Core Viewpoint - The 2025 Government Work Report emphasizes that "consumption upgrade leads to industrial upgrade," highlighting the importance of both consumption and industrial upgrades as key drivers of economic development [1] Group 1: Consumption Upgrade - Recent trends show continuous adjustments in China's consumption structure, quality requirements, modes, and concepts [2] - In 2024, the proportion of service consumption in residents' per capita consumption expenditure reached 46.1% [2] - Consumers are increasingly demanding higher quality, functionality, brand, and experience from products, shifting from basic functions to more comprehensive needs [2] - The consumption model is transitioning from offline dominance to an integrated online and offline approach, with innovative consumption scenarios gaining popularity [2] - Consumer attitudes are evolving towards a preference for smart, energy-efficient, and health-oriented products, reflecting a shift from "no change unless broken" to "seeking quality and novelty" [2] Group 2: Industrial Upgrade Driven by Consumption - Demand is the strongest market driver, with consumption representing the ultimate demand that reflects people's needs for a better life [3] - Changes in consumer demand signals will gradually influence production, prompting companies to adjust supply structures and enhance technological innovation [3] - Consumption-led industrial upgrades focus on directly addressing final demand, leading to clearer and more efficient upgrade goals [3] Group 3: Key Directions for Industrial Upgrade - Three key areas for industrial upgrade driven by consumption include: 1. Intelligent development of industries, with increased demand for smart products driving high-tech manufacturing [4] 2. Green development, where the growth of green consumption accelerates the transition to green production methods and promotes the development of green industries [4] 3. Integrated development, requiring cross-industry collaboration to meet diverse consumer needs through new technologies and consumption models [4] Group 4: Conditions for Successful Upgrade - China possesses favorable conditions for consumption upgrade to lead industrial upgrade, emphasizing the need for simultaneous efforts on both supply and demand sides [5] - Enhancing residents' consumption capacity and ensuring sustainable consumption upgrade are prerequisites for industrial upgrade [5] - A supportive environment is essential for achieving a virtuous cycle between consumption and industrial upgrades, including improving consumption infrastructure and reducing market entry barriers [5]

1至3月份，家用电器和音像器材类商品零售额增长19.3%，自上年9月份以来保持两位数增长。消费品 以旧换新政策有力促进了产业发展和绿色转型，家用电器和音像器材类中的高能效等级家电和智能家电 销售连续保持高速增长态势，家电市场呈现明显的消费升级趋势。 本报北京5月6日电 （记者韩鑫）记者从中国轻工业联合会获悉：一季度，在系列扩内需、促消费政策 支持下，规模以上轻工企业实现营收5.4万亿元、同比增长4.8%，实现利润超3000亿元、同比增长 1.4%，轻工业经济运行总体平稳、稳中有进。 生产回升向好。一季度，规模以上轻工业增加值同比增长7.3%，增速较去年末加快2.2个百分点。得益 于消费品以旧换新政策，3月份，电动自行车、洗衣机、空调等产品产量实现两位数增长。 投资较快增长。轻工行业发展信心持续增强，一季度，轻工主要行业投资增速均保持两位数增长，投资 增速高于制造业投资增速。 今年以来，消费品以旧换新支持资金规模翻番、商品种类扩围。"随着政策效应持续向供给端传导，轻 工相关产业规模不断扩大，国内市场持续回暖，带动轻工业经济增长。"中国轻工业联合会会长张崇和 表示。 家具、家装厨卫相关行业市场规模迎来快速增长。在 ...

第一部分 2024年消费市场的趋势 "扩内需、提振消费"是2024年消费市场的主基调。相较于2023年，尽管社会消费品零售总额增速放缓， 但总体规模依然保持稳健增长。国家统计局数据显示，2024年社会消费品零售总额为48.79万亿元，同 比增长3.5%。 从具体消费品类来看，中国消费市场呈现出多样化和创新的特点，不仅反映了消费者需求的多元化，也 揭示了产业升级和科技发展的深刻影响。《中国消费市场绿色低碳趋势调查报告（2024-2025）》从消 费场景、消费需求、宏观背景等维度，调研并总结出2024年消费市场三大趋势。 1、服务型消费主导增长 从细分种类的零售额来看，服务零售额以6.2%的增速形成新引擎，较商品零售高3个百分点。旅游交通 量（铁路同比增长10.8%，民航同比增长17.9%）、数字服务（通讯信息同比双位数增长）构建增长双 支柱，消费重心从实物向体验迁移。 这一趋势可以归结为以下三个主要原因： 第一，政策红利释放服务供给潜力。政府通过放宽市场准入、优化服务标准等政策，推动旅游、教育、 医疗等服务领域的供给升级。例如，文旅融合项目、智慧景区建设刺激出游需求，全年铁路/民航客流 增幅超两位数，印证了服务 ...