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老铺黄金招柜姐,比空姐还严
盐财经· 2025-09-10 11:27
, 本文转载自财经天下weekly 值班编辑 | 宝珠 视觉 | 顾芗 以下文章来源于财经天下WEEKLY ,作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号,提供有品质的深度报道,讲述中国企业在时代浪潮中的精彩故事。 尽管招聘条件极为严苛,求职者依然趋之若鹜。因为在老铺黄金工作,不愁业绩,很多没有经验的新手 入行就能月入2万元。 气质不够,进不了老铺黄金 拥有多年空乘经验的王冰冰,至今还在为被老铺黄金拒绝的事耿耿于怀。"我在三大航空公司都工作 过,身高171.5cm,不久前给老铺黄金发简历,HR嫌我太高了,他们只要168以内的,连面试机会都没 给我。" 王冰冰有幸进入面试的一位空乘朋友,则被面试官以"太疲惫"pass掉。另一位有着某国际大牌化妆品销 售经验的柜姐抱怨称,"对方说我综合条件不合适,具体哪里不合适也没跟我说"。 通过老铺黄金面试到底都要满足哪些条件?为了一探究竟,《财经天下》找到一位负责北京地区老铺黄 金招聘的猎头刘艳,据其介绍,老铺黄金面试分两轮,第一面是HR,第二面是店长,面试都约在北京线 下。另据多位面试者称,倘若应聘外地门店,需要再加上赴北京总部的三面,路费报销。 话虽如 ...
用心培育鸿蒙开发者:来自鸿蒙生态中老师们的教师节答卷
盐财经· 2025-09-10 11:27
作者 | 林檎 他们来自不同的领域,因同样的理由汇聚在一起。有的是在高校任教的"学院派",在高校内积极求变, 将鸿蒙课程融入教学内容或单独开设一门新课,用新知点燃学生们的热情与求知欲,推动技术的边界不 断扩展。有的是技术出身的"实践派",熟悉前后端的开发与部署,在接触鸿蒙后改变了人生轨迹,决定 将自己的经验与思考倾囊相授,甘愿成为引路的先行者,为各行各业输送人才。正是因为有他们,鸿蒙 生态用点点星光,组成燎原之火。 统筹 | 孙梅 视觉 | 顾芗 "一台平板、一个智能摄像头、一个运动手环,就能合成一个生态,太酷了。"从事HarmonyOS应用开发 培训的周淑安对第一次遇见鸿蒙操作系统的时刻记忆犹新,"在平板上打开一个健身APP,点击'联动设 备',摄像头自动识别我的动作并同步到平板屏幕,实时姿态矫正,手环则同步心率数据到APP的健康面 板里,这一切联动没有复杂的配对流程。那一刻我意识到,这不是简单的'另一个操作系统',而是重新 定义了'人与设备、设备与设备'的关系。" , 西安交通大学计算机学院的副教授谢涛近几年也观察到,身边越来越多人不知不觉间完成了"华为全家 桶"的配置。手机上的文件可以无缝秒传到电脑、出 ...
中元节当天,威马宣布复活
盐财经· 2025-09-08 09:49
本文转载科技每日推送 值班编辑 | 江江 视觉 | 诺言 9月6日,威马汽车通过官方公众号发布《致供应商白皮书》。 目前,深圳翔飞汽车销售有限公司已正式接管威马汽车,正全力推进威马EX5与E5车型在温州基地的快 速复产,同时计划未来5年向市场推出10款以上新产品,并挑战年产100万辆的目标。 公司负债超200亿,挑战年产100万辆 威马汽车成立于2015年,创始人沈晖曾任职于吉利、沃尔沃等知名车企并担任高管。 2018年,威马首款车型实现量产,2024年3月,法院确认其资不抵债,正式进入实质合并重整程序。 "复活"后的威马汽车设定了颇为激进的销量目标,具体分为三阶段: 复兴阶段(2025~2026):2025年9月实现EX5/E.5车型复产,确保年产销1万辆,力争达成2万辆目标; 同时推进海外市场突破,规划布局泰国KD工厂,进一步开拓东南亚与中东市场,2026年实现10万辆年 产量。 发展阶段(2027~2028):年销量提升至25万~40万辆,推动高阶辅助驾驶车型量产,以AI技术赋能研 发、生产、营销全链条,并启动IPO筹备工作。 注册资本仅1亿元,两大股东为深圳卓凯企业管理有限公司和深圳凤宇企业管理有限公 ...
撑不住了,五星级酒店扎堆摆摊
盐财经· 2025-09-08 09:49
曾全中国的普通消费者,正在迎来一个新的消费习惯:到五星级酒店买小吃。 38元一斤的小龙虾,冒着热气放在路边,星级酒店的厨师还会在一旁给你解释口味的不同; 35元半只的烤鸭,新鲜油亮的颜色跟堂食一样诱人; , 5块钱一根的油条,价格堪比街边早餐店; …… 作者 | 莫奈 编辑 | 江江 视觉 | 诺言 近日,摆摊潮席卷全国五星级酒店,济南、北京、郑州、合肥、南京、长沙等地的高端酒店纷纷走出室 内,在街边支起地摊,售卖单价从三块钱到七八十块不等的早餐、小炒和盒饭,附近居民蜂拥而至。 8月22日,广州白云宾馆傍晚摆摊摊位/盐财经记者莫奈 摄 以往,高不可攀的星级酒店,有着严格的服务门槛和消费要求,人均消费动辄数百上千。现在,五星级 酒店集体走下神坛,亲切地向路边每一个人招起了手,仿佛在说:"走过路过别错过"。 这一幅消费奇观的背后原因,比想象中更复杂。 戴着高帽的厨师,摆摊卖卤凤爪 豪华的旋转门、等待一旁的门童、奢华的墙壁装饰,这是人们印象里的高级酒店派头。不过,现在大家 认识他们的主要途径是:街头。 从今年六七月份开始,国内大部分一二三线城市都有五星级酒店出门摆摊,争取新的生意客群。 8月22日,盐财经来到了广州 ...
国产男装,集体炒股
盐财经· 2025-09-07 10:05
Core Viewpoint - The men's clothing brand Seven Wolves is increasingly relying on stock investments for profit, with a significant portion of its net income coming from non-core business activities, raising questions about the sustainability of this strategy [4][12][15]. Financial Performance - In the first half of 2025, Seven Wolves reported a net profit of 160 million yuan, with only about 30 million yuan coming from clothing sales, while 130 million yuan was generated from stock investments [2][6]. - The company's non-operating income from financial investments accounted for a substantial part of its earnings, with securities investment income reaching 126 million yuan, while the net profit excluding non-recurring items plummeted by 61.53% year-on-year [6][12]. Investment Strategy - As of June 30, 2025, Seven Wolves held stocks worth 1.44 billion yuan, with major investments in leading companies such as Tencent, China Ping An, and Guizhou Moutai [10][11]. - The investment strategy is characterized by a focus on blue-chip stocks, with Tencent alone contributing 55 million yuan to the company's profits in the first half of 2025 [11][24]. Industry Trends - Other men's clothing brands, such as Jiumuwang and Youngor, are also increasingly turning to stock investments for profit, indicating a broader trend in the industry [13][22]. - The shift towards investment income is seen as a response to stagnant growth in the core apparel business, with many brands struggling to adapt to changing consumer preferences [20][31]. Operational Challenges - Seven Wolves faces significant challenges in its core business, including high return rates on e-commerce platforms, with rates reaching 50.43% on Tmall and 58.9% on Douyin [26][28]. - The company has also reported a substantial increase in inventory turnover days, indicating pressure on cash flow and profitability [33][34]. Future Outlook - While stock investment has temporarily filled performance gaps, the long-term sustainability of this model is uncertain, especially as the market environment changes [35].
辛巴被相关部门带走调查?回应来了
盐财经· 2025-09-07 10:05
本文转载自21世纪经济报道 值班编辑 | 宝珠 视觉 | 顾芗 近日,知名带货主播辛巴宣布因为健康问题退出直播行业。随后,有报道称辛巴因售卖致癌卫生巾一事 被有关部门带走调查,面临多项指控,目前滞留在香港。 据每日经济新闻报道,针对上述消息,辛选集团相关人士回应称:不属实。 此前,8月18日晚,快手主播辛巴在直播中表示,"跟大家做个告别,从今天开始辛巴再无能力承载直播 这份工作,今天正式宣布退出直播行业。" 当时,辛选集团相关负责人向记者确认,辛巴目前身体不能承受任何压力,肺功能已达极限。其1亿粉 丝的账号作为公司资产已移交,并正式任命联合创始人初瑞雪(辛巴妻子)全面接管辛选集团。 辛巴创办的辛选集团旗下"棉密码"卫生巾曾因被检出超高含量硫脲引发质疑。 据新黄河报道,有多位辛巴直播间的"铁粉"称购买并使用"棉密码"卫生巾后,确诊癌症。 21财经·南财快讯记者梳理发现,今年以来,辛巴团队多次因带货产品质量问题引发舆论关注。3月15 日,"辛巴带货牛排被指质量问题"登上微博热搜。有消费者投诉称,其推广的"仓野农夫牛排"疑似为合 成肉,部分产品含未标识食品添加剂,且维权困难。 辛巴也曾因带货翻车受到质疑。2020年 ...
中产的最爱,正在大规模闭店
盐财经· 2025-09-05 09:25
Core Viewpoint - MUJI is facing significant challenges in the Chinese market, leading to a wave of store closures and a decline in brand reputation due to quality issues and increased competition from local brands [5][6][30]. Group 1: Store Closures and Market Challenges - MUJI has announced the closure of its Beijing Shimao Gong San store by August 31, 2025, marking a significant shift after over a decade of operation [5]. - The company has closed a total of 30 stores in mainland China from 2022 to 2024, with 17 closures reported by May 2025 [5][6]. - The brand's decline is attributed to the rise of e-commerce, the emergence of competitive domestic brands, and changing consumer habits [6][30]. Group 2: Brand Image and Consumer Trust - MUJI's image as a premium brand is deteriorating, with increasing consumer complaints about product quality and service [10][15]. - The brand has faced multiple quality control issues, including non-compliance with safety standards for various products, leading to a loss of consumer trust [11][13]. - Complaints on platforms like Black Cat have surged, indicating growing dissatisfaction among consumers regarding product quality and pricing [15][17]. Group 3: Pricing Strategy and Market Position - MUJI's pricing strategy in China is significantly higher than in Japan, with prices 25%-30% more expensive, leading to consumer disillusionment [27][29]. - The brand's initial appeal as a high-end product has been undermined by the perception of overpriced goods that do not meet quality expectations [17][23]. - Despite attempts to lower prices, the brand struggles to attract consumers in the increasingly competitive market [32][44]. Group 4: Strategic Adjustments and Future Plans - MUJI is adopting a strategy of closing underperforming stores while simultaneously opening new ones in more lucrative locations, aiming for about 40 new stores annually [39][40]. - The company is expanding its flagship stores and diversifying its offerings, including new concepts like "farm concept stores" and pet products [41][44]. - Increased investment in e-commerce and instant retail has shown some positive results, but the brand must navigate the balance between maintaining its identity and adapting to new consumer trends [46][47].
小米已经超越格力?
盐财经· 2025-09-05 09:25
Core Viewpoint - The competition between Xiaomi and Gree has intensified, with a focus on market share in the air conditioning sector, leading to disputes over data credibility and industry positioning [5][6][17]. Group 1: Market Dynamics - The air conditioning market is experiencing a shift, with traditional players like Midea, Gree, and Haier maintaining dominance in offline channels, while Xiaomi is rapidly gaining ground in online sales [6][19]. - In Q2 of this year, Gree's consumer electronics business, including air conditioning, faced negative growth, while Xiaomi's air conditioning shipments surged by 60% year-on-year [6][30]. - The online market share data for July indicated Xiaomi's share at 16.71%, surpassing Gree's 16.41%, although this claim has been contested [7][14]. Group 2: Financial Performance - Gree's revenue for 2024 was reported at 190 billion yuan, a decline of 7.3%, while Midea and Haier reported revenue growth of 9.5% and 4.3%, respectively [21][22]. - Gree's reliance on air conditioning is evident, with 78.54% of its total revenue coming from the consumer electronics segment, which includes air conditioning [22]. - In contrast, Midea and Haier have diversified their revenue streams, reducing dependence on a single product category [23]. Group 3: Competitive Strategies - Xiaomi's strategy focuses on low pricing and leveraging its IoT ecosystem, with air conditioning contributing only 4-5% of its total revenue, allowing it to maintain a competitive edge [24][30]. - Gree's traditional high-end positioning is under pressure as it faces challenges from Xiaomi's cost-effective offerings [30]. - The air conditioning industry is witnessing a trend towards lower prices, with companies like Xiaomi capitalizing on this to increase market share [29][30]. Group 4: Future Outlook - The air conditioning market is expected to evolve into a global competition, with companies needing to establish overseas advantages to thrive [34]. - Gree's internationalization efforts lag behind competitors, with only 15% of its revenue coming from overseas, while Midea and Haier have significantly higher international sales proportions [34]. - As the market shifts towards online sales, Gree must adapt to capture younger consumers and enhance its online presence to remain competitive [27][34].
猛玛,小品类做出大生意
盐财经· 2025-09-04 11:58
Core Viewpoint - The article discusses the transformation of Chinese manufacturing from a "world factory" to a stage focused on technological innovation, product design, and brand output, particularly highlighting the rapid growth of the wireless lavalier microphone market driven by the rise of live streaming and short videos [2][6]. Market Overview - The global wireless lavalier microphone market reached a sales figure of $1.428 billion (approximately 10.361 billion RMB) in 2023, with projections to grow to $2.299 billion (approximately 16.681 billion RMB) by 2030, reflecting a compound annual growth rate (CAGR) of 6.94% [6]. - North America is the largest consumer market, accounting for 35.24%, while China and Europe hold shares of 26.67% and 21.23%, respectively [6]. Competitive Landscape - The market is characterized by intense competition, with brands like Moman leveraging technology and innovation, while established brands like DJI and RODE upgrade their products [8]. - A price war is evident, with low-cost products flooding the market, including white-label microphones available for as low as 7 RMB on platforms like 1688 [8]. Moman's Strategy and Innovation - Moman's rise in the market is highlighted as a textbook case of success, having established a leading market share in just two years after its founding in 2017 [10]. - The launch of Moman's first wireless microphone, Lark 150, introduced a charging case design that addressed key pain points of battery life, pairing, and storage, setting a new industry standard [12]. - Moman's focus on "noise reduction" has differentiated its products, allowing creators to capture clear audio even in noisy environments, which has been a significant factor in its market success [13]. Product Development and User Engagement - Moman emphasizes lightweight design and user-centric product development, with innovations like the LARK MIX and LAAR M2, which have gained popularity among professional users [14][17]. - The brand actively engages with users for feedback, leading to continuous improvements and adaptations in their product offerings [16][17]. Global Expansion - Moman's international revenue accounts for 65%-70%, showcasing its ambition beyond the domestic market, although initial overseas efforts faced challenges [22]. - The company invests 20% of its revenue in R&D, building a robust technical barrier and gaining recognition among global creators [23]. Future Outlook - The wireless microphone market is entering a new phase, with Moman's comprehensive product lineup putting pressure on both low-cost white-label products and traditional brands [27]. - The future competition will hinge on technological innovation and the ability to create a complete product ecosystem, as the demand for high-quality audio continues to grow across various applications [28].
首款折叠iPhone,传出大消息
盐财经· 2025-09-04 11:58
Core Viewpoint - Apple plans to launch its first foldable iPhone in 2026 and a foldable iPad in 2028, utilizing ultra-thin glass cover solutions supplied exclusively by Corning [2][3] Group 1: Product Details - The foldable iPhone is expected to have a book-style fold similar to Samsung's Galaxy Z Fold, with a thickness of 9 to 9.5 mm when folded and approximately 4.5 to 4.8 mm when opened [4] - The device will feature a 5.5-inch external display and a 7.8-inch internal display, with a key selling point being "almost no crease" on the inner screen [4] - The foldable iPhone will include four cameras, with dual rear cameras and front cameras usable in both folded and unfolded states, and will replace Face ID with a side-mounted Touch ID button [4] Group 2: Market Predictions - Analyst Ming-Chi Kuo predicts that the foldable iPhone's shipment will reach 8 to 10 million units in 2026, increasing to 25 million units in 2027 [2] - IDC forecasts that global shipments of foldable smartphones will reach approximately 19.83 million units by 2025, with a year-on-year growth of about 6.0% [2] Group 3: Pricing and Release - The foldable iPhone is expected to be the most expensive iPhone ever, with UBS analysts estimating a price range of $1,800 to $2,000, while other reports suggest prices could be between $2,000 and $2,500 in the U.S. [5] - The device is anticipated to enter mass production by late September or early October, with a launch expected at the fall event next year [5]