（原标题："蛇茅"首推"日期酒"；今世缘老白干加码低度酒｜观酒周报） 21世纪经济报道肖夏 综合报道 上周先后举行的南京秋糖会、武汉酒博会上，热门的话题为当前白酒行业是否已经触底。与此同时，低度酒依旧是白酒行业的热点。 i茅台推出蛇年生肖酒"日期酒"：购买整箱可选指定日期 茅台的办法用不完。 i茅台上周末宣布，10月20日消费者在i茅台"畅享·云购"商城购买整箱53%vol 500ml贵州茅台酒（乙巳蛇年），可选择心仪的生产日期，无需预约 抽签，可直接选购。 21世纪经济报道记者查看活动细则注意到，消费者购买"日期酒"目前有两种选择：可直接选购生产日期在2025年1月1日及以后的"蛇茅"，或者可 以预购生产日期在售卖当日至下一个自然月内任意一天的"蛇茅"，两种均是整箱购买才支持。 生肖酒是茅台酒的重要单品之一，不少消费者购买多出于收藏、礼赠需求，尤其是当年是同一生肖的消费者。如今生产日期可选，为这类消费者 多提供了一项购买理由。 此前茅台推出的五星茅台商标70周年纪念酒，也可以选择日期，叠加产品限量，在二手市场上被炒至上万元一瓶的高价。不过由于"蛇茅"量要远 大于前者，"日期酒"推出后会带动一部分消费者购买， ...

Core Viewpoint - The collaboration between Guyue Longshan and China Resources Beer aims to create a new product that combines yellow wine and beer, responding to changing consumer trends and targeting the younger demographic seeking low-alcohol beverages [2][3][4]. Group 1: Strategic Collaboration - Guyue Longshan has become the exclusive partner of China Resources Beer in the "yellow wine + beer" crossover product area, focusing on creating a "yellow wine craft beer" [3]. - The partnership is seen as a strategic move to innovate product offerings and break traditional perceptions of yellow wine, leveraging the strengths of both companies [4][8]. - The new product is set to launch in the East China region before expanding nationwide, aiming to reach a broader and younger consumer base [3][4]. Group 2: Market Trends and Consumer Behavior - The collaboration is driven by the trend of younger consumers preferring low-alcohol beverages, with yellow wine typically having an alcohol content of 14%-20% and beer at 3%-5% [3][4]. - The combination of the rich flavor of yellow wine and the refreshing taste of beer is expected to create a unique drinking experience that aligns with modern social drinking preferences [3][4]. Group 3: Industry Context and Challenges - The yellow wine industry faces challenges such as limited market size, regional concentration, and a consumer base primarily consisting of older males, which hinders the growth potential among younger consumers [6][7]. - Competitors in the yellow wine sector, such as Kuaijishan and Jinfeng Wine Industry, are experiencing varied financial performances, indicating a competitive and evolving market landscape [5][6]. - The collaboration may help overcome regional limitations and enhance brand appeal, but it also faces challenges related to integrating different product categories and consumer habits [8][9].

Core Insights - The strategic partnership between Guyue Longshan and China Resources Beer aims to innovate in the alcoholic beverage market by launching a new product, "Yellow Wine Brewed Beer," targeting a broader consumer base [1][3][6] Company Developments - Guyue Longshan has announced a significant collaboration with China Resources Beer, marking a strategic move to enhance its market presence in both the beer and yellow wine sectors [1][6] - The new product will first be trialed in East China before expanding nationwide, indicating a phased approach to market penetration [3][8] - Following the announcement, Guyue Longshan's stock price rose over 3%, reflecting positive market sentiment towards the partnership [3] Market Context - The yellow wine sector has seen a resurgence in interest, with stocks like Kuaijishan experiencing a 120% increase in value this year, highlighting a competitive landscape [3][10] - Guyue Longshan, despite being a long-standing leader in the yellow wine market, has faced challenges in maintaining growth, with a reported revenue increase of only 0.4% in the first half of the year [10][12] - The collaboration with China Resources Beer is seen as a potential catalyst for revitalizing Guyue Longshan's brand appeal, particularly among younger consumers [10][13] Strategic Implications - The partnership aligns with broader strategic goals set by the Zhejiang provincial government and China Resources Group, emphasizing synergy and mutual benefits [6][8] - The introduction of "Yellow Wine Brewed Beer" is positioned as an innovative cross-category product that could redefine market dynamics and consumer preferences [8][10] - Guyue Longshan's historical significance in the yellow wine industry, combined with China Resources Beer's marketing expertise, is expected to enhance product visibility and cultural relevance [6][12]

来源：市场资讯 （来源：21Style） 文丨肖夏 面对势头凶猛的会稽山，古越龙山终于出招。 10月15日深夜，古越龙山披露了一项重磅合作：与华润啤酒在北京华润大厦签约达成战略合作，中国啤酒、黄酒两大领域的领军企业正式携 手。 古越龙山披露，双方将推出前所未有的"黄酒精酿啤酒"，让古越龙山触达更广泛的消费者群体。联名产品今年就将上市，会先在华东地区试 点推广，随后逐步拓展至全国市场、构建完整的全国化运营体系，将借助华润啤酒的年轻化营销经验，从而打破大众对黄酒"老酒"的刻板印 象。 今年资本市场突然爱上了黄酒，黄酒股整体上扬，尤其是积极开展年轻化的会稽山股价多次涨停，今年内股价已经暴涨了120%以上，成功登 顶黄酒市值第一。 相较之下，长期位居黄酒老大的古越龙山，今年虽然股价也顺势上涨，涨幅远不及会稽山。翻看古越龙山的财报，近年增速相对更缓，会稽 山有后来居上之势。 今早开盘，古越龙山一度大涨6%，截止发稿前古越龙山股价上涨3.92%至10.35元。 当年凭借年轻化营销逆势突围的华润啤酒，能否助力古越龙山也在年轻人之间翻红？ 来自古越龙山官方账号 啤酒龙头与黄酒老大联手 不过，烈性啤酒也有超过10%的酒精度。华 ...

Core Viewpoint - The strategic partnership between Guyue Longshan and China Resources Beer aims to innovate the beverage market by launching a new product, "Yellow Wine Brewed Beer," targeting a broader consumer base and leveraging each company's strengths in marketing and distribution [1][3][10]. Group 1: Strategic Collaboration - Guyue Longshan and China Resources Beer signed a strategic cooperation agreement to develop a new product that combines the characteristics of yellow wine and beer, with plans for a pilot launch in East China before expanding nationwide [3][10]. - This collaboration is part of a broader strategic framework established between the Zhejiang provincial government and China Resources Group, focusing on high-quality development and consumer expansion [8][10]. Group 2: Market Impact - Following the announcement of the partnership, Guyue Longshan's stock price rose over 3%, reflecting positive market sentiment towards the collaboration [3][15]. - The yellow wine sector has seen a resurgence in interest, with companies like Kuaijishan experiencing significant stock price increases, highlighting a competitive landscape where Guyue Longshan must adapt to maintain its market position [12][14]. Group 3: Product Innovation - The new "Yellow Wine Brewed Beer" product is expected to blend the rich flavors of yellow wine with the refreshing qualities of beer, aiming to create a unique offering in the beverage market [10][12]. - Guyue Longshan has previously attempted to innovate with products like coffee yellow wine and ice cream, but these efforts have not yet translated into significant market success [14][15]. Group 4: Future Prospects - The collaboration is seen as a crucial step for Guyue Longshan to rejuvenate its brand image and appeal to younger consumers, potentially enhancing its market competitiveness against emerging players like Kuaijishan [6][14]. - The partnership may lead to further collaborative efforts beyond product development, focusing on strategic alignment in marketing and distribution channels [15].

10月15日深夜，古越龙山披露了一项重磅合作：与华润啤酒在北京华润大厦签约达成战略合作，中国啤 酒、黄酒两大领域的领军企业正式携手。 古越龙山披露，双方将推出前所未有的"黄酒精酿啤酒"，让古越龙山触达更广泛的消费者群体。联名产 品今年就将上市，会先在华东地区试点推广，随后逐步拓展至全国市场、构建完整的全国化运营体系， 将借助华润啤酒的年轻化营销经验，从而打破大众对黄酒"老酒"的刻板印象。 21世纪经济报道记者肖夏 面对势头凶猛的会稽山，古越龙山终于出招。 今年资本市场突然爱上了黄酒，黄酒股整体上扬，尤其是积极开展年轻化的会稽山股价多次涨停，今年 内股价已经暴涨了120%以上，成功登顶黄酒市值第一。 相较之下，长期位居黄酒老大的古越龙山，今年虽然股价也顺势上涨，涨幅远不及会稽山。翻看古越龙 山的财报，近年增速相对更缓，会稽山有后来居上之势。 当年凭借年轻化营销逆势突围的华润啤酒，能否助力古越龙山也在年轻人之间翻红？ 啤酒龙头与黄酒老大联手 古越龙山与华润啤酒联手，源自更高层面的战略合作。 今年7月，浙江省政府与华润集团签署了深化战略合作框架协议，双方提出进一步深化2022年以来的战 略合作，接下来双方将按照"战 ...