger audiences [19][20] - The use of digital marketing, including live streaming and short videos, is becoming a key strategy for these brands to engage with younger consumers [21][22] Group 3: Market Expansion - Traditional brands are expanding their market presence by creating unique consumer experiences, such as themed stores and interactive events [17][18] - The integration of cultural elements into marketing strategies is helping brands like Tongqinglou to connect with younger audiences through storytelling and engaging content [22][23] - Government support for intellectual property protection and innovation in traditional brands is expected to enhance their market competitiveness [24]