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科班出身 | 何飞:在科学与商业交汇处探索可能
科尔尼管理咨询· 2025-12-07 13:11
Core Insights - The article emphasizes the importance of employee pride in their work and the transformative impact of the Kearney experience on alumni, showcasing their successful careers post-graduation [1] Group 1: Career Development and Personal Growth - Dr. He Fei, a materials scientist and technology innovator, transitioned from Kearney to executive roles in a leading Dutch chemical group and later founded a new materials startup, exemplifying the intersection of science and business [2] - The journey from a technical background to a business leader involves navigating uncertainty and making decisions based on intuition rather than solely on data, highlighting the challenges and rewards of such a transition [11] - The definition of "career success" remains unchanged, focusing on leading by example to foster improvement in teams and organizations [12] Group 2: Kearney's Influence and Team Dynamics - Kearney instills problem-solving skills, strategic thinking, and the ability to maintain clarity in dynamic environments, which significantly impacts alumni's careers [17] - The unique collaborative atmosphere at Kearney, where team members genuinely support each other, is considered a valuable asset throughout one's career [18] - A mentor from Kearney had a profound influence on Dr. He Fei, shaping his professional mindset and approach to work [19] Group 3: Entrepreneurship and Industry Insights - The desire to explore new possibilities and leave a mark in the industry motivated the shift from corporate executive to entrepreneur [21] - The future competitiveness of China's new materials industry hinges on becoming a leader, as new materials are crucial for breakthroughs in key technologies [24] - AI is viewed as an ally in the industry, enhancing the ability to identify patterns and improving production control accuracy and efficiency [25]
中国 7.8%、全球 6.5% 增速:工业售后市场,OEM 不可错失的盈利高地
科尔尼管理咨询· 2025-12-04 09:38
Core Insights - The aftermarket service sector is expected to grow faster than overall product sales and GDP growth due to customers delaying new equipment purchases and focusing on enhancing existing equipment performance [1][2][4] - Original Equipment Manufacturers (OEMs) have opportunities to improve profit margins through strategies such as expanding networks, managing complexity, developing supplier solutions, and optimizing pricing [1][4] Group 1: Market Trends - The global industrial service market is projected to grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2030, driven by demand for maintenance, spare parts, and other value-added services [2] - In the North American machinery and new equipment market, the CAGR is expected to be only 1.12% from 2025 to 2029, indicating a stagnation in new equipment sales [2] - The Chinese aftermarket service market is anticipated to grow at a CAGR of 7.8% from 2025 to 2030, surpassing the global average, fueled by industrial upgrades and smart manufacturing [4] Group 2: Profitability and Pricing Strategies - Aftermarket services typically yield higher profit margins, with an average EBITDA margin of 27% compared to just 11% for new equipment sales, highlighting the importance of aftermarket services for OEM growth [4] - Companies often face pitfalls such as inconsistent cross-channel pricing and immature cross-selling strategies, leading to significant value loss, including profit losses of 10% or more [5] Group 3: Pricing Optimization Steps - Five key elements are essential for optimizing aftermarket service pricing capabilities, including price strategy, price setting, price execution, price monitoring, and enabling factors [6][15] - A clear pricing strategy should be established to optimize part pricing, taking into account the unique value propositions of parts and tailoring prices to different customer segments [8] - Price execution is crucial for adapting to market changes, requiring improved governance processes and enhanced contract management capabilities [12] Group 4: Additional Growth Opportunities - OEMs can enhance profitability and customer loyalty by unlocking growth potential in the aftermarket service sector through continuous evaluation and refinement of pricing strategies [17] - Bundling products or services can maximize customer value and increase sales, while upselling higher-value parts can help OEMs capture market share without sacrificing profit margins [17]
碳捕集、利用与封存如何驱动工业行业的新增长逻辑
科尔尼管理咨询· 2025-12-02 09:40
Core Viewpoint - The article discusses the dual challenges of decarbonization in hard-to-abate industries such as oil and gas, cement, and steel, highlighting the emergence of Carbon Capture, Utilization, and Storage (CCUS) technology as a solution to prevent carbon emissions from entering the atmosphere. However, the current global progress on CCUS projects is insufficient to meet the International Energy Agency's net-zero emissions roadmap due to economic factors, particularly the high costs associated with CCUS compared to low carbon prices in regulated markets [1][3]. Group 1: CCUS Technology and Economic Viability - Over 500 CCUS projects have been announced globally, but the average cost of CCUS is approximately $150 per ton, while carbon prices remain below $100 per ton in regulated markets [1][3]. - Future changes are anticipated as governments explore carbon pricing mechanisms and regulations to increase carbon prices, alongside technological advancements that will lower CCUS costs [3]. - Industry participants are beginning to optimize carbon transport and storage costs through the construction of centralized CCUS hubs, indicating a potential shift towards more economically viable CCUS solutions [3]. Group 2: CCUS Business Models - Four potential CCUS business models are identified for hard-to-abate industries: 1. **Decarbonization through CCUS**: Focuses on reducing the carbon footprint of operations and monetizing captured CO2 through enhanced oil recovery [5]. 2. **Value Creation through CCUS**: Captures carbon emissions from operations or other sources, potentially accessing additional carbon sources through CCUS hubs [6]. 3. **CCUS as a Service**: Offers full-chain CCUS services through carbon purchase agreements or partial services where clients deploy their own capture technologies [7]. 4. **CCUS Technology Provision**: Involves providing technology for CCUS projects and hubs, such as CO2 transport or oxygen combustion technologies [8]. Group 3: Key Market Opportunities - The article highlights five countries with significant CCUS potential: - **United States**: Announced projects totaling 308 million tons of CO2, with costs between $60-$85 per ton due to a combination of offshore and onshore storage advantages [10]. - **Canada**: Announced projects of 156 million tons of CO2, with costs around $50 per ton, benefiting from onshore storage [10]. - **Norway**: Announced projects of 123 million tons of CO2, with costs approximately $90 per ton, manageable due to coastal storage sites [10]. - **Germany**: Announced projects of 114 million tons of CO2, with similar costs to Norway but higher due to offshore storage in neighboring countries [10]. - **Denmark**: Announced projects of 56 million tons of CO2, with costs around $90 per ton, also benefiting from coastal proximity [10].
一个咖啡杯引发的革命:航空业如何通过产品思维实现体验跃升
科尔尼管理咨询· 2025-12-01 01:22
Core Viewpoint - The aviation industry can enhance value by focusing on every aspect of the passenger experience, from product design to service delivery, leading to improved customer satisfaction and financial performance [3][24]. Group 1: Value-Driven Design - The concept of "value-driven design" integrates industry experts and industrial designers to drive innovation and product-oriented transformation, enhancing passenger satisfaction and corporate profitability [3][4]. - Airlines are shifting from passive procurement roles to actively challenging the supplier-dominated landscape, particularly in China, where airlines are engaging in cabin product design and creating unique services [3][4]. Group 2: Product Redesign Impact - Simple product redesigns, such as switching to double-walled coffee cups, can significantly enhance passenger experience while reducing costs and environmental impact [5][10]. - A comprehensive cost model based on detailed product analysis can help airlines achieve high cost-performance ratios in seat design, potentially saving over 20% per seat [10][12]. Group 3: Cabin Kitchen Transformation - The initial moments of a passenger's journey involve numerous visual elements that impact their experience, highlighting the importance of detail in product design [14][18]. - A successful product transformation requires a collaborative approach across the value chain, improving both passenger experience and financial outcomes [14][22]. Group 4: Modular and Platform Design - Modular and platform designs can enhance operational efficiency and customization capabilities, allowing airlines to adapt to various service needs [18][19]. - The optimization of the entire supply chain, from planning to delivery, can significantly reduce complexity and costs while improving service consistency [19][22]. Group 5: Competitive Advantage through Detail - In a competitive aviation market, addressing every aspect of the passenger journey can create significant opportunities for differentiation and brand building [24].
从增长幻象到价值兑现:可再生能源企业的战略与能力重构
科尔尼管理咨询· 2025-11-25 10:23
Group 1: Current Market Environment - The renewable energy sector has shifted from rapid growth to facing complex challenges, with signs of friction emerging within the growth framework [2] - In the U.S., federal support for clean energy is significantly reduced, leading to increased investor caution and altered capital flows [4] - In Europe, 16 countries have renewable energy projects totaling 1,700 GW currently stalled due to grid access limitations, resulting in billions of euros in unexpected costs [4] - China's renewable energy industry is transitioning from reliance on policy subsidies to competition based on capabilities, exemplified by a recent pricing auction in Shandong province [4] Group 2: Value Creation Levers in Renewable Energy - A set of strategic and operational levers has been identified to enhance performance and manage risks across the renewable energy value chain [6] - Companies must focus on core markets and technologies while continuously adjusting their business models to ensure sustainable growth and profitability [8] - Prioritizing project pipelines and optimizing targeted projects are crucial for improving returns, as 30% of projects generate 80% of total value [9] - Engineering, procurement, and construction (EPC) decisions significantly impact project costs and timelines, with leading companies adopting customized EPC models [12] - Active asset management and targeted maintenance strategies can enhance performance and reduce operational costs, with some companies achieving 10% to 40% reductions in operating expenses [14] Group 3: Comprehensive Transformation for Competitive Advantage - Focusing solely on individual segments of the value chain is insufficient; a comprehensive transformation using a tailored end-to-end approach is essential for maintaining competitiveness [19] - Companies are encouraged to leverage digital and analytical technologies across the value chain to unlock new levels of operational and financial performance [16]
从充电到电网升级,电动化投资热潮下,靠谱回报的关键逻辑是什么?
科尔尼管理咨询· 2025-11-24 11:29
Core Insights - Electrification is a decisive infrastructure challenge and opportunity in the 2020s, with global passenger electric vehicle sales expected to exceed 17 million in 2024 and 20 million by the end of 2025 [1] - The integration of transportation, energy, and digital technologies is reshaping the entire value chain, but profitability remains uncertain, particularly for early movers in electric vehicle infrastructure [1][5] - Investors face a fundamental dilemma in allocating capital to drive transformation while achieving reliable infrastructure-like returns [1][5] Investment Framework - Infrastructure investors typically categorize assets into core and core-enhanced assets, with electric vehicle infrastructure presenting unique challenges due to uncertain demand and evolving technology standards [5][9] - Public charging infrastructure is capital-intensive but faces low average utilization rates, with European public charging stations averaging below 15% [5][9] - The shift from public funding to private capital requires a change in investment logic, emphasizing profitability and cost discipline [9] Emerging Trends - The Electrification-as-a-Service (EaaS) model bundles vehicles, charging, and energy into long-term service agreements, reducing demand risk and aligning incentives among stakeholders [6][15] - The current electric vehicle market is rapidly developing but unevenly, with China leading at nearly 40% penetration, followed by Europe at around 25%, and the U.S. lagging below 10% [9][12] - The integration of oil giants, utility companies, OEMs, and digital solution providers is creating both competitive and collaborative opportunities within the value chain [10] Profitability and Total Cost of Ownership (TCO) - TCO plays a critical role in consumer purchasing decisions, with subsidies significantly influencing sales, as seen in Germany's sharp decline in sales after subsidy cuts [12][13] - For commercial operators, TCO parity has been achieved in some regions for light commercial vehicles, but overall economic viability remains uncertain due to various cost factors [12][13] - Fluctuations in electricity prices and the absence of long-term supply contracts can erode profit margins, complicating the investment landscape [13] Risk Factors - Utilization risk remains a significant concern, with many public charging assets underperforming, necessitating careful contract design to mitigate revenue erosion [17][19] - Technological and reliability risks are heightened due to rapid hardware standard evolution, impacting the long-term viability of assets [17][19] - Structural risks must be managed through diversified revenue streams and resilient project designs to ensure sustainable returns [19][23] Strategic Opportunities - The most attractive investment opportunities lie in areas that can ensure dedicated utilization, such as fleet-based charging and long-term service contracts [28] - A balanced investment strategy should combine current infrastructure-like returns with future growth potential, particularly through EaaS models [15][26] - Collaborations among various stakeholders can enhance resilience and economic viability, as demonstrated by successful projects in the UK bus electrification sector [21][24]
自动驾驶时代的新堵点:Robotaxi挑战与协同管理之解
科尔尼管理咨询· 2025-11-20 09:41
Core Viewpoint - The article emphasizes that the deployment of autonomous ride-hailing services (Robotaxis) may exacerbate traffic congestion rather than alleviate it, highlighting the need for regulatory measures to integrate these vehicles into urban transportation systems effectively [1][2][4]. Group 1: Misconceptions about Autonomous Taxis - Urban planners are often misled by the myth that autonomous taxis will magically solve traffic congestion, as they are expected to reduce private car usage and optimize traffic flow [2][4]. - The reality is that autonomous taxis can contribute to increased congestion due to their operational behaviors, such as cruising without passengers [2][4]. Group 2: Hidden Realities of Autonomous Ride-Hailing - Unmanaged autonomous technology is likely to double traffic congestion instead of reducing it, as evidenced by studies showing that many city officials are optimistic about the benefits but also concerned about increased vehicle mileage and reduced public transport usage [4][6]. - Autonomous taxis can create "induced" demand, leading to more trips that would otherwise have been made using public transport or not at all [6][11]. Group 3: Factors Contributing to Increased Congestion - Autonomous taxis may operate empty for significant portions of their journeys, with studies indicating that 30% to 40% of their total mileage could be without passengers [7][11]. - The convenience of autonomous taxis may encourage urban sprawl, as people are more likely to live farther from city centers when commuting becomes easier, leading to longer travel distances and increased overall vehicle mileage [9][11]. - Autonomous taxis compete with public transport rather than complementing it, potentially leading to a 75% drop in public transport ridership if not properly integrated [11][13]. Group 4: Proposed Solutions for Managing Autonomous Taxis - Cities should implement geographic restrictions on autonomous taxi operations to prevent congestion hotspots, especially during peak hours [13][14]. - Integrating ticketing systems between autonomous taxis and public transport can enhance the overall efficiency of urban mobility [13][14]. - Charging fees for empty or low-occupancy trips can discourage unnecessary cruising and promote shared rides [13][14]. - Mandatory data sharing and public oversight are essential to ensure that autonomous taxi operations align with community transportation goals [13][14]. Group 5: Urgency for Action - There is an urgent need for cities to prepare for the potential congestion exacerbated by autonomous taxis, requiring bold regulations and coordinated oversight [15]. - The focus should be on ensuring that autonomous vehicles serve public transportation needs first, rather than merely enhancing personal convenience [15].
1万亿美元缺口下,气候金融如何从承诺走向真正落地?
科尔尼管理咨询· 2025-11-19 09:50
Core Insights - The article emphasizes the importance of building a financial services ecosystem that supports sustainable transformation, focusing on both value protection and value creation [1] - It highlights the progress made in Nature-Positive Finance, including the COP29 agreement aimed at mobilizing resources for low-carbon development, while acknowledging the significant funding gap that remains [1][3] Group 1: Financial Sector's Role - The financial sector is shifting its focus from merely discussing sustainability to taking actionable steps to support sustainable transformation [1] - Major banks are recognizing the financial risks posed by climate change, with JPMorgan committing $2.5 trillion over the next decade to address climate change and promote sustainable development [3] - The insurance industry is also playing a crucial role by providing coverage for renewable energy projects, which helps mitigate financial risks and catalyze the transition to clean energy [5] Group 2: Investment Trends - There is a significant imbalance in climate funding, with over 90% directed towards mitigation efforts, while adaptation funding accounts for less than 10% [7][8] - Private sector investment in adaptation projects is limited due to unclear revenue models and long investment cycles, necessitating innovative financing mechanisms to enhance bankability [8][9] - The potential for substantial returns on investment in adaptation measures is highlighted, with an estimated $7.1 trillion return from a $1.7 trillion investment in key areas [5] Group 3: Collaborative Efforts - The article stresses the need for collaboration among various stakeholders to mobilize climate finance effectively, moving beyond mere capital increases to foster partnerships between businesses and governments [14] - It calls for the involvement of decision-makers with appropriate authority to set priorities and develop clear action plans in climate finance discussions [13] - The use of innovative financial mechanisms, such as blended finance and public-private partnerships, is essential for mobilizing funds for climate transition [9] Group 4: Internal Sustainability Practices - Financial institutions are encouraged to integrate sustainability into their core operations and risk frameworks, with many setting net-zero targets for their operations [10] - The collaboration between Visa and ecolytiq exemplifies how financial technology can help banks visualize and manage carbon footprints, enhancing climate education [10] - The article notes that a significant percentage of financial institutions are adopting climate transition plans to guide their internal decarbonization efforts [10]
采购的第二增长曲线:从集中式品类到业务驱动的能力重构
科尔尼管理咨询· 2025-11-17 09:40
Core Insights - The traditional centralized category management model has been effective in cost reduction and control but may now hinder procurement efficiency in a rapidly changing business environment [1][3][19] - The current business landscape demands a shift from centralized category management to a model that aligns more closely with business units and product life cycles [3][5][19] Group 1: Challenges of Centralized Category Management - Centralized category management struggles to meet complex business demands, often becoming a bottleneck rather than a value creator [3][7] - Issues arise from a lack of collaboration between procurement and business units, leading to missed opportunities for cost reduction and supply chain resilience [7][8] - The centralized model prioritizes standardization over specialization, resulting in a disconnect between procurement teams and actual business needs [8][9] Group 2: Transition to Business Unit-Centric Procurement - The solution is not to abandon category management but to reimagine its operation by focusing on business unit perspectives [9][19] - Leading companies are adopting a "business unit perspective" in category management, which retains the structure of category management while recalibrating priorities around products and business units [9][16] - This approach allows procurement to integrate more directly into the product development lifecycle, influencing design decisions from the outset [9][11] Group 3: Characteristics of Excellent Procurement - Successful organizations adopting this model require procurement professionals to possess deep product knowledge and cross-functional collaboration skills [16][17] - Embedded collaboration among engineering, R&D, quality, and procurement is essential, especially in the early stages of the product lifecycle [17] - The focus shifts to viewing suppliers as strategic partners rather than just negotiation counterparts, emphasizing innovation and resilience [17][18] Group 4: Future Direction of Category Management - Category management is evolving rather than disappearing, needing innovation to address the complexities of the modern business environment [19] - Organizations must transition from cost control to becoming strategic business partners that empower and create value for the business [19][20] - The future of procurement lies in aligning with business needs and maintaining a focus on value creation throughout the product lifecycle [19][20]
高端美妆消费者指数:引领美国美妆消费者的下一个前沿
科尔尼管理咨询· 2025-11-14 09:49
Core Insights - The high-end beauty industry has experienced significant growth over the past decade, with the overall beauty market reaching $124 billion and high-end categories showing strong compound annual growth rates: fragrances at 7%, skincare at 5%, and hair care at 4% [2][3] - The next decade is expected to be different, with growth slowing as high-end beauty's share of consumer spending stabilizes and competition intensifies [4] Consumer Behavior - Nearly 46% of surveyed consumers plan to reduce discretionary spending, yet beauty expenditures are often prioritized due to their emotional value [5] - Five consumer archetypes have been identified: Minimalist Rationalists, Habitual Loyalists, Balanced Aesthetes, High-End Purists, and Confident Trendsetters, each with distinct spending habits and motivations [6] Loyalty and Expectations - Brand loyalty is shifting from emotional attachment to rational choices based on product efficacy and value, with 48% of consumers prioritizing product quality over brand heritage [8][10] - The rise of "value-for-money" culture indicates that price and efficacy have surpassed traditional brand loyalty, with 56% of consumers having tried alternative products that they believe perform equally well [10] Efficacy and Innovation - Efficacy is now a baseline expectation rather than a differentiating factor, with 85% of respondents considering high-quality ingredients important [13] - Consumers express dissatisfaction with product efficacy across categories, particularly in hair care (39% dissatisfied) and skincare (36% dissatisfied) [15] Health and Self-Identity - Consumers expect beauty products to enhance not only appearance but also mental and physical well-being, with health being a key attribute of beauty products [21][23] - For younger generations, beauty serves as a means of self-expression and identity, with over 52% of Gen Z respondents viewing beauty as a crucial aspect of their self-identity [25] Channel Dynamics - Amazon has emerged as a dominant player in beauty shopping, leading in discovery, research, purchase, and repurchase stages [27] - Consumers evaluate beauty shopping channels based on four core pillars: curation, community, convenience, and experience [31] Strategic Implications for Brands - Brands must redefine loyalty by focusing on effective products and quality platform experiences, emphasizing scientific validation and innovation [12][20] - To remain relevant, brands should integrate health and self-expression into their narratives while ensuring a seamless experience across all channels [26][38]