Core Viewpoint - Recent discussions about Xibei's store adjustments have sparked public attention and questions, particularly regarding a wave of store closures across various cities, which the company claims are part of normal operational adjustments [1][3]. Store Adjustments - Xibei has reportedly experienced a "store closure wave," with locations in cities such as Suzhou, Beijing, Shantou, Nanjing, Shenzhen, Changsha, and Chongqing shutting down [1]. - The company stated that opening and closing stores is a normal practice in the restaurant industry, and it continues to dynamically adjust its store count based on operational conditions [1]. - Despite closures, Xibei is also opening new locations, including stores in Harbin and Jinan, with plans to open eight more by December 31 in cities like Shenzhen, Nanjing, and Beijing [1]. Self-Reform Initiatives - Xibei is undergoing significant self-reform to regain lost customers and reputation, focusing on service upgrades, menu adjustments, price optimization, and prioritizing food safety [3]. - On September 15, Xibei issued an apology and announced nine major adjustments, including switching to non-GMO soybean oil and ensuring fresh preparation of various dishes [4]. Price Adjustments - Starting October 1, Xibei implemented significant price reductions on over 30 dishes, with some items seeing price drops exceeding 20% [4]. - Specific examples include a reduction in the price of sesame oil scrambled eggs from 43 yuan to 33 yuan (23% decrease) and grassland tender grilled lamb chops from 119 yuan to 99 yuan (approximately 16.8% decrease) [4]. Marketing Strategies - Xibei has been actively using promotional strategies, such as distributing dining vouchers to attract customers, with campaigns like "Xibei Treats You to Dinner" offering 100 yuan vouchers for in-store consumption [6]. - The company has also introduced a new logo and branding strategy, testing a new color scheme in select locations to refresh its image [6]. Customer Feedback - Initial responses to Xibei's reforms have been mixed, with some consumers expressing willingness to give the brand another chance, while others remain skeptical about the effectiveness of the changes [8][9]. - Positive comments highlight the company's sincerity and improvements, while criticisms focus on lingering doubts about service quality and pricing transparency [8][9].

Core Insights - The article discusses the recent surge in customer traffic at Xibei during the National Day holiday due to promotional strategies, including a 100 yuan no-threshold voucher and price reductions on core dishes, but highlights the challenges the brand faces in maintaining customer loyalty post-promotion [1][4]. Group 1: Promotional Strategies - Xibei experienced a significant increase in customer traffic during the National Day holiday, attributed to the introduction of a 100 yuan no-threshold voucher and price cuts on key menu items [1][4]. - The promotional strategy included a follow-up offer of a 50 yuan voucher for purchases over 50 yuan, which was applicable across all stores and valid for 30 days [4]. - Despite the initial success in attracting customers, the article notes that the influx of patrons was largely temporary and dependent on the continuation of these promotions [4][6]. Group 2: Customer Behavior and Perception - Many customers were drawn to Xibei primarily due to the availability of vouchers, with some expressing that they would not return without such discounts [3][5]. - There is a prevailing consumer perception that pre-made dishes are associated with lower prices, leading to skepticism about price increases once promotions end [5][6]. - The brand's previous handling of public relations regarding pre-made dishes has damaged consumer trust, complicating efforts to retain customers [5][6]. Group 3: Long-term Challenges - Xibei faces a critical decision regarding its target customer base, struggling to balance the appeal of freshly made dishes with the cost advantages of pre-made options [6][7]. - The article suggests that the recent surge in customer numbers is a temporary fix rather than a sustainable solution, indicating that a more profound transformation may be necessary for long-term success [7]. - The ambiguity in Xibei's positioning—trying to attract both budget-conscious and mid-to-high-end consumers—may hinder its ability to establish a clear market identity [6][7].

Core Viewpoint - The article discusses the recent actions taken by Xibei, a restaurant chain, in response to a public relations crisis, including price reductions and menu adjustments to regain customer trust and restore foot traffic [3][9]. Group 1: Price Adjustments - Xibei announced a nationwide price reduction on October 1, affecting 33 dishes, with some prices dropping by over 20% [5]. - Specific examples of price changes include: - Grassland tender grilled lamb chop from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake from 29 yuan to 26 yuan - Sesame oil stir-fried eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [8]. Group 2: Menu and Operational Changes - Xibei has completed its planned menu adjustments, including the introduction of freshly prepared dishes such as lamb skewers and pumpkin porridge, moving away from pre-prepared items [11]. - The restaurant chain has implemented a new cooking process where raw ingredients are prepared on-site, ensuring freshness and quality [11][14]. Group 3: Customer Engagement and Recovery Efforts - To encourage customer visits, Xibei launched a campaign offering 100 yuan dining vouchers to patrons, which has been well-received, with many customers returning despite the controversy [16]. - The restaurant reported a recovery in customer traffic, with a notable increase in footfall during peak hours, indicating a positive response to the recent changes [15].

Core Viewpoint - Xibei is actively implementing self-rescue measures in response to recent controversies, including a significant price reduction on menu items and a commitment to improve food preparation processes [1][6]. Price Reduction - On October 1, Xibei announced a nationwide price reduction affecting 33 dishes, with some items seeing price cuts of over 20% [2][3]. - Examples of price changes include: - Grassland tender grilled lamb chops from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [3]. Menu and Process Adjustments - Nearly 400 Xibei stores have completed menu adjustments, transitioning to on-site preparation for several dishes, including freshly made pumpkin porridge and lamb skewers [4]. - The restaurant has shifted from using pre-prepared ingredients to preparing dishes from scratch, enhancing the dining experience [4][5]. Customer Response and Recovery - Following the price reductions and menu changes, customer traffic has begun to recover, with reports of increased patronage during peak hours [2][6]. - The introduction of a 100 yuan dining voucher for customers has also contributed to the recovery of customer flow, with many returning customers expressing loyalty despite the controversies [7]. Employee Impact - Despite the increased workload due to the new preparation methods, employee retention has remained stable, with no resignations reported [6]. - The company has maintained employee benefits and increased overtime pay to support staff during this transition [6].

Core Insights - Xibei is actively implementing self-rescue measures in response to recent controversies, including a public apology and a commitment to adjust menu items before the National Day holiday [1] - The company has announced a significant price reduction on its menu items, with some dishes seeing price cuts of over 20% [2][5] - The adjustments to the menu and pricing are part of a broader strategy to restore customer traffic and improve consumer perception following previous pricing controversies [5][7] Pricing Adjustments - On September 30, it was reported that Xibei would reduce prices on 33 dishes starting October 1, with some items seeing reductions exceeding 20% [2] - Specific examples of price changes include: - Grassland tender grilled lamb chop from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake (6 pieces) from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [5] Menu and Operational Changes - Xibei has completed its planned menu adjustments across nearly 400 stores, with further upgrades planned for items like chicken soup and sauces [7] - The company has shifted to a model where dishes are prepared fresh in-store rather than relying on pre-prepared ingredients, enhancing the dining experience [7][10] - The restaurant has also committed to using non-GMO soybean oil and ensuring that all meat is freshly prepared daily [7] Customer Engagement and Recovery Efforts - To encourage customer visits, Xibei launched a "Xibei Treats You to Dinner" campaign, offering 100 yuan dining vouchers to customers, which has been well-received [11][12] - The restaurant has reported a gradual recovery in customer traffic, with some locations seeing a return to previous levels of patronage [10] - Employees have expressed loyalty to the company despite increased workloads, and the company has maintained employee benefits and morale during this challenging period [10]

Core Viewpoint - Xibei is undergoing significant price adjustments across its nationwide stores, with reductions ranging from 20% to 40% on various menu items, as part of efforts to recover from recent controversies and improve customer perception [1][3][9]. Pricing Adjustments - The price changes are being implemented rapidly, with staff manually updating old menus with new price tags due to the sudden nature of the adjustments [3][9]. - Specific examples of price reductions include: - Hu Ma You Stir-fried Eggs from 43 yuan to 33 yuan (23% decrease) [6]. - Small Pot Beef Brisket from 79 yuan to 76 yuan (approximately 4% decrease) [6]. - Grassland Tender Roasted Lamb Chops from 119 yuan to 99 yuan (16.8% decrease) [6]. - Mongolian Beef Steak from 139 yuan to 128 yuan [8]. - Scallion Grilled Fish from 89 yuan to 79 yuan [8]. Promotional Activities - On September 24, Xibei launched a promotional campaign called "Xibei Treats You to Dinner," offering 100 yuan dining vouchers to customers, which can be used in all Xibei stores for dine-in only [9]. - Customers have reported significant savings using these vouchers, with one instance where a bill of 302 yuan was reduced to just 2 yuan after applying three vouchers [11]. Recent Controversies - Xibei has faced scrutiny over allegations of serving pre-prepared dishes, leading to a public apology from the company acknowledging a gap between production practices and customer expectations [9][13]. - The company has also been involved in discussions regarding the authenticity of its promotional content, with some materials being removed due to backlash against customers and employees [13].

Core Viewpoint - Xibei has implemented a nationwide price reduction, with some dishes seeing a decrease of over 20% [2][5][7] Price Adjustment Details - On October 1, Xibei began a significant price reduction across all locations, particularly in first-tier and quasi-first-tier cities [7] - The price changes were so sudden that staff had to manually update old menus with new price tags [7] - Examples of price reductions include: - Grassland tender grilled lamb chops from 119 yuan to 99 yuan - Yellow rice cake (6 pieces) from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan, a reduction of 23% - Five-tomato sour soup with fish from 29 yuan to 23 yuan, a reduction of 20% [10] Customer Feedback and Reactions - Xibei's customer service confirmed that the price adjustments were made based on customer feedback, ensuring consistent reductions within the same city [12] - Despite the price cuts, some customers remain skeptical, believing the reductions are too late to regain their patronage [12] Operational Changes and Challenges - Following a series of criticisms regarding high prices and low value, Xibei's founder stated that the average profit margin for the first half of the year was below 5%, with raw material and labor costs being the highest expenses [13] - Xibei has been making operational adjustments, including moving from centralized kitchen processing to on-site preparation in stores, which has increased the workload for staff [16] Management and Public Relations - The founder of Xibei, Jia Guolong, has shifted his public stance from confrontational to more conciliatory, indicating a willingness to adapt based on feedback [18] - Jia has recently cleared his social media accounts, which has drawn attention from the market [18][21]

Core Viewpoint - Xibei has implemented a nationwide price reduction on its menu, with some dishes seeing price cuts exceeding 20% as of October 1, 2023, particularly in first-tier and quasi-first-tier cities [5][6][11]. Price Adjustment Details - The price reduction began at 7 AM on October 1, with staff across the country busy updating price tags on existing menus due to the sudden nature of the announcement [6][11]. - Specific examples of price changes include: - Grassland tender roasted lamb chop reduced from 119 yuan to 99 yuan - Yellow rice cake (6 pieces) reduced from 29 yuan to 26 yuan - Sesame oil scrambled eggs reduced from 43 yuan to 33 yuan, a decrease of 23% - Five kinds of tomato sour soup with fish reduced from 29 yuan to 23 yuan, a decrease of 20% [9][10]. Customer Feedback and Company Response - Xibei's customer service confirmed that the price adjustments were made based on customer feedback, ensuring consistent reductions within the same city [11]. - In response to previous criticisms regarding high prices and low value, Xibei's founder stated that the pricing strategy is "high quality at a reasonable price," with an average profit margin of no more than 5% in the first half of the year [13]. Operational Changes and Challenges - Despite the price cuts, Xibei's customer traffic remains low, with reports of very few diners in some locations [14]. - The company has made operational adjustments, including moving food preparation from a central kitchen to in-store cooking to enhance customer experience [15]. - The previous commitment to serve all dishes within 25 minutes has been removed, emphasizing that dishes are now prepared fresh [14][15]. Leadership and Public Relations - The founder of Xibei, Jia Guolong, has shifted his public stance from confrontational to more conciliatory, even clearing his social media accounts amid ongoing scrutiny [16][19]. - Jia previously faced backlash for his comments regarding criticism from public figures, indicating a change in approach to public relations [17][21].

Core Viewpoint - The article discusses a significant price reduction of 20% to 40% on various dishes at Xibei restaurants, which has gained attention on social media platforms like Xiaohongshu. This move is part of a promotional strategy to attract customers during the National Day holiday [1][2]. Summary by Sections Price Reduction Details - On October 1, Xibei implemented a notable price reduction across its menu, with some dishes seeing price cuts of up to 40%. The adjustments were made quickly, with staff updating old menus with new price tags [2]. - Specific examples of price changes include: - Scallion Grilled Fish: from 89 yuan to 79 yuan (11% reduction) - Sesame Oil Stir-Fried Eggs: from 43 yuan to 33 yuan (23% reduction) - Five Tomato Sour Soup Night Fish: from 29 yuan to 23 yuan (20% reduction) - Yellow Rice Cake (6 pieces): from 29 yuan to 26 yuan (10% reduction) [2]. Promotional Activities - Prior to the price reduction, Xibei launched a campaign called "Xibei Treats You to Dinner," distributing 100 yuan dining vouchers to customers from September 24 to October 8. These vouchers can be used in all Xibei locations for dine-in only, valid from September 25 to October 31 [4]. - The initiative aims to express gratitude to customers for their support and has no restrictions on the number of vouchers that can be used in subsequent visits [4].

Core Viewpoint - The company Xibei has implemented significant price reductions across its nationwide stores, with discounts ranging from 20% to 40% on various menu items, indicating a strategic move to attract more customers during the upcoming National Day holiday [1] Pricing Changes - Xibei's price adjustments include a reduction of the price for Hu Ma You Stir-fried Eggs from 43 yuan to 33 yuan, a decrease of 23% [1] - In a specific Chengdu location, the price of the Small Pot Beef Brisket was reduced from 79 yuan to 76 yuan, a decrease of approximately 4%, while the price of Grassland Tender Roasted Lamb Chops dropped from 119 yuan to 99 yuan, a decrease of about 16.8% [1] - In a Beijing location, prices for various dishes were also lowered, such as Mongolian Beef Steak from 139 yuan to 128 yuan, and Scallion Grilled Fish from 89 yuan to 79 yuan [1] Confirmation of Price Reductions - Xibei has confirmed through media reports that the price reductions are indeed taking place across its nationwide stores, reflecting a coordinated effort to adjust pricing [1]