Workflow
盐财经
icon
Search documents
白象,不老实
盐财经· 2025-06-07 09:58
作者 | 李含章 钟宸(实习生) 编辑 | 宝珠 视觉 | 诺言 继"千禾0"酱油,"壹号土"猪肉之后,消费者又迎来了"多半"袋面,而这次的文字游戏的主角,是有 着"国货之光"滤镜的白象。 6月初,有消费者发现,白象"多半袋面"的"多半"为商标名称,而非"更多分量",其面饼仅比基础款多25 克(增幅29%),与"多一半"的常识认知相差甚远。 消息一出,马上登上热搜第一。不少网友对此评价"跟消费者抖机灵""不老实",但也有人表示谅解,认 为"差不多就行了"。 白象随即发布声明,表示"多半"系列产品是基于原70克面饼基础上推出的110-120克面饼的大分量产 品,"多一半"系列是基于原60克面饼推出的100克面饼产品。"多半"商标申请的初心是为了与常规分量产 品做出区分。 白象发表声明 不过,有记者发现,白象经典款的大骨面、猪骨面系列,面饼重量在60-75克之间,而康师傅、统一等没 有加重的经典款,面饼重量分别为80-85克与82.5克,且价格相差无几。 商标争议并非偶然。天眼查数据显示,白象自2018年起系统布局"多半袋""一半袋"等擦边商标。商标虽 注册成功,但组合"袋/桶"使用时被律师指出存在风险。 有律师 ...
张小泉,被一位85后捡漏
盐财经· 2025-06-06 07:56
Core Viewpoint - The forced auction of Zhang Xiaoqin shares due to the debt crisis of its controlling shareholder has raised significant attention, highlighting the financial troubles of a historic brand that has been in operation for over 400 years [3][4][10]. Group 1: Company Background and Financial Issues - Zhang Xiaoqin's controlling shareholder, Zhang Xiaoqin Group, has accumulated nearly 6 billion yuan in unpaid debts, leading to the judicial freezing of all shares [4][14]. - The company was once saved by Fuchun Holdings, which acquired a 70% stake for about 100 million yuan, transforming its operations and significantly increasing profitability [6][7]. - After a successful IPO in 2021, Zhang Xiaoqin's market value soared to 46 billion yuan, representing a more than 20-fold increase from the initial investment [7][8]. Group 2: Market Performance and Challenges - Following a viral incident involving product quality, Zhang Xiaoqin's sales on major e-commerce platforms plummeted, with a 21% decline on Alibaba and a 48% drop on Douyin in 2022 [10][11]. - The company's net profit fell by 46% in 2022 and another 33% in 2023, disrupting its previous growth trajectory [11][12]. - Despite attempts to maintain market share through price cuts and increased marketing expenses, the company faced regulatory scrutiny for unethical practices, further damaging its reputation [12][18]. Group 3: Leadership Changes and Future Prospects - In May 2024, a management transition occurred, with younger family members taking over leadership roles, potentially bringing new perspectives to the company [12][14]. - Zhang Xiaoqin's revenue reached 908 million yuan in 2024, marking a 12% year-on-year increase, but net profit remained significantly lower than in previous years [12][14]. - The controlling shareholder's debt crisis has led to speculation about the future of Zhang Xiaoqin, as it may become a target for acquisition by new investors [18][24].
无人在意的618,为什么白酒卖爆了?
盐财经· 2025-06-06 07:56
618,这个延续了十几年的消费狂欢节,在"史上最长战线"的拉扯下,陷入了一种耐人寻味的寂静。 然而,在电商行业增长乏力之际,即时零售赛道"你争我抢",呈现出了截然不同的火热景象。尤其是前 段时间,美团邀请上海歌手黄龄当代言人,口号"黄的更灵"让人直呼妙。这场充满玄学色彩的营销对 决,好不热闹。 美团邀请上海歌手黄龄当代言人,口号"黄的更灵"让人直呼妙 作者 | 闰然 统筹 | 张鹏霞 视觉 | 顾芗 但近期,这个618,为惨淡经营的行业带来了一些亮色。 今年,即时零售首次深度参与这种全民零售的消费大促。不过,令人没想到的是,最先卖爆的品类,竟 然是酒。 与此同时,"30分钟送万物""美团闪购白酒卖爆" 等话题不断登上热搜,成为了这个618亮眼的存在。 一冷一热的鲜明对比,折射出中国消费市场正在经历的深刻变革。消费者的需求已从单纯的价格敏感, 转向对品质与时效的双重追求。 把时间线放长,我们发现,不仅仅是这次618,诸多行业数据都显示,通过与众多酒饮渠道品牌合作, 以美团闪购为代表的即时零售平台上,酒水品类都实现了快速的增长。 这届消费者用真金白银证明:不仅要省钱,还要"现在就送到"。 酒,迎来新的市场增量 许 ...
一家汽车新央企将成立
盐财经· 2025-06-05 09:53
本文转载自每日经济新闻 值班编辑 | 宝珠 视觉 | 顾芗 一家汽车新央企露出雏形。 6月5日早上,长安汽车、东安动力、湖南天雁等公司披露中国兵器装备集团有限公司重组进展情况: 兵器装备集团收到国务院国资委通知,经国务院批准,对兵器装备集团实施分立。其汽车业务分立为一 家独立中央企业,由国务院国资委履行出资人职责;国务院国资委按程序将分立后的兵器装备集团股权 作为出资注入中国兵器工业集团有限公司。 本次分立后,公司间接控股股东将变更为汽车业务分立的中央企业,实际控制人未发生变化。分立重组 不会对公司正常生产经营活动构成重大影响。 截至昨日收盘,长安汽车股价12.56元/股,市值超1200亿元。 4月10日,长安汽车披露财报显示,2024年实现营业收入1597.33亿元,同比增长5.58%;归属于上市公 司股东的净利润73.21亿元,同比下降35.37%。 值得注意的是,东风股份最新公告称,本公司接到间接控股股东东风公司通知,东风公司暂不涉及相关 资产和业务重组。本公司正常生产经营活动不会受到影响。 星标关注《盐财经》 这表明,传闻已久的东风、长安合并事宜暂时中止。 此前的2月9日,东风股份和东风科技均公告称, ...
衢州夫妇卖卡给小学生,净赚44亿
盐财经· 2025-06-05 09:53
Core Viewpoint - The article discusses the rapid growth and business model of a company named "卡游" (KAYOU), which specializes in collectible card games, highlighting its impressive financial performance and the cultural phenomenon surrounding card collecting among children and adults alike [9][31][34]. Group 1: Company Overview - KAYOU is preparing for an IPO, with projected revenues of 10.057 billion RMB and a net profit of 4.466 billion RMB for 2024, indicating significant growth from 2.298 billion RMB in 2021 [9][32]. - The company's revenue from card sales constitutes over 90% of its total income, with a gross margin of 67.3% overall and 71.3% specifically for card sales [32][34]. - KAYOU's founder, Li Qibin, holds approximately 82% of the company's shares, with a potential wealth exceeding 800 billion RMB if the company achieves a market valuation of 100 billion RMB [11]. Group 2: Market Dynamics - The collectible card market is driven by the "抽卡" (drawing cards) mechanism, where the excitement of obtaining rare cards fuels consumer spending, similar to gambling [11][41]. - The company has successfully leveraged popular IPs, such as "奥特曼" (Ultraman) and "小马宝莉" (My Little Pony), to drive sales, with Ultraman cards accounting for nearly 60% of total card products [34][35]. - KAYOU has expanded its IP portfolio to include 70 different IPs by 2024, aiming to diversify its offerings and reduce reliance on any single IP [34]. Group 3: Consumer Behavior - Collectible cards serve as social currency among children, influencing their social dynamics and emotional satisfaction [24][32]. - The thrill of opening card packs and the uncertainty of obtaining rare cards create a psychological loop that encourages repeated purchases [26][28]. - Parents have expressed concerns over children's spending on cards, with some resorting to purchasing rare cards directly from secondary markets to satisfy their children's desires [26][39]. Group 4: Challenges and Risks - KAYOU faces challenges related to its heavy reliance on popular IPs, with many licensing agreements set to expire in the next three years, posing a risk to revenue stability [44]. - The company's extensive distribution network, while beneficial for rapid expansion, also presents regulatory challenges, particularly concerning counterfeit cards and the sale of products to minors [50][52]. - The potential for market saturation and the need for sustainable growth strategies are critical considerations for KAYOU as it navigates the evolving landscape of the collectible card industry [55].
枕套是医院用品,亚朵酒店致歉
盐财经· 2025-06-04 08:27
我们向客人郑重致歉,并第一时间提供了洗涤厂资质文件及布草检测凭证,有幸取得了客人的谅解。我 们知道,这不能掩盖我们在查房环节的疏漏。我们给客人带来了不好的体验,也违背了总部的运营管理 规定。我们深刻反省,会持续强化布草验收标准,坚决把"员工自查、店长复查、质检抽检"的检查要求 执行到位。 本文转载自中国新闻周刊 值班编辑 | 江江 视觉 | 顾芗 6月3日,有网友发帖称入住浙江杭州一亚朵酒店时,发现酒店出现了印有医院标签的的枕套。针对相关 情况,6月3日晚22点22分,杭州西溪紫金港亚朵酒店发布致歉声明: 对于客人反馈的枕套标签问题,我们向客人和所有关心亚朵的朋友们诚挚道歉!经严格核查,确认问题 根源是我们店自采的洗涤供应商出现严重工作失误,我们已经中止了与这个洗涤供应商的合作。还对所 有房间布草进行了100%全面排查,确认没再发现类似情况。 我们会直面问题、立刻整改,始终将客人的安全、健康置于首位。衷心感谢大家对我们的监督指正。最 后再说声对不起! 我们诚挚致歉! 据此前报道,6月3日,一位女网友在社交平台发帖称,自己6月2日入住杭州一家亚朵酒店时,发现枕套 上印有"杭州御湘湖未来医院"的标志,系"医院枕套 ...
拼多多为什么敢牺牲短期业绩?
盐财经· 2025-06-04 08:27
作者 | 闰然 统筹 | 张鹏霞 视觉 | 顾芗 围绕在拼多多身上的困惑、争议接踵而至。因为,2025年第一季度财报显示,拼多多的业绩增速有所放 缓——营收957亿元,同比增长10%。 数字里暗藏着拼多多的战略取舍。"今年初始,我们预见到商家群体将会进一步承压,同时也看到了高 质量发展的长远价值,管理层下定决心,做出了'千亿扶持'的战略决定。"拼多多集团董事长、联席CEO 陈磊表示。 在压力巨大的电商行业里,"千亿扶持"着实稀缺。这句口号成为了拼多多商业价值观的公然宣示,其背 后是真金白银的投入。 这个社会需要拼多多吗?此前,拼多多用陡峭的增长曲线证明了中国最广大老百姓的市场价值与消费潜 力。如今,拼多多平台敢于牺牲短期业绩,激进投入商家扶持。 专注的力量,在持续 电商早已不是一门容易做的生意。过去这个季度,外部环境的变化给商家带来了诸多的新挑战。 拼多多战略转向的轨迹透露了许多行业变化——去年推出了 "电商西进""新质供给"等创新举措,今年成 立了"商家权益保护委员会"。为了与商家共同应对这些外部环境带来的新挑战,"商保会"于今年4月初正 式启动了"千亿扶持"重磅惠商新战略。 拼多多启动"多多好特产"项目, ...
10天蒸发百亿,陕西“最强夫妻店”深陷造假漩涡
盐财经· 2025-06-03 10:42
Core Viewpoint - The article discusses the rise and subsequent challenges faced by Juzi Biotechnology, highlighting its rapid growth in the beauty industry and the controversies surrounding its flagship product, the collagen stick, amid accusations of ingredient falsification [4][11][12]. Company Overview - Juzi Biotechnology, founded by Yan Jianya and Fan Daidi, has become a significant player in the beauty industry, particularly known for its "recombinant collagen" technology [10][11]. - The company achieved a market value of over 450 billion yuan in May, making its founders the richest in Shaanxi province [4]. - Juzi Biotechnology's net profit increased from 1 billion yuan in 2022 to 2.06 billion yuan in 2024, with a peak gross margin of 82% [11][21]. Recent Controversies - In May, Juzi Biotechnology faced backlash from Huaxi Biotechnology, which accused it of misleading marketing regarding the safety and efficacy of its products [6][19]. - Influencer "Big Mouth Doctor" Hao Yu claimed that the collagen stick contained only 0.0177% of the advertised recombinant collagen, significantly below the stated minimum of 0.1% [13][17]. - Juzi Biotechnology's response included a denial of the allegations and a commitment to legal action against misinformation campaigns [7][15]. Market Impact - Following the allegations, Juzi Biotechnology's stock price dropped over 8%, reducing its market capitalization from 909 billion HKD to 735 billion HKD within ten days [7][11]. - The controversy has affected not only Juzi Biotechnology but also other companies in the recombinant collagen sector, leading to a decline in their stock prices [7][11]. Competitive Landscape - The article highlights the competitive tension between Juzi Biotechnology and Huaxi Biotechnology, with both companies investing heavily in marketing and facing scrutiny over their product claims [21]. - Juzi Biotechnology's marketing expenses exceeded 2 billion yuan in 2024, while Huaxi Biotechnology's marketing costs were reported at 2.464 billion yuan [21].
粤味直播间,挤满了全国观众
盐财经· 2025-06-03 10:42
Core Viewpoint - Guangzhou Restaurant is successfully transforming its traditional brand into a modern e-commerce powerhouse through innovative strategies, particularly in live streaming on platforms like Douyin, which has significantly expanded its customer base and sales channels [3][13][21]. Group 1: Company Background and Evolution - Founded in 1935, Guangzhou Restaurant is a well-known "Chinese Time-honored Brand" that embodies the heritage of Cantonese cuisine while embracing new consumer trends [3]. - The company established its e-commerce division in 2012, becoming one of the first national brands to engage with online platforms, showcasing its adaptability and forward-thinking approach [3][6]. - Over the years, the e-commerce team has grown from three initial members to over a hundred, reflecting the company's commitment to expanding its online presence [11]. Group 2: E-commerce Strategy and Implementation - The e-commerce team initially operated in a cramped underground office, which fostered a strong team spirit and dedication among employees, leading to a successful transition from offline to online sales [6][9]. - Since 2021, the company has focused on Douyin live streaming, with multiple stores achieving over 2 million orders, highlighting the platform's effectiveness in driving sales [13][21]. - The team has developed a matrix of live streaming accounts tailored to different product categories, enhancing their reach and engagement with diverse consumer segments [18][19]. Group 3: Target Audience and Market Expansion - The primary consumer demographic has shifted from older generations to younger audiences aged 25 to 35, who prefer convenient and innovative food products [21][22]. - Sales outside Guangdong province have increased significantly, with over 80% of certain products sold in markets beyond the traditional customer base, indicating successful national penetration [23][25]. - The live streaming approach has allowed the brand to attract new customers who may not have been familiar with Guangzhou Restaurant, effectively creating a "find the product" rather than "find the customer" model [25][26]. Group 4: Future Directions and Sustainability - The company is committed to maintaining a long-term vision in the evolving landscape of live commerce, focusing on brand integrity and consumer engagement [27][29]. - By integrating traditional culinary techniques with modern marketing strategies, Guangzhou Restaurant aims to continue expanding its influence and reach in the food industry [29].
宗馥莉,正式接班
盐财经· 2025-05-31 03:56
本文转载自21世纪经济报道 值班编辑 | 江江 视觉 | 诺言 天眼查显示,5月28日,浙江娃哈哈实业股份有限公司发生工商变更,宗庆后卸任法定代表人、董事 长、总经理,由宗馥莉接任法定代表人、董事长职务。同时,多位主要人员均发生变更。 | 序号 变更日期 | | 变更项目 | 变更前 | | 变更后 | | --- | --- | --- | --- | --- | --- | | 1 | 2025-05-28 | 负责人变更(法定代表 人、负责人、首席代 表、合伙事务执行人等 | 宗庆后 | 宗詢新 | | | | | 变更) | | | | | | | | 姓名:余强兵,证件号码: (H) 姓名:宗庆后,证件号码:*****************,职位:总经理;【退 | 【新进】 | 姓名:丁秀娟,证件号码:******************,职位:财务负责人; | | | | | 금 1 | | 姓名:叶雅琼,证件号码:**********************,职位:董事;【新 | | | | | 姓名:宗庆后,证件号码:****************,职位:董事长;【退 | 讲】 | | | ...