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搞懂00后,抓住更大的生意机会
混沌学园· 2025-05-27 11:16
当真人偶像频频"塌房",当传统漫展陷入同质化窠臼,ACG产业却借微博WAW展会掀起破圈风暴:这场 6.8万观众涌入、87次热搜登榜的线下狂欢,印证了虚拟偶像与数字IP的强势崛起。 从《无限王者团》首秀引爆应援狂潮,到《剑网3》文化策展带动周边销量激增,虚拟形象正以"沉浸式陪 伴+情感化消费"重构粉丝经济。 这与邱肃川老师在混沌课程《新消费时代的特征与逻辑》中的洞察不谋而合:用户已不满足单向内容消 费,转而追求线下共创、跨媒介参与及深度情感连接。 正如WAW通过"线上话题裂变—线下沉浸体验—二次传播发酵"的闭环,让虚拟偶像从屏幕跃入现实,带动 谷子消费增长30%、文旅收入飙升。当微博以5.91亿月活构建起"社交-内容-产业"的生态枢纽,虚拟偶像便 不再只是数字符号,而是打通圈层文化、城市经济与主流消费的超级接口。 在消费领域,这场变革尤为剧烈。 传统观念里对"真实"与"虚拟"的界限正在模糊,人类的陪伴和情感连接,也有了新的载体。从粉丝追随到 情感连接,从内容消费到价值共创,虚拟偶像正在重塑整个粉丝经济的底层逻辑。 混沌君不禁思考:当消费的底层逻辑被改写,虚拟偶像对现有粉丝经济的全方位改写,究竟意味着什么? 本文 ...
纳瓦尔:关于人性的50个残酷真相
混沌学园· 2025-05-26 09:39
纳瓦尔 ·拉维坎,硅谷知名企业家和天使投资人。他投资了 Twitter 、 Uber 等 200 多家初创公司。除了在商业上的成功,纳瓦尔更广泛的影响力来自于他 对财富创造、幸福和人生哲学的洞见。 前不久 , 在播客节目《 Modern Wisdom 》中,纳瓦尔与主持人 Chris Williamson 展开了一场长达三小时的深度访谈。 两人一起探讨了如何看待成 功,个人成长,自由,人生决策等多个话题,非常值得一看。如何摆脱精神内耗,一步步走向自洽人生?在《纳瓦尔宝典》后,他又做了哪些深度思考, 做了什么精炼总结?我们为你 摘选 了 一些观点 : 博弈论与社会 1. 我认为从长远来看,出于自私 , 也应该保持美德。 2. 社会中最常见的博弈被称为 猎鹿博弈 。 在博弈中,如果我们合作就能捕获一只大鹿,吃上丰盛的晚餐,但如果我们不合作,就只能去猎兔子,各自只 能吃一顿简单的晚餐。 这个游戏有两个稳定均衡 ——可能我们都猎兔,也可能我们都猎鹿 。 3. 高信任度的社会是一个更有美德的社会,在这个社会里,我可以相信你会和我一起去猎鹿,按时出现,完成工作,然后合理分配猎物。 4. 你 希望生活在 人人拥有 美德并遵 ...
经纬张颖:我们要重启创业者公益项目了 |【经纬问诊】
混沌学园· 2025-05-26 09:39
Core Viewpoint - The article emphasizes the importance of providing professional support to entrepreneurs through the "Jingwei Consultation" initiative, which aims to address specific challenges faced by startups in a more focused and personalized manner [3][4][5]. Group 1: Event Overview - The "Jingwei Consultation" event will be held on June 19, 2025, in Beijing, allowing approximately 20 entrepreneurs to engage in one-on-one discussions with Jingwei's team, including Zhang Ying [4][14]. - The event is designed to facilitate meaningful dialogue rather than serve as a platform for seeking investment, with a strict guideline that participants should not inquire about potential funding [5][15]. Group 2: Participation Criteria - The event is open to all entrepreneurs, regardless of industry or funding stage, encouraging participation from those facing operational challenges [7][15]. - Entrepreneurs are invited to ask questions related to various fields, including technology, finance, and business operations, with an emphasis on the quality of the questions posed [9][10]. Group 3: Question Guidelines - Participants are encouraged to ask specific, high-quality questions that address their pressing business challenges, rather than general inquiries about investment opportunities [10][12]. - Examples of good questions include inquiries about financial management, talent retention, and strategic decision-making in a competitive environment [12][13]. Group 4: Event Format - The format of the event will consist of one-on-one consultations, with each participant allocated approximately 20 minutes to discuss 2-3 questions [13][14]. - The goal is to ensure that each question is thoroughly explored, maximizing the value of the interaction for the entrepreneurs involved [13].
2025年,万亿机会:混沌AI创新院城市学习中心共建者招募,点亮22城的AI创新火种
混沌学园· 2025-05-25 10:48
每个城市的创新者,都在寻找战略级陪跑伙伴,这不是一场简单的运营者招募,而是一次 生态节点的共创实验 —— 我们寻找的,是愿意扎根区域、连接混沌十年认知积淀与本地商业需求的 城市 共建 师 。 为何需要城市共建者? 混沌 AI创新院城市学习中心, 正式向 22座城市开放共建权! 在当下这个时代, AI已从技术突破演变为系统性社会重构,所以,需要所有人的共创。 我们为什么需要城市共建者? AI的普惠化正在消解技术垄断,但区域商业的「最后一公里」仍需在地化突破: 1. 场景差异化 : 一线城市的 AI实践难以适配区域特色; 2. 资源孤岛化 : 中小城市创业者缺乏 AI工具与战略思维的连接通道; 3. 生态协同化 : AI商业化的未来属于分布式协作网络,而非中心化控制。 混沌十年沉淀的 50万企业家社群、600+创新课程与实战案例库,将通过城市学习中心转化为 区域商业升级的加速器 。 ✅ 案例反哺 : 将本土实践提炼为可复用的方法论,融入混沌全国案例库。 共建者的使命 从连接者到生态激活者 你的角色不止于 共建 ,而是成为 区域 AI生态的超级节点 : ✅ 场景孵化 : 挖掘本地企业的 AI转型需求,匹配混沌的「创 ...
WAVES 2025:新的开始,新的人
混沌学园· 2025-05-24 10:48
W AVES 2025 邀您一起走向新纪元。 今年的WAVES大会,将在良渚文化艺术中心的"大屋顶"下展开。这座由日本建筑大师安藤忠雄设计的良渚 的精神地标,将为WAVES提供独特的文化、艺术、创造的空间。在这里,今年的WAVES将打造一个活跃、 国际化、人文融合的创投生态圈,邀请创投领域顶级投资人、新锐企业创始人,抑或是深耕科技、创新、 商业的科学家、创作者与学者,一起讨论、寻找、走向"新纪元"。 一场平衡了"智性思考" 与"青春想象"的狂欢盛宴 在持续两日的"WAVES大会"上,在良渚的晨光与暮色之间,我们将搭建两个平行的思想宇宙,一边是体系 化的思考框架,一边是野蛮生长的商业力量——主会场的穹顶下,投资人与青年创业者将重构创投的语 法,我们会讨论AI、全球化与价值重估。转角的分会场剧场内,年轻的造梦者们将用TED式的独白,拆解 他们眼中的商业理想和未来世界。 值得期待的,还有分会场当晚的"00后之夜 "!这是一场聚焦"00后"群体的自我主张表达大会,在表达与交 流、赞同与反对中——真实的交流、思想的碰撞,等待你的到来! 2024年的创投圈,像极了钱塘江的潮水——表面波澜不惊,水下暗流汹涌。AI赛道的沸腾 ...
估值2900亿,让王兴兴紧张
混沌学园· 2025-05-24 10:48
Figure A I,这家 2022 年才在硅谷成立的公司,凭借人形机器人闯入大众视野,以火箭般的速度崛起。 短短三年时 间估值就飙到接近 400 亿美元。 同时,它在宣传上的高调也招来了不少质疑,比如《财富》 杂志前不久就质疑 Figure虚构、夸大与宝马合作。 它究竟是开启机器人时代的"特斯拉",将重塑人类生活与产业格局?还是资本堆砌出的又一捧"科技泡 沫"?这场关于技术、资本与人形机器人未来的大讨论,正以Figure AI为缩影,在行业内掀起风浪。 机器人神话 Figure AI创始人是 Brett Adcock,他被硅谷称为下一个马斯克。 不仅和马斯克一样是创业狂人,同样也 有个硬核科技梦,他说自己从小痴迷阿西莫夫的书,梦想着机器人、飞行汽车。 2022年创立figure时,Brett Adcock36岁,已经手握两家成功撤出的公司:创立的招聘平台Vettery以1 亿美元被收购。随后他转战硬件行业,创立电动飞行器公司 Archer Aviation。 Archer可以自主生产电 池、电机、控制软件和嵌入式系统。2020年底,Archer Aviation成功上市,他又辞去 CEO 职位,转身 开始做 ...
AI时代,领导者的“必修课”来了
混沌学园· 2025-05-23 12:55
Core Viewpoint - The primary crisis for enterprises in the AI era is not the inability to use AI tools, but rather the challenge of leaders applying industrial thinking to navigate the AI revolution [2] Group 1: Leadership Challenges in the AI Era - Leaders face five typical issues in the AI era, including uncertainty on where to start with AI and the struggle to integrate AI into business scenarios [1][3] - There is a need to redefine leadership in the AI era to ensure success [4] Group 2: Course Content and Value - The course aims to provide insights on the differences between AI leaders and traditional leaders, emphasizing the importance of a holistic view [4] - It includes case studies on how companies successfully address large demands in the AI era by starting with small scenarios [4] - The course is taught by Zhang Lei, a practitioner in AI business operations, and includes practical tools for immediate application [5] Group 3: Target Audience - The course is designed for founders/CEOs of companies with annual revenues over 50 million, heads of digital transformation, and decision-makers focused on building core competitiveness [6]
新消费,三大巨变
混沌学园· 2025-05-23 12:55
Core Viewpoint - AI is recognized as a revolutionary technology that is significantly transforming consumer behavior, particularly in the entertainment industry [1][2] Group 1: Changes in the Consumer Industry - The consumer industry is evolving from traditional retail to an experience economy, emphasizing user co-creation and emotional value [7] - All consumer industries are becoming service industries, media industries, and entertainment industries [7] Group 2: Consumer Industry as a Service Industry - The service industry is becoming a core competitive advantage, as exemplified by Haidilao, which focuses on service rather than just food quality [8] - Companies like Luckin Coffee and Starbucks are innovating service delivery to enhance consumer experience and emotional value [9] Group 3: Consumer Industry as a Media Industry - Products are becoming content carriers, with brands like Pop Mart leveraging social media for user engagement and expression [10] - The transformation into a media industry allows products to have inherent viral potential, as seen with brands like Yuanqi Forest [10] Group 4: Consumer Industry as an Entertainment Industry - Starbucks and Pinduoduo are integrating entertainment elements into their offerings, turning transactions into engaging experiences [11] - The entertainment aspect of consumption fosters community and shared experiences among consumers [11] Group 5: Implications for the Consumer Industry - The consumer industry should learn from the entertainment industry to better understand human emotions and relationships [12] - The integration of entertainment into consumption creates a more engaging and meaningful experience for consumers [13] Group 6: Causes of New Consumer Changes - Technological factors, particularly AI, are reshaping consumer behavior and content creation [14] - Economic factors, such as GDP growth, are leading to a cultural consumption boom, enhancing consumer expectations [15] - Social factors, including a philosophical awakening, are influencing how consumers perceive reality and engage with products [16][17]
AI时代,领导者的“必修课”来了
混沌学园· 2025-05-22 09:32
Core Viewpoint - The primary crisis for enterprises in the AI era is not the inability to use AI tools, but rather the challenge of leaders applying industrial thinking to navigate the AI revolution [2] Group 1: Leadership Challenges in the AI Era - Leaders face typical issues such as uncertainty on where to start with AI, competitors reducing costs by 30% using AI, misunderstanding AI as merely an "employee assistant," and difficulties in integrating AI with business scenarios [3] - There is a need to rebuild leadership capabilities to succeed in the AI era, focusing on a holistic view and understanding the fundamental changes brought by AI [4] Group 2: Course Content and Value - The course covers essential topics such as the differences between AI leaders and traditional leaders, recognizing core user needs, and building a "golden triangle" of leadership, AI product managers, and business personnel [4] - The course is led by Zhang Lei, a practitioner in AI business operations, and includes case studies from over 1,000 companies across various industries [5] - The program offers a practical framework for AI implementation, emphasizing the importance of cognitive, business, and organizational capabilities [5] Group 3: Target Audience - The course is designed for founders/CEOs of companies with annual revenues exceeding 50 million, heads of digital transformation, and decision-makers focused on building core competitiveness in the AI era [6]
AI×音乐:下一个千亿级市场,来了!
混沌学园· 2025-05-22 09:32
Core Viewpoint - The article discusses how AI is fundamentally reshaping the music industry, transforming everything from creation to consumption, and emphasizes the potential for AI to enhance human creativity rather than replace it [3][19]. Group 1: AI in Music Creation - AI music generators are emerging, allowing even those without musical knowledge to create songs easily, as demonstrated by a case where a teacher won a competition using AI [9]. - The traditional music creation process is being replaced by a new model driven by AI, which enhances collaboration between humans and machines [9]. - Collaborations between major music companies and AI firms are setting industry standards, showcasing AI as a creative partner for musicians [9]. Group 2: AI in Music Production - AI is significantly improving efficiency in music production, particularly in mixing and mastering, as illustrated by the revival of a long-lost Beatles song using AI technology [12][13]. - The ability of AI to separate and restore audio tracks demonstrates its potential in preserving musical heritage [12][13]. Group 3: AI in Music Promotion - AI is revolutionizing music promotion by analyzing fan preferences and generating personalized marketing strategies, allowing artists to focus more on creation [14]. - The use of AI for targeted music recommendations has led to significant increases in streaming numbers for independent artists [14][18]. - Collaborations between music labels and tech companies are creating new paradigms for music distribution, enhancing audience engagement through intelligent recommendations [14]. Group 4: AI in Music Consumption - AI is transforming music consumption into an immersive experience, integrating social elements and digital collectibles [17]. - The rise of virtual idols and AI-generated performances is changing the dynamics of fan engagement and monetization in the music industry [18]. - AI's ability to analyze user behavior and preferences is reshaping how music is consumed, leading to increased user engagement and spending [18].