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聚焦“衣食住行医”:民生广告监管出实招见实效
Zhong Guo Shi Pin Wang· 2025-08-12 09:01
Core Viewpoint - The E'min County Market Supervision Administration is actively addressing false and illegal advertisements in high-frequency consumer areas such as food, medicine, real estate, education, and healthcare, aiming to protect the public's financial and health rights through targeted regulation and collaborative enforcement [1][2][3] Group 1: Targeted Regulation - The administration focuses on key areas of concern, including food and drug safety, housing consumption traps, and medical beauty advertising, implementing strict checks and balances [1][2] - Specific actions include investigating medical advertisements for proper approvals, scrutinizing real estate ads for false promises, and regulating medical beauty ads that use absolute terms [2] Group 2: Collaborative Enforcement - A multi-departmental collaboration has been established to enhance regulatory effectiveness, involving coordination with health, housing, education, and cultural departments [2] - Online advertisements are being monitored through extensive checks, with over 60 ads reviewed and 16 illegal leads corrected [2] Group 3: Industry Self-Regulation - The administration promotes self-regulation within industries by conducting compliance training sessions and guiding companies on advertising laws to minimize legal risks [3] - Initiatives include creating educational content to help the public identify false advertisements and improve consumer awareness [3] Group 4: Future Directions - The administration plans to continue focusing on consumer concerns in daily life, ensuring that truthful and lawful advertising becomes a guiding principle for safe consumption [3]
这届年轻人越来越爱“吃酸”了,卡士“吃酸”系列如何让人沉迷?
Zhong Guo Shi Pin Wang· 2025-08-12 08:35
下班后一杯酸奶 正悄然成为年轻消费者的"新风尚" 一份健康又刺激的"自我犒赏",既能解馋又免于奶茶的高糖负担。捕捉到这一需求的乳制品品牌,纷纷 在健康与口味属性上加码。 8月9日,一场以"自然食酸"为主题的卡士"吃酸"系列风味品鉴会,在上海为都市青年的味觉记忆烙下新 的印记。云南大理的酸木瓜、岭南的芭乐、西北金太阳黄杏……成了卡士"吃酸"系列的C位。 这届年轻人越来越爱"吃酸"了 "酸味是五味之首,在中国各地域文化中本就根植深厚——从广东的酸梅、酸梅煮鱼,到云贵川地区极 具特色的酸汤风味,酸味虽不似辣与甜那般张扬,却是深藏于国人味蕾记忆中的固有底色。"卡士"吃 酸"系列负责人Dana分享了自己的见解。 贵州红酸汤料包抖音话题播放量8.6亿次,酸味零食天猫两年复合增长率超40%,柠檬茶向更酸涩的自 然口感升级……越来越多人发现,"酸味"消费趋势正在崛起,无论是街头巷尾涌现的柠檬茶专门店,还 是酸味零食(如话梅干)的热销,相关搜索数据也印证了这一现象。 正是这份熟悉的文化基因与味觉认同,促使卡士将这些独特的地域之"酸"创新融入酸奶之中。"为了找 到最佳的口味,我们前后也调研了很多。"Dana告诉记者。 新品采用精 ...
芬兰国民品牌Atria阿特睿将北欧健康饮食标准带入中国,让优质肉类触手可及
Zhong Guo Shi Pin Wang· 2025-08-12 08:28
在北欧的芬兰,健康不是一种选择,而是一种从小养成的习惯。从幼儿园的午餐教育到家庭的日常采 购,"天然、安全、可溯源"是芬兰人选择食物的黄金准则。这种国民共识的背后,是像Atria阿特睿这样 的百年品牌长达122年的坚守——作为芬兰最大肉类生产商,Atria阿特睿以无抗生素养殖、北欧纯净饲 料和全程冷链溯源三大核心优势,将"北欧健康标准"注入每一块肉品。如今,Atria阿特睿将其欧盟双重 认证的猪肉产品带到中国市场,为中国家庭提供北欧式健康生活的新选择。 从源头到餐桌:揭秘芬兰食品的全球信赖密码 芬兰人将儿童健康成长视为民族根基,为此建立了严苛的食品安全体系,从立法规定校园餐食标准到实 施全程可追溯制度,从严格禁用抗生素到强制营养配比,这些写入法律的食品质量标准经过代代传承, 已深深融入芬兰人的饮食基因,造就了全民对"安全、纯净、营养"的本能追求。 从芬兰到中国:Atria阿特睿的健康承诺 源自芬兰的百年品牌Atria阿特睿,自2016年成为首个获得中国猪肉进口许可的芬兰企业以来,始终深 耕中国市场。中国消费者的饮食观念正在经历深刻变革,健康与品质正成为肉类消费的核心考量,而 Atria阿特睿的北欧纯净理念,恰 ...
新疆乌苏市市场监管局开展高温汛期特种设备安全监督检查
Zhong Guo Shi Pin Wang· 2025-08-12 04:53
Core Viewpoint - The Urumqi Market Supervision Administration in Xinjiang has been actively implementing safety regulations for special equipment during the high-temperature flood season, emphasizing the importance of practical actions and leadership in ensuring public safety [1] Group 1: Safety Regulation Actions - The administration has focused on monitoring special equipment under extreme weather conditions, particularly during the summer tourist season when equipment usage increases [1] - Inspections have been conducted on 21 special equipment production and usage units since mid-July, identifying 11 safety hazards, with 10 already rectified [1] - A special equipment safety supervision directive has been issued, highlighting the proactive measures taken to ensure compliance and safety [1] Group 2: Monitoring and Emergency Preparedness - The administration has implemented a work mechanism that includes daily management, weekly inspections, and monthly assessments to enhance safety oversight [1] - Emergency drills have been emphasized to improve the ability to handle unexpected incidents effectively [1] - The focus on crowded areas and the use of special equipment in tourist attractions has been a priority to ensure public safety during peak seasons [1]
新疆乌苏市市场监管局开展回访“名特优新”个体工商户
Zhong Guo Shi Pin Wang· 2025-08-12 04:53
Group 1 - The core viewpoint emphasizes the proactive measures taken by the Urumqi Market Supervision Bureau to support individual businesses and enhance the local economy through targeted initiatives and policy implementation [1][2] - The bureau has organized a special follow-up action for "famous, characteristic, superior, and new" individual businesses, focusing on understanding their operational conditions and evaluating the effectiveness of policies [1] - A total of 12 issues raised by individual businesses have been resolved on-site, demonstrating the bureau's commitment to addressing immediate concerns and facilitating resource coordination [1] Group 2 - The Urumqi Market Supervision Bureau is exploring innovative measures to support the development of the private economy, aiming to help individual businesses overcome fragmentation and activate economic growth [2] - The bureau has prioritized the cultivation of four categories of individual businesses, including well-known and characteristic ones, with a focus on local specialties such as catering and unique agricultural products [2] - Participation in events like the Beijing Olympic City Sports Culture Festival showcases the region's agricultural products, enhancing visibility and market reach for local businesses [2]
抖音生活服务携手欧阳娜娜开启 “秋日奶茶局”,点燃立秋奶茶热
Zhong Guo Shi Pin Wang· 2025-08-12 03:21
Core Insights - The phrase "the first cup of milk tea in autumn" has evolved from a social media trend into a necessity for young consumers, driving growth in the beverage market [1][2] - Douyin Life Services has launched marketing activities around the autumn season to stimulate demand and enhance the supply of quality beverage products [1][2] Marketing Strategies - Douyin Life Services has integrated top beverage brands like Luckin Coffee, Mixue Ice City, Starbucks, and others to create promotional campaigns featuring "hot-selling items + combo packages" [2] - The introduction of a "multi-cup multi-visit card" group purchase model addresses consumer pain points related to single purchases and encourages bulk buying [2][8] Promotional Activities - The campaign featured celebrity Ouyang Nana as the spokesperson, offering fans milk tea vouchers during a promotional period, resulting in the distribution of 56,000 cups of milk tea [4] - Influencers and key opinion leaders (KOLs) were engaged to create buzz around the "multi-cup multi-visit card" concept, leading to significant online engagement [5][12] Consumer Engagement - The campaign utilized various online platforms, including WeChat and Xiaohongshu, to amplify the promotional message and engage local consumers [7] - Offline events were organized in major shopping districts to create immersive experiences, linking online traffic with in-store visits [16][24] Brand Collaborations - Five leading beverage brands collaborated on the "Just Love Drinking" campaign, offering discounts on multi-visit cards to foster consumer habits of bulk purchasing [8] - The campaign's success was reflected in the increased sales of multi-visit cards across participating brands [10][14] Seasonal Marketing Impact - The marketing efforts were strategically timed around the start of autumn, leveraging seasonal consumer behavior to maximize engagement and sales [12][26] - The campaign not only provided consumers with attractive offers but also enhanced brand recognition for beverage companies on the Douyin platform [26]
以品质筑基,以服务制胜,田野股份打造热带果蔬原料行业标杆
Zhong Guo Shi Pin Wang· 2025-08-11 10:15
Core Insights - The company, Tianye Co., Ltd. (832023.BJ), has emerged as a leading player in the tropical fruit and vegetable raw material processing industry, driven by China's consumption upgrade and rural revitalization strategy [1][2] - The company emphasizes product quality and service innovation, establishing itself as a crucial partner for well-known brands like Nayuki Tea and Nongfu Spring [1][2] Group 1: Quality Management - The company views product quality as its lifeline, implementing a comprehensive quality management system covering raw material procurement, production, and logistics [1] - All four production bases have received international certifications such as ISO9001, HACCP, and BRCGS, ensuring safety and quality from farm to table [1] - The company has established itself as a standard-setter in the industry, contributing to national agricultural standards for non-concentrated fruit and vegetable juice [1] Group 2: Service Innovation - Tianye Co., Ltd. positions itself not just as a raw material supplier but as a value co-creation partner, offering a one-stop solution that includes products, formulas, and services [2] - The company has developed a rapid response mechanism to meet the high-frequency new product launch demands of new tea brands, successfully introducing products like prickly pear juice and oil olive juice [2] - By providing flexible supply models and diverse specifications, the company exceeds traditional supplier roles and integrates deeply into the customer supply chain [2] Group 3: Policy and Industry Strategy - As a key national leading enterprise in agricultural industrialization, the company actively responds to rural revitalization strategies, enhancing farmers' income through a model that integrates enterprises, cooperatives, and farmers [2] - The company leverages policy benefits from initiatives like the Hainan Free Trade Port and the Western Development strategy to optimize production capacity and reduce costs [2] - Initiatives in digital agriculture and the application of IoT technology are being piloted to improve raw material quality and promote sustainable development through resource recycling [2] Group 4: Future Outlook - The company plans to continue deepening its "quality + service" strategy, enhancing raw material traceability to boost consumer trust [3] - By focusing on customer needs and expanding market recognition through customized production and standard leadership, the company aims to inject lasting momentum into the high-quality development of the tropical fruit and vegetable industry [3]
健颐新疆发布会:以“老火水”探索大健康产业新路径
Zhong Guo Shi Pin Wang· 2025-08-11 08:36
本次发布会由健颐新疆多家舒生活艾究馆联合主办,旨在通过"老火水"这一核心产品,推动"大健康"向"大生活"的产业升级。以70平方米社区 店为载体,健颐尝试将健康烹饪、银发经济与体验式服务结合,为创业者与消费者提供可持续的健康生活方式解决方案。 2025年8月9日,乌鲁木齐瑞豪国际酒店内,一场以"匠心好水,成就至味"为主题的健颐产业项目发布会引起广泛关注。继广州站活动后,此次 新疆发布会围绕"老火水"产品与健康生活方式的融合,邀请全国创业者、健康领域专家、美食博主及媒体代表共议产业发展趋势,探索健康服 务与社区经济的创新实践路径。 19年深耕健康领域,构建健康与生活协同发展模式 发布会上,健颐产业集团创始人陈一弘回顾了企业自2006年以来的发展历程:从早期聚焦中医理论研究的扶阳论坛,到2008年同宥药业在中药 材领域的探索;从2021年通过灸馆服务切入健康管理赛道,到2023年以"老火水"产品串联健康饮食与生活场景,逐步形成"健康端与生活端协 同发展"的产业模式。 "健颐的核心是让健康管理融入日常生活。"陈一弘表示,企业提出的"舒生活"理念,旨在通过饮食结构优化、健康习惯培养及生活方式调整, 帮助用户实现身心平衡 ...
江西景德镇:陶大学子“瓷心绘红村”助力浮梁西安村红色旅游发展
Zhong Guo Shi Pin Wang· 2025-08-11 08:22
Group 1 - The core objective of the summer social practice team from Jingdezhen Ceramic University is to leverage their expertise to address issues related to unclear red tourism routes and weak red industry foundations in Xi'an Village, a provincial-level "Red Famous Village" [1] Group 2 - The practice team conducted systematic surveying of several red heritage sites in Xi'an Village, including the former site of the CPC Fuliang County Committee and the graves of martyrs, and planned a tourism route connecting these sites to enhance visitor experience [2] Group 3 - The team developed a series of cultural and creative products named "Red Reflecting Fuliang," which includes enamel cups and thermos bottles depicting scenes from the Red Army's stories, as well as canvas bags, stationery, badges, keychains, postcards, and puzzles featuring red symbols [3] - Additionally, the team designed branding and packaging for local wild flower honey, named "Floating Wild Honey Trace," emphasizing local mountain scenery and floral elements to align with product characteristics and the spirit of the Red Army [3] - The practice team is actively engaging local resources for trial production of cultural products and exploring the integration of honey sales into the red tourism route to boost the village's collective economy [3]
新疆乌苏市市场监管局上半年受理消费者投诉举报八百余件
Zhong Guo Shi Pin Wang· 2025-08-11 08:22
今年以来,新疆维吾尔自治区乌苏市市场监管局坚持党建引领,积极践行"实干争先"理念,着力强化消 费维权保护工作,促进社会和谐稳定。 据统计,上半年,共受理消费者投诉举报814件,较2024年同比上升23%,其中投诉698件、举报116 件,为消费者挽回经济损失43.2万元。在消费纠纷调解工作中,该局指定专人负责消费维权事务,并确 保在法定期限内高效办结消费者投诉,实现各环节运转顺畅。对处理消费者投诉过程中发现的经营者违 法行为,坚决予以立案调查,明确规范工作办理要求及程序。同时,该局合理调配维权资源,构建科学 有效的机制,全力确保节日期间12315、12345投诉平台、消费维权点、来信、来函等消费投诉举报渠道 畅通,及时化解消费纠纷。(杜志锋、甘露、杜仲威) ...