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国内“嫌弃”的月饼,在国外成了顶流
凤凰网财经· 2025-10-05 13:48
以下文章来源于霞光社 ,作者沧海明月生 然而,本应占据 C位的月饼却显得格外落寞。 近年来,几乎每逢中秋, "月饼卖不动"的话题总会抢先上热搜。 其实,这一现象的背后,早 已 埋下了时代的注脚:随着当代年轻人养生意识的觉醒,以及消费理性化趋向,月饼作为中秋文化载体的功能 注定被 逐 渐淡化。 在刚刚过去的 9月,国内某权威机构 基于 往年的消费数据提前预测,今年中秋前夕月饼销售额将同比下滑约 45.17%,礼盒销量 下 降 49.04%。 不过,有趣的是,墙内开花墙外香。当月饼在本土市场陷入沉寂时,海外市场却掀起了一股 "月饼消费热"。 月饼,这款诞生于农耕文明背景下的传统节令食品,正在异国他乡焕发新的商机。 01 中国月饼,异域新生 霞光社 . 赋能企业全球化 来源|霞光社 作者| 沧海明月生 编辑|刘景丰 丹桂飘香季,月满中秋时。 2025的国庆假期,在中秋节的双重buff加持下,居民的消费热情被彻底激活,各大商圈 人满为患。 中秋节吃月饼的习俗,起源于唐朝。 盛唐时期,那一轮皎洁的明月随着遣唐使的船只东渡,将赏月的风雅也带到了日本。 千年之后,这份中秋情结依然在这片土地上绵延生长。 日本的中秋节被称为 ...
4000亿,“史上最壕天团”拿下一个游戏公司
凤凰网财经· 2025-10-05 13:48
以下文章来源于融中财经 ,作者王涛 融中财经 . 中国领先的股权投资与产业投资媒体平台。聚焦报道中国新经济发展和创新投资全产业链。通过全媒体资讯平台、品牌活动、研究服务、专家咨询、投资 顾问等业务,为政府、企业、投资机构提供一站式专业服务。 来源 | 融中财经 作者 | 王涛 编辑 | 吾人 游戏爱好者,一定听说过 EA 的名号。成立于 1982 年,是全球著名的老牌电子游戏开发与发行公司。而就在前不久,这家游戏巨头传出了要被收购 的消息。 此前,据《华尔街日报》近日披露,电子艺界( EA )可能正在推进一笔价值约 500 亿美元(折合人民币约 3500 亿元)的私有化交易,相关谈判 已进入后期,预计最快将于下周对外公布。 到 9 月 29 日正式尘埃落定, EA 宣布同意被收购,收购价格为 550 亿美元(约合人民币 3915.7 亿元)。 此举成为史上规模最大的全现金私有化投资。 EA 表示,此次交易将助力 EA 加速创新和增长,打造娱乐业的未来。 这一巨额交易的背后推手,是一个由多家国际知名投资机构所组成的财团。核心参与方包括长期聚焦科技领域投资的美国私募股权公司银湖资本( Silver Lake ), ...
乐山商行惊现33亿骗贷黑洞,掮客与内鬼串通演戏
凤凰网财经· 2025-10-04 12:26
以下文章来源于深蓝财经 ,作者深蓝财经 深蓝财经 . 影响价值圈层!创立于2011年,关注中国最具价值公司,是新中产的财富顾问。 来源丨深蓝财经 撰文丨王鑫 在面签环节,张应林再度假冒工行应城支行副行长,殷学明冒充银行职员,在乐山商行工作人员面 前完成了全套"表演"。 为彻底打消银行疑虑,贡婷婷甚至安排人员带领乐山商行工作人员进入工行 湖北省分行大楼,由同伙冒充该行领导进行"接洽",成功骗过了最后一道风控关卡。 贷款到位后,业大公司法定代表人姚荣萍并未将资金用于生产经营,而是用于高利转贷、购买理财 等,其中仅转贷给咸宁企业主阮某的5000万元,就非法获利521万元。 2025年8月中旬,南昌中级人民法院开庭审理乐山市商业银行诉武汉业大公司借贷纠纷案,法院披 露的信息揭开了一起震惊金融界的陈年大案。 该行多年前违法发放贷款38亿元,其中33亿元竟是通过精心设计的骗局被套取。尽管主要涉案人员 已获刑,但由此引发的相关民事案件仍在审理中。乐山市商业银行的上市之路,也因此蒙上了一层 难以忽视的阴影。 01 33亿骗贷迷局,从"试水"到疯狂的犯罪升级 这场骗贷风暴的源头,要追溯到2013年的一次"成功试水"。 当时,湖 ...
13部影片混战国庆档,谁是黑马?
凤凰网财经· 2025-10-04 12:26
Core Viewpoint - The article discusses the evolving landscape of the film industry during the National Day holiday, highlighting the increased number of films, diverse genres, and changing audience preferences, which complicate predictions for box office success [5][27]. Film Quantity and Types - This year's National Day holiday features 13 films, a significant increase from 9 films last year, indicating a more competitive environment for box office success [5][6]. - Traditional genres like patriotic and comedy films are less prevalent this year, with only "The Volunteer Army: Blood and Peace" as a main patriotic film and "Life of the Waves" as the sole comedy [5][6][27]. Box Office Predictions - "The Volunteer Army: Blood and Peace" is expected to lead the box office, with a projected total of 814 million, while "Life of the Waves" is forecasted to earn 381 million [15]. - The article suggests that audience demand for patriotic films remains strong, which may help "The Volunteer Army: Blood and Peace" maintain its lead despite concerns about its content [15][27]. Emerging Contenders - Among the remaining films, seven are considered potential box office contenders, including "Assassination of the Novelist 2," "Wind Forest Fire Mountain," and "The Proof of Bi Zhengming," each with distinct strengths and weaknesses [16][27]. - "Assassination of the Novelist 2" has a strong fan base and visual appeal, while "Wind Forest Fire Mountain" features a star-studded cast but has received mixed reviews for its narrative [20][22]. Audience Trends - The audience is becoming more discerning, with a shift from relying on star power to valuing word-of-mouth and reviews, as evidenced by the slower pre-sale ticket sales compared to previous years [30][32]. - The demographic profile of viewers is also diversifying, with different films appealing to specific age groups and interests, indicating a more segmented audience [28][29]. Overall Market Outlook - The film industry is transitioning from a model of genre saturation to one that focuses on accurately targeting specific audiences, which may lead to a more sustainable box office environment [27][30]. - Despite a slow start to ticket sales, the overall demand for films remains strong, suggesting that the industry has significant potential for growth and adaptation [27][34].
冲锋衣届「颜值担当」!一衣穿三季,防水防污,只要79元
凤凰网财经· 2025-10-04 12:26
不知道大家有没有听过一句话? 叫做:秋冬衣服反季买,来年别墅靠大海! 意思就是7 . 8月份买的秋冬衣服是最省钱的!!! 平常大几百上千的冬衣,反季清仓能以极低的价格就能买到,太香了。 防污、防刮,上身又轻便。 户外旅行、爬山,徒步锻炼身体......通通不在话下。 特别是秋冬的冲锋衣,每件都不便宜。 可是当有反季清仓的活动,清仓捡漏时,比当季真的能省下不少钱。 这次吉普专场清仓冲锋衣共带来3个款,秋季时上下班穿就特有范,还能随时随地应对忽冷忽热 天气。 出门玩,它可真是刚需! 手头备上一两件,出门的兴致都高昂了一大半。 冷了穿热了脱,随便配双大黄靴,出片率超高,怎么拍都好看! 说到选冲锋衣,和时尚服装还不一样,真的是有讲究的。 之前某多上跟风买过几十块的,摸上去比雨衣还薄,质量也真的一言难尽。 后来才知道,买冲锋衣要选专业做户外,大品牌的,才不容易踩雷。 可但凡叫得上名字的户外品牌,稍微好看一点,就动辄近千元。 为了让大家能以超优惠的价格拿下品质过硬的冲锋衣, 我们联系了好几个厂商,通过价格、性能、做工等多方面对比, 选定了这款集国际大牌+专柜品质+超高性价比于一身的冲锋衣! 早就想剁手大牌冲锋外套朋友,今 ...
第二次人口红利来了?退休人员成“职场顶流”
凤凰网财经· 2025-10-04 12:26
Core Viewpoint - The trend of hiring retired employees is gaining momentum among companies, driven by cost-saving measures and the increasing availability of older workers in the labor market [1][3][9]. Group 1: Cost Benefits of Hiring Retired Employees - Companies can save significantly on social insurance costs by hiring retired employees, as they are exempt from paying social insurance for these workers [4][6]. - For example, hiring a retired employee with a monthly salary of 5000 yuan can save a company nearly 12,000 yuan annually for every ten retired employees hired [6][7]. - The new policies from the Ministry of Human Resources and Social Security provide additional financial incentives for companies that hire retired workers, further reducing their costs [7][8]. Group 2: Demographic Trends and Labor Market Dynamics - China is experiencing a significant demographic shift, with the population aged 60 and above expected to reach 310 million by the end of 2024, accounting for 22% of the total population [9][10]. - The retirement wave is projected to see around 20 million people retire annually from 2022 to 2031, increasing the demand for employment opportunities for older individuals [10][13]. - The aging population presents a unique opportunity for companies to tap into a skilled and experienced workforce, as many older individuals wish to remain active in the labor market [11][14]. Group 3: Characteristics and Advantages of "Silver Employees" - Older employees, often referred to as "silver employees," tend to have a longer average tenure compared to younger workers, which can lead to greater stability in the workforce [15][16]. - They prioritize job satisfaction and social engagement over career advancement, making them valuable assets in service-oriented roles [17]. - Many older workers are filling roles in sectors that younger workers may avoid, such as cleaning and maintenance, thus addressing labor shortages in these areas [18][19]. Group 4: Flexible Employment Opportunities - Companies are increasingly offering flexible work arrangements to retired employees, allowing them to choose their working hours based on health and personal preferences [19][20]. - This flexibility not only meets the market demand for adaptable labor but also helps alleviate job vacancies in various sectors [20][21]. - The narrative that age limits employment opportunities is being challenged, as many older individuals find new beginnings in the workforce at 60 and beyond [22].
年轻人“整顿”婚车市场:不爱BBA了?新能源车队订单暴增
凤凰网财经· 2025-10-04 12:26
Core Viewpoint - The article highlights the rising popularity of new energy vehicles (NEVs) in the wedding car market, particularly among younger generations, as they seek to express individuality and modernity, moving away from traditional luxury brands like BBA (Benz, BMW, Audi) [1][6][21]. Group 1: Market Trends - During the National Day holiday, the order volume for NEV wedding cars exceeded the total for the first nine months of the year, with significant increases noted in various regions [1][11]. - In Jiangxi, a Xiaomi car owner club reported over 120 wedding car orders, leading to a halt in accepting new orders [1][11]. - In Zhejiang, orders for Li Auto wedding cars increased five to six times compared to the previous year [1][11]. Group 2: Changing Consumer Preferences - More young couples are choosing models like Xiaomi SU7, Xpeng P7, NIO ET5, and Tesla Model Y as wedding cars, viewing them as stylish symbols rather than mere transportation [1][6]. - The shift is driven by the younger generation (post-95s and post-00s) who prioritize aesthetics, cost-effectiveness, and unique experiences over traditional luxury [1][6][21]. Group 3: New Business Models - A new service model has emerged where NEV owners organize wedding car services through social media and car owner groups, creating a community-driven approach to wedding car rentals [7][15]. - For example, a Xiaomi SU7 club has turned wedding car rentals into a "light entrepreneurship project," managing orders and vehicle allocation through their community [11][15]. Group 4: Market Data and Projections - According to a report by Zhongyan Puhua, by 2025, traditional luxury cars will still hold 40% of the market, but new themes and NEV wedding cars are expected to grow rapidly, surpassing 30% [6]. - The penetration rate of NEV wedding cars is projected to exceed 60% due to favorable policies and changing consumer preferences [6]. Group 5: Competitive Landscape - The overall automotive market is seeing a shift, with NEVs accounting for 40.9% of new car sales in 2024, indicating a significant market share for domestic brands [16][21]. - Traditional luxury brands are losing market share to domestic brands like BYD, AITO, and Li Auto, which are achieving record sales [16][21]. - Tesla's sales in China have shown a decline, with a notable drop in year-on-year figures, highlighting the competitive pressure from domestic brands [16][21]. Group 6: Redefining Status Symbols - For the "Z generation" couples, weddings are becoming a platform for personal expression, with NEVs offering a unique aesthetic compared to traditional luxury vehicles [21]. - The trend indicates a shift in how status is perceived, moving from brand logos to personal taste and emotional resonance [21].
火爆的入境游:飞行7000公里,游览中国小镇
凤凰网财经· 2025-10-04 12:26
Core Viewpoint - The article highlights the increasing influx of foreign tourists to China, particularly during the recent National Day and Mid-Autumn Festival holidays, showcasing a shift in global perceptions of China as a travel destination and the impact of new visa policies on tourism growth [2][3]. Group 1: Tourist Influx and Experience - Over 4.1 million foreign tourists visited Shanghai in the first eight months of 2025, with a significant increase in visitors from countries like South Korea and Japan [11]. - The introduction of a digital tourism consumption system in Shanghai aims to enhance the experience for foreign tourists, facilitating easier navigation and payment options [7][8]. - The number of foreign tourists entering China reached 51.27 million in the first eight months of 2025, marking a 27.8% year-on-year increase, with visa-free entries surging by 52.1% [8][11]. Group 2: Shift in Travel Preferences - Foreign tourists are increasingly exploring smaller cities and regions beyond major urban centers, with ticket bookings for 171 cities in China rising by 18 compared to the previous year [12][13]. - Notable increases in ticket bookings were observed for cities like Datong, with a 9-fold increase, and other regions such as Inner Mongolia and Tibet showing over 5-fold growth [13][14]. - The trend indicates a transition from "transit tourism" to "in-depth tourism," as visitors seek to engage more deeply with local cultures and experiences [16][19]. Group 3: Changing Global Perceptions - The upcoming implementation of a visa-free policy for Russian tourists is expected to significantly boost travel from Russia, with a projected increase of over 200,000 visitors by 2025 [21]. - Social media plays a crucial role in reshaping global perceptions of China, as tourists share their experiences, highlighting the modernity and convenience of Chinese cities [22]. - The article emphasizes that the experiences of foreign tourists in China are increasingly viewed as more modern and convenient compared to their experiences in Western countries [22].
9月新势力销量:理想同比下滑37%,老车型增长乏力
凤凰网财经· 2025-10-03 13:44
Core Insights - The article discusses the significant changes in the new energy vehicle (NEV) market in September 2025, highlighting the competitive landscape among various brands and their delivery volumes [2][34]. - It emphasizes the rise of brands like Leap Motor and Xiaomi, while traditional automakers face challenges in the NEV segment [34][35]. Delivery Rankings - Leap Motor leads with 66,657 units delivered, a 97% year-on-year increase, followed by XPeng with 41,581 units (95% increase) and AITO with 40,619 units (14% increase) [3][4]. - Xiaomi's delivery surpasses 40,000 units for the first time, marking a 300% year-on-year increase, indicating improved production capacity [5][20]. - NIO ranks fifth with 34,749 units delivered, showing a 64% year-on-year growth, while Li Auto ranks sixth with 33,951 units, down 37% year-on-year [6][29]. Brand Strategies - Leap Motor's strategy focuses on offering high-value features at competitive prices, appealing to cost-conscious consumers [11][15]. - XPeng's growth is attributed to aggressive promotional financing policies, although concerns about profitability remain due to high discounting [15][35]. - AITO maintains a strong position in the high-end market, with its models contributing significantly to its sales [16][19]. Market Dynamics - The article notes that traditional automakers' NEV brands are growing but struggle to compete with the top new energy players [8][34]. - The monthly delivery threshold for leading brands has risen to 40,000 units, creating a competitive barrier for those unable to meet this volume [8][34]. Future Trends - The article identifies key trends such as the mainstream adoption of range-extended technology and the increasing competitiveness of traditional luxury brands in the NEV market [35][36]. - It suggests that the future winners in the NEV market will be those who can balance cost control through scale while offering differentiated technological experiences [36][37].
大跳水!晚买一年,立省1000!去年买它家拉杆箱的我,哭惨了
凤凰网财经· 2025-10-03 13:44
赚爆了!门店 撤柜大捡漏! 【 法国轻奢品牌 】 ELLE HOMME宽 拉杆 旅行箱 大深仓! 巨能装! 上学、出差、 旅行必不可少! 售价1680元, 今天 1 折亏本清! 说真的,每 次出远门打包行李,我都忍不住夸夸我自用的 ELLE HOMME 拉杆箱,用过就知 道 有多香, 每次必定库库爆单! | 热点中 法国 ELLE HOMME 20 840 | 1位 | 369.00 | 英语 | 快递 | | --- | --- | --- | --- | --- | | 秒+2309倍权象牙白,24寸 | | | 图书 | | | 订单号:E20240606172557081300015 E2 | 下单时间:2024-06-08 17:25:57 開信 启號余獻支付 分辨供出门車 | | | | | 药图中 法国 ELLE HOMME 拉 杆帽 | 114 | 399.00 | 1 | 快递 | | EH2309個想半治顯示24寸 | | | 0.6 | | | 【订邮号:E20240605214032081300091 NS | 下单时间:2024-06-05 21:40:33 展情 启體本能在付 分假 ...