第一财经
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从 “世界工厂”到 “全球化玩家”,中国的体育叙事才开始
第一财经· 2026-02-09 06:00
Core Viewpoint - The article discusses the significant acquisition by Anta Group of a 29.06% stake in Puma for €1.506 billion, marking a milestone in the globalization of Chinese sports brands and enhancing Anta's presence in the European market and football category [3][4]. Group 1: Anta's Acquisition and Strategy - Anta Group's acquisition of Puma is seen as a strategic move to fill gaps in the European market and football segment, with a 60% premium reflecting the value of control [3]. - The successful integration of Amer Sports, acquired in 2019, demonstrates Anta's capability in managing high-value acquisitions by respecting brand identities while leveraging Chinese supply chain efficiencies [4]. - Anta's "multi-brand carrier" strategy is highlighted as a key approach in navigating the global sports market, with recent acquisitions positioning the company favorably amidst changing consumer trends [3][4]. Group 2: Other Chinese Brands' Strategies - Li Ning adopts a differentiated approach by integrating Chinese cultural elements into its sports products, aiming to break the homogenization of global sports brands [5][7]. - Xtep focuses on the professional running segment, enhancing its international presence through sponsorships and partnerships in regions with strong running cultures [8]. - Peak has sought to establish itself in overseas markets by focusing on basketball, achieving a 2.1% market share in the basketball category, the highest among Chinese brands [8]. Group 3: Overall Industry Trends - The narrative of Chinese sports brands going global varies, with Anta's acquisition strategy, Li Ning's cultural empowerment, and Xtep and Peak's niche focus collectively shaping a new landscape for Chinese sports brands [8]. - There is a growing belief that the rise of Chinese brands could disrupt the duopoly of global sports giants, although significant revenue gaps still exist [8].
从功能消费到情绪消费:2026,人们把家“买”成了什么样?
第一财经· 2026-02-09 06:00
Core Insights - The article emphasizes the transformation in consumer behavior from merely purchasing products to seeking comprehensive "home living solutions" that cater to emotional and experiential needs [1][3][60] Group 1: Consumer Trends - The demand for "ceremony" is shifting inward, focusing on self-care rather than social display, with 40.2% of individuals preferring to spend personal time at home and 77.8% willing to pay a premium for home products that provide emotional value [4][10] - The concept of "meta-scenes" is introduced, breaking down the abstract notion of home rituals into four actionable categories: "reset," "link," "light up," and "renew," which brands can leverage to connect with consumers [6][12] - The trend of "AI personalization" indicates that consumers are willing to invest in smart appliances that understand and meet their needs, moving away from cold, technical specifications to more human-like interactions [14][17] Group 2: Marketing Trends - The integration of online and offline channels is crucial, as consumers prefer immersive experiences in physical stores while valuing the convenience of online shopping [34][35] - Emotional resonance is becoming a key marketing strategy, with brands creating "emotional events" that connect with consumers' feelings rather than relying on traditional advertising methods [40][42] - Products must be contextualized within familiar life scenarios, allowing their functional value to naturally integrate into consumers' daily lives [48][49] Group 3: Future Predictions - The future of smart home technology will focus on "emotional alignment," where devices not only respond to commands but also anticipate user emotions and needs [55][56] - Brands will need to cater to specific consumer segments, offering tailored products that meet the unique demands of different demographics [57] - A shift towards providing "holistic value" will be essential, where brands offer comprehensive solutions that encompass functionality, emotional connection, and service throughout the product lifecycle [58][59]
国务院安委办对山西朔州“2·7”较大爆炸事故查处挂牌督办
第一财经· 2026-02-09 05:44
会议要求,用心用情做好冬春救助和受灾群众温暖过冬工作, 督促地方尽快将中央冬春救助资金发放到位 ,对受灾群众的居住、取暖等情况进行再排 查,发现问题快速核实、及时解决。要会同相关部门滚动做好春节期间灾害风险会商研判,指导督促高风险地区强化应急准备,预置救援力量和物资,确 保出现突发情况及时高效应对处置。 2月9日,应急管理部召开会议,对春节前后事故灾害防范应对工作进行再部署再落实。 会议强调,近期重大涉险和较大事故多发,必须拿出切实管用的硬措施,严密防控重点领域安全风险。 要督促春节假期不停工的矿山、危化品、工贸等高危企业技术和管理人员在岗履责,对动火作业、检维修等严格审批。推动有关部门继续强化燃 气、渔业船舶、特种设备等领域风险隐患排查整治。 要提高政治站位、增强敏锐性,深刻吸取近期事故教训,举一反三抓隐患排查整治,切实把防的工作做足做实做到位,坚决防范遏制重特大事故。 要提升及时发现问题、及时排除风险的能力,综合运用人防、物防、技防等措施,对安全生产违法违规行为早发现、早处置,切实把事故隐患消灭 在萌芽状态。 要围绕春节、春运安全,推动相关部门加强道路交通、铁路民航、客运码头等交通运输安全监管,做好热门景 ...
李亚鹏宣布暂停直播
第一财经· 2026-02-09 05:17
RUYAL 李亚雕 10 霞湖世家 2493.2万 大學 重要 感恩有你 I T 凡是过往 ... 加入了直播间 @32) 11 ter IT &TH 第三方平台数据显示,李亚鹏8日晚的"承蒙厚爱感恩有你"主题直播持续了3小时33分,观看人次 1684.2万,销售额7500万-1亿元。当晚直播间售卖的品牌包括莲花味精、卫龙、豪士面包、茶口 乐、霞湖世家等,其中莲花味精相关商品销量超过30万单。该直播间当晚也长时间占据"年货热卖榜 第1名"的位置。 2026.02. 09 2月8日,李亚鹏专门给为嫣然医院捐款的企业加开了一场直播带货。 直播最后,李亚鹏称,一直不想占据荧幕,不想叨扰到大家。 9日开始就要去忙嫣然医院的工作,春 节前的直播告一段落,下次开播可能要到很久以后。 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 , 欢 迎 提 供 。 专 用 邮 箱 : bianjibu@yicai.com (注:我们会对线索进行核实。您的隐私将严格保密。) 推荐阅读 一艘美国油轮遭多艘伊朗炮艇逼近 李亚鹏带货现场, ...
贾国龙卸任西贝小牛法定代表人
第一财经· 2026-02-09 04:59
Group 1 - The company Beijing Xibei Xiaoniu Catering Management Co., Ltd. has undergone a business change, with its name changed to Beijing Beiniao Catering Management Co., Ltd. and the legal representative, manager, and director position held by Jia Guolong being transferred to He Haibin [2] - Earlier this year, in January, the company had a business change where Jia Guolong was appointed as the legal representative, manager, and director [3] - Jia Guolong, the founder of Xibei Catering Group, has expressed his intention to return to the front line and focus on the core business, stating he will no longer build a personal brand [5] Group 2 - Jia Guolong has acknowledged that he is not suited for building a personal brand, citing concerns about his expressive nature and the perception it creates [5] - The company is projected to incur cumulative losses exceeding 600 million yuan from September 2025 to March 2026, and plans to close 102 stores nationwide, which accounts for 30% of its total stores [5]
习近平在北京考察科技创新工作
第一财经· 2026-02-09 04:46
来源|新华社 编辑 | 钉钉 l of 打造馬采 【 = = = 111 国家信息技术应用创新展示中心 T VE VEHINNER 9日上午,习近平总书记来到位于北京亦庄的国家信创园,了解信息技术应用创新和北京加快建设国际 科技创新中心情况,察看代表性科技创新成果展示,并同科研人员和科技企业负责人代表亲切交流。 ...
天涯社区宣布回归
第一财经· 2026-02-09 04:39
Core Viewpoint - Tianya Community, a prominent early Chinese internet forum, is set to relaunch on June 1, 2026, after nearly three years of suspension due to financial difficulties and data preservation concerns [3][5]. Group 1: Company Background - Tianya Community was founded in 1999, initially as a stock trading forum, and has since evolved into a platform hosting high-quality content, including popular novels and notable internet personalities [7][9]. - The community faced significant challenges from 2015 to 2018, including a brief listing and delisting from the New Third Board, with a peak market valuation of 1 billion yuan [9]. Group 2: Financial Challenges - The community announced a suspension of access on April 1, 2023, due to liquidity issues, ongoing legal disputes, and a lack of bank support, which led to employee turnover [5][9]. - The newly established Tianya Ke Network Technology Co., Ltd. has been pivotal in securing over 1 million yuan to ensure the preservation of Tianya's data and facilitate its relaunch [5][6]. Group 3: Relaunch Strategy - The relaunch plan includes a new online and offline integrated platform, Tianya Club, which will focus on global travel and fashion consumption, leveraging resources from the Hainan Free Trade Port [6]. - A limited edition "Genesis Member Product Service Package" is being offered, with 9,999 units priced at 1,999 yuan each, aimed at funding the community's data preservation and relaunch efforts [6][7].
白酒春节旺季迟到,头部酒企带头“砸钱”促销
第一财经· 2026-02-09 04:32
2026.02. 09 多位受访酒商告诉记者,一方面今年本身春节时间较晚,春节旺季启动也有所推迟;另一方面,今年 企业团购、家庭消费者等购买行为也更加理性。预计2月10日到除夕前生意仍有一波小高峰,但整体 来看,要超过去年春节同期有难度。 部分机构研报也显示,调研发现2026年1月以来白酒春节备货及动销逐步启动,多数渠道反馈1月至 今总体出货量还是有双位数下滑,区域市场和品牌分化也在加剧,头部品牌收益更多,茅台飞天各地 反馈普遍缺货,五粮液不少区域反馈动销持平。 2025年对于白酒行业无疑是近年来最为困难的一年,从第三季度开始 ,白酒上市公司业绩出现了较 大幅度的滑坡,因此2026年春节白酒企业也加大了促销和渠道支持力度。 本文字数:1077,阅读时长大约2分钟 作者 | 第一财 经 栾立 封图 | 第一财经 任玉明 摄 春节前是白酒的传统旺季,记者从多地酒商处了解到,今年的春节旺季比往年来迟近1个月,酒企今 年也加大了年末的促销力度,通过红包、抽奖希望帮助经销商消化库存。 "今年进了2月才开始有旺季的感觉。"山东淄博酒商李辰告诉记者,往年一般元旦前后酒水销售就有 上升的趋势,但今年元旦后市场一直不温不火,直 ...
3700亿元天价“学费”!全球三大车企为电动化误判埋单
第一财经· 2026-02-09 04:32
Core Viewpoint - The global automotive industry is undergoing a significant strategic adjustment as major companies, including Stellantis, Ford, and General Motors, scale back their electric vehicle (EV) initiatives due to overestimating the pace of energy transition and changing market demands [3][10]. Group 1: Stellantis' Actions - Stellantis announced a major reduction in its EV business, resulting in a write-down of €22.2 billion (approximately ¥182 billion), leading to a stock price drop of over 20% in both France and the U.S. markets [5][6]. - The company plans to suspend dividend payments for 2026 and aims to raise up to €5 billion through hybrid bond issuance to maintain financial stability [6]. - Stellantis is systematically cutting back on its EV operations, including exiting a battery joint venture in Canada and halting production of the RAM 1500 electric pickup truck in the U.S. [6][12]. Group 2: Industry-Wide Adjustments - Ford and General Motors have also made significant adjustments, with Ford announcing an asset write-down of approximately $19.5 billion (around ¥187.9 billion) due to a shift in focus away from EV investments [6][7]. - General Motors reported a $7.1 billion impairment loss in Q4 2025, primarily related to its reduced EV plans, accumulating a total loss of about $7.6 billion for the year [7][8]. - The combined losses from Stellantis, Ford, and General Motors due to EV business reductions amount to approximately ¥369.9 billion [8]. Group 3: Market and Policy Influences - The automotive industry's shift is influenced by a dramatic change in the EV policy environment in Europe and the U.S., with the Biden administration's support for EVs reversing under the Trump administration, leading to reduced market demand [10][11]. - In Q4 2025, U.S. EV sales saw significant declines, with General Motors' sales down 43% year-on-year and Ford's down 52% [11]. - The European Union has also adjusted its policies, abandoning the planned ban on internal combustion engine vehicles by 2035, allowing for a more technology-neutral approach to emissions standards [11][12]. Group 4: Future Directions - Stellantis is shifting its focus to larger vehicles like trucks and SUVs, planning to invest $13 billion over the next four years and create 5,000 new jobs to better align with U.S. market demands [13][16]. - Ford is redirecting its investment towards hybrid vehicles and smaller, more affordable electric models, while also scaling back on its next-generation electric truck projects [13][16]. - Analysts predict that the automotive industry will continue to see significant write-downs in the coming years as companies navigate these transitions [14].
阿里新一代模型Qwen3.5曝光
第一财经· 2026-02-09 04:25
编辑 | 钉钉 2 月 9 日 , 在 全 球 最 大 AI 开 源 社 区 HuggingFace 的 开 源 项 目 页 面 中 , 最 新 出 现 Qwen3.5 并 入 Transformers的新PR(提交代码合并申请)。业内猜测阿里千问新一代基座模型Qwen3.5发布在 即。 记者| 陈杨园 记者了解到,千问3.5采用了全新的混合注意力机制,并且极有可能是原生可实现视觉理解的VLM类模 型,Qwen3.5或将开源至少2B的密集模型和35B-A3B的MoE模型。 ...