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MPV市场,乱成一锅粥
创业邦· 2025-09-29 11:14
Core Viewpoint - The MPV market in China is undergoing a significant transformation driven by the rise of new energy vehicles, leading to intense competition among fuel, hybrid, and electric models, with the boundaries between commercial and family MPVs becoming increasingly blurred [3][5][18]. Group 1: Market Dynamics - In 2023, the Denza D9 surpassed traditional competitors like the Buick GL8 and Honda Odyssey to become the annual sales champion in the MPV category, achieving nearly 120,000 units sold [3][4]. - The competition in the MPV market has intensified, with new entrants in the hybrid and electric segments, leading to a decline in sales for traditional fuel MPVs [5][7][9]. - The shift from fuel to hybrid and electric models represents a major change in the MPV market, with hybrid models currently being the most significant variable and growth driver [9][18]. Group 2: Technology Competition - The MPV market is characterized by a "Three Kingdoms" scenario, where fuel, hybrid, and electric vehicles coexist and compete for market share, each with unique advantages [6][9][18]. - Hybrid MPVs are gaining traction by addressing the high fuel consumption of traditional models and the range anxiety associated with electric vehicles, thus appealing to a broader consumer base [9][18]. - Electric MPVs, while still in the exploratory phase in terms of sales, are seen as the ultimate evolution of MPV technology, offering superior space utilization and smart features [14][18]. Group 3: User Positioning - The distinction between commercial and family MPVs is fading, leading to a new market segment focused on "suitable for both business and family," which is becoming the largest growth point [20][22]. - Traditional fuel MPVs like the Buick GL8 and Toyota Sienna maintain strong market positions due to their reliability and established user bases, particularly in business settings [12][20]. - Family MPVs are experiencing significant growth due to changing demographics and consumer preferences, with brands like GAC Trumpchi focusing on family-oriented features [22][25]. Group 4: Future Outlook - The MPV market is expected to evolve into a competition based on comprehensive strength, where companies that can effectively integrate technology and understand user needs will dominate [27]. - The current changes in the MPV market reflect broader trends in the Chinese automotive industry, emphasizing innovation and user-centric product development [25][27]. - The MPV market is entering a new era filled with opportunities for consumers and challenges for manufacturers, marking a departure from previous stability [27].
曾经的混动MPV王者 新款本田奥德赛上市:23.58万起
Xin Lang Cai Jing· 2025-08-28 10:07
入门版车型主要升级是增加了前/后驻车雷达,其他则没有太多变化,依旧提供手动侧滑门,方向盘为 塑料材质,还配备了织物座椅,当然也不可能支持电动调节,且没有中控屏,全车仅有2扬声器,承德 快科技8月28日消息,国产新能源大爆发,以至于很多之前热销车型逐渐被冷漠,比如混动MPV王者本 田奥德赛。 近日,该车年款焕新上市,共推出6款车型,售价区间23.58-34.08万元,主要针对配置进行了升级。 设计层面,该车依旧延续现款,拥有宽大的进气格栅,搭配全新的LED大灯组,侧面依旧是标准的 MPV样式,配备有双侧侧滑门,车门上面有硬朗的筋线。 车尾配备了小型车顶扰流板,横向造型的尾灯组与中央的镀铬装饰条链接,适当拉宽了该车横向视角。 奥德赛定位于中型MPV,长宽高为4861*1820*1712mm,轴距2900mm,和动辄超过5米2的国产新能源 MPV相比,确实略显"娇小",不过这也让它有了更高的灵活性。 11-7 er do 上是"丐中丐"。 次入门版车型配备10.1英寸中控屏,并增加了AI智能助 理,会配备50W手机无线充电以及新增2个摄像头和6个 超声波雷达。 动力方面,2026款本田奥德赛依旧搭载2.0L混动系统 ...
一颗“原子弹”炸跑日本金主
3 6 Ke· 2025-05-23 12:00
无论是电竞还是传统体育行业,对于选手的素质培养不足,以及管理松散,都可能带来巨大损失。 因输掉比赛而心态"爆炸",这在传统体育或是电竞赛场上是很常见的事,近日,全球知名电竞俱乐部Team Liquid旗下的彩虹六号分部在R6 RELOAD比赛中输给了日本战队CAG Osaka。Team Liquid队中的巴西选手Lucas Dias赛后由于无法平复内心的愤懑,于是在社交平台上"发牢骚", 并配了一张原子弹爆炸的GIF动图。 谁曾想这张GIF动图正是日本广岛原子弹纪录片《Hiroshima: Dropping The Bomb》的片段。帖文瞬间引发网友抵制,并认为Dias选手轻视原子弹 爆炸受害者。最严重的是作为TL冠名赞助商的日本汽车制造商本田宣布与俱乐部解约,这将给俱乐部营收带来"爆炸性"打击。 触及日本敏感话题,TL失去最大"金主" 时光倒流至2019年1月,本田汽车与电竞豪门Team Liquid正式缔结战略合作协议。这份合作不仅包含高额资金注入,更开启了一段品牌与俱乐部 合作的佳话——本田为俱乐部提供全套品牌装备,旗下选手多次受邀参与本田奥德赛系列商业活动,各分部选手的竞技历程更被制作成系列纪录 片, ...