2025年9月初，深圳外贸圈又传来一声惊雷：一家成立13年、巅峰时期员工超600人的老牌外贸大厂，从股东决议到正式发布解散公告仅用6天时间。这家 曾远销东南亚、欧洲和北美等十多个国家和地区、为无数跨境品牌代工的"行业磐石"，终究没能扛过外贸寒冬。 （图源：图虫创意） 无独有偶，同年年中，珠三角另一家拥有27年历史、产品100%外销的老牌制造企业，也因经营困难，黯然退场。倒闭潮，正以前所未有的速度，席卷着 那些曾经风光无限的传统外贸大厂，看似猝不及防的结局背后，藏着整个行业的生存困局与转型阵痛。 慢性绝症：传统外贸模式的致命枷锁 传统老牌工厂的接连倒下，绝非偶然，而是传统外贸模式积弊的集中爆发。以这家13年老厂为例，早在两年前，该公司就曾发布"停产六个月"的通知，此 后更是频繁出现间歇性停工。如今看来，这些信号早已暴露其运营能力的持续衰减。在全球经济格局重塑和产业结构升级的双重冲击下，传统工厂渐显疲 态，而这正是传统外贸制造业集体焦虑的缩影。 过去的黄金时代，海外客户的"大批量采购"模式，让传统工厂只需依靠稳定订单就能平稳运转。但如今，全球化分工重构催生了海外消费需求的碎片 化，"小批量、多批次"成为订货主流， ...

Core Insights - Shandong Province is evolving from a coastal province with "open advantages" to a national "eastern engine" for cross-border e-commerce development, supported by a "5+30" policy network [1] - The report provides a comprehensive analysis of the development history, current status, innovative practices, and future trends of cross-border e-commerce in Shandong Province [1] Group 1: Development and Scale of Cross-Border E-Commerce - Shandong's cross-border e-commerce industry has established a well-structured layout covering multiple cities and sectors, with significant contributions from cities like Qingdao, Yantai, and Weihai [2][3] - Qingdao's cross-border e-commerce import and export scale reached approximately 569.3 billion yuan in the first seven months of 2024, marking a 23.8% year-on-year increase [2] - Yantai's cross-border e-commerce import and export volume surged from 880 million yuan in 2016 to 62 billion yuan in 2022, achieving a compound annual growth rate of 103.6% [3] Group 2: Innovative Operational Models - Qingdao employs a "port logistics + live marketing" model, integrating bonded warehouses with live streaming to attract consumers [9] - Yantai has developed a "supply chain collaborative platform" model, providing comprehensive services across the entire industry chain [9] - Weihai's model focuses on "four-port linkage + industrial cluster," enhancing logistics efficiency and reducing costs significantly [11] Group 3: Achievements in Industry Development - The export value of Qingdao's eyelash industry surpassed 1 billion yuan in 2023, while Yantai's cross-border e-commerce processing capacity reached 1 million orders per day [12][13] - The logistics network in Weihai allows for goods to reach Korea within 16 hours at a cost only one-sixth of air freight [12] - Shandong aims to cultivate 100 internationally competitive cross-border e-commerce brands by 2025 [16] Group 4: Policy Environment and Implementation - Shandong has established a comprehensive policy framework to support cross-border e-commerce, including the "Shandong Province Cross-Border E-Commerce Leap Development Action Plan (2023-2025)" [22][23] - The province has implemented 44 policy measures focusing on enhancing cross-border e-commerce and fostering brand development [23] Group 5: Future Trends and Recommendations - The province is focusing on AI technology to enhance cross-border e-commerce operations, including intelligent product selection and marketing [30] - Shandong is committed to a green and low-carbon transition, promoting sustainable practices in cross-border e-commerce [31][32] - The province plans to leverage RCEP opportunities to deepen regional cooperation and expand into emerging markets [34]

Group 1 - The 2025 Ninth China (Indonesia) Export Brand Exhibition and Jakarta International Industrial Exhibition opened on June 4, attracting over 1,000 enterprises from 20 provinces in China and countries like Indonesia and Japan, covering an exhibition area of 40,000 square meters [1][3] - The exhibition focuses on the new demands of Indonesia's industrialization 4.0 upgrade, featuring 15 major categories including new energy, automotive parts, agricultural machinery, plastic machinery and molds, packaging and printing machinery, and food processing and packaging machinery [3][4] - To enhance supply-demand matching, the organizing committee will hold multiple roadshow events in cities like Kendari, Makassar, and Bandung in the first half of 2025, promoting quality Chinese enterprises and products [3] Group 2 - The exhibition has upgraded its "intelligent" features by introducing the self-developed "AI Hui Exhibition" system and AI glasses, which provide AI-assisted behavior and customer profiling analysis, with a 30% application rate among exhibitors [4] - The exhibition serves as an international platform for Chinese industrial enterprises to showcase their strength and expand their market, while also building an important bridge for in-depth cooperation between China and Indonesia in industrial manufacturing, machinery, and intelligent manufacturing [4] - The event is organized by the Wenzhou Municipal Government, with support from various municipal commerce bureaus and international exhibition companies [4]

Group 1 - The 2025 China (Indonesia) Export Brand Exhibition and Jakarta International Industrial Exhibition opened on June 4, 2023, in Jakarta, Indonesia [1] - The exhibition focuses on Indonesia's industrialization 4.0 upgrade needs and features 15 major categories of exhibits, including new energy, automotive parts, agricultural machinery, plastic machinery, and packaging and printing machinery [2] - The exhibition covers an area of 40,000 square meters, making it the largest industrial-themed exhibition hosted by China in the RCEP region and the largest industrial supply chain exhibition in Indonesia [2] Group 2 - The organizing committee has conducted multiple roadshow activities in cities like Kendari, Makassar, and Bandung to promote quality Chinese enterprises and products, enhancing the influence of Chinese manufacturing in the ASEAN market [3] - The exhibition has established cooperation with major industrial parks and companies in Indonesia, such as the Jababeka Industrial Park and Krakatau Steel, to deepen industrial linkage and technology exchange [3] - The exhibition has integrated AI technology through its self-developed "AI Hui Exhibition" system, achieving a 30% application rate among exhibitors for AI-assisted behavior and customer profiling analysis [3] Group 3 - The exhibition is hosted by the Wenzhou Municipal Government and supported by various local business bureaus and associations from different provinces in China [4]

文 ｜ 杨帆 玛西高娃 ▍ 我国对美出口贸易在省际层面呈现出东部集中、区域分化和集群支撑的三重特征 。 第一，我国对美出口高度集中于东部沿海省份，2 0 2 3年以来前五大省份贡献了7 2 . 3%的出口额，前八大省份合计贡献8 4 . 9%，其中广东和浙江 出口动能更为强劲，两者分别贡献了2 5 . 1%和1 6 . 6%。不过前五大外贸大省在面对关税2 . 0的表现，出现了分化，山东和浙江可能抢出口诉求更 强，上海和广东略靠后。出口交货值视角也基本印证上述结论，当前上海在出口交货值增速上较为疲弱。 我国分省市对美出口整体呈现出东部集中、区域分化和产业集群支撑的三重特征。其中，广东和浙江等东部沿海省份是出口主力，山西和河南等 中部省份对美出口依赖偏高。同时结合商品结构层面，我国各省市对美出口贸易呈现商品出口中心度较高、总体依赖度不高且结构多元的特征。 第一，从出口中心度来看，机电设备、纺织鞋服和家具类是支撑出口的核心品类，不同省份在这些品类上的中心度高低差异明显。第二，从对美 出口依赖度来看，大部分省市总体依赖度不高，大部分省份在主要品类上的依赖度低于5%，另外，沿海地区整体呈现出产业链多元、出口商品 类别 ...