新浪科技讯 11月1日下午消息，2025年10月，阿维塔销量达13506辆，同比增长34%，创历史新高，并 已连续8个月销量破万。 自8月以来，阿维塔积极推进产品焕新，市场势能持续释放。继阿维塔06 Ultra增程版与阿维塔07 2026 款上市后，阿维塔12四激光版正式推出，限时权益价25.99万元起，进一步丰富用户选择。在完善产品 矩阵的同时，阿维塔不断夯实技术实力，阿维塔12将作为全球首款登陆南极的新能源轿车，在极寒环境 下完成多项测试，验证产品在全球范围内的可靠性与稳定性。 此外，阿维塔持续深化战略协同、整合行业头部资源，已向华为支付115亿元投资款，持有引望公司 10%股权；并与京东零售签署合作协议，共建高效、开放的生态体系，为渠道拓展注入新动能。 责任编辑：张恒星 ...

Group 1 - The establishment of Changan Automobile Group marks significant changes in its internal personnel structure and resource allocation strategies [1] - The leadership changes at Deep Blue Automotive and Avita Technology reflect a trend towards a younger management team within Changan Automobile [1] - Changan's chairman, Zhu Huarong, emphasizes the importance of Avita in the company's strategy, indicating a shift from financial support to providing technological and ecological support [2] Group 2 - Avita and Deep Blue are seen as the "twin stars" of Changan's transition to new energy vehicles, with Avita also tasked with enhancing the Changan brand [2] - The new chairman of Avita, Wang Hui, has extensive experience in product development, strategic planning, and global operations, which will support Avita's future growth [3] - Avita's sales target for 2023 is set at 220,000 units, but it has only achieved 36% of this target in the first eight months [4] Group 3 - Both Avita and Deep Blue face challenges in achieving their sales targets, leading to a downward revision of Deep Blue's 2025 sales goal from 500,000 to 360,000 units [4] - Avita's differentiation in the market is diminishing as competitors adopt similar technologies and features, prompting the need for a strategic overhaul [4] - Avita's new strategy, termed "Strategy 2.0," aims for global sales of 400,000 units by 2027, 800,000 by 2030, and 1.5 million by 2035 [6] Group 4 - The introduction of the Avita 07 2026 model is a key part of the new strategy, featuring a competitive pricing structure and a "fully equipped" product logic [4][5] - The support from the newly established Changan Group allows Avita to focus on value competition rather than compromising on configurations for survival [5] - Avita's leadership aims to achieve monthly sales targets of 15,000 to 20,000 units to build a foundation for higher goals in the following year [6]

Core Insights - The establishment of Changan Automobile Group marks a significant internal restructuring and resource allocation strategy, with a focus on youth in management [2][3] - The leadership changes at Avita Technology and Deep Blue Automotive reflect a strategic shift towards enhancing brand positioning and addressing sales challenges [3][5] Management Changes - Changan Automobile has appointed new leadership, with Deng Chenghao becoming the chairman of Deep Blue Automotive and Wang Hui taking over as chairman of Avita Technology [2][4] - The management team is becoming younger, with 7 out of 12 vice presidents being born in the 1980s, indicating a trend towards a more dynamic leadership structure [2] Strategic Focus - Avita and Deep Blue are seen as key players in Changan's transition to new energy vehicles, with Avita also tasked with elevating the Changan brand [3][5] - The former chairman, Zhu Huarong, has stepped back from directorships in subsidiaries to focus on group strategy, emphasizing Avita's importance in the new structure [3] Sales Performance - Avita has set a sales target of 220,000 vehicles for the year but has only achieved 36% of this goal by August, with sales totaling less than 80,000 [5] - Deep Blue Automotive faces similar challenges, having sold 199,000 vehicles in the same period, reaching only 40% of its annual target [6] Product Strategy - Avita's new strategic plan, termed "Strategy 2.0," aims for significant sales growth, targeting 400,000 units by 2027 and 1.5 million by 2035 [7] - The launch of the Avita 07 2026 model, priced starting at 219,900 yuan, is part of a strategy to offer fully equipped vehicles at competitive prices, supported by the resources of the new central enterprise [6][7] Future Goals - Avita aims to enhance its product, technology, service, and global presence to meet its ambitious sales targets [7] - The company has experienced a sales increase, achieving over 10,000 units sold for six consecutive months, indicating a growing capability within its operational framework [7]

Core Insights - The establishment of China Changan Automobile Group Co., Ltd. marks a significant transformation in its internal personnel structure and resource allocation strategy [1][2] - The leadership changes at subsidiaries Deep Blue Automotive and Avita Technology reflect a trend towards a younger management team within Changan [1][2] - Avita and Deep Blue are seen as key players in Changan's transition to new energy vehicles, with Avita also tasked with enhancing the Changan brand [1][2] Leadership Changes - Deep Blue Automotive has appointed a new CEO, with former CEO Deng Chenghao becoming the chairman and Jiang Hairong taking over as CEO [1] - Avita Technology has seen a leadership change with Zhu Huarong stepping down as chairman, replaced by Wang Hui, who has extensive experience in various key roles within Changan [2][3] - The current management team includes a significant number of younger executives, with 7 out of 12 vice presidents being born in the 1980s [1] Strategic Focus - Zhu Huarong emphasizes the importance of Avita within the new organizational structure, committing to provide support in terms of technology and ecosystem development [2] - Avita's sales target for 2023 is set at 220,000 units, but it has only achieved 36% of this goal in the first eight months [3][4] - Deep Blue Automotive has also revised its sales target down from 500,000 units to 360,000 units due to similar sales challenges [3] Product Strategy - Wang Hui has initiated a new strategic plan for Avita, launching the Avita 07 2026 model, which features a "fully equipped" product logic at a competitive price [4] - The new strategy aims for global sales of 400,000 units by 2027, 800,000 by 2030, and 1.5 million by 2035, focusing on product, technology, service, and globalization upgrades [4] - Avita has achieved over 10,000 sales for six consecutive months, indicating a growing capability within the sales system, but acknowledges the need to reach higher monthly sales targets [4]

Core Insights - The collaboration between Avita and Huawei is central to Avita's Strategic 2.0, marking a significant shift from a pure electric vehicle company to a key player in the national new energy and intelligent vehicle industry strategy [1][2][15] - Avita's new model, the Avita 07 2026, is positioned to disrupt the mid-size SUV market with a starting price of 20.99 million yuan, featuring full configurations and advanced technologies [1][10][12] Strategic Developments - Avita's Strategic 2.0 focuses on four major upgrades: product, technology, service, and globalization, enhancing the company's overall competitiveness [2][4] - The partnership with Changan Automobile provides Avita with extensive resources, aiming for global sales of 400,000 units by 2027 and 1.5 million units by 2035 [4][15] Collaborative Model - The deepening collaboration with Huawei and CATL (Contemporary Amperex Technology Co., Limited) is a highlight of Strategic 2.0, with plans to launch five upgraded models by 2026 and a total of 17 new models by 2030 [4][5] - The partnership redefines the boundaries of collaboration between automotive, technology, and battery giants, creating a unique ecosystem [5][9] Global Expansion - Avita plans to enter over 80 countries by 2030, establishing more than 700 sales channels, transitioning from a "Chinese brand" to a "global smart electric brand" [7][14] - The brand aims to set a new benchmark for Chinese smart electric vehicles in the global market, focusing on technological leadership and high-end branding [14][15] Product and Technology Integration - The Avita 07 2026 model embodies the "full configuration" concept, featuring Huawei's advanced driving system and luxurious amenities, setting a new standard in the luxury SUV segment [10][12] - The vehicle includes a high-efficiency range extension system and advanced safety features, addressing both performance and user concerns [12][13] Industry Implications - Avita's innovative model creates a new paradigm of collaboration among automotive, technology, and battery sectors, providing a reference for industry-wide cooperative development [13][15] - The "full configuration" approach challenges traditional luxury car market norms, prompting a reevaluation of value assessment in the smart electric vehicle sector [13][15]

Core Insights - Avita is launching a bold "Strategy 2.0" and the Avita 07 2026 model, which aims to counter the industry's price war by offering fully equipped models at a starting price of 219,900 yuan [2][5] - The company faces significant challenges, including a new leadership transition and a sales target that is only 36% met as of August [3][9] Leadership Transition - Zhu Huarong's resignation as chairman was expected due to compliance requirements, allowing Wang Hui, a veteran with extensive experience, to take over [3][4] - Wang Hui's leadership is crucial as Avita aims to prove that high-end positioning is about systemic success rather than just resource accumulation [2][4] Product Strategy - The Avita 07 2026 model features an "entry-level fully equipped" strategy, addressing the common industry practice of offering low and high configurations separately [5][6] - The model includes high-end features as standard, such as Huawei's advanced driving system and a large battery option, which enhances its appeal in the competitive SUV market [5][6] Sales and Market Goals - Avita aims for ambitious sales targets of 400,000 units by 2027, 800,000 by 2030, and 1.5 million by 2035, with a focus on product, technology, service, and global expansion upgrades [5][9] - The company has sold 79,711 units in the first eight months of the year, achieving a 140% year-on-year growth but still falling short of its annual target [3][7] Global Expansion - Avita is currently present in 25 countries and plans to expand to 50 countries by 2025, with a sales target of 15,000 units in international markets [7][8] - The company recognizes the challenges of different market regulations and competition, emphasizing a strategic approach to its global expansion efforts [8][9] Brand Development - Wang Hui acknowledges the need to enhance brand recognition and marketing capabilities to complement the product strength [6][7] - The "entry-level fully equipped" approach may set a new industry standard, potentially influencing consumer expectations and competitive strategies in the electric vehicle market [9]

Core Insights - Avita has officially launched its strategic 2.0 plan alongside the release of the Avita 07 2026 model, defined as a "smart and beautiful urban luxury SUV" [1] - The new model offers six variants with pure electric and range-extended powertrains, priced between 219,900 to 279,900 yuan, with promotional prices starting from 209,900 to 269,900 yuan [1] - The Avita 07 2026 model features several luxury configurations, including a four-door electric suction door, streaming electronic rearview mirror, and a 35.4-inch 4K panoramic screen [1] Product Features - The entire series is equipped with Huawei's Qian Kun ADS 4 advanced driver-assistance system, upgraded with 4D millimeter-wave radar and new auxiliary driving lights, enhancing driving and parking experiences [3] - The cabin features Huawei's Harmony Space 5, providing an immersive interactive experience [3] Strategic Goals - Avita aims for global sales of 400,000 units and annual revenue of 100 billion yuan by 2027, with targets of 800,000 units by 2030 and 1.5 million units by 2035 [3] - To achieve these goals, Avita plans to enhance product, technology, service, and globalization strategies, including launching five upgraded models in collaboration with Huawei and CATL by 2026 [3] Global Expansion - Avita plans to enter over 80 countries and establish more than 700 sales channels by 2030, accelerating its globalization process [3] - The strategic partnership with Huawei will deepen, focusing on team collaboration, joint manufacturing, and ecosystem building [4] - Avita has delivered over 3,000 vehicles to Huawei employees to date [4]

Core Insights - The collective car delivery event at Huawei's headquarters marked a significant milestone in the strategic partnership between Avita and Huawei, with over 3,000 vehicles delivered to Huawei employees, setting a record for employee vehicle purchases in the smart car sector [1][4] Group 1: Product Strength - Huawei employees' selection of Avita vehicles reflects high standards and expectations, recognizing Avita's advantages in technology, safety, and design [2] - Avita's entire lineup features Huawei's advanced technologies, including the latest ADS 4 driving system, which will soon enable full scene experiences through OTA updates, and the HarmonyOS 5.0 cockpit that supports multi-modal interactions [2] - Avita has achieved a benchmark in safety with a record of 190,000 vehicles delivered without self-ignition, showcasing its commitment to safety in the electric vehicle market [2] Group 2: Strategic Cooperation - The delivery of 3,000 vehicles signifies a deepening collaboration between Avita and Huawei, transitioning from technical supply to full-chain co-creation [4] - The partnership, established in 2019, has produced four successful models, with a cumulative sales figure exceeding 190,000 vehicles, and a monthly sales record of over 10,000 units for six consecutive months [4] - Future plans include joint development of new models such as pure electric sports cars and luxury MPVs, enhancing Avita's product matrix [4] Group 3: Future Plans - Avita aims to launch 17 new models by 2030, covering a wide range of vehicle categories including sedans, SUVs, MPVs, and sports cars, to establish a comprehensive product matrix [5][6] - The company plans to expand globally, entering over 50 countries by 2025 and reaching 80 countries by 2030, with over 700 sales channels, positioning itself as a benchmark for Chinese smart car exports [6]

Group 1 - Dongfeng Motor's chairman Yang Qing visited Huawei's founder Ren Zhengfei to discuss deepening cooperation in the automotive sector, emphasizing the importance of vehicle safety [2][3] - The meeting included discussions on the competitive landscape of the automotive industry and innovation in corporate mechanisms, with a focus on transitioning to new energy and intelligent vehicles [3] - Dongfeng Motor has a history of collaboration with Huawei, having signed a strategic cooperation agreement in 2018 and a comprehensive deepening agreement in 2025 [4] Group 2 - Dongfeng's subsidiaries, including Lantu Motors, have also signed cooperation agreements with Huawei, indicating a strong partnership in developing high-end smart electric vehicles [5] - Future collaboration will focus on product definition, intelligent technology, and marketing strategies, aiming to explore new paths for state-owned enterprises in market-oriented operations [5] - The automotive industry is increasingly seeking Huawei's deep empowerment as companies undergo transformation, with many executives visiting Huawei to learn from its integrated product development and marketing systems [8][9]

Core Viewpoint - The meeting between Dongfeng Motor's chairman and Huawei's executives highlights the ongoing collaboration in the automotive sector, emphasizing the importance of safety and quality in vehicle manufacturing [2][3][7]. Group 1: Collaboration with Huawei - Dongfeng Motor's chairman Yang Qing visited Huawei's founder Ren Zhengfei to discuss deepening cooperation in the automotive sector, particularly in the context of electric and intelligent vehicles [5][7]. - The partnership between Dongfeng Motor and Huawei began in 2018, focusing on electric and connected vehicle technologies, with a comprehensive strategic cooperation agreement signed in 2025 [7][8]. - Dongfeng's subsidiaries, including Lantu Motors, have also engaged in collaborations with Huawei, indicating a strong commitment to integrating Huawei's technology into their products [8]. Group 2: Industry Trends and Strategic Initiatives - The automotive industry is undergoing significant transformation, with companies like Dongfeng actively pursuing innovation in management and talent development to adapt to market challenges [7][8]. - The collaboration with Huawei is seen as a pathway for Dongfeng to enhance its product definition, smart technology, and marketing strategies, aiming for a more market-oriented operation [8][19]. - Other automotive companies, such as GAC Group, are also seeking deep collaboration with Huawei, indicating a broader trend of car manufacturers looking for technological empowerment from Huawei [19][20]. Group 3: Market Impact and Product Development - Huawei's intelligent automotive solutions have been adopted by over 20 mainstream car manufacturers, with cumulative sales of cooperative models exceeding 3 million units [22]. - New vehicle models launched by various manufacturers are increasingly highlighting their integration with Huawei's technology, showcasing the competitive edge provided by this collaboration [23].