更关键的是，代金券未能解决西贝的核心矛盾——消费者对"高价预制菜"的心结。尽管西贝已将羊肉 串、烤鱼等SKU改为现制，但在消费者心里"预制菜=低价""要是一直卖这个价，还能接受，就怕优惠结 束又涨价"这些观点认识仍然牢固。认知背后，是西贝此前在预制菜问题上的"公关翻车"埋下的隐患 ——面对预制菜质疑时，西贝未直面"消费者认知与法规界定差异"，反而强硬回应，最终道歉收场，导 致品牌信任度大幅受损。 齐鲁晚报·齐鲁壹点 张志恒 "国庆假期的时候都要忙疯了，排队的人很多。"10月10日中午，西贝莜面村某门店的服务员向记者介绍 道。国庆期间，凭借"100元无门槛代金券"和"核心菜品降价"的组合拳，西贝在国庆假期迎来久违的排 队热潮。如今热潮渐退，这个近期陷入舆论风波的餐饮品牌，或许正站在转型的十字路口。 从"排队等位"到"寥寥数桌"，代金券撑起的热闹 10月10日中午12点，记者来到附近的一家西贝莜面村就餐发现，与国庆节时门厅热闹的排队景象不同， 消费者都回归了正常的状态。算上记者这一桌，总共有十桌消费者就餐，上座率不足三分之一。记者落 座后，服务员送上了免费的小米粥——粥里漂浮的南瓜片，正是西贝此前公告中"用现熬小 ...

Core Viewpoint - The article discusses the recent actions taken by Xibei, a restaurant chain, in response to a public relations crisis, including price reductions and menu adjustments to regain customer trust and restore foot traffic [3][9]. Group 1: Price Adjustments - Xibei announced a nationwide price reduction on October 1, affecting 33 dishes, with some prices dropping by over 20% [5]. - Specific examples of price changes include: - Grassland tender grilled lamb chop from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake from 29 yuan to 26 yuan - Sesame oil stir-fried eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [8]. Group 2: Menu and Operational Changes - Xibei has completed its planned menu adjustments, including the introduction of freshly prepared dishes such as lamb skewers and pumpkin porridge, moving away from pre-prepared items [11]. - The restaurant chain has implemented a new cooking process where raw ingredients are prepared on-site, ensuring freshness and quality [11][14]. Group 3: Customer Engagement and Recovery Efforts - To encourage customer visits, Xibei launched a campaign offering 100 yuan dining vouchers to patrons, which has been well-received, with many customers returning despite the controversy [16]. - The restaurant reported a recovery in customer traffic, with a notable increase in footfall during peak hours, indicating a positive response to the recent changes [15].

Core Viewpoint - Xibei is actively implementing self-rescue measures in response to recent controversies, including a significant price reduction on menu items and a commitment to improve food preparation processes [1][6]. Price Reduction - On October 1, Xibei announced a nationwide price reduction affecting 33 dishes, with some items seeing price cuts of over 20% [2][3]. - Examples of price changes include: - Grassland tender grilled lamb chops from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [3]. Menu and Process Adjustments - Nearly 400 Xibei stores have completed menu adjustments, transitioning to on-site preparation for several dishes, including freshly made pumpkin porridge and lamb skewers [4]. - The restaurant has shifted from using pre-prepared ingredients to preparing dishes from scratch, enhancing the dining experience [4][5]. Customer Response and Recovery - Following the price reductions and menu changes, customer traffic has begun to recover, with reports of increased patronage during peak hours [2][6]. - The introduction of a 100 yuan dining voucher for customers has also contributed to the recovery of customer flow, with many returning customers expressing loyalty despite the controversies [7]. Employee Impact - Despite the increased workload due to the new preparation methods, employee retention has remained stable, with no resignations reported [6]. - The company has maintained employee benefits and increased overtime pay to support staff during this transition [6].

Core Insights - Xibei is actively implementing self-rescue measures in response to recent controversies, including a public apology and a commitment to adjust menu items before the National Day holiday [1] - The company has announced a significant price reduction on its menu items, with some dishes seeing price cuts of over 20% [2][5] - The adjustments to the menu and pricing are part of a broader strategy to restore customer traffic and improve consumer perception following previous pricing controversies [5][7] Pricing Adjustments - On September 30, it was reported that Xibei would reduce prices on 33 dishes starting October 1, with some items seeing reductions exceeding 20% [2] - Specific examples of price changes include: - Grassland tender grilled lamb chop from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake (6 pieces) from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [5] Menu and Operational Changes - Xibei has completed its planned menu adjustments across nearly 400 stores, with further upgrades planned for items like chicken soup and sauces [7] - The company has shifted to a model where dishes are prepared fresh in-store rather than relying on pre-prepared ingredients, enhancing the dining experience [7][10] - The restaurant has also committed to using non-GMO soybean oil and ensuring that all meat is freshly prepared daily [7] Customer Engagement and Recovery Efforts - To encourage customer visits, Xibei launched a "Xibei Treats You to Dinner" campaign, offering 100 yuan dining vouchers to customers, which has been well-received [11][12] - The restaurant has reported a gradual recovery in customer traffic, with some locations seeing a return to previous levels of patronage [10] - Employees have expressed loyalty to the company despite increased workloads, and the company has maintained employee benefits and morale during this challenging period [10]

陷入风波的西贝仍在自救。 9月29日晚，有网友爆料10月1日西贝全国门店对菜品进行大幅调价。这轮调价力度罕见，幅度达20%至40%。此外爆料网友表示，由于通知来得突然，新 菜牌赶不及印刷。全国的门店工作人员都在忙，往旧菜牌上贴新价签。 此时此刻,全国西贝门店正在菜牌上粘新菜价,因 为价格调整非常临时，来不及印刷，所以用打印价 格粘贴在菜牌上。北上广等一线和准一线城市价格 调整最大。 活下去。 #西贝 #预制菜 #毛毛 昨天 22:14 北京 明早七点开始,西贝全国调价,大约降价 20%-40% 网友晒出的菜单显示，西贝的胡麻油炒鸡蛋价格由43元降到了33元，降价幅度达23%。 10月1日，以成都某门店为例，根据此前西贝菜单对比今日最新的西贝小程序菜单发现，此前79元一份的小锅牛腩价格已调整为76元一份，下降幅度约为 4%，草原嫩烤羊排从此前的119元降价为99元，下降幅度约为16.8%；不过，也有小炒草原牛等菜品，价格并未下降。 据媒体报道，以北京某门店为例，蒙古牛排从139元/份降至128元/份，葱香烤鱼从89元/份降至79元/份，新疆沙湾大盘鸡从79元/份降至69元/份。西贝面筋 从39元/份降至33元/ ...

Core Viewpoint - Xibei has implemented a nationwide price reduction, with some dishes seeing a decrease of over 20% [2][5][7] Price Adjustment Details - On October 1, Xibei began a significant price reduction across all locations, particularly in first-tier and quasi-first-tier cities [7] - The price changes were so sudden that staff had to manually update old menus with new price tags [7] - Examples of price reductions include: - Grassland tender grilled lamb chops from 119 yuan to 99 yuan - Yellow rice cake (6 pieces) from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan, a reduction of 23% - Five-tomato sour soup with fish from 29 yuan to 23 yuan, a reduction of 20% [10] Customer Feedback and Reactions - Xibei's customer service confirmed that the price adjustments were made based on customer feedback, ensuring consistent reductions within the same city [12] - Despite the price cuts, some customers remain skeptical, believing the reductions are too late to regain their patronage [12] Operational Changes and Challenges - Following a series of criticisms regarding high prices and low value, Xibei's founder stated that the average profit margin for the first half of the year was below 5%, with raw material and labor costs being the highest expenses [13] - Xibei has been making operational adjustments, including moving from centralized kitchen processing to on-site preparation in stores, which has increased the workload for staff [16] Management and Public Relations - The founder of Xibei, Jia Guolong, has shifted his public stance from confrontational to more conciliatory, indicating a willingness to adapt based on feedback [18] - Jia has recently cleared his social media accounts, which has drawn attention from the market [18][21]

Core Viewpoint - Xibei has implemented a nationwide price reduction on its menu, with some dishes seeing price cuts exceeding 20% as of October 1, 2023, particularly in first-tier and quasi-first-tier cities [5][6][11]. Price Adjustment Details - The price reduction began at 7 AM on October 1, with staff across the country busy updating price tags on existing menus due to the sudden nature of the announcement [6][11]. - Specific examples of price changes include: - Grassland tender roasted lamb chop reduced from 119 yuan to 99 yuan - Yellow rice cake (6 pieces) reduced from 29 yuan to 26 yuan - Sesame oil scrambled eggs reduced from 43 yuan to 33 yuan, a decrease of 23% - Five kinds of tomato sour soup with fish reduced from 29 yuan to 23 yuan, a decrease of 20% [9][10]. Customer Feedback and Company Response - Xibei's customer service confirmed that the price adjustments were made based on customer feedback, ensuring consistent reductions within the same city [11]. - In response to previous criticisms regarding high prices and low value, Xibei's founder stated that the pricing strategy is "high quality at a reasonable price," with an average profit margin of no more than 5% in the first half of the year [13]. Operational Changes and Challenges - Despite the price cuts, Xibei's customer traffic remains low, with reports of very few diners in some locations [14]. - The company has made operational adjustments, including moving food preparation from a central kitchen to in-store cooking to enhance customer experience [15]. - The previous commitment to serve all dishes within 25 minutes has been removed, emphasizing that dishes are now prepared fresh [14][15]. Leadership and Public Relations - The founder of Xibei, Jia Guolong, has shifted his public stance from confrontational to more conciliatory, even clearing his social media accounts amid ongoing scrutiny [16][19]. - Jia previously faced backlash for his comments regarding criticism from public figures, indicating a change in approach to public relations [17][21].

Core Viewpoint - The article discusses a significant price reduction of 20% to 40% on various dishes at Xibei restaurants, which has gained attention on social media platforms like Xiaohongshu. This move is part of a promotional strategy to attract customers during the National Day holiday [1][2]. Summary by Sections Price Reduction Details - On October 1, Xibei implemented a notable price reduction across its menu, with some dishes seeing price cuts of up to 40%. The adjustments were made quickly, with staff updating old menus with new price tags [2]. - Specific examples of price changes include: - Scallion Grilled Fish: from 89 yuan to 79 yuan (11% reduction) - Sesame Oil Stir-Fried Eggs: from 43 yuan to 33 yuan (23% reduction) - Five Tomato Sour Soup Night Fish: from 29 yuan to 23 yuan (20% reduction) - Yellow Rice Cake (6 pieces): from 29 yuan to 26 yuan (10% reduction) [2]. Promotional Activities - Prior to the price reduction, Xibei launched a campaign called "Xibei Treats You to Dinner," distributing 100 yuan dining vouchers to customers from September 24 to October 8. These vouchers can be used in all Xibei locations for dine-in only, valid from September 25 to October 31 [4]. - The initiative aims to express gratitude to customers for their support and has no restrictions on the number of vouchers that can be used in subsequent visits [4].

Core Viewpoint - The company Xibei has implemented significant price reductions across its nationwide stores, with discounts ranging from 20% to 40% on various menu items, indicating a strategic move to attract more customers during the upcoming National Day holiday [1] Pricing Changes - Xibei's price adjustments include a reduction of the price for Hu Ma You Stir-fried Eggs from 43 yuan to 33 yuan, a decrease of 23% [1] - In a specific Chengdu location, the price of the Small Pot Beef Brisket was reduced from 79 yuan to 76 yuan, a decrease of approximately 4%, while the price of Grassland Tender Roasted Lamb Chops dropped from 119 yuan to 99 yuan, a decrease of about 16.8% [1] - In a Beijing location, prices for various dishes were also lowered, such as Mongolian Beef Steak from 139 yuan to 128 yuan, and Scallion Grilled Fish from 89 yuan to 79 yuan [1] Confirmation of Price Reductions - Xibei has confirmed through media reports that the price reductions are indeed taking place across its nationwide stores, reflecting a coordinated effort to adjust pricing [1]

Core Viewpoint - The founder of Xibei, Jia Guolong, publicly refuted claims made by Luo Yonghao regarding the use of pre-prepared dishes in Xibei restaurants, emphasizing that all dishes are freshly made and not pre-packaged [1][2]. Group 1: Company Response - Jia Guolong ended his vacation early to address the allegations made by Luo Yonghao and visited the restaurant where Luo dined to clarify the situation [1]. - Starting from September 12, Xibei opened its kitchens to the public and introduced the "Luo Yonghao Menu" across its 370 locations, allowing customers to taste and supervise the cooking process [2]. - Xibei issued a letter to customers detailing the preparation processes of the 13 dishes questioned by Luo Yonghao, asserting that the accusations were unfounded [2][15]. Group 2: Kitchen Operations - The kitchens at Xibei are transparent, allowing customers to observe the cooking process, and visitors must register and follow hygiene protocols to enter [4][6]. - The chef at the Daxing location explained that while some ingredients are pre-processed, all dishes are prepared on-site and not simply reheated [7][8]. - Ingredients are delivered fresh daily, and the cooking process involves multiple steps, ensuring that dishes are not merely pre-packaged items [8][11]. Group 3: Industry Standards - The definition of "pre-prepared dishes" versus "pre-packaged dishes" is currently a topic of debate, with no clear distinction established in the industry [15][19]. - A recent notification from regulatory authorities outlines the criteria for what constitutes pre-prepared dishes, which Xibei claims do not apply to their menu items [15][19]. - The ongoing discussion about the classification of pre-prepared versus pre-packaged dishes highlights the need for clearer industry standards and regulations [19].