每一个创业者都知道创业是一件 "九死一生"的事， 90% 的创业公司活不过一年，以前我对这样的 事实并没什么体感。 在混沌工作的这些年，我接触到了很多创业者，从他们的口中，我明白了创业会遇到的林林总总的问 题，好像每一个问题都足以致企业于死地。 现金流断了 …… 供应商停了 …… 同行内卷 …… …… 这些问题，真想系统梳理下，给到创业者，资治通鉴 …… 直到人民邮电出版社的编辑老师给我寄来了《突围》这本书，作者蔺雷、吴易，可以说，这本书基本 上是系统回答了这个问题：为什么 90% 的创业公司活不过一年？并且给创业者指明了出路。 这也难怪有中国企业联合会、中国企业家协会党委书记朱宏任先生、清华大学经济管理学院教授吴贵 生先生、梅花创投创始合伙人吴世春先生，三位大佬推荐了。 混沌一向把面对面和大咖交流的机会给到同学，因此， 我和同事把《突围》这本书 的 两位作者之 一、 蔺雷老师请到了混沌直播间，明晚 19 ： 00 他将和混沌创新领教、洪泰基金董事总经理潘杨 老师，一起分享"新质企业低风险创新经营指南"， 诸君一定要珍惜与老师们互动的机会呀！ 6. 创新是一种底层逻辑，更是一系列的行动方案。 7. 每次危机或 ...

但是，在巨大的机遇背后，以往所有的 商业模式 、成本结构以及产品形态正面临着前所未有的挑战。诸多企业在困顿中失位，甚至有一些传统商业帝国摇 摇欲坠。 作为 51WORLD的创始人兼CEO，李熠对战略、产品、组织重新思考，直面 大 AI 时代， 用仅仅 60天的时间就带领公司重新寻找到了企业在AI之中的生 态位，为众多仍在迷失中的创业者树立了样板。 李熠表示， " 每一个组织和个人，都可以在 60天甚至30天内 找到 属于 自己的生态位 "。 前不久，混沌邀请到 51WORLD创始人兼CEO李熠，身体力行，为混沌同学真实讲述"60天，找到你的AI生态位"。 2025春节前夕，V3/R1开源大模型横空出世引爆全 国 。 作为 51WORLD 公司的 创始人兼 CEO， 我感受到 了 一种莫名的 情绪，虽然 说不出原因， 但是我感觉 这件事非常重要，我们一定要做点什么。 于是，在春节期间， 我们 仅仅 用 了 60 天 的时间， 将 创立已经十年的 51WORLD的公司 战略、产品和组织进行了 一次全面、 系统的升级： 十年前是移动互联网时代， 创业创新潮流盛起，几乎每天都会诞生一个新的 APP。十年后的今天，这种 ...

若论 五一黄金周 5 天接待游客之最，国内景区非杭州西湖莫属，有 253.93 万。 2025年五一假期5A景区游客量TOP50 杭州市西湖风景名胜区 253.93 南京市夫子庙-秦淮风光带景区 191.17 苏州市金鸡湖景区 153.43 济南市天下第一泉景区 126.98 南京市中山陵园风景区 123.62 长沙市岳麓山-橘子洲旅游区 ] 113.92 福州市三坊七巷景区 109.09 大连市金石滩景区 108.26 武汉市东湖风景名胜区 106.65 北京市奥林匹克公园 ] 104.79 深圳市华侨城旅游度假区 | 104.16 衡阳市南岳街山旅游区 100.42 焦作市云台山-青天河-神农山景区 99.11 青岛市崂山景区 98.94 北京市天坛公园 98.60 嘉兴市南湖旅游区 | 98.26 黔南州荔波樟江景区 98.25 南通市濠河景区 1 97.34 北京市颐和园 ] 96.34 金华市横店影视城景区 ] 95.95 晋中市平遥古城 ] 95.66 丽江市丽江古城景区 ] 94.42 南宁市青秀山风景旅游区 1 93.95 湘西州凤凰古城旅游区 93.10 八达岭-慕田峪长城旅游区 93.09 ...

Core Viewpoint - The article discusses the journey of Songyan Power, a startup in the humanoid robot sector, highlighting its unconventional approach to overcoming challenges in funding, technology, and commercialization, ultimately demonstrating that success can come from grassroots efforts rather than elite backgrounds [1][39]. Funding Survival - The company faced significant funding challenges due to its grassroots team lacking prestigious backgrounds, making it difficult to attract investors in a nascent market [7][8]. - Initial self-funding of 1 million RMB allowed the team to create a demonstrable humanoid robot, which subsequently attracted interest from investors, leading to a seed round of 7.6 million RMB [11][13]. - After securing initial funding, the company quickly progressed from a prototype to a functional robot, raising an additional 25 million RMB shortly thereafter [13]. Technical and Talent Bottlenecks - The company encountered a technical and talent bottleneck after initial successes, leading to a cash burn rate of 3 million RMB per month and a precarious financial situation [15][17]. - Acknowledging the need for a shift in strategy, the company decided to pivot towards deep reinforcement learning, a more advanced algorithmic approach, despite the high demand and low supply of qualified engineers in this field [20][22]. - The company implemented a targeted recruitment strategy to identify and cultivate potential talent, leading to the successful onboarding of engineers who could contribute to the development of advanced humanoid robots [24][25]. Commercialization Challenges - By 2025, the company faced a new challenge in commercialization, lacking personnel with marketing and sales expertise, which hindered its ability to gain market visibility [27][28]. - The company recognized the need for a marketing strategy and initiated a campaign centered around a high-profile demonstration of a backflip, which showcased the robot's capabilities and attracted media attention [30][31]. - Following the successful marketing efforts, the company secured over 1,000 orders for its humanoid robots, marking a significant turnaround in its commercial prospects [34][35]. Key Insights - The company learned that tangible product demonstrations were more effective in overcoming trust barriers with investors than mere business plans [37]. - The importance of identifying and nurturing potential talent rather than solely relying on established experts was emphasized as a critical factor in overcoming technical challenges [37]. - The necessity of integrating marketing and sales strategies into the business model was highlighted as essential for sustainable growth and market presence [37].

Core Viewpoint - The current period is a golden window for the development of the robotics industry, driven by technological paradigm shifts that reshape product logic and market dynamics [3][12][15]. Group 1: Industry Development Stages - The robotics industry is in a "Spring and Autumn" era, characterized by diverse technological routes and business viewpoints, with significant innovation and exploration occurring [16][18][19]. - The transition from the "Spring and Autumn" era to a "Warring States" era is anticipated, where industry dynamics will become clearer and competitive outcomes will emerge [18][19]. Group 2: Key Conditions for Industry Maturity - The maturity of the robotics industry relies on several core capabilities: advancements in computing power, energy density of batteries, and continuous optimization of AI models [10][14]. - The demand side is also evolving, with an aging population and increasing service consumption among younger demographics, creating a significant market opportunity for robotics [11][12]. Group 3: Defining Revolutionary "Big Terminals" - A revolutionary "big terminal" must meet two criteria: a product price above 10,000 yuan and an annual shipment volume in the tens of millions to drive industry maturity [7][8]. Group 4: Product-Centric Approach - The essence of the industry lies in delivering tangible products rather than mere concepts, emphasizing the importance of a product-driven approach to business development [24][25]. - A successful product strategy involves prioritizing vertical applications, leveraging mature technologies, and obtaining diverse and sustained data from real-world environments [45][49]. Group 5: Path to General Robotics - The path to achieving general robotics involves starting from vertical scenarios, iterating with platform technologies, and gradually transitioning from specialized to general-purpose products [41][42]. - The ultimate goal is to create robots that provide high-quality services in various environments, emphasizing intelligent mobility and breakthrough interaction capabilities [47][49].

Core Viewpoint - The article discusses the transformative impact of AI-generated video content on the content industry, likening it to historical paradigm shifts in human civilization, emphasizing that AI is reconstructing the fundamental logic of content production [1][12]. Group 1: AI Video Technology - AI video technology is igniting industry imagination, with notable products like OpenAI's Sora and KuaLing 2.0 leading the charge, capable of generating near-film quality short films [3][11]. - KuaLing 2.0 stands out for its immediate applicability in content creation and commercial marketing, making it widely popular among users [3][11]. - The realism achieved by AI-generated videos is not just technical but also creates a sense of trust, marking a shift from mere novelty to commercial viability [11][12]. Group 2: Content Production Logic - The core challenge of AI video generation lies in creating believable interactions among characters, objects, and environments, requiring advancements in semantic understanding, camera language, physical actions, and emotional performances [13][14]. - The role of creators is evolving from mere editors to storytellers, as they can now generate short films with simple prompts, drastically reducing production costs and time [14][27]. - AI video production can lower costs to 5%-10% of traditional methods, making it accessible for small teams and enabling rapid content creation [14][27]. Group 3: Industry Applications - AI video is being tested across various verticals, including advertising, education, IP incubation, and e-commerce, showcasing its versatility and potential for commercial applications [16][18][22]. - In advertising, AI tools can quickly transform product concepts into visual scripts and demo videos, enhancing creative processes [16]. - In education, AI can create immersive experiences, such as virtual museums and historical reenactments, demonstrating its narrative capabilities [17][18]. Group 4: Market Trends and Models - The AI video market is beginning to differentiate between technology-driven platforms (like Sora and Luma) and tool-based platforms (like KuaLing and Runway), each with distinct commercial paths [28]. - Tool-based platforms are focusing on low-barrier access for creators and exploring subscription models and content-as-a-service (CaaS) business models [28]. - AI-generated video is positioned to become a foundational element in the content supply chain, similar to how editing software has influenced video production [28]. Group 5: Future Outlook - Despite current challenges, such as multi-character interactions and maintaining consistency in longer videos, AI video is seen as a new starting point for content creation [29]. - The future of video creation may shift from "how to shoot" to "how to imagine," emphasizing the importance of creativity and storytelling over technical execution [29].

一、当 AI 成为创新的新语言 这不是一次技术迭代，而是一场文明跃迁。 从算法重构商业基因，到智能体重塑万亿级市场， 每个行业都在等待一个与 AI 共振的领路人。 你，是否愿意成为那个摆渡人？ ✦ • ✦ 左右滑动，查看更多 ✦ ✦ 二、混沌的使命：与创新者同行 十年前，我们用哲科思维点燃创业者创新的火种 , 早半步认知这个 复杂的世界 ， 陪伴敢为人先的梦想家， 让每一份创新思维成就不凡！ 十年后，我们以 AI 为舟，与时代共舞 , 正如《智慧社会》所言： 伟大人物总是成群涌现。 真正的创新者从不等待未来，而是躬身入局，与时代同频。 这里没有标准答案，只有纵身一跃的勇气 —— " 历史永远犒赏那些先跃入浪潮的人。 " 左右滑动，查看更多 ✦ ✦ • ✦ ✦ 三、混沌召唤 AI 领教 …… ✦ • ✦ 左右滑动，查看更多 ✦ ✦ 如果你是 AI 技术极客 × 商业赋能者： 我们召唤这样的 AI 领教 ALL in AI ，陪伴中国创新者 如果你是商业实战派 × AI 革新者： 你是零售老兵，用 AI 将供应链变为利润引擎； 你是制造匠人，以 AI 重塑质检的微米精度； 你是运营先锋，用算法降本增效，定义新标杆 ...

Core Viewpoint - The article emphasizes the importance of sensory marketing in offline events, highlighting how engaging multiple senses can create a unique and memorable experience for participants, especially in large gatherings [10][11]. Group 1: Importance of Sensory Experience - Sensory marketing establishes a biological connection with users, making it a shortcut to capture their attention [10]. - Visual and auditory elements are crucial in leading other senses to engage with the brain's excitement and memory points [11]. - Offline events must provide unique experiences that cannot be replicated online, making them essential for audience engagement [11]. Group 2: Event Structure and Execution - The article discusses the challenge of creating peak moments in a multi-day event, particularly in the context of the 2025 Li Shanyou New Year Course [11][21]. - The event's structure involved a two-day theme followed by a different theme on the third day, requiring careful planning to maintain audience excitement [11][21]. - The peak moments were designed to reinforce collective memory and the event's overarching themes, such as the significance of human uniqueness in the AI era [11][21]. Group 3: Creative Process and Themes - The creative process involved distilling the essence of the event into a broader theme, "Youthful China," reflecting the rise of a new generation of entrepreneurs [22][24]. - The closing video aimed to encapsulate the key takeaways from the three-day course, prompting participants to reflect on their experiences [26][30]. - The article highlights the importance of recognizing every individual's contribution in the event, emphasizing the value of visibility and acknowledgment [32][30].

" 如果有一天 PMPM 偏偏消失了，会有一群消费者为它的消失而落泪。 " " 这是我们坚持做下去的动力。 " 时垠集团创始人、 CEO 闪烁在混沌创新大课上讲道。 闪烁，前宝洁中国品牌总监， 2019 年创立时垠集团，旗下有三个护肤品牌： PMPM 偏偏、 DXV （定效维）和 NodOff 。 其中， PMPM 成立的第一 年就打造出 10 个爆品， 3 个登顶天猫类目 TOP1 ，短短 4 年销售额 40 亿，用户数突破 1000 万。 上个月，闪烁在混沌创新大课上分享了时垠的人格化品牌的构建方法论 ——"10 个外显因子 ""2 个价值传递 ""1 个内核选择 " 。 以下为课程精华笔记。 授课老师 | 闪烁 时垠集团创始人、董事长兼 CEO ，混沌学园三期校友 非常感谢各位在周六早上九点与我在混沌相聚，今天我将分享两个 " 思辨 " ：一是创始人的个人使命对企业到底有何意义？特别是在如今流量竞争白热化 的时代，它是否仍具价值？二是我将坦诚分享一个独家方法论，叫做人格化品牌是如何诞生与成长的？ 接下来，我们进入第一个环节，探讨创始人的个人使命对企业发展，尤其是对初创企业是否有意义？ 为什么时垠在短短几 ...

三天课程，从技术圣殿到人性深处，从商业实战到文明思辨，勾勒出一幅 "创业者与 AI 共生" 的壮阔图景。 开篇： AI 黎明下的创业者使命 2025 年 4 月 25 日，在杭州大会展中心的穹顶之下， 3500 余位企业创始人、 CEO 们放下手中的财报与 PPT ，屏息凝视着舞台中央。 李善友教授的身影在聚光灯下升起，背后巨幕上 " AI 的黎明" 五个大字缓缓展开 —— 这是 " 2025 李善友开年大课暨混沌 AI 创新院开学典礼" 的首日现场，一场注定写入中国商业史的思想风暴，正以创业者为圆心，向整个商业世界辐射能 量。 "我们正站在历史的转折点上，但大多数人尚未察觉。" 李善友教授的开场白如重锤敲醒混沌。 当 OpenAI 掀起的技术革命已演变为全球军备竞赛，当 DeepSeek 的逆袭让世界重新审视中国 AI 的可能性，这位混沌创办人抛出终极之问： 在算力与数 据构筑的新战场，创业者如何找到不被 AI 吞噬的生存法则？ 李善友的十年伏笔 从认知到使命的进化 "这场准备，长则十年，短则 18 个月。" 李善友的声音低沉却有力。 回溯混沌的 AI 求索之路，早在移动互联网红利见顶时，团队就已开始追问： ...