Core Viewpoints - The A-share market saw a collective rise in the three major indices, with the Shanghai Composite Index increasing by 0.7%, the Shenzhen Component Index rising by 1.47%, and the ChiNext Index up by 2.39% [1][5] - The total trading volume in the Shanghai and Shenzhen markets reached 14,537.64 billion [1][5] - In terms of industry performance, telecommunications, power equipment, and electronics led the gains, while public utilities, banking, and household appliances lagged behind [1][5] Important News - The National Health Commission and six other departments announced the development of a "1+N" childcare service system, which aims to establish a network of childcare services centered around comprehensive service centers [2][4] - The National Development and Reform Commission allocated an additional 10 billion for employment support projects across 26 provinces, with an expected labor remuneration of 4.59 billion, benefiting 310,000 individuals [2][6] Industry Insights - In June, excavator and loader sales in China experienced double-digit growth, with excavator sales reaching 18,804 units, a year-on-year increase of 13.3%, and loader sales at 12,014 units, up by 11.3% [7][8] - For the first half of 2025, a total of 120,520 excavators were sold, marking a 16.8% increase year-on-year, while 64,769 loaders were sold, reflecting a 13.6% growth [8][9] - The domestic market for excavators showed resilience, with domestic sales of 8,136 units in June, a 6.2% increase, and exports of 10,668 units, up by 19.3% [8][9] Market Dynamics - The engineering machinery industry is driven by both domestic demand improvement and export growth, supported by accelerated infrastructure investment and equipment renewal policies [9][10] - The upcoming third-quarter policy funding is expected to bolster growth during the off-season, while the trend of product electrification is becoming a significant structural driver for industry growth [9][10] - Emerging markets in the Middle East, Southeast Asia, and Africa show strong demand for infrastructure, enhancing the competitiveness of domestic equipment manufacturers in international markets [10]

证券研究报告|机械设备 [行业Table_Summary] 事件： 近日，中国工程机械工业协会公布最新统计数据，6 月销售各类挖掘机 18,804 台，同比增长 13.3%，6 月销售各类装载机 12,014 台，同比增 长 11.3%。 投资要点： 6 月中国挖掘机海内外销量同比齐增长。据中国工程机械工业协会对挖 掘机主要制造企业统计，2025 年 6 月销售各类挖掘机 18,804 台，同比 增长 13.3%。其中国内销量 8,136 台，同比增长 6.2%；出口量 10,668 台，同比增长 19.3%。2025 年 1-6 月，共销售挖掘机 120,520 台，同比 增长 16.8%；其中国内销量 65,637 台，同比增长 22.9%；出口 54,883 台，同比增长 10.2%。电动化方面，6 月销售电动挖掘机 27 台。 6 月中国装载机内销表现亮眼。据中国工程机械工业协会对装载机主要 制造企业统计，2025年6 月销售各类装载机 12,014台，同比增长11.3%。 其中国内销量 6,015 台，同比增长 13.6%；出口量 5,999 台，同比增长 9.11%。2025 年 1-6 月，共销 ...

Market Overview - The A-share market showed mixed performance on Monday, with the Shanghai Composite Index closing up 0.02%, while the Shenzhen Component Index and the ChiNext Index fell by 0.7% and 1.21% respectively. The total trading volume in the Shanghai and Shenzhen markets reached 1,208.497 billion yuan [2][6] - In terms of industry performance, the leading sectors included comprehensive services, public utilities, and real estate, while coal, pharmaceutical biology, and telecommunications lagged behind. Concept sectors that performed well included the China Shipbuilding System, biomass power generation, and the 2025 mid-term profit growth concept, whereas the Tonghuashun fruit index, recombinant protein, and weight loss drug concepts saw declines [2][6] Important News - As of the end of June 2025, China's foreign exchange reserves exceeded 3.3 trillion USD, amounting to 33,174 billion USD, an increase of 32.2 billion USD or 0.98% from the end of May. Additionally, China's gold reserves reached 7.39 million ounces, with an increase of 70,000 ounces, marking eight consecutive months of growth [3][7] - The Ministry of Commerce and nine other departments issued the "2025 Home Economics and Agricultural Action Work Plan," which outlines 14 tasks aimed at expanding home service supply and promoting consumption in the home service sector to support rural revitalization [3][7] Industry Insights Emotional Consumption - The report highlights the rise of emotional consumption, indicating a shift from "consumption upgrade" to "consumption stratification." Consumers are increasingly seeking cost-effectiveness in traditional products while being willing to pay a premium for new products or services. This trend is driven by fast-paced lifestyles and information overload, leading to a focus on emotional well-being [8] Trend in Toy Market - The toy market in China is rapidly expanding, with the market size projected to grow from 22.9 billion yuan in 2020 to 76.3 billion yuan by 2024, reflecting a compound annual growth rate (CAGR) of 35.11%. The market is characterized by a head effect, with leading companies enhancing efficiency through full industry chain layouts and strong IP resources [9] Gold and Jewelry Sector - The gold and jewelry sector is experiencing a shift from channel-driven to product-driven strategies. Despite a slowdown in store expansion due to rising gold prices, some companies are achieving rapid growth through superior craftsmanship and marketing. The report anticipates that gold will continue to be an attractive asset amid global economic uncertainties and geopolitical risks [11] Cosmetics Industry - The report notes a clear trend of domestic brands rising in the cosmetics sector, with local brands gaining market share despite overall weak growth in the industry. Young consumers are increasingly accepting domestic brands, which are focusing on R&D and marketing to enhance their competitiveness [11]

Group 1: Industry Overview - The rise of emotional consumption is driving the development of related industries, as China transitions from "consumption upgrade" to "consumption stratification" [1][12][23] - Consumers are increasingly seeking cost-effectiveness in traditional products while being willing to pay a premium for innovative and emotionally valuable products [12][23] - The retail sales of gold and jewelry, cosmetics, and sports and entertainment products have shown positive growth, with gold and jewelry retail sales up by 12.3% and cosmetics by 4.1% in early 2025 [12][19] Group 2: Trend in Emotional Consumption - Emotional consumption is gaining traction due to fast-paced lifestyles and information overload, leading to increased demand for products that provide emotional comfort [23][25] - Young consumers, particularly those born in the 1990s and 2000s, are the main drivers of emotional consumption, accounting for 78% of the market [25][29] - Female consumers represent a larger share of emotional consumption, with preferences differing from male consumers in product categories [25][30] Group 3: Trend in Toy Industry - The Chinese toy market is rapidly expanding, with the market size projected to grow from 229 billion to 763 billion yuan from 2020 to 2024, reflecting a CAGR of 35.11% [2][31] - Factors driving this growth include rising disposable income, the emergence of emotional value in purchases, and the popularity of quality IPs [31][32] - The market remains fragmented, with significant room for consolidation as the top three companies hold only 23.7% of the market share [2][39] Group 4: Gold and Jewelry Sector - The gold and jewelry sector is shifting from channel-driven to product-driven, with high dividend yields providing defensive attributes [3][19] - Despite a slowdown in store expansion due to rising gold prices, some companies are achieving rapid growth through superior craftsmanship and marketing [3][19] - The demand for gold as a safe-haven asset is expected to continue, driven by geopolitical risks and economic uncertainties [3][19] Group 5: Cosmetics Industry - The domestic cosmetics market is witnessing a rise of local brands, with strong performance during promotional events like "618" [4][19] - Local brands are focusing on R&D and marketing to differentiate themselves, capturing market share from international brands [4][19] - The acceptance of domestic beauty brands among younger consumers is increasing, indicating potential for further market penetration [4][19]

市 场 研 究 [Table_Title] 万联晨会 [Table_MeetReportDate] 2025 年 07 月 07 日 星期一 [Table_Summary] 概览 核心观点 【市场回顾】 上周五 A 股三大指数涨跌不一，截止收盘，沪指收涨 0.32%，深成指 收跌 0.25%，创业板指收跌 0.36%。沪深两市成交额 14283.65 亿元。 申万行业方面，银行、传媒、综合领涨，美容护理、有色金属、基础 化工领跌。港股方面，恒生指数收跌 0.64%，恒生科技指数收跌 0.33%； 海外方面，美国三大指数集体收涨，道指收涨 0.77%，标普 500 收涨 0.83%，纳指收涨 1.02%。 【重要新闻】 【沪深北交易所《程序化交易管理实施细则》7 月 7 日起实施】《实 施细则》明确高频交易标准，即单账户每秒申报、撤单笔数合计最高 达到 300 笔以上，或者单账户全日申报、撤单笔数合计最高达到 20000 笔以上。同时，《实施细则》对高频交易作出差异化监管安排，包括 额外报告要求、从严管理异常交易行为、实行差异化收费标准等。 【财政部发布通知，决定 7 月 6 日起，在政府采购活动中对部分自欧 ...

Core Insights - The A-share market showed a collective rise on Thursday, with the Shanghai Composite Index up by 0.18%, the Shenzhen Component Index up by 1.17%, and the ChiNext Index up by 1.9%. The total trading volume in the Shanghai and Shenzhen markets reached 1,309.587 billion yuan [2][7] - In terms of industry performance, electronics, electrical equipment, and pharmaceutical biology led the gains, while coal, transportation, and steel sectors lagged behind. Concept sectors such as Tonghuashun Fruit Index, 2025 mid-term report pre-increase, and PCB concept saw significant increases, while military restructuring, combustible ice, and domestic aircraft carrier concepts faced declines [2][7] Important News - From January to May 2025, China's service trade steadily grew, with a total import and export value of 32,543.6 billion yuan, representing a year-on-year increase of 7.7%. Exports reached 14,033.7 billion yuan, up by 15.1%, while imports were 18,509.9 billion yuan, up by 2.7%. The service trade deficit was 4,476.2 billion yuan, a decrease of 1,352.2 billion yuan compared to the same period last year [3][8] - The Shanghai Municipal Commission of Commerce and six other departments issued a notice regarding the "Action Plan for Optimizing the Departure Tax Refund Consumption Environment in Shanghai (2025-2027)", aiming to have over 3,000 departure tax refund stores and more than 10,000 outlets by 2027, with over 80% of stores offering "immediate purchase and refund" services [3][8] Industry Analysis - The media industry is expected to perform well in 2025, with the Shenwan Media Industry Index rising by 6.41% as of June 20, 2025, ranking third among all Shenwan first-level industries and outperforming the CSI 300 Index and ChiNext Index. The industry valuation (PE-TTM) is currently above the average level of the past seven years [9] - Revenue and net profit attributable to the parent company faced pressure in 2024, but both showed year-on-year growth in Q1 2025, indicating a cyclical change. The second half of 2025 will focus on the dual main lines of IP and AI, with the IP economy expected to grow through the incubation of proprietary IP and collaboration with popular IPs [9] - The report highlights the potential of the IP economy, particularly in products like "谷子" (Guzi), blind boxes, and trading cards, which are becoming key emotional carriers and commercial pathways in the IP ecosystem [10][11] - AI is recognized as a transformative technology with vast development potential across various sectors, including media, advertising, and gaming, enhancing content production efficiency and reducing costs [10][11]

Core Viewpoints - The A-share market experienced a collective decline on Wednesday, with the Shanghai Composite Index down by 0.09%, the Shenzhen Component down by 0.61%, and the ChiNext Index down by 1.13%. The total trading volume in the Shanghai and Shenzhen markets reached 1.376727 trillion yuan [2][6] - In the Shenwan industry sector, steel, coal, and building materials led the gains, while electronics, communications, and defense industries lagged behind. Concept sectors such as low-radiation glass, silicon energy, and special steel saw significant increases, while military restructuring, brain-computer interface, and EDR concepts faced declines [2][6] Market Performance - Domestic market performance showed the Shanghai Composite Index closing at 3,454.79 with a decrease of 0.09%, the Shenzhen Component at 10,412.63 down by 0.61%, and the ChiNext Index at 2,123.72 down by 1.13% [4] - Internationally, the Dow Jones closed at 44,484.42 down by 0.02%, the S&P 500 at 6,227.42 up by 0.47%, and the Nasdaq at 20,393.13 up by 0.94% [4] Important News - The National Development and Reform Commission has allocated over 300 billion yuan to support the third batch of "two heavy" construction projects for 2025, completing the annual allocation of 800 billion yuan for such projects [3][7] - In the U.S., the ADP employment numbers for June unexpectedly decreased by 33,000, marking the first negative growth since March 2023, with service sector jobs declining by 66,000, the largest drop since the pandemic [3][7] Industry Insights - The electronic industry has outperformed the Shanghai and Shenzhen 300 Index since the beginning of 2025, with Q1 performance showing record highs in revenue and net profit [8] - Investment opportunities are identified in semiconductor self-sufficiency, AI computing power construction, and terminal innovation, driven by intensified U.S.-China tech tensions and the ongoing AI wave [8][9] - The semiconductor industry is expected to see accelerated domestic substitution due to increased demand for advanced process semiconductor equipment and materials, with significant room for growth in domestic production capabilities [8][9] Investment Recommendations - Focus on semiconductor equipment and materials, particularly in advanced process semiconductor supply chains, and leading companies in semiconductor equipment and materials [10][11] - Monitor developments in AI chips, especially those from domestic leaders like Huawei, as their market share continues to grow [10][11] - Pay attention to the storage chip sector, where domestic manufacturers are likely to benefit from rising prices due to supply adjustments by overseas manufacturers [10][11] - The PCB market is expected to grow rapidly due to global AI computing power demands, with domestic companies well-positioned to capitalize on this trend [10][11] - In the mobile phone sector, observe leading manufacturers as they release new AI-enabled products, which could drive demand across the supply chain [10][11]

Core Insights - The report indicates that the SW electronics industry has outperformed the CSI 300 index since the beginning of 2025, with a slight increase in valuation compared to recent years [1] - The performance in Q1 2025 shows record highs in revenue and net profit for the SW electronics sector, suggesting a positive outlook for the second half of 2025, particularly in semiconductor self-sufficiency, AI computing power construction, and terminal innovation [1][2] Semiconductor Self-Sufficiency - The intensifying US-China tech friction is accelerating the domestic substitution process in semiconductors, with China being the largest semiconductor equipment market globally [2] - The report highlights that the domestic market still has significant room for improvement in the localization of advanced process equipment, components, and materials, particularly in areas like photolithography machines and high-end photoresists [2][40] - The expansion of wafer fabs is expected to boost demand for semiconductor equipment, indicating a strong growth momentum in advanced processes [2] AI Computing Power Construction - The report notes that AI computing power construction has entered a competitive phase, with key segments including AI chips, advanced packaging, storage chips, and PCBs being critical to the computing power foundation [3] - Domestic internet companies are increasing their AI spending, supported by favorable policies for domestic AI innovation, leading to a gradual increase in the market share of domestic AI chips [3][39] - The storage chip market is expected to benefit from price increases due to adjustments in production plans by overseas manufacturers, with domestic storage companies likely to gain from this trend [3] Terminal Innovation - The report emphasizes that the combination of national subsidies and the AI innovation wave is driving growth in consumer terminals, with AI smartphones and AIPC expected to penetrate the market rapidly [4] - AI smartphones are projected to exceed a penetration rate of 30% in the smartphone market by 2025, with major brands like Apple, Huawei, and Xiaomi actively innovating in AI terminal products [4][39] - The report also mentions that the user base for AI applications is accelerating, with the potential for several billion-level AI application opportunities in the future [4][8] Investment Recommendations - The report suggests focusing on investment opportunities in semiconductor self-sufficiency, AI computing power construction, and terminal innovation [9] - Specific recommendations include investing in advanced process semiconductor industry chains, domestic AI chip leaders, and companies involved in advanced packaging and storage chips [9] - The report also highlights the importance of monitoring leading companies in the PCB sector and those involved in AI smartphone and AIPC developments [9]

Investment Rating - The industry investment rating is "stronger than the market," indicating an expected relative increase of over 10% in the industry index compared to the broader market within the next six months [7]. Core Insights - The report highlights a record high in game license approvals in June, with 147 domestic games and 11 imported games receiving approval, marking a total of 757 domestic games approved year-to-date [2]. - Tencent is increasing its focus on the FPS game segment, with two FPS titles, "Crossfire: Rainbow" and "Tactical Squad: Dawn Assault," receiving approval. These games are expected to leverage Tencent's established IP and development expertise for market success [2][3]. - Kingsoft's "Duck Duck Goose," a social deduction game, has also received approval for its mobile version, positioning it as a strong competitor against other party games in the market [3]. Summary by Sections Game License Approvals - In June, a total of 147 domestic games and 11 imported games were approved, with notable titles from major developers such as Tencent and Kingsoft [2]. - The approval of these games reflects a diverse range of genres and established companies, indicating a robust supply side in the gaming industry [2]. Tencent's FPS Strategy - Tencent's approval of two new FPS games demonstrates its commitment to this genre, with "Crossfire: Rainbow" being a new installment in a well-known series and "Tactical Squad: Dawn Assault" being a localized version of an existing game [2]. - The development teams behind these games have significant experience in FPS game production, which may enhance their market performance [2]. Competitive Landscape - The approval of "Duck Duck Goose" is expected to intensify competition in the party game segment, particularly against titles like NetEase's "Egg Party" and Tencent's "Dream Star" [3]. - The report suggests that the gaming market is becoming increasingly competitive, with new entrants and established players vying for market share [3].

Core Insights - The A-share market showed mixed performance on Tuesday, with the Shanghai Composite Index rising by 0.39% and the Shenzhen Component Index increasing by 0.11%, while the ChiNext Index fell by 0.24% [2][6] - The total trading volume in the Shanghai and Shenzhen markets reached 14,658.05 billion [2][6] - In terms of industry performance, sectors such as comprehensive, pharmaceutical biology, and banking led the gains, while computer, retail, and telecommunications sectors lagged [2][6] - Concept sectors like China Shipbuilding, cell immunotherapy, and innovative drugs saw significant increases, whereas electronic ID, digital currency, and cross-border payment experienced declines [2][6] - The U.S. stock market showed mixed results, with the Dow Jones rising by 0.91%, while the S&P 500 and Nasdaq fell by 0.11% and 0.82%, respectively [2][6] Important News - The Central Financial Committee held its sixth meeting to discuss the deepening of the national unified market construction and the high-quality development of the marine economy, emphasizing the need for legal governance of low-price disorderly competition among enterprises and the promotion of integrated development of domestic and foreign trade [3][7] - The U.S. Senate passed the "Big and Beautiful" tax and spending bill, which will be sent to the House of Representatives, with President Trump expressing confidence in its passage [3][7]