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乐刻私教,卷成“网约车司机”
盐财经· 2025-06-12 09:40
Core Viewpoint - The article discusses the shift in the personal training market driven by budget gyms like LeKe, which offer significantly lower prices for personal training sessions, impacting traditional gyms and trainers' earnings [3][5][6]. Group 1: Market Dynamics - Traditional gyms charge an average of 400-500 RMB per session for personal training, while LeKe offers sessions at an average price of 177 RMB, attracting more customers [3][6][9]. - The pricing strategy of LeKe disrupts the traditional pricing model, making personal training more accessible to a broader audience [9][10]. - The low-price trend has led to a reduction in commissions for trainers, who now earn less due to the shift from high-price, low-volume to low-price, high-volume sales [4][32]. Group 2: Trainer Experience - Trainers at LeKe experience a significant decrease in income compared to traditional gyms, with some reporting earnings cut by half [20][23]. - The role of trainers has shifted from being salespeople to service providers, with less pressure to sell but also lower base salaries and no benefits [15][25]. - New trainers face challenges in gaining visibility on the platform due to algorithmic prioritization, making it difficult to attract clients without established reputations [27][34]. Group 3: Business Model and Profitability - LeKe's business model focuses on a "thin profit, high sales" approach, where the platform handles marketing and trainers must enhance their skills to attract clients [32][33]. - The company is exploring additional profit segments, such as the FEELINGME brand, which offers a subscription model for personal training, further diversifying its offerings [40][41]. - Despite the low pricing strategy attracting more customers, the sustainability of trainer earnings remains a concern, as the model may lead to a decline in service quality [45][52]. Group 4: Market Potential - The current penetration rate of gym memberships in China is only 3.2%, indicating significant growth potential for the fitness industry [53]. - The article suggests that while lowering prices can attract more customers, there are limits to how much trainers can work, highlighting the need for a balanced approach to pricing and trainer compensation [54][56].
车企,集体做出重大承诺
盐财经· 2025-06-12 09:40
2025年6月10日-6月11日,多家车企集体发声,承诺 将供应商的付款账期缩短到60天以内 作者 | 乔悦 编辑 | 何子维 值班编辑| 宝珠 视觉 | 顾芗 很少见到,汽车企业像这几天这样集体发声。 6月10日晚,中国一汽、东风汽车、广汽集团、赛力斯4家车企集体发布声明,承诺将供应商的付款账期 缩短到60天以内。次日,6月11日,比亚迪、小米汽车、小鹏汽车、长城汽车、奇瑞集团等企业也相继 跟进。 不到24小时,无论是老牌国企、传统民营企业,还是刚入局不久的新势力,都对供应商账期达成共识。 这种速度,这种默契,在竞争激烈、各自为战的汽车行业并不多见。要知道,上一次车企和供应商一起 登上新闻头条的,还是去年那封比亚迪要求供应商统一降价10%的邮件。而这次,情况变了。车企不但 不压价,反而主动示好,愿意在账期上做出让步。 6月12日,工信部也发声了。工业和信息化部相关负责人对媒体表示,汽车企业主动承诺"支付账期不超 过60天",是积极响应国家号召、践行社会责任与企业担当的体现,对构建"整车—零部件"协作共赢发展 生态具有重要意义。 "60天支付账期"将如何与伙伴共生共存的问题放置到了台面上,对整个中国企业界都具 ...
坚果有虫,山姆又出事
盐财经· 2025-06-11 09:20
本文转载自21世纪经济报道 值班编辑 | 江江 吃出活虫!山姆又被曝光 随后,潘女士找到山姆会员商店协商解决此事。潘女士告诉记者,第一次协商的方案是退货,第二次协 商给出的方案是退一赔一,第三次协商方案是退一赔二,山姆方面表示,如果潘女士不接受的话,就请 潘女士自己找别的地方解决。 据浙江电视台《1818黄金眼》报道,消费者潘女士在山姆超市买了坚果,6月1日倒出来吃的时候,看到 了有条虫子在里面爬,她一直保留着这条虫子直到接受记者采访。山姆超市400客服回应,"之前确实也 有出现过这种问题,我们这边也是帮助反馈处理掉了"。 "太恶心了!"潘女士表示,"家里所有山姆买的吃的东西,我都没有打开,我就不吃了,我不敢动了。" 视觉 | 顾芗 狂奔的山姆超市又出事了。 6月10日晚, #山姆客服称坚果有蠕虫不是个例 # 话题冲上热搜,截至目前阅读量超2000万。 记者询问潘女士,在沟通协商过程中,山姆方面是否认可坚果里出现活虫? 潘女士表示,认可,但是山姆方面需要去检测虫是从哪里来。 潘女士表示,根据相关法律规定自己可以要求退一赔十,所以自己的诉求也是退一赔十。自己花了680 元购买卓越会员是认可山姆的商品品质,但是现 ...
东北大叔卖精华油,叫板香奈儿,年入12亿
盐财经· 2025-06-11 09:20
Core Viewpoint - Lin Qingxuan is preparing for an IPO, aiming to become the leading high-end domestic skincare brand in China, with significant revenue growth and profitability improvements over the past three years [5][9][10]. Financial Performance - Lin Qingxuan's revenue for the past three years (2022-2024) was 691 million, 805 million, and 1.21 billion RMB, respectively, with a compound annual growth rate of approximately 32% [9][10]. - The company transitioned from a net loss of 5.93 million RMB in 2022 to a profit of 187 million RMB in 2024, indicating a strong recovery [9][10]. - Gross margin improved from 78% in 2022 to 82.5% in 2024, showcasing effective cost management and pricing strategies [9][10]. Market Position - Lin Qingxuan ranks first among domestic high-end skincare brands in China by retail sales, and is the only domestic brand among the top 15 high-end skincare brands [10][11]. - The brand's pricing strategy positions it competitively against international brands, with flagship products priced similarly to those of Clarins and Chanel [17][18][22]. Brand Strategy - The brand emphasizes its high-end positioning, with the term "high-end" appearing 156 times in its prospectus, and aims to establish itself as a leader in the domestic high-end skincare market [15][10]. - Lin Qingxuan has focused on a single product strategy, particularly with its Camellia Oil, which has become a star product, contributing significantly to its revenue [27][29]. Research and Development - R&D expenditures from 2022 to 2024 were 21.1 million, 19.7 million, and 30.4 million RMB, representing 3.0%, 2.4%, and 2.5% of annual revenue, respectively [30]. - Compared to international peers, Lin Qingxuan's R&D investment is considered moderate, highlighting a potential area for improvement [30]. Marketing and Consumer Perception - Marketing expenses from 2022 to 2024 were 208 million, 187 million, and 365 million RMB, indicating a significant investment in brand promotion [42]. - Despite high marketing expenditures, consumer recognition of Lin Qingxuan as a high-end brand remains low, with some consumers questioning its brand value [44][46]. Regulatory Challenges - The company faced regulatory scrutiny for misleading advertising claims regarding product efficacy, resulting in fines and negative consumer sentiment [33][12]. - Lin Qingxuan's marketing strategies have drawn criticism, with some consumers perceiving the brand as relying too heavily on nationalistic sentiments rather than product quality [47][49].
盐财经招聘实习生
盐财经· 2025-06-10 10:13
Group 1 - The article announces an internship recruitment for Salt Finance, a professional financial media under Southern Wind Window, focusing on business reporting [4] - The recruitment seeks candidates for the position of financial intern reporters, with responsibilities including deep reporting on financial topics, industry observations, and podcast content planning [5][6] - Candidates are expected to have a strong interest in financial reporting, good communication skills, and preferably experience in content creation, with a preference for students in economics or journalism [7] Group 2 - Interns will gain hands-on experience in news production, opportunities to interact with industry experts, and receive a certificate from a leading media platform [8] - The internship offers benefits such as free lunch during offline work and the chance to publish articles under their name on Salt Finance and Southern Wind Window [8]
小米汽车,辟谣
盐财经· 2025-06-10 10:13
本文转载自第一财经 针对近期网络广泛传播的"小米汽车高阶驾驶培训发生致命车祸"传闻,小米汽车副总裁李肖爽今日通过 微博发布声明。 值班编辑 | 宝珠 视觉 | 顾芗 李肖爽在微博发文称,近日有大量小号在各平台广泛散播事故图片,并用尽话术污名化培训项目,甚至 不惜捏造伤亡的谣言,严重误导公众,性质极其恶劣,对此将启动法律程序,追究造谣者法律责任。 随后,小米集团公关部总经理王化转发该条微博并表示,昨日已经全部完成取证,并已启动法律程序。 星标关注《盐财经》 洞察趋势,睿智人生 /// 大家都在看 /// 点 在看 把盐撒给更多的人 ...
38.88万坐月子,牛津学霸收割中国富人
盐财经· 2025-06-10 10:13
Core Viewpoint - The article discusses the high-end postpartum care service provided by Shengbeila, highlighting its pricing, target clientele, and financial performance, while also addressing the challenges and criticisms faced by the company in maintaining its luxury positioning and service quality [2][6][32]. Pricing and Packages - Shengbeila offers various packages ranging from 16.88 million to 38.88 million RMB for 28 days, with the average customer spending around 220,000 RMB [4][16][30]. - The company targets high-net-worth individuals, specifically families with assets exceeding 100 million RMB [5]. Financial Performance - Shengbeila has shown significant revenue growth, with revenues of 2.59 billion RMB in 2021, 4.72 billion RMB in 2022, and 5.60 billion RMB in 2023, but it has consistently reported losses, totaling 1.22 billion RMB in 2021, 4.12 billion RMB in 2022, and 2.39 billion RMB in 2023 [6][7][33]. - The company is currently preparing for an IPO, having submitted its prospectus to the Hong Kong Stock Exchange [8]. Service Quality and Staffing - Shengbeila employs a high staff-to-client ratio, providing 24-hour nursing care with two nurses assigned to each mother and baby [17]. - Despite the high service standards, there are reports of inconsistent service quality, with some clients expressing dissatisfaction with the nurses' experience and training [21][24]. Market Position and Competition - Shengbeila is positioned as a luxury brand in the postpartum care market, competing with other high-end centers and aiming to establish itself as a leader in the industry [28][31]. - The company has expanded its offerings to include various health and wellness services, indicating a strategy to diversify its revenue streams [26][28]. Industry Outlook - The postpartum care market in China is expected to grow, with projections indicating a market size of 205.9 billion RMB by 2030, driven by increasing demand for third-party care services [40]. - Despite the declining birth rate in China, the overall demand for maternal and child care services is anticipated to remain strong, suggesting potential for growth in the industry [39][40].
85后王宁,河南新首富
盐财经· 2025-06-09 04:48
本文转载自每日经济新闻 值班编辑 | 江江 视觉 | 诺言 然而,近期Labubu火遍全球,泡泡玛特股价也持续上涨。 截至6月6日收盘,泡泡玛特股价报244.8港元/股,总市值3287.52亿港元。今年以来,泡泡玛特股价已上 涨174%。若将时间线拉长,从2024年初至今,泡泡玛特的股价涨幅超过了11倍。 6月8日,根据福布斯实时富豪榜,泡泡玛特(09992.HK)创始人王宁目前身家为203亿美元(约合人民 币1460亿元),牧原股份(002714.SZ)创始人秦英林身家为163亿美元。王宁已取代秦英林,成为河南 新首富。 | | Wang Ning & | $20.3 B | | --- | --- | --- | | 104 | family | ↑ $0M 0.00% | | | Toys | | | | Qin Yinglin | $16.3 B | | 147 | Pig breeding | + $0M 0.00% | 截图自福布斯实时富豪榜 近期,泡泡玛特旗下Labubu爆火,一娃难求,一些联名或限量款的Labubu更是卖出了几千上万元的天 价。 Labubu的爆火,直接带飞了泡泡玛特股价。截至 ...
茶饮暗战,竟在种菜?
盐财经· 2025-06-09 04:48
Core Viewpoint - The new tea beverage industry has evolved significantly, with over 3,000 chain brands generating nearly 500 billion yuan in revenue, and is now focusing on health standards and quality control in their products [2][5][20]. Group 1: Industry Development - The new tea beverage sector has transitioned from a chaotic phase to a more structured market, with major brands like Heytea, Naixue, and others going public in 2024 [2][5]. - The industry is witnessing a shift towards health-oriented products, with brands promoting initiatives like "true tea" and "true milk" [2][5][20]. Group 2: Health Standards - Heytea has established a health standard called "Four Truths and Seven Zeros," which emphasizes the use of genuine ingredients and the elimination of harmful additives [4][20]. - The company has achieved zero pesticide residue in its kale supply, which is a key ingredient in its new product offerings [4][13]. Group 3: Supply Chain Innovations - Heytea is focusing on centralized supply chains for kale, ensuring consistent quality and control over the growing process [11][13]. - The company has implemented advanced agricultural practices to maintain zero chemical fertilizers and pesticides, enhancing the quality of its ingredients [16][17]. Group 4: Product Innovation - The introduction of kale as a primary ingredient in beverages has transformed it from a minor component in salads to a popular drink ingredient, with Heytea selling 3.5 million cups in a month [9][11]. - Other brands are following suit, launching their own kale-based drinks, indicating a competitive trend in the market [11][15]. Group 5: Market Positioning - Heytea's strategy of focusing on upstream supply chain management is creating a competitive barrier that is difficult for other brands to replicate [27][29]. - The company is expanding its agricultural partnerships across various regions in China to ensure a steady supply of high-quality fruits and vegetables [29].
王自如宣布创业,感谢董明珠雷军
盐财经· 2025-06-07 09:58
以下文章来源于每日经济新闻 ,作者每经记者 每日经济新闻 . 沉默许久的格力电器(SZ000651)前渠道改革项目负责人王自如,近两天通过社交媒体平台发声。6月5 日下午,他发布预告消息称,将解释为什么离开格力电器。此事引发外界关注。 6月6日上午,他在自己发布的视频中称,入职格力电器后,他和团队用几年的时间,几乎重塑了从销 售、物流、仓储、终端到售后的整个销售体系。正当他想把最新的AI(人工智能)技术融入所有的构想 当中时,终场的哨声响了。他带着遗憾走出赛场,来到了人生最糟糕的时候。 中国主流财经全媒体。互联网新闻信息服务许可证编号:51120190017 。 本文转载自每日经济新闻 值班编辑 | 宝珠 视觉 | 诺言 在视频结尾,他还感谢了格力电器董事长董明珠和小米集团创办人雷军。 王自如在视频中谈往事/图源:视频截图 谈入职格力电器始末 《每日经济新闻》记者在王自如6月6日发布的视频中看到,他先是谈起了自己入职格力电器的原因。王 自如表示,产业互联网热潮之下,他在2019年就已经萌生了要进入核心企业、担任核心职务的想法。 2020年,加入格力电器的机会出现,他始料未及,但很快意识到这是不可错过的机遇。 ...