Core Viewpoint - The report from Guotou Securities International maintains a target price of HKD 26 for Great Wall Motors (601633)(02333) and a "Buy" rating, highlighting the continuous enrichment of the company's new car matrix, strong performance of the Tank brand, and significant sales improvement for the Wey and Ora brands [1] Sales Performance - In December, the company achieved wholesale sales of 124,000 units, a year-on-year decrease of 8.3%; cumulative sales for January to December reached 1.324 million units, an increase of 7.3% year-on-year. Among these, 39,000 units were new energy vehicles sold in December, with a total of 404,000 units sold for the year; overseas sales were 57,000 units in December, totaling 506,000 units for the year [1] - Brand-specific performance in December showed significant differentiation: - Tank: December sales of 21,000 units, with a year-on-year and month-on-month decrease of 3.4% and 12.1% respectively; cumulative sales for the year reached 233,000 units, up 0.7% year-on-year [2] - Haval: December sales of 67,000 units, down 20.3% year-on-year; cumulative sales for the year reached 759,000 units, up 7.4% year-on-year [2] - Wey: December sales of 13,000 units, up 46.5% year-on-year; cumulative sales for the year reached 102,000 units, up 86.3% year-on-year [2] - Pickup: December sales of 15,000 units, down 5.6% year-on-year; cumulative sales for the year reached 182,000 units, up 2.6% year-on-year [2] - Ora: December sales of 8,000 units, up 71.6% year-on-year; cumulative sales for the year reached 48,000 units, down 23.7% year-on-year [2] Future Product Strategy - A strong new car cycle is set to begin in 2026, with Great Wall Motors planning to launch at least 10 new models, including at least 4 new SUVs under the Wey brand, which is expected to significantly impact sales and profits. The company is developing a multi-power platform that covers gasoline, diesel, pure electric, hybrid, plug-in hybrid, and hydrogen energy, enhancing its adaptability to global markets [3]

Core Viewpoint - Guotou Securities International maintains a target price of HKD 26 for Great Wall Motors (02333) and a "Buy" rating, citing a continuous expansion of the new car matrix across its brands, strong performance of the Tank series, and significant sales improvements for the WEY and Ora brands [1] Sales Performance - In December, the company achieved wholesale sales of 124,000 units, a year-on-year decrease of 8.3%; total sales for the year reached 1.324 million units, reflecting a year-on-year increase of 7.3%. Of these, 39,000 units were new energy vehicles sold in December, totaling 404,000 units for the year; overseas sales amounted to 57,000 units, with a total of 506,000 units sold internationally for the year [1] Brand-Specific Sales Analysis - Tank: December sales were 21,000 units, with a year-on-year and month-on-month decrease of 3.4% and 12.1% respectively; total sales for the year reached 233,000 units, a year-on-year increase of 0.7% [2] - Haval: December sales were 67,000 units, down 20.3% year-on-year and 11.3% month-on-month; total sales for the year were 759,000 units, reflecting a year-on-year increase of 7.4% [2] - WEY: December sales were 13,000 units, with a year-on-year increase of 46.5%; total sales for the year reached 102,000 units, a significant year-on-year increase of 86.3% [2] - Pickup: December sales were 15,000 units, down 5.6% year-on-year; total sales for the year were 182,000 units, a year-on-year increase of 2.6% [2] - Ora: December sales were 8,000 units, with a month-on-month increase of 71.6% and a year-on-year decrease of 23.7%; total sales for the year reached 48,000 units [2] Future Product Strategy - Great Wall Motors is set to enter a strong new car cycle in 2026, planning to launch at least 10 new models, including 4 new SUVs under the WEY brand. The company aims to enhance its product matrix with a multi-power platform that accommodates gasoline, diesel, pure electric, hybrid, and hydrogen energy vehicles, thereby improving component commonality, scale effects, and global quality and cost optimization [3]

Core Viewpoint - The company reported a steady performance in vehicle sales for November 2025, with a total of 1.2 million units sold from January to November, reflecting a year-on-year increase of 9.3% [1]. Group 1: Sales Performance - Cumulative vehicle sales from January to November reached 1.2 million units, up 9.3% year-on-year [1] - November sales were 133,000 units, showing a year-on-year increase of 4.6% but a month-on-month decrease of 6.9% due to cautious consumer purchasing behavior and inventory control [1] - WEY brand sales reached 13,000 units, up 81.1% year-on-year and 0.5% month-on-month, driven by strong demand for the high-end models [1] - Haval sales were 75,000 units, down 3.8% year-on-year and 14.6% month-on-month, primarily due to shipment adjustments [1] - Ora sales totaled 5,000 units, down 17.0% year-on-year and 14.6% month-on-month, with new model Ora 5 set to launch [1] - Tank sales reached 24,000 units, up 19.5% year-on-year and 8.2% month-on-month, boosted by the launch of the 2026 Tank 400 [1] - Pickup sales were 16,000 units, up 1.0% year-on-year and 13.6% month-on-month, driven by the launch of the 2026 Great Wall Cannon [1] - The combined sales of WEY and Tank brands accounted for 27.7% of total sales in November, indicating an increase in high-priced model sales [1] Group 2: International Sales and Strategy - The company achieved record overseas sales of 57,000 units in November, a year-on-year increase of 32.7% and accounting for 43.0% of total sales [2] - Cumulative overseas sales from January to November reached 449,000 units, up 8.9% year-on-year [2] - The core overseas market, Russia, showed significant recovery with October sales reaching 183,000 units, up 35% month-on-month [2] - The company is expanding its international presence with new model launches in Thailand and Chile, and the 10,000th vehicle rolling off the assembly line in Uzbekistan [2] - For 2026, the company plans to increase new product launches, including the Ora 5 in major markets such as Europe, Australia, South America, and Africa [2] Group 3: Financial Projections - The company expects revenue to reach 227.1 billion, 274.1 billion, and 322.4 billion yuan from 2025 to 2027, representing year-on-year growth of 12.3%, 20.7%, and 17.6% respectively [3] - Projected net profit attributable to shareholders is expected to be 13.93 billion, 16.80 billion, and 19.54 billion yuan for the same period, with year-on-year growth of 9.7%, 20.6%, and 16.3% respectively [3] - The company maintains a "recommended" rating based on these projections [3]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is expected to enter a strong new car cycle, which will drive future growth [6] - The company reported a total sales volume of 569,800 units in the first half of 2025, a year-on-year increase of 2%, with total revenue of 92.3 billion yuan, a year-on-year increase of 1% [4] - The second quarter of 2025 saw a total sales volume of 313,000 units, a year-on-year increase of 10% and a quarter-on-quarter increase of 22% [4] - The company is set to launch multiple new models, which are anticipated to boost sales and gross margins [6] Financial Data and Earnings Forecast - The company’s total revenue for 2025 is projected to be 224.1 billion yuan, with a year-on-year growth rate of 10.8% [5] - The net profit attributable to the parent company for 2025 is estimated at 12.9 billion yuan, reflecting a year-on-year growth rate of 1.7% [5] - The earnings per share (EPS) for 2025 is forecasted to be 1.51 yuan [5] - The gross margin is expected to be 18.7% in 2025 [5] - The return on equity (ROE) is projected to be 14.5% in 2025 [5] Sales and Market Expansion - The company is expected to achieve significant sales growth both domestically and internationally, driven by new model launches and enhancements in product offerings [6] - The domestic market will benefit from the introduction of multiple new models and significant upgrades, while the overseas market will see contributions from the newly operational factory in Brazil [6]

Core Viewpoint - Great Wall Motors is at a critical juncture as it approaches its 35th anniversary in 2025, facing intense domestic competition and the need for transformation in the fields of new energy and smart technology [1] Financial Performance - In Q2 2025, Great Wall Motors achieved a record revenue of 52.348 billion yuan, marking the best second-quarter performance in its history; net profit reached 4.586 billion yuan, a year-on-year increase of 19.46% and a quarter-on-quarter increase of 161.91%, setting a new high for quarterly net profit [1] - The recovery in profitability is attributed to a strategic optimization of its product mix, leading to significant improvements in average selling price (ASP) and gross margin [1] Brand Strategy - Great Wall Motors operates six brands that effectively target specific market segments, with the Haval brand maintaining a strong presence in the SUV market while the Wey brand focuses on high-end smart electric vehicles [2] - The Tank brand has become a leading player in the high-end off-road vehicle market, with cumulative global sales exceeding 700,000 units, establishing a high-profit niche [2] - The company’s strategy of multi-brand collaboration has allowed it to avoid internal competition and effectively capture value across different consumer segments, contributing to a significant increase in net profit despite industry-wide price wars [2] Supply Chain and Ecosystem - Great Wall Motors has developed a "forest ecosystem" that integrates key components from electric systems to smart driving, providing a robust cost defense and enhancing strategic value [3] - Subsidiaries like Honeycomb Energy and Honeycomb Automotive have achieved stability in core component supply and cost advantages, allowing the company to gain more control in supply chain negotiations [3] - This ecosystem is also generating new profit growth points by supplying parts to external clients, including major brands like BMW [3] Global Expansion - The company’s overseas sales reached 106,800 units in Q2, accounting for over one-third of total sales, indicating a strong growth trajectory in international markets [4] - Great Wall Motors is not merely exporting vehicles but is implementing a comprehensive "ecological export" model that includes R&D, production, and supply chain services [4] - The establishment of full-process production bases in countries like Thailand and Brazil has enabled the successful introduction of high-value models to global markets [5] Strategic Outlook - Analysts, including those from Guohai Securities, express optimism about Great Wall Motors' future performance, citing its solid competitive advantages overseas and high profit certainty [5] - The company’s Q2 report serves as a test of its industrial model amid rapid technological changes and market uncertainties, highlighting a divergence in strategic approaches within the automotive industry [6] - Great Wall Motors is pursuing a heavy asset strategy aimed at achieving full control over core technologies and applications, which requires substantial capital investment and operational efficiency [6] Future Challenges - The potential rewards of this strategy include unparalleled cost control, faster internal collaboration, and the ability to create highly differentiated products [6] - The competition in the automotive industry will increasingly revolve around contrasting organizational models and business philosophies, with Great Wall Motors' approach being a significant gamble that could redefine its future [6]

Group 1 - The core viewpoint of the article highlights the sales growth driven by new and updated vehicle models, with total sales reaching 313,000 units in Q2, representing a 21.87% increase quarter-on-quarter [1] - Haval brand sales reached 176,800 units, an increase of 32,200 units, primarily due to the launch of the Menglong fuel version and the new Xiaolong [1] - Tank brand sales were 61,700 units, up by 19,700 units, driven by the introduction of the new Tank 300 and accelerated overseas expansion [1] - Weipai sales totaled 21,200 units, an increase of 7,800 units, supported by the launch of the Gaoshan series and a recovery in sales of the Lanshan model in Q2 [1] Group 2 - The company received approximately 2.5 billion yuan in Q2 from the previously unaccounted Russian scrappage tax refund, with expectations for this to normalize into quarterly receipts [2] - Looking ahead, the Weipai Lanshan will undergo product upgrades, while the Gaoshan 7 launch is expected to boost monthly sales of the Gaoshan series to over 10,000 units [2] - The Tank 400, 500, and 700 intelligent driving versions, along with the Hi4-Z version, will significantly expand the target user base [2] - Ora plans to launch two new models, including a compact hatchback and an A-class SUV, while new and updated Haval models are also anticipated [2]