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苏州稻香村近150年的知识产权保护之路
Zhong Guo Shi Pin Wang· 2025-12-15 07:35
Core Insights - Suzhou Daoxiangcun, established in 1773, is one of the oldest existing brands in the Chinese pastry industry, recognized as a time-honored brand and a holder of the "Daoxiangcun" trademark [1] - The brand value of Daoxiangcun has reached 18.277 billion yuan, and it has been listed as a national intangible cultural heritage since 2009 [1][3] Brand History and Recognition - The brand gained fame after Emperor Qianlong praised its pastries, leading to widespread imitation across the country [3] - Daoxiangcun has faced significant imitation issues, with many counterfeit shops using its name, particularly in regions like Beijing and Tianjin [3][4] - The company has a long history of protecting its intellectual property, having published anti-counterfeiting statements since 1879 [6] Trademark and Legal Protection - Daoxiangcun registered its first company in the tea and confectionery industry in 1905 and has maintained its "He" trademark for over 100 years [4] - The company has initiated over 100 legal actions against counterfeiters since 2010, successfully protecting its trademark rights [6][7] - Recent actions have targeted various forms of infringement, including similar product packaging and unauthorized use of the brand name [7] Market Expansion and Globalization - Daoxiangcun has established 10 modern processing parks across several provinces in China, with its products sold nationwide and exported to over 60 countries [7] - The company began its global market research and trademark registration as early as 2006, laying a solid foundation for international expansion [7]
从泡小燕到“赣超冠军”:一个关于赣南老区品牌崛起的故事
Zhong Guo Shi Pin Wang· 2025-12-15 04:57
Core Insights - The collaboration between "Pao Xiaoyan" and the Jiangxi Provincial Urban Football Super League (Ganchao) represents a unique integration of regional branding and local sports events, creating a pathway for brand growth rooted in cultural identity and community engagement [1][10] Group 1: Brand Development - "Pao Xiaoyan" was founded in 2017 in Guangzhou, focusing on the "light nourishment" sector, addressing modern consumers' needs for convenient and efficient health management [3] - The brand has established a strong reputation for quality, with rigorous quality control processes and significant investment in a food industry park in Jiangxi, ensuring full supply chain management [3][11] - The brand's product offerings include innovative items like the salt-steamed orange drink, leveraging local agricultural advantages [3][11] Group 2: Marketing Strategy - "Pao Xiaoyan" adopts a deep participation approach in the Ganchao league, moving beyond traditional sponsorship to create emotional connections with local culture and sports [5][6] - The brand has set up a "salt-steamed orange" pop-up station at matches, addressing fan needs for refreshing beverages during games, enhancing the overall spectator experience [5][6] - Marketing efforts include branding on player jerseys and promotional activities that tie the brand to local pride and community support [6][8] Group 3: Social Responsibility - The establishment of the "Ganchao Star Reward Program" reflects the brand's commitment to social responsibility, promising financial rewards to key players, thus fostering local sports development [8] - The partnership has significantly boosted the league's commercial revenue by 60% and increased viewership to over 22 million, showcasing the brand's role as a vital contributor to local sports [8][9] Group 4: Impact and Recognition - The collaboration has resulted in a 49% increase in brand recognition in Ganchou, with daily sales at pop-up stations tripling during the season [9] - "Pao Xiaoyan" has positioned itself as a symbol of healthy living in Jiangnan, transcending its product offerings to become a cultural icon [9][10] - The brand's strategy emphasizes the importance of integrating local resources and community engagement to achieve sustainable growth and brand loyalty [9][10]
价值共创,成果共享!叙府“蘑力无限”再升级
Zhong Guo Shi Pin Wang· 2025-12-15 04:56
可以说,此番美好之行,既是叙府深化ESG实践的生动注脚,更是企业"商业向善"责任担当的直观体 现。当下,在"双碳"目标与消费升级的双重驱动下,ESG已从白酒行业的"可选项"升级为核心竞争力指 标。叙府此次再启"蘑力无限"活动,正是对这一行业趋势的积极响应。不同于部分企业停留在政策合规 层面的被动实践,叙府将ESG深度融入产业链——创新探索"生态酿酒-酿酒副产物-绿色菌菇"循环模 式,既解决了传统酿酒副产物处理的难题,更通过循环利用实现了资源价值最大化,展现了区域名酒在 ESG实践中的主动作为。 作为扎根四川的老牌酒企,叙府始终坚守"天地人和"的酿造哲学,而对酒糟培育食用菌的创新实践和应 用的重视,正是这种 坚守的现代化延伸——通过微生物技术赋能,让酿酒过程中产生的副产物实现闭 环利用,既降低了环保成本,又为乡村振兴基地注入产业活力,形成"酿造促农业、农业反哺酿造"的良 性循环。这种坚守并非墨守成规,而是对行业本质的深刻洞察:白酒产业高度依赖生态环境,水质、土 壤、微生物多样性直接决定酒体品质,保护生态就是守护品牌根基。而其远望则在于,通过ESG体系化 运营抢占行业未来先机。叙府通过循环技术创新、乡村振兴赋能的 ...
以非遗之魂,铸智造之刃:王麻子将携硬核新品亮相广州酒店用品展
Zhong Guo Shi Pin Wang· 2025-12-15 04:55
Core Viewpoint - The 31st Guangzhou Hotel Supplies Exhibition will take place from December 18 to 20, 2025, showcasing top global brands and providing a platform for industry professionals to connect [1] Group 1: Event Details - The exhibition will be held at the Pazhou Exhibition Center in Guangzhou, featuring a significant presence from the century-old brand "Wang Mazi," known for its professional kitchen knives [1] - Wang Mazi aims to present its latest products and expand collaboration opportunities in the catering sector during this event [1] Group 2: Brand Development - Wang Mazi has been recognized for its craftsmanship, achieving the highest online sales for chef knives and being the official knife brand for the Chinese Culinary World Championship [3] - The brand has adopted a three-dimensional research and development model combining traditional craftsmanship, modern design, and intelligent manufacturing technology, earning multiple international design awards [3] Group 3: Exhibition Highlights - Wang Mazi's exhibition space is designed to reflect its innovative positioning, featuring a "Smart National Trend" aesthetic and showcasing the brand's historical significance alongside modern craftsmanship [5] - The exhibition will display over 100 products, including classic series and specialized kitchen tools, catering to various consumer needs from professional chefs to home cooks [7] Group 4: Strategic Vision - Wang Mazi aims to evolve from a knife manufacturer to a strategic partner in professional kitchen solutions, enhancing efficiency and safety for catering professionals through innovative products [8] - The brand will engage with attendees through interactive activities and surprises at the exhibition, inviting industry elites and consumers to experience its rich history and advanced technology [8]
王麻子将重磅亮相广州酒店用品展,以革新产品实力赋能专业餐饮
Zhong Guo Shi Pin Wang· 2025-12-15 04:55
2025 年 12 月 ,亚洲酒店餐饮行业将迎来重要展会 —— 第 31 届广州酒店用品展。该展会将在广州琶洲 展馆举办,12月18日至20日,为期3天。行业盛会必将汇聚全球顶尖品牌与专业买家,为供需双方搭建 交流对接平台。 值得关注的是,拥有 374 年历史的中华老字号、百年厨刀专业品牌 "王麻子",将亮相 本届展会。据了解,经过两年的专业技术沉淀与全球市场布局,此次王麻子再度参与国际酒店用品展, 将在展会上展示品牌最新产品,进一步拓展餐饮领域的合作空间。 时隔两年再次登陆广州酒店用品展,对王麻子而言,这不仅是一次展会亮相,更是品牌向行业与消费者 呈现升级新貌的重要契机。作为拥有 374 年历史的中华老字号,过去两年里,王麻子始终在探索 "传统 品牌" 的新可能 ——从大家记忆中 "货真价实" 的匠心符号,全力向更适配专业需求的厨具解决方案提 供者升级,每一步都凝聚着对品质的坚守与对创新的追求。 在专业领域,王麻子的匠心传承已收获了实实在在的认可:从厨师专用刀全网销量第一,厨刀品类累计 热销3亿把到成为中餐厨艺世锦赛官方唯一指定刀具品牌,这是行业和市场对品牌专业实力的双重肯 定,更是锐意创新的动力;在产品创 ...
镇原县市场监管局组织开展蜜饯食品生产企业体系指导与专题培训
Zhong Guo Shi Pin Wang· 2025-12-15 02:48
Core Viewpoint - The recent initiative by the Zhenyuan County Market Supervision Administration aims to enhance the quality management level of the candied fruit production industry by enforcing corporate responsibility and providing specialized training and guidance [1][2] Group 1: Training and Guidance Activities - The Zhenyuan County Market Supervision Administration, in collaboration with the Gansu Huace Testing and Certification Company, organized a specialized training and exchange activity for local candied fruit producers [1] - Experts conducted on-site inspections and provided detailed guidance on key aspects such as factory layout, process control, hygiene management, and inspection testing [1] - A subsequent seminar addressed common issues in candied fruit production, including microbial control, proper use of food additives, and compliance with product labeling standards [1] Group 2: Industry Improvement Measures - This initiative is part of a broader effort by the Zhenyuan County Market Supervision Administration to enhance food and drug safety through the introduction of third-party technical expertise [2] - The administration plans to monitor the implementation of corrective actions by enterprises to ensure the sustainability of the initiative's outcomes [2] - A long-term working mechanism will be established to promote the standardized, healthy, and sustainable development of the county's candied fruit industry [2]
从“窗口等”到“掌上办” 审办分离促改革 数字赋能优环境 ——镇原县个体工商户登记驶入服务快车道
Zhong Guo Shi Pin Wang· 2025-12-15 02:48
Group 1 - The core viewpoint of the article emphasizes the implementation of the "separation of review and approval" registration system reform in Zhenyuan County to enhance the business environment and stimulate market vitality [1][3] Group 2 - The reform addresses long-standing issues in individual business registration, such as the need for multiple visits and inconsistent standards, by centralizing review authority to the county level and allowing for online applications through the "Gankuaiban" platform [1][2] - A comprehensive service network has been established to ensure accessibility for all demographics, including the elderly and those with digital application difficulties, through both online and offline support [2] - The integration of the "separation of review and approval" and "mobile processing" models has significantly improved registration efficiency, reducing the average time for market entity establishment to under 0.5 working days [2] - By the end of 2025, the total number of market entities in the county is projected to exceed 20,000, with a net increase of 1,946 entities in the current year, indicating a positive trend in both quantity and quality [2] - The county's market supervision bureau is also focusing on tailored support for individual businesses based on their development stage, promoting a full lifecycle service mechanism from convenient access to precise cultivation [2][3]
周子未来建成国内最大细胞培养肉中试工厂
Zhong Guo Shi Pin Wang· 2025-12-15 01:57
Core Insights - The cell-cultured meat industry in China has achieved a historic breakthrough with the establishment of the largest pilot plant for cell-cultured meat, marking the first large-scale production of cell-cultured pork using a 2000-liter bioreactor [1][12] - This development signifies a critical transition from laboratory research to engineering production systems, laying a solid foundation for commercialization and global competition in food technology [1][5] Group 1: Company Milestones - Nanjing Zhouzi Future Food Technology Co., Ltd. has been a pioneer in the cell-cultured meat sector, achieving significant milestones since its inception in 2020 [3] - The company successfully completed the world's first 500-liter bioreactor pilot production of cell-cultured pork in 2023, establishing its technology as internationally leading [3][5] - The newly built pilot plant has a production capacity of 10 to 50 tons of cell-cultured meat annually, integrating key processes from cell creation to production and quality control [5] Group 2: Industry Trends - The global cell-cultured meat industry is entering a golden development period, with regulatory approvals accelerating since Singapore first approved cell-cultured chicken in 2020 [9][12] - As of 2025, six new cell-cultured meat products have received regulatory approval across various countries, indicating a significant market expansion [9][10] - The industry is witnessing a shift towards commercialization, with various companies exploring diverse consumer applications and product forms, enhancing the market's adaptability [7][9]
新疆沙湾市召开火锅餐饮行业食品安全专项检查整改动员会 筑牢“舌尖上的安全”防线
Zhong Guo Shi Pin Wang· 2025-12-12 10:38
Core Insights - The core objective of the meeting was to address food safety risks in the hot pot restaurant industry and ensure compliance with food safety regulations [3] Group 1: Meeting Overview - A special meeting was held to discuss the results of a food safety inspection covering 38 hot pot and related dining establishments, revealing a total of 182 issues that are common across the industry [3] - The meeting emphasized the importance of operators taking responsibility for food safety, requiring immediate and comprehensive rectification of identified issues [3] Group 2: Key Requirements for Operators - Operators were urged to enhance their food safety management by ensuring thorough and prompt rectification of issues, focusing on core problems, and improving source management and process control [3] - Collaboration with regulatory bodies and the public was highlighted as essential for maintaining food safety standards [3] Group 3: Training and Awareness - Following the issue reporting, a training session on food safety laws and regulations was conducted to improve the legal awareness and operational capabilities of operators and staff [3] - The training aimed to instill a mindset of "integrity in business and safety first" among operators [3] Group 4: Future Actions - The market supervision administration plans to enhance ongoing supervision and public awareness, establishing a cooperative governance model involving strict departmental oversight, self-discipline among operators, and public supervision [4]
筑牢校园安全防线!新疆沙湾市全方位护航青少年“舌尖与指尖”安全
Zhong Guo Shi Pin Wang· 2025-12-12 10:38
Core Viewpoint - The article highlights the importance of ensuring the safety and quality of food, toys, and stationery around schools, emphasizing a collaborative approach involving parents and teachers in the regulatory process [1][3]. Group 1: Regulatory Actions - The Sha Wan City Market Supervision Administration has initiated a special inspection action focusing on a 400-meter radius around primary and secondary schools and kindergartens, covering food stores, toy stores, and stationery shops to ensure comprehensive oversight [3]. - The inspection targets high-frequency categories such as small food items, popular toys, and commonly used stationery, employing a checklist approach to enhance regulatory efficiency [3]. Group 2: Community Involvement - Parents and school staff have been invited to form volunteer supervision teams to participate in on-site inspections, providing insights from both parental and educational perspectives to identify potential safety hazards in students' daily consumption [3]. - During inspections, law enforcement personnel collaborate with parents and teachers to strictly monitor food safety, ensuring no expired or unverified products are sold, and preventing the sale of inappropriate items to minors [3]. Group 3: Enforcement and Future Plans - The Sha Wan City Market Supervision Administration implements a comprehensive approach across urban and rural areas, ensuring immediate removal of problematic products and strict penalties for violations to guarantee effective resolution of issues [4]. - The administration plans to maintain regular inspections and improve long-term regulatory frameworks, while continuing to deepen the collaborative supervision mechanism between families and schools to safeguard the health of young people [4].