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青海首创“拉面+骑行+文旅”多业态融合消费新场景
Zhong Guo Xin Wen Wang· 2025-09-02 15:21
Core Insights - The event themed "New Consumption Scenarios and New Beauty by the Lake" aims to promote Qinghai's unique service consumption and culinary culture, showcasing the integration of various industries such as dining, tourism, and cycling [1][3] Group 1: Event Overview - The "Chinese Cuisine Fair" featured a tasting of Qinghai's family banquet, highlighting international, traditional, and local dishes, reflecting the region's rich cultural heritage and high-quality ingredients [3][5] - Over 120 participants, including representatives from business departments and local dining and tourism enterprises, engaged in activities like family banquet tasting and cycling experiences around Qinghai Lake [1][3] Group 2: Innovative Consumption Model - Qinghai's Deputy Director of Commerce, Li Ning, introduced a service consumption scenario that integrates "Qinghai Noodle + Cycling Stations + Multi-Industry Fusion," addressing service station shortages and weak dining supply in the lake area [3][5] - The model aims to connect diverse services through a single dining experience, promoting a network of support for cyclists and enhancing the overall consumer experience [3][5] Group 3: Economic and Ecological Impact - The integration of "Noodles + Cycling Support + Cultural Experience" is designed to shift service consumption from a "single-point supply" to a "scenario-based service," promoting both ecological protection and consumption upgrades [5] - The initiative is positioned as a "Qinghai solution" for high-quality service consumption development in ecological regions across the country [5]
“青字号” 品牌登陆广博会 借湾区平台拓海内外市场
Zhong Guo Xin Wen Wang· 2025-08-23 15:52
Core Points - The 33rd Guangzhou Expo is showcasing Qinghai's unique products and brands, including food, handicrafts, and ecological tourism [1] - Qinghai's participation aims to enhance cooperation with the Guangdong-Hong Kong-Macao Greater Bay Area and attract a broader customer base for its brands [1][2] - The event has already resulted in six companies from Qinghai signing contracts worth nearly 200 million yuan on the first day [1] Group 1 - Qinghai's exhibition features 86 renowned brand enterprises across four categories: salt lake industry, clean energy, ecological tourism, and organic agriculture [1] - The exhibition area spans 1,900 square meters, highlighting the province's commitment to promoting its ecological brands [1] - The event attracted over 300 international guests and nearly 10,000 attendees, showcasing Qinghai's culinary and cultural offerings [1] Group 2 - Qinghai's market supervision authority has organized over 20 promotional activities in cities of countries involved in the Belt and Road Initiative, enhancing the reputation of Qinghai's brands [2] - Since the 14th Five-Year Plan, over 500 trademark and geographical indication brand enterprises have participated in promotional activities, resulting in 152 signed projects worth nearly 900 million yuan [2] - These efforts provide significant opportunities for Qinghai's products to enter broader domestic and international markets [2]
青海首部拉面产业发展条例出台
Zhong Guo Xin Wen Wang· 2025-06-12 16:28
Core Viewpoint - The introduction of the "Regulations on Promoting the Development of the Noodle Industry in Hualong County" marks a significant legislative step for the noodle industry in Qinghai Province, aiming to address existing challenges and promote high-quality development in the sector [1][2]. Group 1: Legislative Framework - The new regulations will take effect on July 1, 2025, filling a legislative gap in the noodle industry within the province [1]. - The regulations aim to clarify government responsibilities, enhance brand cultivation, and strengthen the industrial chain [1]. Group 2: Industry Overview - As of the end of 2024, over 20,000 noodle shops operated by Hualong residents are present in 337 cities across China and 16 countries, employing 113,000 people and generating an annual revenue of 13.5 billion yuan, accounting for 67% of Qinghai's noodle industry [1]. - The industry has achieved a cluster effect, promoting poverty alleviation through individual entrepreneurship [1]. Group 3: Development Initiatives - The regulations encourage the use of proprietary trademarks and the application of the "Qinghai Noodle" regional public brand, supporting chain operations and the establishment of central kitchens [1]. - Future initiatives include the construction of noodle industry parks, characteristic towns, and digital industrial bases, as well as the cultivation of leading talents in the industry [2].