以下文章来源于晚点Auto ，作者晚点团队 晚点Auto . 从制造到创造，从不可能到可能。《晚点LatePost》旗下汽车品牌。 何小鹏说，从 9 月起，小鹏的月销量预计稳定在 4 万辆以上。 文 丨 赵宇 编辑 丨 龚方毅 去年下半年，小鹏接连推出 MONA M03、P7+ 两款车型，推动月销量从 8 月的约 1 万台快速增长至 12 月的近 3.5 万台。但这两款低价车型也拉低了小鹏的平均售价：今年一季度，MONA M03 和 P7+ 当季总体毛利达 31.7 亿元，较去年同期增长 1.8 倍； 其中，汽车业务贡献毛利 24.2 亿元，同比增长 4.6 倍； 销售与管理费用率为 11.9%，同比降低 7.5 个百分点。 合计销量占比达 81.7%，拖累小鹏单车收入（不含增值税）降至 15.3 万元。 "我们公开承诺在今年四季度实现首次季度盈利，会继续朝这个目标走。" 两周前，小鹏汽车董事长兼 CEO 何小鹏在一场媒体群访上说。 随着二季度多个改款车型的交付量爬坡，小鹏单车收入环比回升至 16.4 万元，MONA M03 和 P7+ 合 计销量占比也降至 65%。开售近一年后，MONA M03 已完成其阶 ...

Core Viewpoint - The strategic cooperation agreement between XPeng Motors and Volkswagen Group aims to expand their collaboration from pure electric vehicles to include fuel and plug-in hybrid models, enhancing both companies' market positions and technological capabilities [1][3]. Group 1: Previous Collaborations - Prior to the new agreement, XPeng and Volkswagen had collaborated four times, including a $700 million investment from Volkswagen for a 4.99% stake in XPeng and joint development of two B-class electric vehicle models [2]. - In February 2024, they signed a platform and software strategic technology cooperation agreement to accelerate the development of B-class electric vehicles and initiated a joint procurement plan [2]. - The electronic and electrical architecture technology cooperation agreement was signed in April 2024, focusing on the development of the China Electronic Architecture (CEA) [2]. - In July 2024, the cooperation was expanded to include Volkswagen's CMP and MEB platforms, enhancing XPeng's supply chain capabilities and market valuation [2]. Group 2: Implications of the New Agreement - The new agreement solidifies Volkswagen's position in the traditional fuel vehicle market while accelerating its transition to electric vehicles, leveraging XPeng's CEA architecture across its extensive product range [3]. - For XPeng, this agreement allows for participation in the global supply chain and potential brand promotion through Volkswagen's overseas sales network [3]. Group 3: Financial Projections and Performance - The agreement is expected to directly support XPeng's goal of achieving profitability by Q4 2025, with technical service revenue reaching 1.44 billion yuan in Q1 2025, a 43.6% year-on-year increase [4]. - Goldman Sachs predicts that the technical service revenue share for XPeng will rise from 9.1% in Q4 2024 to 15% in Q4 2025, contributing to an overall gross margin exceeding 17% [4]. - XPeng has launched several successful models, with the G6 and G9 seeing sales growth after price adjustments, and the Mona M03 maintaining strong sales performance [4]. - The company has achieved 66.8% of its annual sales target of 350,000 units, leading among new car manufacturers [5].