【#吉利高管回应极氪提前预告改款#：这一做法得到好评，要把用户感受置于短期利益之上】在今日的 吉利汽车2025年中期业绩发布会上，吉利汽车控股有限公司行政总裁及执行董事桂生悦表示，8月初， 极氪提前预告产品改款和升级计划，并公布了在售车型的限时权益政策。据统计，这一公告得到了新老 用户普遍好评，用户都是通情达理的，只要我们充分把知情权与选择权交给用户，把用户的感受置于短 期利益之上，才能令品牌深入人心，对品牌建设具有重要意义。 ...

另外，他还回应了吉利汽车今年上半年毛利率出现下降一事，首先跟价格战是有关系的，今年上半年几 次全面性的降价，给各个车企带来了压力；吉利今年的高价值车型也主要集中在下半年。随着国家大力 整顿汽车市场，以及下半年高价值车型的上市，相信下半年毛利率一定会有非常好的改善。（新浪科 技） 他表示，国家提倡的反内卷，不仅仅是反对打价格战，吉利汽车要做到学习友商的长处，不说友商的坏 话，做好自己的事情。如果中国每家车企都做到了这三句话，就是响应了国家的反内卷。 #吉利高管称要做到不说友商坏话#【吉利高管称反内卷不只是反价格战，还要学习友商长处，不说友商 坏话】在今日的吉利汽车2025年中期业绩发布会上，吉利汽车控股有限公司行政总裁及执行董事桂生悦 谈及了对反内卷的看法。#吉利高管向曾被背刺的用户致歉# ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported strong revenue performance with a significant increase in sales driven by a new vehicle cycle, leading to a projected rapid growth in sales [1][7] - The company has adjusted its annual sales target from 2.71 million units to 3 million units due to strong sales momentum [7] Financial Summary - For the first half of 2025, the company achieved a revenue of 150.28 billion RMB, a year-on-year increase of 39%, while net profit was 9.29 billion RMB, a decrease of 14% [7] - The second quarter of 2025 saw revenues of 77.79 billion RMB, up 41.6% year-on-year and 7.3% quarter-on-quarter, with net profit at 3.62 billion RMB, down 60% year-on-year [7] - The company plans to launch 10 new models in 2025, focusing on mid-sized sedans and SUVs to capture market trends [7] - The company’s core net profit for the first half of 2025, excluding one-off gains, was 6.66 billion RMB, reflecting a 102% year-on-year increase [7] Sales Performance - The company sold 1.409 million vehicles in the first half of 2025, a 47% increase year-on-year, with a market share exceeding 10% [7] - New energy vehicle sales reached 725,000 units, representing a 126% year-on-year increase, with a penetration rate of 51.5% [7] Profit Forecast and Investment Recommendation - The company is expected to have a compound annual growth rate (CAGR) of 11.4% in net profit from 2025 to 2027 [7] - The report maintains a "Buy" rating based on the company's leading position in the domestic automotive market and the anticipated continuous growth in performance due to new product launches [7]

第四，坚持稳健运营。随着反内卷的推进，行业竞争会更加理性、有序。像吉利这样坚持长期主义、注 重综合实力提升的企业，未来竞争优势将更加凸显。 第三，秉持用户思维，提升用户感知。吉利注重提升用户感知与情绪价值。在安全领域，通过智能驾驶 辅助系统、数字化AI品牌等系列技术扎实推进，将全域AI技术成功实现产品量产化。吉利坚信，安全 是用户至上、至关重要的核心环节。 第一，在竞争导向方面，吉利坚持不打价格战。吉利打的是价值战、技术战、品质战、品牌战、服务战 与企业道德战，倡导行业开放、良性竞争。吉利通过持续打造综合实力，提升自身竞争力，推动行业实 现良性可持续发展。 8月14日，吉利汽车控股有限公司2025年中期业绩发布会上，吉利控股集团CEO、吉利汽车控股有限公 司副主席及执行董事李东辉强调，吉利是首个公开反对内卷式恶性竞争并坚持不打价格战的企业。他阐 述了吉利的具体立场与实践： 第二，吉利发挥产业链担当的作用。吉利积极响应国家有关部门的倡议，将供应商支付账期统一缩短至 60天内，以保障产业链稳定运行。 ...

Core Viewpoint - Geely is focusing on the mass application of AI technology in its products, indicating that the future development towards robotics will be a natural progression [1] Group 1: Company Strategy - Geely's CEO, Li Donghui, emphasizes the importance of integrating AI technology into manufacturing to enhance long-term value [1] - Geely's Executive Director, Gui Shengyue, states that companies must possess strong manufacturing capabilities alongside technological advancements to ensure future success [1] - Gui highlights that merely focusing on technology without manufacturing capabilities or vice versa will lead to limited prospects [1] Group 2: Future Development - Geely aims to become a technology company with robust manufacturing capabilities, with a focus on intelligent transformation as a foundational step [1] - The company believes that successful development in autonomous driving will facilitate future expansion into robotics, as the underlying principles are similar [1] - Geely has recently invested in embodied intelligence, with Suzhou Yixing Robot Co., Ltd. completing a financing round involving previous investors from Geely's related industries [1]

【文/观察者网 潘昱辰 编辑/高莘】8月14日，吉利汽车披露2025上半年业绩报告。2025上半年，吉利汽车总营收达1502.85亿元，同比增长27%，创下历史新 高。 吉利汽车上半年创纪录的营收主要得益于汽车销量的显著增长。今年上半年，吉利汽车销售汽车140.92万辆，同比增长47%，同样创下历史新高。 不过，吉利汽车上半年归属上市公司股东的利润为92.9亿元，同比下降14%。但吉利汽车的核心归母净利润为66.57亿元，同比增长102%。 截至2025年6月30日，吉利汽车总现金水平（包括银行余额及现金，以及受限制银行存款）为588亿元，较去年年末增长122亿元。 财报发布后，截至8月14日港股收盘，吉利汽车股价跌1.81%，报收18.95港元。 "向有被背刺感觉的用户深表歉意" 尽管营收创下历史新高，但在财报发布后举行的业绩发布会上，吉利汽车控股有限公司行政总裁及执行董事桂生悦仍提出了吉利汽车目前存在的三点不足： 首先是品牌建设不足。桂生悦表示，吉利造车至今已历经30年，期间中国汽车市场发生翻天覆地变化，在品牌建设上吉利汽车仍存在很多不足。品牌建设的 核心是用户至上。对汽车产品而言，汽车驾驶体验以及用户购 ...

Core Viewpoint - Geely Automobile's management emphasizes the importance of responding to the national call against "involution," which includes avoiding price wars and focusing on learning from competitors while improving their own operations [1] Group 1: Company Performance - Geely's gross margin has declined in the first half of the year, primarily due to price wars that have pressured all automakers [1] - The company anticipates that the launch of high-value models in the second half of the year, along with government efforts to regulate the automotive market, will lead to significant improvements in gross margin [1]

Core Viewpoint - The Chinese automotive market is undergoing a significant transformation, with most companies trapped in a price war, while Geely Auto stands out by adopting a differentiated approach focused on innovation and value creation [2][3][20]. Financial Performance - Geely Auto reported total revenue of 150.3 billion, a historical high with a year-on-year increase of 27% - Core net profit reached 6.66 billion, up 102% year-on-year - Total sales reached 1.4092 million units, a 47% increase year-on-year, achieving a market share of over 10% for the first time [2]. Strategic Positioning - Geely Auto firmly opposes the trend of "involution" in the industry, emphasizing long-termism and sustainable growth over short-term sales targets [3]. - The company is committed to a value-driven competition strategy, focusing on technology, quality, service, and ethical business practices [3][20]. Technological Innovation - Geely has made significant advancements in AI technology, establishing a comprehensive AI layout in the automotive sector, including the deployment of the Xingrui AI model and a powerful computing center [6]. - The company has developed industry-leading safety features and systems, achieving high safety ratings in global assessments [9][12]. Product Development and Market Strategy - Geely's product strategy is user-centric, with a diverse product matrix that includes high-end fuel vehicles and a growing range of electric models [16][17]. - The company has seen substantial growth in both traditional fuel vehicles and new energy vehicles, with a 126% year-on-year increase in new energy sales [16]. Global Expansion - Geely's global strategy has yielded results, with over 180,000 vehicles exported in the first half of 2025, and a 120% increase in new energy exports [19][20]. - The company emphasizes "technology export rather than simple product trade," aligning its global strategy with its domestic market approach [20]. Strategic Integration - Geely is implementing a strategic integration approach, consolidating its brands and technologies to enhance operational efficiency and reduce costs [14][15]. - The merger of Zeekr and Lynk & Co is expected to strengthen Geely's competitive position across various market segments [13].

8月14日，在吉利汽车（00175.HK）2025年中期业绩发布会上，吉利汽车控股有限公司行政总裁及执行 董事桂生悦表示，8月初，极氪提前预告产品改款和升级计划，并公布了在售车型的限时权益政策。据 统计，这一公告得到了广泛好评，用户都是通情达理的，只要我们充分把知情权与选择权交给用户，把 用户的感受置于短期利益之上，才能令品牌深入人心，对品牌建设具有重要意义。 ...

另外，他也坦承，吉利汽车在品牌建设、出口销量和单车平均售价上存在不足。 在品牌建设方面，核心是用户至上，汽车的价值体验以及用户购买汽车之后的心理感受都非常重要，价 值体验是由产品和技术决定的，要达到良好的心理感受非常难，需要全面细致的工作。比如在智能化快 速发展之下，如果不把产品未来的规划告诉大家，客观上就剥夺了用户的知情权和选择权。这种情况一 旦出现，用户就会有背刺的感觉。"在这方面我们有深刻的经验教训，我代表吉利汽车，向所有吉利旗 下品牌曾经有背刺感觉的用户表达真诚的歉意，对自己的不足要勇于承担，这方面我们已经在多个方面 开始改进。"他举例，8月初，极氪提前预告产品改款和升级计划，并公布了在售车型的限时权益政策。 据统计，这一公告得到了新老用户普遍好评，用户都是通情达理的，只要我们充分把知情权与选择权交 给用户，把用户的感受置于短期利益之上，才能令品牌深入人心，对品牌建设具有重要意义。 新浪科技讯 8月14日晚间消息，在今日的吉利汽车2025年中期业绩发布会上，吉利汽车控股有限公司行 政总裁及执行董事桂生悦分享了吉利汽车上半年取得的成绩和不足。 成绩方面，上半年公司实现营业收入1503亿元，同比增长27% ...