本田奥德赛
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国产 MPV,为何会在东南亚市场受挫?
3 6 Ke· 2025-12-15 11:53
不服输的中国新能源,貌似在这个领域输给了东南亚。 当腾势D9、理想MEGA等售价数十万的高端MPV在舆论场上狂飙突进时,一个冷冰冰的数据却显示,MPV在整个中国汽车市场的份额,已萎缩至区区 3.8%。 这个数字,差不多只有东南亚国家印尼的八分之一。 一个巨大的反差就此产生:为什么被称为"制造业狂魔"、"新能源摇篮"的中国,似乎卖不动MPV? 这事其实很有意思,东南亚10万元以下的中低端MPV越是畅销,就越衬托出我们的被动。 就好比住在宫里的皇后,一旦去了农村,就可能被村妇们嘲笑"没吃过柿饼"一样戏谑。 因为中国的汽车保有量是3.19亿辆,市场基数大,消费结构成熟,千人汽车保有量是印尼、越南的3倍左右,是柬埔寨、老挝、缅甸的超12倍。 这意味着,如果单纯比较我们与东南亚的MPV份额,就像比较苹果和橘子谁的皮更厚一样没有意义。 我们的"苹果",与东南亚的"橘子",差距在哪里? 在东南亚,以丰田 Avanza为代表的中低端MPV是载人拉货的全能选手,是坚挺刚需。 丰田 Avanza 而在中国,随着新能源产业不断向高端化挺进,只有GL8及以上的高端商务车,才更符合我们对MPV的期待。 中国人开商务MPV,那讲究可太多 ...
MPV市场,乱成一锅粥
创业邦· 2025-09-29 11:14
Core Viewpoint - The MPV market in China is undergoing a significant transformation driven by the rise of new energy vehicles, leading to intense competition among fuel, hybrid, and electric models, with the boundaries between commercial and family MPVs becoming increasingly blurred [3][5][18]. Group 1: Market Dynamics - In 2023, the Denza D9 surpassed traditional competitors like the Buick GL8 and Honda Odyssey to become the annual sales champion in the MPV category, achieving nearly 120,000 units sold [3][4]. - The competition in the MPV market has intensified, with new entrants in the hybrid and electric segments, leading to a decline in sales for traditional fuel MPVs [5][7][9]. - The shift from fuel to hybrid and electric models represents a major change in the MPV market, with hybrid models currently being the most significant variable and growth driver [9][18]. Group 2: Technology Competition - The MPV market is characterized by a "Three Kingdoms" scenario, where fuel, hybrid, and electric vehicles coexist and compete for market share, each with unique advantages [6][9][18]. - Hybrid MPVs are gaining traction by addressing the high fuel consumption of traditional models and the range anxiety associated with electric vehicles, thus appealing to a broader consumer base [9][18]. - Electric MPVs, while still in the exploratory phase in terms of sales, are seen as the ultimate evolution of MPV technology, offering superior space utilization and smart features [14][18]. Group 3: User Positioning - The distinction between commercial and family MPVs is fading, leading to a new market segment focused on "suitable for both business and family," which is becoming the largest growth point [20][22]. - Traditional fuel MPVs like the Buick GL8 and Toyota Sienna maintain strong market positions due to their reliability and established user bases, particularly in business settings [12][20]. - Family MPVs are experiencing significant growth due to changing demographics and consumer preferences, with brands like GAC Trumpchi focusing on family-oriented features [22][25]. Group 4: Future Outlook - The MPV market is expected to evolve into a competition based on comprehensive strength, where companies that can effectively integrate technology and understand user needs will dominate [27]. - The current changes in the MPV market reflect broader trends in the Chinese automotive industry, emphasizing innovation and user-centric product development [25][27]. - The MPV market is entering a new era filled with opportunities for consumers and challenges for manufacturers, marking a departure from previous stability [27].
曾经的混动MPV王者 新款本田奥德赛上市:23.58万起
Xin Lang Cai Jing· 2025-08-28 10:07
Core Viewpoint - The Honda Odyssey, a hybrid MPV, has been relaunched with six new models priced between 235,800 to 340,800 yuan, focusing on configuration upgrades amidst a surge in domestic new energy vehicles [1][3]. Group 1: Product Features - The design of the new Odyssey retains its current model's features, including a large grille and new LED headlights, while maintaining the standard MPV silhouette with dual sliding side doors [1][3]. - The vehicle dimensions are 4861mm in length, 1820mm in width, and 1712mm in height, with a wheelbase of 2900mm, making it smaller compared to many domestic new energy MPVs, which enhances its maneuverability [3]. Group 2: Model Variants and Upgrades - The entry-level model has received upgrades such as front and rear parking sensors, but retains manual sliding doors, a plastic steering wheel, fabric seats, and lacks a central control screen, featuring only two speakers [5]. - The next entry-level model includes a 10.1-inch central control screen, AI smart assistant, 50W wireless phone charging, two additional cameras, and six ultrasonic radars [9]. Group 3: Powertrain and Efficiency - The 2026 Honda Odyssey continues to utilize a 2.0L hybrid system with a total power output of 158 kW, paired with an E-CVT transmission, achieving a combined fuel consumption of 5.88 liters per 100 kilometers [9].
一颗“原子弹”炸跑日本金主
3 6 Ke· 2025-05-23 12:00
无论是电竞还是传统体育行业,对于选手的素质培养不足,以及管理松散,都可能带来巨大损失。 因输掉比赛而心态"爆炸",这在传统体育或是电竞赛场上是很常见的事,近日,全球知名电竞俱乐部Team Liquid旗下的彩虹六号分部在R6 RELOAD比赛中输给了日本战队CAG Osaka。Team Liquid队中的巴西选手Lucas Dias赛后由于无法平复内心的愤懑,于是在社交平台上"发牢骚", 并配了一张原子弹爆炸的GIF动图。 谁曾想这张GIF动图正是日本广岛原子弹纪录片《Hiroshima: Dropping The Bomb》的片段。帖文瞬间引发网友抵制,并认为Dias选手轻视原子弹 爆炸受害者。最严重的是作为TL冠名赞助商的日本汽车制造商本田宣布与俱乐部解约,这将给俱乐部营收带来"爆炸性"打击。 触及日本敏感话题,TL失去最大"金主" 时光倒流至2019年1月,本田汽车与电竞豪门Team Liquid正式缔结战略合作协议。这份合作不仅包含高额资金注入,更开启了一段品牌与俱乐部 合作的佳话——本田为俱乐部提供全套品牌装备,旗下选手多次受邀参与本田奥德赛系列商业活动,各分部选手的竞技历程更被制作成系列纪录 片, ...