0:00 / 4:46 编者按：乘势而上，阔步向前。2026年是"十五五"开局之年，是全面建设社会主义现代化国家新征程的关键 起步期。开局即发力，各地动能澎湃，锐意进取。央广网特别策划推出《行稳致远开新局》，讲述过去五年来各 地迎难而上、砥砺奋进的万千气象，呈现经济实力、科技实力、综合国力跃上新台阶背后的发展肌理，以走在 前、作示范、挑大梁的责任担当和发展韧性，为"十五五"开好局、起好步凝心聚力，不断开创中国式现代化建设 新局面。 2月21日，随着最后一批游客依依惜别，第二十七届哈尔滨冰雪大世界在璀璨灯火中圆满落下帷幕。回望这个 冰雪季，园区内那座呈"山"字形的巨型冰建"冰灯启梦"尤为引人注目——每当夜幕降临，它时而金光流转，时而 绿意涌动，如梦似幻，成为无数游客镜头中的焦点。"今年正好是'冰天雪地也是金山银山'理念提出十周年，这座 主塑正是以此为灵感创作的。"开园之初，工作人员孙泽旻向中外媒体介绍时，言语间满是自豪与深情。 第二十七届哈尔滨冰雪大世界（央广网记者 张瀚予 摄） 距此十公里外，曾举办第九届亚冬会冰球比赛项目的哈尔滨冰球馆内，一场冰球友谊赛激战正酣。冰刀划过 冰面的锐响、球杆击球的脆响、队员们的 ...

编者按：乘势而上，阔步向前。2026年是"十五五"开局之年，是全面建设社会主义现代化国家新征程的关键起步期。开局即发力，各地动能澎湃，锐意进 取。央广网特别策划推出《行稳致远开新局》，讲述过去五年来各地迎难而上、砥砺奋进的万千气象，呈现经济实力、科技实力、综合国力跃上新台阶背后 的发展肌理，以走在前、作示范、挑大梁的责任担当和发展韧性，为"十五五"开好局、起好步凝心聚力，不断开创中国式现代化建设新局面。 2月21日，随着最后一批游客依依惜别，第二十七届哈尔滨冰雪大世界在璀璨灯火中圆满落下帷幕。回望这个冰雪季，园区内那座呈"山"字形的巨型冰建"冰 灯启梦"尤为引人注目——每当夜幕降临，它时而金光流转，时而绿意涌动，如梦似幻，成为无数游客镜头中的焦点。"今年正好是'冰天雪地也是金山银 山'理念提出十周年，这座主塑正是以此为灵感创作的。"开园之初，工作人员孙泽旻向中外媒体介绍时，言语间满是自豪与深情。 距此十公里外，曾举办第九届亚冬会冰球比赛项目的哈尔滨冰球馆内，一场冰球友谊赛激战正酣。冰刀划过冰面的锐响、球杆击球的脆响、队员们的呼喊声 与观众席的欢呼声交织在一起，洋溢着蓬勃的朝气与活力。以中国首个"双亚冬之城"哈 ...

Core Insights - The Chinese baking industry is entering a rational and profound value reconstruction period after years of rapid growth and intense competition, with consumers increasingly seeking emotional compensation and psychological fulfillment from their food choices [1][2]. Consumer Trends - The year 2026 is expected to be a period of restructured consumer motivations rather than a year of explosive growth for any single flavor or category, with brands needing to provide a sense of certainty and value to consumers [3]. Psychological Drivers of Consumer Behavior - **Self-Indulgence**: The trend of "single-person consumption" is evolving into a high-quality ritual of solitude, with single orders increasing from 31% in 2021 to 47% by 2025 globally, particularly in first-tier and new first-tier cities in China [4]. - **Micro Control**: In an uncertain environment, small, autonomous consumer choices serve as a psychological compensation mechanism, allowing consumers to regain a sense of control through customizable options [6][7]. - **Emotional Investment**: Consumers are increasingly focused on the emotional return on investment, seeking products that enhance their experiences and social currency, willing to pay a premium for items that resonate with their current mood and elevate their social interactions [9][10]. Market Trends - **Return of Classic Flavors**: Traditional flavors like Tiramisu and honey butter are experiencing a resurgence, with innovative adaptations in various products, enhancing sensory experiences [13]. - **Emerging Flavors**: Yuzu and black sesame are gaining traction, representing not just taste but also cultural confidence and health concepts [15]. - **Texture as a Key Factor**: Distinctive textures are becoming critical in driving purchase decisions, with consumers favoring products that offer a variety of mouthfeel experiences [17][19]. - **All-Weather Consumption**: Products need to adapt to fragmented lifestyles, with a shift towards portable, easy-to-eat options that cater to on-the-go consumption [20][23]. Strategic Considerations - The baking industry must discern which trends warrant sustained investment and which are more suitable for temporary experimentation, as consumers are becoming clearer about their needs [24]. - Future competition will hinge on brands being remembered and chosen at the right moments, rather than merely increasing output [25].

Core Viewpoint - The opening of the Wuliangye West Lake Cultural Experience Hall and Wuliang Zhi Zao West Lake Trendy Drink Store marks a significant collaboration between two century-old brands, Wuliangye and Xinxin Hotel, aiming to blend traditional Chinese liquor culture with modern lifestyle trends [1][2]. Group 1: Project Overview - The Wuliangye West Lake Cultural Experience Hall and Wuliang Zhi Zao West Lake Trendy Drink Store are located in a historic area near West Lake, enhancing the cultural landscape with a mix of historical significance and contemporary vibrancy [1][2]. - The Xinxin Hotel, established in 1913, is recognized as the first modern hotel in Hangzhou, while Wuliangye has a rich history dating back to the pre-Qin period, making this collaboration a fusion of heritage and modernity [1][2]. Group 2: Experience and Offerings - The venue features five themed areas designed for immersive experiences, including calligraphy demonstrations, unique drink tastings, and live performances, creating a cultural gathering that appeals to both traditional and contemporary tastes [2][3]. - Wuliang Zhi Zao offers innovative drinks that combine Wuliangye liquor with coffee and oolong tea, catering to the younger demographic's preference for lighter drinking experiences [3]. Group 3: Strategic Goals - Wuliangye aims to replicate and standardize the "Wuliang Zhi Zao" concept nationwide, connecting with younger consumers and integrating into urban cultural landmarks [4]. - The initiative seeks to provide a modern expression of liquor culture while serving as a transformative model for the industry, balancing tradition with contemporary trends [4].

Core Viewpoint - The "Micro-drunk Night Alley" event in Nanjing West Road aims to enhance nighttime consumption experiences by integrating beach vacation themes with cultural performances, creating a unique urban leisure environment [1] Group 1: Event Overview - The "Micro-drunk Night Alley" will take place from September 6 to 7, featuring beach-themed art installations and cultural activities [1] - The event is part of a broader initiative to cultivate a nighttime consumption ecosystem in Jing'an District, enhancing the urban experience [1] Group 2: Cultural and Entertainment Aspects - Jazz performances will occur throughout the evening, contributing to a vibrant cultural atmosphere [2] - Zhang Garden has extended its opening hours to midnight and improved its facilities to enhance the nighttime experience [2] Group 3: Commercial Integration - Local merchants will offer online ordering and delivery services, allowing visitors to enjoy food and drinks without leaving their seats [3] - The event promotes a blend of dining, shopping, and cultural experiences, catering to the demand for extended nighttime consumption [3] Group 4: Future Plans - Jing'an District plans to continue developing the nighttime economy with a focus on the "Wujiang Road - Fengshengli" area, aiming to create a lively and culturally rich nighttime environment [3]