Investment Rating - The report does not explicitly state an investment rating for the industry. Core Insights - The Guangzhou real estate market showed signs of recovery in November 2025, with new residential sales area reaching 544,000 m², a month-on-month increase of 34.4% [3] - The total sales amount for the top 20 real estate companies in Guangzhou from January to November 2025 was 180.49 billion yuan, with a threshold value of 2.23 billion yuan [11] - Poly Developments topped both the sales amount and equity sales amount rankings, achieving 50.1 billion yuan and 43.15 billion yuan respectively [11] - The report highlights the strong performance of high-end residential projects, particularly Poly Yuexi Bay, which achieved a remarkable opening sales figure of 10.6 billion yuan [23] Sales Performance Summary - The top 20 real estate companies in Guangzhou for sales amount are as follows: 1. Poly Developments: 50.1 billion yuan 2. Yuexiu Property: 31.08 billion yuan 3. Zhuji Real Estate: 12.02 billion yuan 4. China Resources Land: 10.62 billion yuan 5. China Overseas Land: 9.96 billion yuan [8][12] - The top 20 companies by sales area are: 1. Poly Developments: 986,000 m² 2. Yuexiu Property: 810,000 m² 3. Zhuji Real Estate: 326,000 m² 4. China Resources Land: 305,000 m² 5. China Overseas Land: 275,000 m² [15][17] Project Sales Performance - The top projects by sales amount include: 1. Poly Yuexi Bay: 10.84 billion yuan 2. Poly Tianyao: 5.67 billion yuan 3. Poly Tianyi: 5.59 billion yuan [18][22] - The top projects by sales area include: 1. Wanbo Yufu: 82,000 m² 2. Asian Games City: 81,000 m² 3. Vanke Huangpu New City: 75,000 m² [18][22]

Core Insights - The article discusses the release of the "2025 China Real Estate Super Service Power Special Research," which aims to provide insights and support for the real estate industry amidst ongoing transformations [3][40] - The research emphasizes the importance of service capabilities in enhancing corporate value and outlines a new evaluation model called "Super Service Power" [40] Group 1: Research Development - Since 2020, the company has focused on real estate service research, initiating the "Double Top Ten" deep dive into real estate enterprise service capabilities [1] - In 2021, the company launched the "Service Power TOP50" special research system, which has now evolved into the "Super Service Power" assessment model by 2024 [1][40] Group 2: Rankings and Recognitions - The "2025 China Real Estate Super Service Power TOP50" list includes leading companies such as Greentown China, Poly Developments, and China Resources Land, among others [6][42] - The rankings are presented in a structured format, showcasing the top companies in the real estate sector based on their service capabilities [6][42] Group 3: Service Excellence and Community Engagement - The research highlights exemplary community operation models, such as those by Huafa and Greentown, which focus on building trust and enhancing customer experience through proactive service [21][30] - Companies are encouraged to adopt a "predictive" service support system, transitioning from product delivery to service operation, ensuring a seamless connection between risk control and execution [21][55] Group 4: Quality Assurance and Delivery - The article discusses the importance of a comprehensive quality assurance system that includes preemptive risk management and customer engagement strategies to enhance delivery experiences [23][58] - Companies like China Railway Construction and Huafa are implementing innovative service models that prioritize customer satisfaction and community involvement during the delivery process [23][62] Group 5: Sustainable Community Development - The research emphasizes the need for sustainable community ecosystems where residents actively participate in community activities, transforming from mere participants to community leaders [66][70] - Initiatives such as the "Neighbor Feast" by China Railway Construction demonstrate the shift towards community-driven events that foster deeper connections among residents [70]

中经记者 卢志坤 北京报道 近日，中海地产在北京发布其高端产品系"萬方安和"，对应萬、方、安、和四大产品线，其"安系"产品 最新项目中海安澜北京也正式对外亮相。 据了解，安澜北京为中海地产在海淀树村的项目。今年3月18日，在200多轮竞拍后，中海地产以75.02 亿元竞得该项目，溢价率27.9%，是北京首宗楼面价突破10万元/平方米的住宅用地。 北京住建委官网信息显示，安澜北京在11月底取得预售许可证，项目备案名为安和雅苑。此次获准预售 为15栋住宅楼，准许销售面积72055.13平方米，共计268套房源。拟售均价在15.3万—18万/平方米。 根据安澜北京此前的规划方案，其共规划16栋5—6层的洋房/叠拼产品。户型方面，洋房产品包括210平 方米、275平方米和310平方米，均为四居户型；上叠建面约315平方米，下叠建面约365平方米，大平层 建面约370平方米。 （编辑：卢志坤 审核：童海华 校对：翟军） ...

Core Insights - The launch of "万方安和" marks a strategic upgrade for China Overseas Land & Investment Ltd (中海地产), transitioning from a product supplier to a "full-scenario life builder" in response to evolving market demands [2][5] - The project 中海安澜北京 embodies the core values of the "安系" product line, focusing on emotional needs and technological empowerment for residents, aligning with national planning initiatives [2][3] Group 1: Strategic Transformation - The release of "万方安和" is based on three foundational elements: deep customer understanding from 46 years of experience, technological capabilities, and cross-industry collaboration [2] - 中海安澜北京 is positioned as a forward-looking project that addresses the emotional needs of residents, emphasizing the importance of "spiritual belonging" over physical space [2][3] Group 2: Data-Driven Insights - The initiative aligns with findings from a survey conducted by Forbes China and居上生活方式研究院, indicating that 78% of respondents prioritize "spiritual belonging" as a key criterion for ideal living spaces [2] - 中海地产's extensive research involving 300,000 family interviews and 33,000 specialized surveys supports the development of "万方安和," which addresses six multidimensional needs for modern living [3] Group 3: Architectural and Cultural Significance - 中海安澜北京 is strategically located in the Haidian district, representing both a practical application of the "好房子Living OS system" and a manifestation of contemporary interpretations of traditional craftsmanship [4] - The project integrates low-density residential areas, Eastern garden aesthetics, and smart systems, reflecting a mature and evolved product capability for the new generation [4] Group 4: Future Directions - With the global launch of 中海安澜北京, 中海地产 is set to advance its high-end product line strategy, focusing on a dual-engine model of cultural depth and technological sophistication [5] - The company aims to provide innovative solutions and value frameworks to navigate the homogenized high-end real estate market in China [5]

不止于北京，"萬方安和" 四大产品线，未来也将在全国其他一线城市持续落地。 近日，中海地产"萬方安和"全新高端产品系发布会在北京举行。活动以非遗沉浸体验、艺术跨界融合与数据洞察三者结合的新颖形式，展现央企中海在国 家"好房子"战略指引下，对未来高品质人居建设的思考与实践。发布会现场，中海对"安系"首发作——"中海安澜北京"进行了深度解读。 数据驱动场景创新 发布会现场，中海地产联合福布斯中国、居上生活方式研究院共同发布《2025城市生活方式白皮书》。数据显示：近78%的人群将"精神归属感"视为理想居 所重要标准，远超"物理空间大小"（42%）；"社区文化氛围"与"智慧健康系统"分别以65%和71%的关注度，成为高端置业的关键考量。 这份白皮书，也恰好印证了当代国人对"更私密、更专属、更智慧、更美学、更贴心、更具持久价值"的居住需求。 而中海将这些需求转化为具体场景：例如通过无感归家、情绪光感调节实现"贴心度"，通过非遗工艺与现代建材融合提升"持久价值"。最新的作品中海安澜 北京，正是对"精神归属感"与"文化氛围"需求的回应。 中海安澜北京，高端人居全新作品 中海·安澜北京，不仅是中海"安系"产品理念的集大成者 ...

Core Viewpoint - The Shanghai real estate market is entering a critical phase as developers actively launch new projects to boost annual sales performance, with a significant focus on high-end residential properties [1][2]. Group 1: New Project Launches - In mid-December, Shanghai announced 16 new residential projects with a total of 1,679 units, located across various districts including Pudong, Huangpu, and Xuhui [1]. - Among these, five high-end residential projects are priced above 100,000 yuan per square meter, with the highest being "Anlan Shanghai" at an average price of 178,800 yuan per square meter [1]. - On December 20, an additional six new projects were launched, totaling 556 units, with half of them being high-end properties [2]. Group 2: Market Performance and Trends - "Anlan Shanghai," a notable project, achieved a subscription rate of 139% shortly after its launch, indicating strong market interest and triggering sales restrictions [2][3]. - The marketing center for "Anlan Shanghai" has received over 3,000 visits, reflecting high demand in the luxury segment [3]. - The overall luxury market in Shanghai has seen a slight decrease in heat compared to previous periods, but the introduction of new high-end projects is expected to stabilize market sentiment and boost sales [5][6]. Group 3: Competitive Landscape - "Anlan Shanghai" is positioned in a competitive area, facing challenges from nearby projects such as "Green City Huangpu ONE" and "Jiabai Road Shanghai" [4]. - The competitive nature of the luxury market in Shanghai is underscored by the aggressive pricing and marketing strategies employed by developers [4]. Group 4: Sales and Financial Insights - As of December 15, 2023, approximately 1,300 luxury units priced over 40 million yuan have been sold in Shanghai, totaling over 80 billion yuan in sales [6]. - The market is expected to see a steady increase in transactions in the latter half of December, driven by the launch of popular projects and improved buyer sentiment [6].

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明年广州土地市场仍将以稳为主。 广州今年土地市场呈现了"翘尾"行情，多宗地块在最后一个月集中成交。今年12月，在若干地块因故终止出让后，最终总共成交16宗土地。 在这些地块之中，不乏"回炉重造"的地块，例如越秀地产拿下的广纸地块。与首次挂牌相比，这宗地块的计容建筑面积、容积率迎来了将近一 半的"瘦身"，从源头上减负，一定程度上能够提升房企拿地的积极性。 克而瑞分析称，因地块体量较小，未来不排除建设超高层的可能。对此，为尽可能提高地块的宜居属性，在建设要求上明确提出，根据广东省 住房和城乡建设厅要求，涉及80米以上建筑、100米以上公共建筑建设项目时，应征求同级消防救援机构意见，以确保与当地消防救援能力相 匹配。 随着越秀地产摘得广州海珠广纸地块，广州今年住宅用地出让正式收官。 12月21日，越秀地产以底价14.36亿元摘得广州海珠区广纸地块，成交楼面价3.4万元/平方米。这宗地块用地性质为住宅用地，土地出让面积 1.2万平方米，规划建筑面积4.22万平方米，容积率3.5。 至此，广州今年总共成交住宅用地48宗，总成交金额超506亿元，相比起去年的出让规模有所下降。虽然成交额走低，但这符合今年土地市 场"控增量 ...

现场，中国海外发展设计管理部总经理尤蕊发布中海四大全瓣产品系： 萬、方、安、和。 北京进深 徐迪 12月22日晚间，中海地产全新产品代系战略发布暨安系北京首作安澜北京产品发布会在国家会议中心举行。 @ ap 02 @ � g . @ � 从 技 术 奇 点 到 生 活 革 命 一 场 环 环 环 म 扣 的 演 进 图 谱 技术环境革命 el 4 0 0 t @ l ® � t � 19 & 19 11 80 19 . 19 更安全 更 懂 我 J 中海 淮 更专属 r & 的 42 th � � � � t 具 生态 超级生态圈:庞大供应链 & 深厚朋友圈 200 + 100 *** 100 ***** 6 4% ® 49 0 l . 1 43 g tim 11.6 . : - : -------- e 7:12 r 7 - 1 - . . . . . 3 . 1 97 . . . . . - 1 1 . .. .. : c 1 4 . 11 : 2 : 2 : 2 : 2 : . i 4 : . A . . . . . . . s : 1 但 = P cl 7 r Q @ � � 9 . e 10 6 I ...

2025 年 12 月 22 日 行业研究 1-11 月百城宅地成交建面同比-15%，成交楼面均价同比+9% ——土地市场月度跟踪报告（2025 年 11 月） 要点 2025 年 1-11 月，百城宅地成交建面同比-15%，成交楼面均价同比+9%。 2025 年 1-11 月，百城成交住宅类用地建面为 2.21 亿平，累计同比-15.1%；成 交楼面均价为 6,295 元/平方米，累计同比+9.4%。分能级城市来看，1-11 月， 一线城市：供应住宅类用地建面为 1,041 万平，累计同比-29.6%；成交建面 778 万平，累计同比-28.7%；成交楼面均价为 39,283 元/平方米，累计同比+29.5%。 二线城市：供应住宅类用地建面为 1.37 亿平，累计同比-1.8%；成交建面 9,273 万平，累计同比+4.4%；成交楼面均价为 6,986 元/平方米，累计同比+4.2%。 三线城市：供应住宅类用地建面为 2.01 亿平，累计同比-23.6%；成交建面 1.21 亿平，累计同比-24.9%；成交楼面均价为 3,635 元/平方米，累计同比+2.0%。 2025 年 1-11 月，新增土储价值排名 ...