Jing Ji Guan Cha Bao
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“奥迪+华为第一车”开启预售,传统豪华品牌反向拥抱中国技术
Jing Ji Guan Cha Bao· 2025-06-02 10:25
Group 1 - The core point of the article is the launch of the Audi Q6L e-tron, which signifies a shift in traditional luxury brands embracing Chinese technology, particularly through its collaboration with Huawei [2][3]. - The Q6L e-tron is built on the PPE luxury electric platform and features the Huawei Drive ADS 3.0 system, which includes 11 cameras and 31 perception hardware components, enhancing its autonomous driving capabilities [2][3]. - The vehicle supports ultra-fast charging with a 107kWh battery from CATL, achieving a charging power of 270kW, allowing for a range of 294 kilometers with just 10 minutes of charging [2]. Group 2 - The interior design of the Q6L e-tron includes a five-screen setup tailored to Chinese user preferences, contrasting sharply with the minimalist style of competitors like Tesla [3]. - Although the official price has not been announced, the pre-sale strategy indicates Audi's competitive ambition, with a deposit of 1,000 yuan offsetting 6,000 yuan of the purchase price, and limited users can enjoy up to 60,000 yuan in equipment gifts [3]. - The pricing strategy reflects a broader trend of "technological equality" in the market, as competitors like Avita 07 and NIO ES6 offer advanced features at lower price points, challenging traditional luxury brand pricing [3]. Group 3 - The Q6L e-tron is seen as the beginning of a transformation, with the upcoming A6L e-tron expected to further integrate German luxury with Chinese technology [4]. - The evolution in the electric vehicle market suggests that agility in ecosystem integration will determine success, rather than historical brand legacy [4].
尊界S800上市:华为与江淮的百万豪车突围战
Jing Ji Guan Cha Bao· 2025-06-02 10:25
Group 1 - Huawei and JAC Motors launched the Zun Jie S800, priced between 708,000 to 1,018,000 yuan, marking a significant entry into the high-end electric vehicle market [2] - The Zun Jie S800 features advanced technology integration, including the Tuling Longxing platform and HUAWEI ADS 4 intelligent driving system, showcasing a shift in luxury car competition towards technology over traditional brand prestige [3] - The vehicle supports rapid charging capabilities, with a maximum charging power of 80kW and a 10%-80% charge time of just 10.5 minutes, highlighting advancements in electric vehicle technology [3] Group 2 - The launch of the Zun Jie S800 reflects a changing competitive landscape in the luxury car market, where technology and innovation are becoming more critical than historical brand reputation [3] - Despite the introduction of the Zun Jie S800, the premium luxury car market remains dominated by European manufacturers, indicating a challenging environment for domestic brands [4] - The collaboration between Huawei and JAC Motors involved a significant investment of 4 billion yuan to build a fully automated super factory, emphasizing the commitment to high-quality manufacturing [2]
中汽协发倡议,众专家亮观点(一)| 安庆衡:为制止无序价格战提3点行动建议
Jing Ji Guan Cha Bao· 2025-06-02 07:31
(原标题:中汽协发倡议,众专家亮观点(一)| 安庆衡:为制止无序价格战提3点行动建议) 编者按: 5月31日,中国汽车工业协会面向全行业发布《关于维护公平竞争秩序 促进行业健康发展的倡议》。倡 议中指出,自2025年5月23日起,有车企率先发起大幅降价活动,多家企业跟进效仿,引发新一轮"价格 战"恐慌。无序"价格战"加剧恶性竞争,将进一步挤压企业利润空间,进而影响产品质量和售后服务保 障,不仅阻碍行业自身健康发展,也将危害消费者权益,并带来安全隐患。 倡议发布后,工信部相关负责人第一时间作出公开回应,赞同并支持此倡议,同时指出车企之间"价格 战",给汽车企业正常的生产经营带来较大冲击,危及行业健康、可持续发展。 央视新闻、新华社、人民日报、经济日报等主流央媒纷纷报道、转载。当日此事登上多个热搜平台,引 发广泛的关注与讨论。 中国汽车工业协会旗下官方媒体《汽车纵横》围绕这一事件,推出汽车行业知名专家访谈系列。本文为 该系列第1篇,受访人为中国汽车工业咨询委员会主任安庆衡。 "中国汽车工业协会面向全行业发布《关于维护公平竞争秩序 促进行业健康发展的倡议》是十分有力的 行动,各企业应该积极响应和支持。"5月31日, ...
中汽协发倡议,众专家亮观点(二)| 崔东树:无序价格战影响全产业可持续发展,伤害消费者综合权益
Jing Ji Guan Cha Bao· 2025-06-02 07:31
5月31日,中国汽车工业协会面向全行业发布《关于维护公平竞争秩序 促进行业健康发展的倡议》。倡 议中指出,自2025年5月23日起,有车企率先发起大幅降价活动,多家企业跟进效仿,引发新一轮"价格 战"恐慌。无序"价格战"加剧恶性竞争,将进一步挤压企业利润空间,进而影响产品质量和售后服务保 障,不仅阻碍行业自身健康发展,也将危害消费者权益,并带来安全隐患。 倡议发布后,工信部相关负责人第一时间作出公开回应,赞同并支持此倡议,同时指出车企之间"价格 战",给汽车企业正常的生产经营带来较大冲击,危及行业健康、可持续发展。 央视新闻、新华社、人民日报、经济日报等主流央媒纷纷报道、转载。当日此事登上多个热搜平台,引 发广泛的关注与讨论。 中国汽车工业协会旗下官方媒体《汽车纵横》围绕这一事件,推出汽车行业知名专家访谈系列。本文为 该系列第2篇,受访人为中国汽车流通协会乘用车市场信息联席分会秘书长崔东树。 汽车行业库存持续拉升, 利润水平仍处历史低位 "我们认为中国车企应该在发展中摒弃以简单降价取胜、通过价格战实现增量的做法。"5月31日,中国 汽车流通协会乘用车市场信息联席分会秘书长崔东树在接受采访时,针对近日汽车行业新 ...
蕉叶上的狂草传奇
Jing Ji Guan Cha Bao· 2025-06-02 01:20
Core Viewpoint - Huaisu, a master of cursive calligraphy from the Tang Dynasty, overcame poverty and adversity to leave a significant mark on the history of calligraphy, showcasing his passion and dedication through unique methods of creation [1][2]. Group 1: Background and Early Life - Huaisu came from a poor background, struggling to afford paper for writing [1]. - He cultivated over ten thousand banana plants to use their leaves as writing surfaces, creating a unique environment for his artistic expression [1]. Group 2: Artistic Style and Techniques - His calligraphy is characterized by a wild and free style, often written while intoxicated, which allowed him to transcend traditional constraints [1]. - The act of writing on banana leaves and using his hair to dip in ink exemplifies his unconventional approach to calligraphy [1]. Group 3: Impact and Legacy - Huaisu's works resonate with a deep emotional connection, reflecting his struggles and aspirations for freedom [2]. - His dedication to art, even in the face of hardship, serves as an enduring inspiration, demonstrating that true artistry emerges from passion and self-overcoming [2].
李止:我像水一样在众山中穿行
Jing Ji Guan Cha Bao· 2025-06-02 01:20
Core Perspective - The article highlights the artistic journey of Li Zhi, an artist who integrates traditional and modern elements in his work, focusing on the theme of "landscape" as a spiritual core, reflecting both a deep appreciation for nature and a critique of industrial civilization [1][2]. Group 1: Artistic Exploration - Li Zhi's recent exhibition at the 2025 China Contemporary Art Expo showcases a new presentation of his works, emphasizing his unique artistic path that merges Eastern and Western influences [1][2]. - The artist's exploration of the Northern Song Dynasty's art reflects a quest for humanistic thought and a return to the essence of being amidst technological pressures [2][4]. - His works, including various mixed media pieces, aim to dissolve anxiety and seek spiritual refuge, allowing viewers to reconnect with their inner selves [2][4]. Group 2: Techniques and Themes - Li Zhi employs a dual approach of photography and painting, drawing inspiration from nature and traditional Chinese aesthetics, while avoiding contemporary superficiality [3][5]. - His recent works blur the lines between specific forms, enhancing color and texture to evoke a sense of timeless beauty and a dialogue between ancient and contemporary art [5][6]. - The artist's philosophy emphasizes freedom and the integration of various cultural elements, reflecting a deep respect for both historical and modern influences [4][6]. Group 3: Future Directions - Li Zhi expresses a desire to explore the connections between Tang Dynasty art and Japanese influences, indicating a continuous evolution in his artistic vision [7][8]. - His work serves as a counterpoint to the humanistic void in contemporary society, using landscape as a medium to question reality and impart meaning [7][8].
5月汽车销量榜,数字在涨,情绪在变
Jing Ji Guan Cha Bao· 2025-06-01 13:02
(原标题:5月汽车销量榜,数字在涨,情绪在变) 如果只看5月的交付榜单,中国汽车市场似乎仍然在快速增长。 头部车企保持领先,新势力稳定扩张,部分新玩家迅速放量,中腰部品牌抓住产品窗口期成功破圈,所有表面的迹象都在传达同一个信息:车还 在卖,赛道还热,增长没有停。 但真正的转折,不写在榜单里,而写在行业的态度上。 越来越多企业开始对"销量"这件事保持克制的语气。增长依然重要,但它不再是唯一的KPI。在不少车企的对内复盘中,销量的构成、结构、回款 节奏、交付路径,甚至"是否真的流向终端用户"这些指标,开始被反复提起。 这样的转变并非偶然。5月,中国汽车工业协会发布《关于维护公平竞争秩序 促进行业健康发展的倡议》,工信部紧随其后公开表态,明确反对 行业无序"价格战"和"内卷式"竞争。这不仅是一次舆论的定调,更是产业预期的重建。 "价格战没有赢家,更没有未来",这句出自监管层的评论,点中了行业过去一年最大的困境:为了冲量、为了市占率、为了资本市场"讲得通"的 增长逻辑,企业愿意牺牲利润、让渡定价权、甚至挤压售后服务与渠道体系。换来的是数字好看、库存膨胀,以及对用户体验长期透支的焦虑。 而销量结构的异常,也开始显性化。 ...
充电便利性成首要考量因素,车企加速布局自建快充网络
Jing Ji Guan Cha Bao· 2025-06-01 10:38
Core Insights - During the Dragon Boat Festival travel peak, electric vehicle users faced significant charging challenges, with "charging convenience" now surpassing "range" as the primary consideration for consumers when purchasing vehicles [2] - The competition in the electric vehicle market is shifting from product performance to a comprehensive service system that includes energy infrastructure, indicating a transition to the second half of the market [2] - Automakers are increasingly investing in energy infrastructure rather than just production lines, which will be a key variable affecting future market dynamics and profitability [2] Charging Infrastructure Developments - A new ranking of "Top 10 New Energy Brands with Self-Built Fast Charging Stations" has been released, focusing on the coverage and efficiency of charging networks, highlighting user pain points [5] - GAC Aion leads the ranking with over 15,000 self-built DC fast charging stations, covering more than 200 cities and strategically placing stations along major highways [5] - NIO, Tesla, and Volkswagen are also expanding their charging networks, with NIO offering free charging rights in northern provinces and Tesla deploying over 10,000 supercharging stations across key routes [6] User Experience and Market Trends - The ranking emphasizes the importance of charging infrastructure in alleviating "charging anxiety" for users, providing practical guidance for route planning and risk avoidance during travel [6] - The development of charging networks is becoming a critical dimension for assessing the sustainable development capabilities and investment value of automakers as the penetration rate of electric vehicles continues to rise [6]
乐高阿信代言风波:品牌公关的危机与反思
Jing Ji Guan Cha Bao· 2025-06-01 09:09
Core Insights - The collaboration between brands and celebrities has become a prevalent marketing strategy aimed at enhancing brand visibility and market share, but it poses significant risks when crises arise [1][2] Group 1: Event Overview - LEGO announced a partnership with Mayday's lead singer, Ashin, on May 18, which initially generated excitement among fans and aimed to leverage Ashin's influence to boost LEGO's brand image [1] - The partnership faced a severe public relations crisis due to insufficient background checks on a KOL who had previously made negative comments about Ashin, leading to backlash from fans [2] Group 2: Industry Challenges - Many brands struggle to conduct thorough background checks on every KOL due to limited resources and a focus on short-term results, often relying on third-party agencies for KOL selection [3] - The lack of diligence in KOL selection can lead to significant reputational damage when negative associations arise, as seen in the LEGO case [3] Group 3: Crisis Management - LEGO's initial response to terminate the partnership was timely, but their subsequent communication lacked depth and sincerity, failing to address fan concerns adequately [4] - The incident highlighted the need for brands to prepare comprehensive crisis management strategies, especially when collaborating with celebrities [6] Group 4: Recommendations for Brands - Brands should allocate sufficient time and resources for KOL vetting, ensuring that selected influencers align with the brand's values and messaging [5] - It is crucial for brand representatives to personally review content from KOLs with significant followings to identify potential risks [5] - Developing emergency response plans is essential for managing unforeseen negative events, particularly in celebrity partnerships [6] Group 5: Lessons Learned - The LEGO and Ashin collaboration serves as a valuable case study for the branding and public relations industry, emphasizing the importance of meticulous planning and risk management in influencer partnerships [7]
《弗里达》:用撕裂生命绘就的艺术传奇
Jing Ji Guan Cha Bao· 2025-06-01 02:13
Core Viewpoint - The film "Frida," directed by Julie Taymor and starring Salma Hayek, presents the life of Mexican painter Frida Kahlo, highlighting her struggles, artistic journey, and the impact of her personal experiences on her art [1][4]. Summary by Sections Film Overview - "Frida" is a biographical drama that employs a non-linear narrative, starting with Frida's last moments and reflecting on her life through her memories [2]. - The film showcases Frida's transformation after a life-altering bus accident at the age of 18, which led to chronic pain but also inspired her artistic expression [2]. Artistic Influence and Personal Life - Frida's relationship with fellow artist Diego Rivera is central to the narrative, depicting their tumultuous marriage and her emotional struggles due to his infidelities [2]. - The film explores Frida's complex love life, including her relationships with Leon Trotsky and her experiences with same-sex love, adding depth to her character [2]. Directorial Style and Performance - Julie Taymor's unique visual style and narrative techniques enhance the film, incorporating vibrant colors and various artistic forms that reflect Frida's passionate spirit and Mexican heritage [3]. - Salma Hayek's performance is noted for its depth, capturing Frida's evolution from a lively young woman to a resilient artist facing numerous challenges [3]. Legacy and Impact - Frida Kahlo's art is portrayed as a reflection of her life experiences, with her works often seen as surreal yet deeply personal [4]. - The film serves as a tribute to Kahlo's indomitable spirit and her commitment to art, even in the face of physical suffering, emphasizing her lasting influence in the art world [4].