"AI发展太快，专业用户太少。" 文 /巴九灵 "一般200—300人到场，但报名能到600—700人，有时能超过800人。" 孙璐怡是一个AI创业社区EPIC的负责人，他们在全球多个城市组织AI创业者活动，每年60场左右，经常爆满。 以小巴近期参加的一场在杭州举办的活动为例： 从门口到会场中心，挤满了年轻人，两边密集安排着各类AI初创产品展台，有专人或多人负责介绍，不少展台出现滔滔不绝的讨论，气氛热烈。 短短一个下午，包括远程连线硅谷投资人到现场嘉宾、创业者轮番上台演讲、讨论，分享人不下二十位，多为业内知名人士，信息量密集。 这是当下AI创业热潮中的一个切片。 不少大厂干劲十足：字节跳动、阿里巴巴、腾讯，动作频频，一场春节"红包"大战即将拉开大幕。 与此同时，大量普通创业者涌入AI赛道。2025年9月，中国工业和信息化部副部长辛国斌披露：中国人工智能企业超5000家，是五年前1454家的3倍多。 图源：中国政府网 小巴与他们中的多位交流后，一些初步画像浮出水面。 三类初创者画像 2025年9月，Eason下定决心搏一把，放弃了持续两年的给企业定制AI解决方案的ToB生意。"天花板有限，做这一块的越来越多了。 ...

点击图片▲立即收听 "AI 发展太快，专业用户太少。 " 文 /巴九灵（微信公众号：吴晓波频道） "一般200— 300人到场，但报名能到600— 700人，有时能超过800人。" 孙璐怡是一个AI创业社区EPIC的负责人，他们在全球多个城市组织AI创业者活动，每年60场左右，经常爆满。 以小巴近期参加的一场在杭州举办的活动为例： 从门口到会场中心，挤满了年轻人，两边密集安排着各类AI初创产品展台，有专人或多人负责介绍，不少展台出现滔滔不绝的讨论，气氛热烈。 短短一个下午，包括远程连线硅谷投资人到现场嘉宾、创业者轮番上台演讲、讨论，分享人不下二十位，多为业内知名人士，信息量密集。 这是当下AI创业热潮中的一个切片。 不少大厂干劲十足：字节跳动、阿里巴巴、腾讯，动作频频，一场春节"红包"大战即将拉开大幕。 与此同时，大量普通创业者涌入AI赛道。 2025年9月，中国工业和信息化部副部长辛国斌披露：中国人工智能企业超5000家，是五年前1454家的 3倍多。 图源：中国政府网 小巴与他们中的多位交流后，一些初步画像浮出水面。 三类初创者画像 草根、大厂、高校背景，都还在疯狂试错 Eason像一个AI创业时代的"游 ...

36氪未来消费 . 在这里看到消费的未来。36氪旗下官方账号。 内容行业是最快映照技术变化的一面镜子。 文 ｜ 兰杰 王毓婵 编辑 ｜ 乔芊 来源｜ 36氪未来消费（ID：lslb168） 封面来源 ｜ IC Photo 2025年，AI开始重塑内容行业。 以下文章来源于36氪未来消费 ，作者兰杰 王毓婵 一些新兴的内容行业，比如漫剧，在AI的渗透下迅速"从无到有"，甚至引发巨头公司下场混战；许久未见新红利的传统内容行业，比如游戏，则因AI实现 了更有效的运营、也赚到了更多的钱。 漫剧是脱胎于短剧的一种新内容形式，它从诞生之初起就受到了AI技术的加持，呈现形态又与传统漫画、动漫接近，行业内外称之为"AI漫剧"。可以说， 没有AI，就不会有这种业态。 去年12月24日，据巨量数据，抖音平台漫剧单日消耗突破2000万元，较上半年环比飙升568%。另有机构预测，AI漫剧行业 的规模 在2025年膨胀到 200亿元，这一数字超过了传统电影行业的三分之一。 如果说AI对短剧的影响"超出预期"，那么对游戏的影响则"低于预期"。 更早前，行业内外曾一度认为，由AI颠覆生产流程，为玩家提供高度自由化和随机性游玩体验的AI原生 ...

"有色金属等行业前期涨幅显著、拥挤度高，当前需要一定时间进行调整消化。"上银基金认为，本轮该 板块调整更多源于交易层面，而非基本面变化，叠加美联储新主席履职后的实际影响预计好于市场悲观 预期，板块调整后有望迎来更具吸引力的买入时机。 （文章来源：新华财经） 新华财经上海2月3日电（记者魏雨田）近期A股市场持续波动，板块呈现显著分化格局。上银基金认 为，A股市场中期向上的趋势并未发生根本改变。支撑这一判断的核心逻辑包括三方面：一是全球"资 产紧缺"的大背景持续延续，叠加全球地缘政治冲突频发，"耐心资本"流入股市的长期趋势未变；二是 国内"反内卷"政策持续深入推进，企业盈利改善预期逐步升温，为资本市场形成托底；三是当前板块的 快速调整更多是短期市场情绪及交易层面的反应，并未动摇中长期向上的趋势。 具体到中长期投资机会，上银基金表示，可关注三类机会：其一，AI相关产业。在科技自主可控的政 策导向下，国内AI产业链支持政策持续落地，预计全球算力领域资本开支将进一步扩大，AI端侧普及 率将稳步提升，后续可关注国产算力链、AI+游戏等投资机会。其二，中国品牌竞争力提升方向。中国 品牌制造已实现从"便宜货"到"质优价廉且盈 ...

2025年12月18日，由中国音像与数字出版协会游戏出版工作委员会主办，欧特克软件（中国）有限公司、神州数码（中国）有限公司承办的"AI筑基·3D焕 境·流程提质：先进技术打造游戏竞争力新基石"分论坛在上海市徐汇区西岸国际会展中心圆满召开。中国音像与数字出版协副秘书长、游戏工委秘书长唐 贾军在会上发布《游戏企业AI技术应用调研报告》。 中国音像与数字出版协副秘书长、游戏工委秘书长 唐贾军 内容全文如下： 尊敬的各位嘉宾、业界同仁： 大家好！感谢主办方邀请出席本次论坛，我谨代表中国音数协游戏工委对各位的到来表示热烈欢迎！ 人工智能技术作为新质生产力的核心驱动力，正在深刻重塑游戏产业的研发、运营与体验模式。为全面了解AI技术在游戏产业的应用现状、创新实践与 挑战趋势，中国音数协游戏工委与清华大学开展了专项调研，共同完成了《游戏企业AI技术应用调研报告》。根据大会日程安排，由我代表中国音像与 数字出版协会游戏出版工作委员会，对报告进行现场摘要发布。 本次选取了国内22家不同规模的代表性游戏企业，地域上覆盖广东、上海、北京、福建、浙江等游戏产业聚集省市。 从企业规模来看，本次调研以中大型企业为主，年营收超过1亿元人民 ...

影视ETF（516620）跟踪的是中证影视指数（930781），该指数从沪深市场中选取涉及影视内容制作、 发行、渠道运营等业务的上市公司证券作为指数样本，涵盖影视制作、网络剧、动漫等多个细分领域。 指数主要配置于通信服务行业，同时覆盖可选消费与工业等跨领域标的，旨在综合反映中国A股市场影 视文化产业上市公司的整体表现，体现行业多元化发展特征。 （文章来源：每日经济新闻） 中泰证券指出，传媒行业在AI与IP双轮驱动下呈现攻守兼备特性。电影市场迎来内容供给提升和结构改 善，25Q1-Q3行业毛利率达28.9%，同比增长7.2个百分点，非票经济受重视，监管政策释放积极信号。 IP领域消费升级为情感货币，赋能内需增长与文化出海，与AI等前沿科技商业化形成共振。国产文化基 建全球领先，千禧一代和Z世代具备文化自信和情绪消费需求。AI应用方面，多模态技术迭代推动AI漫 剧生产效率提升3倍以上，费用缩减90%，平台政策支持进入高品质增长阶段；AI游戏研发环节渗透率 持续提升，轻度休闲及互动类游戏有望率先实现AI化。出版行业国有公司凭借教材教辅业务巩固基本 盘，地方出版平均分红比例50-60%具红利属性，同时布局智慧教育、研 ...

Group 1 - The core viewpoint of the report highlights three main lines of AI implementation: the formation of edge-side entry points, practical iteration of model capabilities, and the maturity of multimodal tools [1][2] - The consumption market is shifting from "functional satisfaction" to "emotional resonance," with IP evolving from a symbol of traffic to emotional currency, indicating a strong potential for large IPs and their commercialization [3] - The domestic cultural product infrastructure is globally leading, with Millennials and Generation Z exhibiting cultural confidence and emotional consumption needs, creating a smooth supply-demand logic [3] Group 2 - The media industry shows clear attributes of both offense and defense, with positive investment opportunities in gaming, film, and publishing sectors [4] - The gaming sector is experiencing steady growth, with a high EPS support level and a strong safety cushion, suggesting a focus on companies with stable performance or significant product marginal changes [4] - The film industry is recovering post-pandemic, with an industry gross margin of 28.9% in Q1-Q3 2025, an increase of 7.2 percentage points, and a heightened emphasis on non-ticket revenue [4] - In publishing, state-owned educational materials and auxiliary businesses are expected to strengthen their fundamentals due to state backing, with local state-owned publishing companies offering a dividend ratio of 50-60% [4]

Core Insights - Main Line 1: Three main lines of AI implementation: formation of endpoint access, practical iteration of model capabilities, and maturity of multimodal tools. Focus on AI comic dramas, AI games, AI education, AI marketing, and AI publishing [4] - Main Line 2: Investment value in the IP industry [4] AI Applications - AI Comic Dramas: Significant marginal changes with rapid growth in supply and demand, improving production efficiency by over 300% and reducing costs by over 90%. Support from platform policies is driving high-quality growth [7] - AI Games: Increasing penetration of AI in the development phase, with light casual and interactive games likely to lead in AI integration. Future potential in enhancing user engagement through AI-driven companionship [7] - AI Marketing: New marketing models driven by AI technology, with 53.1% of advertisers using AIGC for creative content generation. Over 80% of consumers are shifting from multi-platform searches to AI one-stop consultations, indicating a need for optimization in generation engines [7] - AI Education: AI reduces costs and improves teaching efficiency, with strong demand for educational equity in China. AI+ education companies are expected to penetrate deeper into the market leveraging product and promotional capabilities [7] - AI Publishing: Successful integration of AI in publishing by overseas companies, with domestic publishers also advancing AI participation in both popular and academic publishing ecosystems [7] IP Industry - The consumer market is shifting from "functional satisfaction" to "emotional resonance," with IP evolving from a traffic symbol to an emotional currency. Anticipation for large IPs and their commercialization is high [7] - The domestic cultural product infrastructure is globally leading, with millennials and Generation Z exhibiting cultural confidence and emotional consumption needs, indicating a smooth supply-demand logic [7] Media Sector Investment Opportunities - Gaming: The industry shows steady growth, with high EPS support in the gaming sector. Focus on companies with strong performance stability or significant product changes [7] - Film: The market is experiencing improved content supply and industry structure, with a gross profit margin of 28.9% in Q1-Q3 2025, up 7.2 percentage points year-on-year. The industry is recovering post-pandemic, with a focus on non-ticket revenue [7] - Publishing: In the defensive dimension, state-owned publishing companies are expected to maintain a strong foundation due to state backing and content advantages. In the offensive dimension, publishing companies are exploring smart education and offline store value [7] Recommended Companies - US Stocks: ALPHABET (GOOGL.O), Cipher Mining (CIFR.O) [7] - Hong Kong Stocks: Alibaba, Tencent Holdings, Kuaishou-W, Yueda Group, and Huimeng Technology [7] - A-shares: AI comic dramas (Rongxin Culture, Huanrui Century, Yidian Tianxia, Zhongwen Online), AI marketing (Yidian Tianxia, BlueFocus, FenZhong Media), AI games (Kaiying Network, Century Huatong, Giant Network), AI education and publishing (Doushen Education, Southern Media, Century Tianhong) [7] - IP: Recommended companies include Pop Mart, Damai Entertainment, Yueda Group, Giant Star Legend, Shanghai Film, Rongxin Culture, and Aofei Entertainment [7] - Media Sector: Focus on gaming (Century Huatong, Kaiying Network, Giant Network, 37 Interactive Entertainment, Perfect World, G-bits), film (China Film, Light Media, Wanda Film, Hengdian Film, Happy Blue Sea, Huace Film, Shanghai Film, China Confucianism, Maoyan Entertainment, Damai Entertainment, Jiecheng Shares), and publishing (Shandong Publishing, Central Plains Media, Yangtze River Media, Southern Media, Phoenix Media, Zhongnan Media, Xinhua Wenshu, Zhejiang Publishing, Anhui Xinhua Media, Times Publishing, Zhongwen Media, Inner Mongolia Xinhua) [7]

Core Insights - The market's expectations for AI games have begun to decline, which may not be entirely negative as it allows for the potential of AI games to exceed expectations in the future [3][5] - The integration of AI into games introduces uncontrollable elements, making it challenging for traditional game designers to adapt [3][4] - The development cycle for games remains lengthy, and AI games require time to mature, especially with the rapid evolution of AI models [3][4][28] Group 1: Market Sentiment and Trends - The year 2023 has seen a surge in AI game projects, but many have been criticized as lacking engagement, leading to disappointment in the AI gaming trend [3][4] - The initial excitement around AI investment has cooled, with many investors now viewing AI as a potential bubble [4][5] - The difference between AI and previous trends like the metaverse is that AI continues to evolve with new models, providing ongoing opportunities for innovation [4][5] Group 2: Game Development and Design - Successful AI game designers need to adapt their thinking to accommodate the unpredictable nature of AI, contrasting with traditional game design which focuses on control and precision [7][8] - Understanding AI's underlying mechanics and being able to effectively communicate with AI systems is crucial for game designers [10][12] - The ability to set boundaries for AI's capabilities and to leverage its strengths is essential for creating engaging AI games [12][13] Group 3: Future Prospects and Innovations - There is potential for AI to enhance user experiences in gaming, such as through personalized music or dynamic storytelling based on audience emotions [22][25] - The industry is still in the exploratory phase, with many companies hesitant to invest heavily in AI games until clear profitability is demonstrated [28][30] - The development of AI games may take time, similar to how successful genres have evolved, indicating a gradual progression rather than immediate breakthroughs [30]

Core Viewpoint - The article discusses the evolving landscape of AI in the gaming industry, highlighting the challenges and opportunities faced by major players like Tencent and NetEase in integrating AI into game development, while also noting the rise of independent teams exploring native AI games [2][32]. Group 1: AI Game Development Landscape - The gaming industry is currently in a phase of "self-discovery" regarding AI games, with significant discussions focused on defining what constitutes a true "AI game" [2]. - Investment in both gaming and AI has cooled significantly over the past two years, leading to a challenging environment for AI game development [2][3]. - By the end of 2025, numerous AI game products have emerged, showcasing a shift from basic AI implementations to more sophisticated independent games [2][3]. Group 2: Tencent's Approach - Tencent's strategy primarily focuses on efficiency improvements through AI, rather than developing native AI games independently [4][5]. - The company has made significant advancements in AI technology, particularly in enhancing existing game projects with AI features, rather than creating entirely new AI-driven games [6][8]. - Tencent's "Hunyuan" platform, launched in May, aims to streamline game art design processes, leveraging years of accumulated data to enhance development efficiency [9][12]. Group 3: NetEase's Strategy - NetEase's approach differs from Tencent's, opting for a tighter integration of AI within its studio teams, particularly through the Fuxi Lab, which closely collaborates with project teams [16][17]. - The Fuxi Lab focuses on practical AI applications that directly support game development, allowing for a more flexible and responsive development process [18][20]. - NetEase's AI initiatives are designed to enhance player engagement and interaction, rather than fundamentally altering core gameplay mechanics [20][21]. Group 4: Independent Teams and Native AI Games - Independent teams are exploring the potential of native AI games, which are defined as games that could not exist without AI [23][24]. - Examples like "Maggie's Garden" illustrate how small teams are leveraging AI to create unique gameplay experiences, with significant portions of the team dedicated to AI development [26][30]. - The article emphasizes that while AI can enhance game development efficiency, it does not replace the creative input of human designers, highlighting the need for a balance between AI capabilities and traditional game design [30][32]. Group 5: Future Outlook - The future of AI in gaming is uncertain, with major companies prioritizing efficiency over radical gameplay innovations, leaving the exploration of native AI games to independent developers [32][33]. - The article concludes that for AI to truly enhance gaming experiences, it must be integrated as a tool for game design rather than a fleeting trend, suggesting a need for deeper integration of AI into the gaming development process [32][33].