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新产品、新业态、新消费、新趋势汇聚 文化出海正从走出去到融进去
Yang Shi Wang· 2025-05-25 09:52
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair is held from May 22 to 26 in Shenzhen, Guangdong, featuring 6,280 exhibitors showcasing over 120,000 cultural products [1] - The fair highlights new products, new business models, new consumption trends, and new developments in the cultural industry [1] Group 2 - The cultural consumption and tourism integration pavilion at the fair has attracted significant attention, showcasing historical sites, cultural districts, and immersive tourism experiences [3] - A notable product is a foldable flying camera developed by a tech company in Zhejiang, which uses AI algorithms for automatic tracking and shooting, appealing to outdoor enthusiasts [4][6] Group 3 - AI-generated travel photos are popular at the fair, allowing visitors to customize images based on different travel destinations and styles, indicating a trend in integrating technology with cultural tourism [8] - The "intangible cultural heritage" and "national trend" themes are gaining popularity among young people, with innovative products combining traditional crafts with modern designs, such as Su embroidery and cultural IPs [10] Group 4 - Cultural exports are evolving from merely going abroad to integrating into global markets, with successful examples including animated films and online games achieving record overseas box office sales [13] - Companies are innovating in cultural exports by customizing content for international markets, utilizing advanced tools for scriptwriting and marketing tailored to different regions [13]
中华文化主题展精彩亮相巴黎博览会(国际视点)
Ren Min Ri Bao· 2025-05-11 22:30
Core Points - The 121st Paris International Exhibition concluded on May 11, showcasing global cultural exchanges and innovations, with a significant focus on Chinese culture through the "Encountering China" exhibition [2][5] - The exhibition attracted over 400,000 visitors, featuring various thematic areas including global culture, home decoration, and automotive travel [2] - The "Encountering China" exhibition presented nearly 2,000 unique exhibits, highlighting traditional crafts and modern cultural products, significantly increasing its exhibition area compared to the previous year [2][3] Group 1: Cultural Representation - The exhibition included participation from 10 cultural institutions and 30 tech companies from various Chinese provinces, emphasizing the richness of Chinese heritage [2][5] - Traditional crafts such as paper-cutting, ceramics, and embroidery were showcased alongside modern products like AI digital humans and popular cultural IPs, appealing to a diverse audience [2][3] - Non-heritage representatives demonstrated traditional skills live, showcasing the vibrancy and relevance of cultural heritage in contemporary contexts [4] Group 2: International Engagement - The event served as a platform for cultural dialogue, with notable figures praising China's efforts in cultural heritage preservation and the engagement of younger generations [4][5] - Shenzhen's debut at the exhibition highlighted innovative cultural tourism projects, aiming to enhance cross-cultural dialogue and understanding [5] - The exhibition coincided with the 50th anniversary of diplomatic relations between Europe and China, positioning it as a significant cultural exchange opportunity [5][6] Group 3: Future Prospects - The exhibition aimed to present a credible and appealing image of China to European audiences, fostering a deeper understanding of Chinese culture [6] - Future initiatives include the development of new cultural landmarks and projects in Shenzhen, which are expected to stimulate further international cultural exchanges [5][6]