转自：中国质量报 开年多家车企密集降价促销 存量时代车市竞争加剧 特斯拉的降价措施也引发市场关注。特斯拉中国1月6日宣布，针对Model 3、Model Y及首次参与优惠的 Model Y L车型，推出"7年超低息"和"5年0息"双重金融方案。 广汽集团促销政策覆盖多品牌多车型。公告显示，广汽集团旗下三大自主品牌推出限时购置税兜底、金 融贴息及置换补贴。此外，东风、奇瑞、深蓝、一汽-大众、广汽丰田、五菱等传统车企也陆续针对旗 下部分品牌或车型展开新年降价促销活动。 造车新势力方面，蔚来旗下萤火虫品牌宣布，向锁单用户提供10年智能领航辅助服务、2000元购置税补 贴等购车权益，同时为蔚来、乐道及萤火虫品牌车主提供复购奖励。小米汽车也有针对性地推出YU7、 SU7 Ultra的促销政策。 业内人士分析指出，此次车企密集降价与政策调整密切相关。今年，新能源汽车购置税减半征收，8部 门推出的汽车以旧换新补贴则调整为按车价比例发放。车企促销可对冲购置税退坡影响，而新国补政策 能进一步拉动消费。从市场反馈来看，多家门店客流量、订单量增长数据印证了促销政策的短期提振效 果。与此同时，相关动态引发行业对车市竞争格局的广泛讨论 ...

调查发现，一众车企密集开启让利模式，正是对新能源汽车购置税优惠政策变动的积极应对之举。 ■文/图/视频 三湘都市报全媒体记者 仝若楠 价格直降、免息、低息让利 "年前就有一波大促，没想到一开年，新能源汽车又继续'放大招'。"新年伊始，不少长沙市民反映新能 源汽车市场集体迎来开年促销热潮。1月12日，三湘都市报记者走访了解到，新年第一天，宝马对31款 车型启动大范围官方调价，最高降幅达24%；特斯拉、小米汽车也针对旗下热门车型推出0息、低息购 车方案，此外还有二十余家车企"花式"大促，招揽顾客。 新能源汽车市场加速"洗牌" 1月12日，万象城一楼东侧，多家新能源汽车店店员正在招揽顾客，店内均摆放着醒目的活动告示 牌，"购置税兜底""免息贷款""现金直降"等优惠活动密集推出，吸引不少消费者到店咨询。 其中，岚图汽车门店外竖立的新年购车活动颇具吸引力，"现在新年购车不仅能抽积分，还有'购置税兜 底'，可帮助消费者立省1.5万元，覆盖所有车型，将持续至1月15日。"店员赵女士介绍。 附近的小米汽车门店也紧跟促销节奏，店员正向一名试驾YU7车型的乘客介绍："这款车有'3年0息'贷 款购车的福利，这是今年新推出的活动，之 ...

Group 1 - The Shanghai government has released measures to enhance service quality and boost consumption, including optimizing auto loan processes and relaxing application conditions [1] - Tesla China has introduced financial loan policies for Model 3, Model Y, and Model Y L, offering 5-year interest-free and 7-year low-interest options [4] - For the 5-year interest-free plan, the down payment for Model 3 and Model Y starts at 79,900 yuan, with a minimum monthly payment of 1,918 yuan; for Model Y L, the down payment starts at 99,900 yuan, with a minimum monthly payment of 2,947 yuan [4] Group 2 - According to the China Passenger Car Association, retail sales of passenger vehicles in December 2025 are projected to be 2.276 million units, a year-on-year decrease of 14.5% [4] - The total retail sales of passenger vehicles in 2025 are expected to reach 24.024 million units, reflecting a growth of 3.9% compared to 2024 [4] - Cumulatively, retail sales of new energy vehicles in 2025 are forecasted to be 12.809 million units, representing a year-on-year increase of 17.6% [4]

根据美国汽车网站Electrek报道，基于欧洲主要市场的汇总注册数据，特斯拉2025年在欧洲的全年销量从2024年约32.6万辆降至23.5万余辆，同比下跌 27.8%。这种下滑在其核心市场德国和英国尤为明显。 丢掉2025年纯电动车全球年销量冠军后的特斯拉，在其重要的海外市场——欧洲，也正面临着严峻挑战。 另一方面，欧洲新能源汽车市场的格局，正受到政策环境变化的深刻影响。2025年底，欧盟委员会提议放宽原定的2035年"禁售燃油车"目标，将新车"零排 放"要求调整为较2021年"减排90%"。这一政策转向，为插电式混合动力汽车（PHEV）等非纯电技术路径在2035年后的销售留出了明确空间，也给专注纯电 路线的车企带来了新的课题。 市场的真实选择已经反映了这一趋势。根据欧洲汽车制造商协会（ACEA）的数据，在2025年前11个月，纯电动汽车在欧盟的市场份额为16.9%；而混合动 力汽车（包括PHEV和HEV）的市场份额则高达34.6%，继续成为欧盟消费者的首选。增长势头也证明了这一点：2025年1月至9月，欧洲及英国的PHEV新车 销量同比增长32%，达到约92万辆；同期纯电动车销量增长25%，为180万辆。 ...

Core Insights - Tesla remains the top seller in the smart electric vehicle (AIEV) market but faces its largest sales decline in history, with a 8.6% drop in 2025, resulting in total sales of 1.636 million units [2][39] - In 2025, seven leading Chinese smart electric vehicle companies collectively achieved sales that are double that of Tesla, indicating a significant competitive challenge [2][40] - Despite the sales decline, Tesla's market capitalization remains robust at over 1 trillion RMB, significantly higher than the combined market value of its Chinese competitors [4][40] Tesla - In 2025, Tesla delivered approximately 1.636 million electric vehicles globally, with the Shanghai Gigafactory contributing 851,000 units, accounting for over 52% of total deliveries [10][46] - The company faces increasing pressure from rapidly rising Chinese competitors in the electric vehicle market, which is impacting its market share [10][47] - Tesla's innovation pace in key areas like autonomous driving and battery technology has slowed compared to previous years, while local competitors are catching up [10][47] Chinese Competitors - Leap Motor achieved sales of 597,000 units in 2025, surpassing its target of 500,000 units, marking a significant milestone in its growth trajectory [3][50] - Hongmeng Zhixing delivered 589,000 units, establishing a strong presence in both mainstream and high-end markets, with a notable average transaction price of 390,000 RMB [16][52] - Xpeng Motors reported a 126% year-on-year increase, delivering 429,000 units, exceeding its target of 380,000 units, although some new models underperformed [21][57] - Xiaomi Motors delivered over 410,000 units, significantly exceeding its target of 350,000 units, despite facing brand challenges [23][59] - Li Auto's sales fell to 406,000 units, down 18.8% from its target of 640,000 units, reflecting competitive pressures [26][62] - NIO delivered 326,000 units, achieving a 46.9% year-on-year growth, although it did not meet its target of 440,000 units [34][69] Market Dynamics - The combined sales of the seven leading Chinese smart electric vehicle companies indicate a growing competitive landscape that is beginning to challenge Tesla's dominance [2][40] - The market capitalization of Tesla remains a significant barrier for Chinese competitors, who have substantial growth potential but currently lack comparable valuations [4][42] - The ongoing strategic adjustments by Tesla and its competitors highlight the dynamic nature of the electric vehicle market, with companies striving to innovate and capture market share [8][44]

Group 1 - The automotive industry is experiencing intensified competition at the beginning of the year, with various companies launching promotional activities to attract consumers in response to new policies such as halving the new energy vehicle purchase tax and adjusting national subsidies [1][7] - Tesla introduced a limited-time long-term purchase plan on January 6, which attracted a significant number of consumers, indicating strong interest in their financial policies [1][9] - Xiaomi announced the new generation SU7 and a 3-year interest-free financing plan for the YU7, showing confidence in the market for 2026 [1][13] Group 2 - BMW adjusted the prices of multiple models at the start of the year, with the largest price drop of 301,000 yuan for the i7 M70L, reflecting a proactive response to market dynamics [2][6] - The price adjustments by BMW do not affect popular models like the 3 Series and 5 Series, which continue to have significant discounts at the terminal level [5][6] - Other companies, such as Zeekr and Haopai, are also offering new incentives in response to the reduction in purchase tax, including substantial subsidies for early buyers [7][11] Group 3 - The introduction of new models is also a key focus, with Xiaomi's new generation SU7 set to launch in April 2026, and Xiaopeng's new models undergoing winter testing [13][14] - BYD is responding to consumer demand for long-range hybrid vehicles by launching models with a pure electric range exceeding 210 km, in line with new regulations [15] - The overall market dynamics for 2026 are expected to be influenced by early national subsidies and the upcoming Spring Festival, with optimistic growth projections for January [15]

本报记者 雷珂馨 随着国内新能源汽车市场的蓬勃发展，乐道 L60、极氪7X、智界R7、阿维塔07、全新智己LS6等一众国 产纯电SUV纷纷涌现。这些车型在制定价格策略时，均明确将 Mod⁃el Y作为直接对标对象，旨在凭借 自身在配置、性能、服务等方面的差异化优势，从激烈的市场竞争中分得一杯羹。 1月6日，特斯拉中国宣布针对Model 3、Model Y及 Model Y L车型推出7年超低息购车方案。此外，在1 月31日前下单的消费者还可选择5年0息方案，其中 Model Y L系首次开放该政策。这一举措被视为特斯 拉在销量承压下，通过降低购车门槛来刺激消费需求的关键战略调整。 特斯拉中国发力金融创新 一位不愿具名的汽车业内人士对中国商报记者表示："当前，全球汽车市场竞争激烈，特斯拉虽为行业 领军者，但也面临销量下滑、市场份额被蚕食的挑战。直接降价虽能刺激销量，却有可能损害品牌形 象，引发老车主不满。而差异化金融方案既能降低购车门槛，激发消费者的购车意愿，让消费者无需承 担高额利息，又能维护品牌价值。此外，借助汽车更新周期的行业规律，免息政策可推动用户提前置 换，形成长期销售循环。这一策略不仅有助于特斯拉应 ...

今天特斯拉在官网悄悄更新了大量产品新信息，包括新款 Model Y。 除此之外，新款 Model Y 就没有其它新变化了，价格方面也没有任何变化，还是 26.35 万元起。 从官网的车辆详情中可以看到新款 Model Y 的中控触摸屏已经升级到了 16 英寸（之前是 15.4 英寸），新款不仅屏幕更大，而且分辨率也更高。 在此前只有 Model YL 使用了 16 英寸中框屏，现在所有的 Model Y 车型都已经用上了全新的 16 英寸显示屏。 | INIANAL I | | | | | --- | --- | --- | --- | | | 功能 | | 对比 Model Y | | 后轮驱动版 | 长续航后轮驱动版 | 长续航全轮驱动版 | Model Y L | | 显示屏 | | | | | 16 英寸中央触摸屏 | 16 英寸中央触摸屏 | 16 英寸中央触摸屏 | 16 英寸中央触摸屏 | | 8 英寸后排触摸屏 | 8 英寸后排触摸屏 | 8 英寸后排触摸屏 | 8 英寸二排触摸屏 | | 音响系统 | | | | | 9个扬声器 | 9个扬声器 | 15个扬声器 | 18个扬声器 | | - ...

Group 1 - In 2025, the civil aviation industry is expected to achieve a total passenger transport volume of 770 million, with a year-on-year growth of 5.5% [2] - The total turnover of the industry is projected to reach 1640.8 billion ton-kilometers, reflecting a growth of 10.5% [2] - Cargo and mail transport volume is anticipated to be 10.172 million tons, marking a year-on-year increase of 13.3% [2] Group 2 - The incident involving a staff member of Ba Wang Tea Ji handling milk tea without proper hygiene practices has led to an investigation, emphasizing the importance of food safety and compliance in brand operations [3] - Ba Wang Tea Ji has committed to enhancing daily supervision and training for franchise stores to ensure safe and standardized consumer experiences [3] Group 3 - xAI, led by Elon Musk, has confirmed the purchase of five 380 MW gas turbines from Doosan Enerbility in South Korea, with the first two units expected to be delivered by the end of 2026 [4] - The turbines will provide power for large-scale clusters, indicating a significant investment in energy infrastructure [4] Group 4 - The controlling shareholder of Baotailong Group has received a corrective decision from the Heilongjiang Securities Regulatory Bureau for failing to meet its share buyback commitment, having only repurchased 10.018 million shares out of a promised 20-40 million [5] - This regulatory action does not affect the company's daily operations [5] Group 5 - The Ministry of Commerce forecasts that 17.673 million scrapped vehicles will be recycled nationwide from 2024 to 2025, with an average annual growth rate of 45.8% [6] - The second-hand vehicle market is expected to see 39.686 million transactions, while the recycling of old household appliances and mobile phones is projected to reach approximately 53 million units, growing at about 12% annually [6] Group 6 - The chairman of Taihe Group, Huang Qisen, has had his detention measures lifted, allowing him to resume his duties, while the company's operations remain normal [7] - The company faces significant debt, nearing 70 billion [7] Group 7 - Yuanta Securities (Hong Kong) maintains a "buy" rating for Zhongwei Company, highlighting its strategic acquisition of a 65% stake in Hangzhou Zhonggui, which will enhance its capabilities in core processes [8] - This acquisition is expected to open up further growth opportunities for the company [8] Group 8 - Tesla has announced new purchasing plans for its Model 3 and Model Y vehicles, with low down payments and monthly installments, including a zero-interest option for five years on the Model Y L [9] - This initiative aims to stimulate sales and make electric vehicles more accessible to consumers [9] Group 9 - Star River Power plans to launch the "Vesta-1 Sea Launch Type (Remote 7)" commercial rocket in the near future, indicating ongoing developments in the aerospace sector [10] Group 10 - The UK automotive market is projected to recover in 2025, with new car registrations expected to increase by 3.5% to 2.02 million units, driven by the rising demand for electric vehicles [11] - The market share of electric vehicles continues to grow, reflecting a shift towards greener transportation solutions [11] Group 11 - Henan Province plans to issue 200 million yuan in consumption vouchers to support over 200 housing promotion events in early 2026, aiming to boost economic development [12] Group 12 - Citigroup analysts predict that NVIDIA's autonomous driving initiatives will drive demand for self-driving taxis, with the global market expected to grow from $4.43 billion in 2025 to $188.91 billion by 2034 [13]

Market Performance - The Shanghai Composite Index rose by 1.14%, reaching a ten-year high, while the Shenzhen Component increased by 0.81% and the ChiNext Index saw a slight rise of 0.04% [1] - Nearly 3,700 stocks in the two markets experienced gains, with a total trading volume of 1.78 trillion yuan [1] Sector Highlights - The brain-computer interface concept continued to show strength, with stocks like Sanbo Brain Science, Meihao Medical, and Innovation Medical hitting the daily limit [3] - The financial sector performed well, highlighted by Huayin Securities reaching the daily limit and both Xinhua Insurance and China Pacific Insurance rising over 6% [3] - The non-ferrous metals sector was active, with companies like Luoyang Molybdenum and Zijin Mining reaching historical highs [3] - The commercial aerospace concept remained active, with Luxin Investment achieving six consecutive daily limits in eight days [3] Adjustments and Declines - The CPO concept faced a decline, dropping 1.31% by the end of trading, with Huigreen Ecology falling by 9.11% and other stocks like Hengdong Light and Huamao Technology also experiencing significant drops [3] - The computing hardware concept saw a downturn, with Huigreen Ecology suffering a substantial decline [3] News and Developments - Tesla China is offering a five-year interest-free financing option for the purchase of Model 3 and Model Y vehicles [3] - Byte's Doubao AI glasses have a planned production of approximately 100,000 units, utilizing Qualcomm's AR1 chip, aimed at experienced Doubao users and not intended for public sale [3] - The main PVC contract saw an intraday increase of over 3%, with a cumulative rise of over 15% since the low point in mid-December last year [3]