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社招 | 科尔尼2025全职咨询顾问招募
科尔尼管理咨询· 2025-07-31 04:03
Group 1 - Kearney is a leading global management consulting firm with branches in 40 countries, employing top consultants from prestigious business schools and industry experts [2] - The firm offers comprehensive management consulting services, including strategy, organization, operations, digital solutions, and enterprise service transformation [2] - Kearney has a rich history of over a century, consistently leading business transformation trends with unique perspectives and insights [2] Group 2 - The company is committed to helping clients achieve transformation and upgrade while exploring the infinite possibilities of each member's life [2] - Kearney provides an excellent growth platform for individuals interested in management consulting, driven by curiosity and a desire for self-improvement [2]
科尔尼亚太区市场总监徐佩儀: 适应不适,方能成长 | Kearney Originals
科尔尼管理咨询· 2025-07-30 01:24
Core Insights - The article emphasizes the unique talents and diverse skills of Kearney Originals, highlighting their ability to integrate personal interests and professional expertise, which contributes to Kearney's distinctive corporate culture [1][2]. Group 1: Career Development and Personal Growth - Candace Chui views career development as a non-linear process, akin to the growth rings of a tree, where each experience contributes to personal growth [3][6]. - The journey of self-discovery and the establishment of life goals are shaped through challenges and the impact on others, rather than being a vague endpoint to be found [6][7]. - Embracing challenges is seen as essential for personal and professional growth, with a focus on stepping out of comfort zones to achieve meaningful experiences [7][12]. Group 2: Leadership and Team Dynamics - As the APAC Marketing Director, Candace integrates her experiences into leadership practices, fostering collaboration across diverse markets and cultures [12]. - The importance of trust and shared values in team dynamics is emphasized, especially in remote work environments where team members may never meet in person [7][12]. - Candace believes that a sense of purpose is crucial not only for individual motivation but also for showcasing the value of support functions within the organization [7][12]. Group 3: Company Culture and Values - Kearney's corporate culture is characterized by an entrepreneurial spirit that resonates with employees' personal career philosophies, creating a unique work environment [12]. - The mission of connecting diverse markets while respecting individual uniqueness is a driving force for the company, aiming to foster innovation and collaboration [12].
科尔尼发布饮料行业报告:企业已启动实质性脱碳举措,但转型速度与实施规模仍未达预期
科尔尼管理咨询· 2025-07-25 09:52
Core Viewpoint - The beverage industry faces significant challenges in translating sustainability commitments into quantifiable emission reductions, with current progress lagging behind the required pace to meet net-zero targets set for 2030 and 2050 [1][12]. Emission Tracking: Current Status - The beverage industry has shown a 10% improvement in carbon emissions compared to 2021 predictions, but the current compound annual reduction rate of -1.7% is far below the -7.8% needed to meet the 1.5°C temperature control target [2][3]. - If the current reduction pace continues, carbon emissions are projected to reach 1.2875 billion tons by 2030, exceeding the interim target of 1.25 billion tons by 3% [3]. - By 2050, emissions are expected to remain at 920 million tons, representing an 83% gap from the net-zero target of 160 million tons [3]. Sectoral Differences in Emission Reduction - Different beverage categories exhibit varying progress in emissions reduction, with wine leading at a 38.4% reduction, followed by beer and fruit wine at -26.4%, dairy and alternatives at -16.1%, ready-to-drink beverages at -8.3%, and hot drinks at -6.8% [5]. - Conversely, categories like spirits and soft drinks have seen increases in emissions by 94.6% and 10.5%, respectively, primarily due to improved reporting and increased production [5]. Decarbonization Strategies: Insights from CSOs - A survey of Chief Sustainability Officers (CSOs) from leading beverage companies revealed that only 17% are fully satisfied with their carbon reduction progress, while 66% are cautiously optimistic [7]. - Regarding net-zero targets, 40% of CSOs are confident in achieving their goals, while 60% express concerns about meeting certain benchmarks [7]. - The industry is actively pursuing decarbonization across the value chain, with 57% of CSOs adopting new agricultural practices and 71% implementing packaging reduction measures [8][10]. Investment and Structural Challenges - The beverage industry is characterized by gradual improvements rather than breakthrough changes, with key challenges including insufficient commercial value of decarbonization initiatives and low internal consensus [11]. - To overcome these barriers, companies need to integrate sustainability goals with core business strategies, enhance cross-departmental collaboration, and develop robust business case evaluations for long-term benefits [11][12]. Future Outlook - Despite the challenges, there is a positive momentum in the beverage industry towards achieving sustainability goals, with a focus on critical areas for investment and improvement [12]. - Companies are expected to increase decarbonization investments by 25% in 2025, reflecting a cautious yet optimistic approach to funding sustainability initiatives [10].
实体零售如何实现破局增长?—— 服饰与美妆行业的启示
科尔尼管理咨询· 2025-07-18 06:39
Group 1 - The core viewpoint of the article emphasizes that physical stores are regaining value, but this is only effective for certain players in the market [1][3] - In the 2024 holiday season, physical store sales in the U.S. are projected to reach an impressive $776 billion, accounting for 80% of total retail sales, reflecting a 3% year-over-year growth [1] - Brands like Abercrombie & Fitch have shown resilience, achieving a 16% net sales growth in 2023, indicating that well-designed stores can drive brand growth [1] Group 2 - Despite the resurgence of physical store value, challenges such as market uncertainty make many brands cautious about expanding their physical presence [3][4] - The article identifies three major challenges for physical store expansion: rising construction costs (up 30% since pre-pandemic), labor shortages (74% of retailers facing frontline employee shortages), and tight cash flow due to pandemic impacts [6][8] Group 3 - To overcome these challenges, the article suggests three strategies for transforming and upgrading physical stores: 1. Focus on consumer insights to reconstruct the shopping journey, utilizing AI to analyze customer behavior and optimize store layouts [5] 2. Establish a rapid testing and iteration mechanism for innovation, allowing brands to validate new retail concepts at minimal costs [6] 3. Implement cost-effective and efficiency-driven store renovation plans, including modular design and collaboration with innovative suppliers to reduce preparation time [12] Group 4 - The future outlook indicates that transforming the perception of physical stores from cost centers to revenue-generating engines is crucial for brands willing to invest in future-oriented store design and operations [9]
【深度】从赛事到商机——科尔尼诠释体育产业价值路径
科尔尼管理咨询· 2025-07-16 01:16
Core Insights - The global sports market is projected to exceed $417 billion by 2025, with an annual growth rate of 5% since 2020, and is expected to rise to approximately $602 billion by 2030 [6][2] - The sports industry has evolved from a passion-driven sector to a vibrant commercial ecosystem, where financial success must accompany competitive victories [2][3] - The industry faces challenges such as changing preferences among younger fans, regulatory pressures, content piracy, and the rise of women's sports, which present both risks and opportunities [2][3] Revenue Pools - The sports market revenue is driven by three main value pools: event IP and live experience commercialization, sports betting, and broadcasting and streaming [6][7] - The event IP and live experience pool is expected to reach $154 billion by 2025, with an annual growth rate of 8%, driven by the enduring appeal of sports content and enhanced operational efficiency through data analytics [11][12] - The broadcasting and streaming market is projected to reach $86 billion by 2025, facing challenges from traditional broadcasting being replaced by lower-margin streaming services [17][18] - The sports gaming and betting sector is anticipated to be the largest and fastest-growing value pool, reaching approximately $177 billion by 2025, fueled by the legalization of sports betting in the U.S. and the rise of mobile platforms [19][20] Emerging Trends - Women's sports are becoming a significant growth engine, with projected revenues of $2.35 billion by 2025, reflecting a 240% increase from 2022 [30][31] - New sports formats and derivative forms are emerging, appealing to younger audiences by prioritizing entertainment and interactivity [34][35] - The Middle East is positioning itself as a global sports hub, attracting significant investments and hosting major international events [40][41] Investment Opportunities - Investors can leverage various value levers to enhance institutional value, including optimizing operational efficiency and reconstructing financial systems [3][46] - The influx of value-driven investors is reshaping the sports industry landscape, with a focus on diverse investment types beyond traditional teams and leagues [46][47] - Six core strategies are recommended for value-driven investors to capture growth opportunities while managing risks [51][52]
集团企业“十五五”战略规划:把握未来的八大关键战役
科尔尼管理咨询· 2025-07-03 10:11
Core Viewpoint - The article emphasizes the critical phase of China's "15th Five-Year Plan" (2026-2030) as a window for strategic transformation for group enterprises amidst global industrial restructuring, technological breakthroughs, and carbon neutrality goals. It introduces an "Eight Battles" framework to address the complexities faced by these enterprises in navigating traditional business challenges while seizing opportunities in emerging industries [1][24]. Group 1: Strategic Challenges - Group enterprises must recognize the core trends during the "15th Five-Year Plan" amidst uncertainties, focusing on three overlapping shocks: geopolitical conflicts, accelerated technological transitions, and social structural changes [1]. - Despite the inability to predict macroeconomic trends accurately, enterprises can identify four certainty axes: continuation of globalization, economic center shifting eastward, deepening technological revolution, and endogenous economic growth in China [2][3][5]. Group 2: Strategic Positioning - Enterprises need to transform their strategic positioning from administrative control to value management, focusing on resource allocation, risk management, and capital distribution based on ROIC (Return on Invested Capital) [8][11]. - The role of group headquarters should evolve into a guiding force for strategic direction, capability builder, and risk management facilitator [8]. Group 3: Business Portfolio Management - A systematic evaluation of industry attractiveness and business competitiveness is essential to categorize existing business units into core, growth, and opportunity/adjustment segments [11]. - Enterprises should adopt a dual approach of enhancing core capabilities while exploring adjacent and new business opportunities for optimization and upgrading [11][15]. Group 4: Asset Optimization - Controlling low-yield or non-viable business assets is crucial to avoid inefficient expansion and ensure healthy business development [13]. - Establishing a "ROIC-Cost of Capital" management mechanism can aid in effective asset optimization by categorizing businesses into growth/core, opportunity/adjustment, and exit categories [13]. Group 5: Management Efficiency - Improving operational efficiency and optimizing internal management processes should be a focus during the "15th Five-Year Plan" [18]. - A comprehensive planning mechanism from strategic formulation to execution and review is necessary to enhance overall management quality [18]. Group 6: Control Model - The construction of a support system is vital for group enterprises, emphasizing the restructuring of resource acquisition and utilization paths [20]. - The "4S" functions (Shaping, Servicing, Safeguarding, Skill) should be leveraged to enhance management capabilities and market competitiveness [21]. Group 7: Integrated Strategy Model - Enterprises should develop a tri-circle linkage strategy model encompassing industry, assets, and capital to drive growth [22]. - This model involves a dynamic cycle of strategic planning, execution, and review, supported by effective resource allocation and capital operation strategies [22]. Conclusion - The "15th Five-Year Plan" period represents a pivotal transition for group enterprises from efficiency-driven to innovation-driven growth [24]. - The interconnectedness of the "Eight Battles" will enable enterprises to transform strategic planning into capabilities, thereby achieving resilience and leadership in value creation during turbulent times [24].
世界经济论坛 | 负责任的先进空中交通(AAM)离我们还有多远?
科尔尼管理咨询· 2025-06-27 11:21
Core Viewpoint - The development of Advanced Air Mobility (AAM) is set to revolutionize the aviation industry by creating new applications in passenger transport, cargo delivery, and infrastructure inspection, with a projected market size of nearly $80 billion by 2034 due to increasing demand for efficient, green, and rapid transportation solutions [2][3]. Group 1: AAM Market Growth and Applications - AAM is expected to grow significantly, driven by the need for efficient and sustainable transportation solutions in urban and rural areas [2]. - The AAM technology framework includes various types of aircraft, such as small drones and large electric planes, which are innovating the aviation industry through autonomous operation and propulsion system advancements [2][3]. - The current stage of AAM is characterized by a rapid growth phase, particularly in the drone application sector, with hundreds of pilot projects being implemented globally [2][3]. Group 2: Responsible AAM Implementation - The World Economic Forum and Kearney have released a white paper outlining three core elements for the responsible implementation of AAM [4][5]. - The first element focuses on establishing a responsible strategic direction for AAM, emphasizing the importance of safety, sustainability, and economic growth [6][7]. - The second element involves clarifying the primary tasks of stakeholders in the AAM value chain and promoting collaborative efforts among regulators, investors, manufacturers, and operators [18][19]. - The third element reviews key experiences from early drone deployments, which can inform larger AAM applications and highlight the complexities of real-world implementation [28][29]. Group 3: Stakeholder Responsibilities - Each stakeholder in the AAM value chain has specific responsibilities that are interconnected, requiring strategic collaboration to overcome challenges [21][22]. - Regulators are tasked with creating legal frameworks and safety standards, while investors focus on funding early pilots and infrastructure [22][23]. - Infrastructure providers must develop the necessary physical and digital infrastructure, and suppliers are responsible for creating adaptable components [25][27]. - Original Equipment Manufacturers (OEMs) need to ensure compliance with safety standards and adapt their designs to market needs [25][27]. Group 4: Lessons from Drone Deployments - Real-world drone deployment experiences provide valuable insights for the broader AAM industry, particularly in operational feasibility, economic viability, and social acceptance [30][31]. - Successful drone applications, such as the WFP's DEEP program for disaster response, demonstrate the potential of drones in humanitarian efforts and the importance of collaboration among various stakeholders [33][34]. - The Costa Rica Flying Labs initiative showcases how local capacity building and low-cost technology can enhance environmental monitoring efforts [37][38]. - The MFTS program in India illustrates the effectiveness of drones in improving medical logistics in remote areas, emphasizing the need for stakeholder cooperation and regulatory support [42][43]. Group 5: Future Outlook for AAM - The future of AAM will depend on its ability to create social value and integrate seamlessly into existing transportation networks [49][50]. - As AAM technologies evolve, new applications will emerge, enhancing the efficiency of goods and people movement while addressing public safety and environmental monitoring needs [49][50]. - A structured, phased approach is necessary to balance innovation with safety and social acceptance, ensuring that the principles guiding AAM development are effectively implemented [48][50].
不缺认知,而是败给了生活琐碎、即时满足和权衡取舍---科尔尼发布健康消费报告
科尔尼管理咨询· 2025-06-20 08:23
Core Insights - The article discusses the "health paradox," where despite 85% of consumers believing they know the keys to health, issues like lack of exercise, obesity, and chronic diseases persist globally [2][4][8] - It categorizes consumers into three groups based on their health behaviors: "Health Postponers," "Balance Seekers," and "Health Investors," highlighting the need for brands to understand consumer struggles to innovate effectively [2][9][11] Group 1: Health Paradox - Despite widespread awareness of health principles, many individuals fail to act on them due to life's distractions and the allure of instant gratification [2][4] - The definition of health is evolving, incorporating aspects like mental well-being and self-care, which complicates consumer choices [5][8] Group 2: Consumer Segmentation - The study identifies three consumer groups: - "Health Postponers" (50% of respondents) prioritize other life aspects over health, often due to time and financial constraints [11][15] - "Balance Seekers" (19%) strive for a dynamic balance between health and daily life, often facing decision-making challenges [17][18] - "Health Investors" (31%) view health as a primary investment, actively prioritizing it in their lives [19][20] Group 3: Decision-Making Dynamics - Consumers face daily trade-offs between health ideals and real-life demands, which influences their health-related choices [21][22] - Taste is a critical factor in health decisions, with all groups prioritizing flavor over health benefits, indicating a potential misalignment in product offerings [23][24] Group 4: Emerging Opportunities - The article highlights new trends in consumer health demands, such as the rise of "clean beauty" and "emotional health management," indicating significant market opportunities [26][27][28] - There is a growing interest in gut health products, with a notable gap between current users and potential adopters, particularly among "Balance Seekers" [29] Group 5: Brand Strategies - Brands are encouraged to create solutions that resonate with consumers' real-life experiences, focusing on achievable health goals and emotional connections [31][32][33] - Emphasizing simplicity and core benefits in product offerings can help brands stand out in a crowded market [34] - Building emotional resonance with consumers is crucial, as health choices are often driven by psychological factors rather than just knowledge [35]
世界经济论坛 | 仅有7%的医疗研究专注于女性疾病,如何缩小女性健康研究差距?
科尔尼管理咨询· 2025-06-17 03:31
Core Viewpoint - Targeted policies and research reforms are essential to bridge the gaps in women's health research, which is currently insufficient despite higher healthcare service usage by women [3][4][5]. Group 1: Current State of Women's Health Research - Women's healthcare service usage is higher than men's, yet systematic research on women's health remains inadequate, leading to significant health risks [3][4]. - The medical information and treatments available are primarily based on male biology, neglecting the unique health needs of women [4]. - Women experience a longer lifespan but spend 25% more of their lives in poor health or with disabilities compared to men [5]. Group 2: Impact of Gender-Specific Research Gaps - Only 7% of medical research focuses on diseases that exclusively affect women, and there is a significant lack of gender-specific data in clinical trials [6][9]. - Women with chronic diseases face dilemmas regarding medication use during pregnancy, often risking unapproved drugs or halting treatment altogether [7]. - The absence of gender-specific data in clinical trials can lead to ineffective treatments and increased health risks for women [9]. Group 3: Policy Recommendations for Improvement - The white paper "Prescription for Change: Policy Recommendations for Women's Health Research" outlines strategic pathways to reduce the research gap, including regulatory reforms and financial incentives to encourage investment in women's health [10][11]. - Increasing female representation in clinical trials is crucial for improving health outcomes, particularly in key areas like cardiology and oncology [12]. - Standardizing data collection and promoting gender-specific risk-benefit assessments are necessary for better understanding unique gender effects [13]. Group 4: Designing Inclusive Clinical Trials - Education for researchers and trial staff on gender differences is vital for advancing women's health research [14]. - Clinical guidelines and drug labels should reflect gender-specific safety and efficacy data to ensure better health outcomes for women [15]. - Structural changes in clinical research are needed to ensure that innovations meet the diverse needs of women [17].
用博弈论视角看低价白牌困境——科尔尼发布生活用纸品类电商白牌白皮书
科尔尼管理咨询· 2025-06-12 09:30
Market Overview - The life paper market in China is experiencing stable growth, driven by rising GDP and living standards, with further penetration potential in the market [2][4] - The structure of life paper categories is diversifying, with the share of basic categories like toilet paper decreasing from 60% a decade ago to 45% currently, while categories like wet wipes and kitchen paper are rapidly gaining market share [2][4] Product Upgrade Trends - The upgrade of life paper products is influenced by consumer quality demands, regional development potential, and policy support, focusing on scenario design, functional enhancement, raw material upgrades, and technological innovation [4][5] - Key upgrade directions include enhancing functional attributes, upgrading raw materials, and innovating platform technologies, with a shift from chemical protection to biological protection [5] Retail Channel Dynamics - Traditional supermarkets remain the largest retail channel for life paper, but online channels are rapidly increasing their market share, driven by e-commerce platforms [7][9] - Four main factors are driving the growth of online channels: convenience of online shopping, bulk purchasing options, competitive pricing, and strong repurchase behavior among consumers [9][10][11] Supply Side Dynamics - The life paper industry is currently in a state of oversupply, with production capacity growth outpacing demand, leading to a decline in overall capacity utilization [20][22] - The competitive landscape is fragmented, with the top four brands holding a market share of 30-35%, significantly lower than the 70% in markets like the US and Japan [23][24] Challenges for Private Label Manufacturers - Intense price competition and market saturation are leading to challenges for private label manufacturers, with many facing pressure to compromise on quality due to low-price strategies [26][34] - Common issues include the use of substandard materials, misleading product descriptions, and quality inconsistencies across different sales channels [39][42] Recommendations for Industry Improvement - The industry should shift from a low-price focus to a value-oriented model, emphasizing quality and consumer education [49][57] - E-commerce platforms are encouraged to establish industry standards, enhance consumer education, and ensure compliance with quality regulations to foster a healthier market environment [58][60]