正值年末，深圳 推出多宗住宅用地。 12 月 8 日，位于深圳湾超级总部基地的 T207-0068 宗地 （ 简称 " 深超总宅地 " ） 成功出让，中海地产以总价 31.86 亿元竞得该地块。 同日 ，龙湖 集团 以 7.66 亿 元竞得光明区马田街道 A627-0268 宗地，两宗地块共收金 39.52 亿元。 土拍热度延续 近段时间以来，多个城市的土拍热度延续。就在12月8日，广州南沙区横沥岛尖三宗相邻地块集中出让，最终均由广州南投房地产开发有限公司以底价竞得，总成 交金额22.838亿元。 中指研究院的数据显示，今年前11个月TOP100企业拿地总额8478亿元，同比增长14.1%。拿地企业仍以央国企为主，拿地金额前十企业中有8家为央国企。而在11 月，民营房企拿地较为活跃，部分企业联合国企拿地，部分企业聚焦优势区域独立拿地深耕。 中指研究院高级分析师孟新增认为，多城供地延续"缩量提质"态势，土拍热度仅限重点城市优质地块，分化延续。市场展望政策层面，短期房地产政策预计将继续 聚焦推动市场止跌回稳，如清理住房消费不合理限制性措施、降低购房成本、加力实施城中村改造等，促进需求释放。中长期则将按照"十五五" ...

Core Viewpoint - The recent land auction in Shenzhen demonstrates intense competition for residential land, with significant price increases and high premium rates, indicating strong confidence from leading real estate companies in core urban assets despite market adjustments [1][4]. Group 1: Land Auction Details - On December 8, two residential plots were successfully auctioned in Shenzhen, with a total revenue of 39.52 billion yuan, including a competitive bid of 31.86 billion yuan for the Shenzhen Bay Super Headquarters Base plot [1][2]. - The Shenzhen Bay Super Headquarters Base T207-0068 plot saw a total of 101 rounds of bidding, resulting in a floor price of approximately 77,360 yuan/m² and a premium rate of 42.49%, setting a new high for premium rates in the area [1][3]. - The total area of the T207-0068 plot is about 11,833.61 m², with a total construction area of approximately 41,184 m², including residential and commercial spaces [2]. Group 2: Market Trends and Company Strategies - China Overseas Land & Investment has acquired three residential plots in Shenzhen this year, totaling 8.62 billion yuan, with an average premium rate of 51.87%, reinforcing its leading position in the high-end market [4][6]. - The competitive bidding for the Shenzhen Bay plot reflects the resilience of the luxury housing market, as top-tier assets continue to attract strong interest from major developers [4][8]. - The overall land supply in Shenzhen has been optimized, with 11 residential plots successfully auctioned this year, generating over 28 billion yuan in total revenue [6][8].

次深超总宅地高溢价成交，反映头部房企对核心城市核心资产的坚定信心，体现了豪宅市场的韧性，即 使在市场调整期，顶级稀缺资产仍获市场热捧 深圳迎来年内倒数第二场土拍。 地块西侧不远处就是深超总热销项目中海深湾玖序。2023年，中海以总价125.32亿元+自持58500平方米 竞得中海深湾玖序项目地块，折合成交楼面价约6万元/平方米，实际可售楼面价约8.4万/平方米。次年 入市，开盘当天两小时即成交100.2亿元。 中指研究院深圳分院高级分析师孙红梅表示，这是继2023年中海深湾玖序(T207-0060)后深超总第二宗 纯住宅用地，片区住宅极度稀缺，中海连续斩获深超总宅地，巩固其在深圳高端市场的领先地位。 此外，龙湖以7.66亿元底价拿下光明区安发路与振明路交叉处东侧A627-0268地块，成交楼面价12040 元/平方米。 该地块土地面积20523.78平方米，建筑面积63623平方米，容积率3.1，限高100米。地块位于光明区马田 街道，周边配套完善。距离地铁6号线红花山站直线距离约300米，西侧为光明区红花山体育中心、光明 区少年儿童图书馆，北侧、东侧是多个居住小区。 12月8日，深圳出让2宗居住用地，分别位 ...

人民财讯12月8日电，12月8日，深圳有2宗宅地出让，总成交金额39.52亿元。其中，南山区深圳湾超级 总部基地地块经过95轮线下竞价，最终由中海以31.86亿元竞得，成交综合楼面价77360元/㎡，溢价率 42.49%；光明区马田街道由龙湖以7.66亿元底价竞得，成交综合楼面价12040元/㎡。 ...

行 业 研 究 / 行 业 点 相关研究 证 券 研 究 报 告 证券分析师 袁豪 A0230520120001 yuanhao@swsresearch.com 行 业 及 产 业 研究支持 顾铮 A0230125070004 guzheng@swsresearch.com 联系人 顾铮 A0230125070004 guzheng@swsresearch.com 2025 年 12 月 07 日 证监会表态稳步发展不动产 REITs，发改委进一步拓 宽 REITs 底层资产范围 看好 —— 地产及物管行业周报（2025/11/29-2025/12/5） 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 1．行业数据 1.1 新房成交量 本研究报告仅通过邮件提供给 博时基金 博时基金管理有限公司(researchreport@bosera.com) 使用。1 评 房地产 - ⚫ 地产行业数据：新房成交环比回升，二手房成交环比回落，新房成交推盘比回升。上周(11.29- 12.5)34 个重点城市新房合计成交 276.2 万平米，环比+9%，其中，一二线环比+9%，三四线环比 +9.7%。12 月(1 ...

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [5] Core Insights - Recent "14th Five-Year Plan" proposals from various regions emphasize the need for "good housing" and a "market + guarantee" supply-side policy, aiming for high-quality urban renewal and improved housing supply for low-income families [1][10] - The real estate sector is under pressure, with a significant year-on-year decline in new home sales, indicating a challenging market environment [2][22] - The report suggests that the policy environment is expected to strengthen, with a focus on improving the competitive landscape, particularly benefiting leading state-owned enterprises and quality developers [3] Summary by Sections 1. "14th Five-Year Plan" Proposals - Multiple regions have released proposals highlighting the importance of quality housing and a balanced supply system, focusing on urban renewal and affordable housing for disadvantaged families [1][10] 2. Market Review - The Shenwan Real Estate Index decreased by 2.2% this week, underperforming the CSI 300 Index by 3.43 percentage points, ranking 30th among 31 Shenwan primary industries [11] - A total of 30 stocks rose, while 82 stocks fell, indicating a challenging market sentiment [11] 3. New and Second-Hand Housing Transactions - New home sales in 30 cities totaled 176.6 million square meters this week, down 6.5% month-on-month and 47.7% year-on-year [2][22] - Second-hand home sales in 14 cities amounted to 190.7 million square meters, reflecting a 5.3% decrease from the previous week and a 40.8% decline year-on-year [33] 4. Credit Bond Issuance - This week, 9 credit bonds were issued by real estate companies, totaling 6.568 billion yuan, a decrease of 11.272 billion yuan from the previous week, with a net financing amount of -2.132 billion yuan [3][42]

核心内容 合约销售 30家重点上市房企有7家单月销售环比增长 1、合约销售：30家重点上市房企有7家单月销售环比增长 2、企业拿地：头部央国企核心城市补仓，整体投资保持谨慎 3、企业融资：单月总量环比回升，成本持续走低 4、组织动态：龙湖华发等多家房企精简层级，提升效能 ◎ 文 / CRIC研究中心 0 1 | 企业简称 | 2025年11月 | 車月环比 | 2025年1-11月 | | | --- | --- | --- | --- | --- | | | 車月金额 | | 累计金额 | 月均销售金额 | | 保利发展 | 179.5 | -15. 0% | 2408. 0 | 218.9 | | 中海地产 | 221. 4 | 18. 6% | 2113.0 | 192. 1 | | 未润量瓶 | 230. 0 | 51. 3% | 1926. 0 | 175. 1 | | 招商蛇口 | 144.5 | -6. 0% | 1705. 2 | 155.0 | | 绿城中国 | 125.0 | 0. 0% | 1329.0 | 120. 8 | | 万科地产 | 94.2 | -34. 4% | 1240. ...

Group 1: Sales Performance - In November 2025, 30 key listed real estate companies achieved a total sales amount of 162.36 billion yuan, with a cumulative performance of 1,981.13 billion yuan from January to November 2025 [1] - Among the 30 companies, seven reported month-on-month sales growth in November, with China Resources Land showing the highest growth rate [1] - Cumulatively, China Jinmao and Greenland Holdings recorded sales growth from January to November 2025 [1] Group 2: Investment Trends - Real estate companies are adopting a cautious investment approach, focusing on existing project development and sales rather than acquiring new land [5] - In November, the total investment amount for the monitored 30 companies was approximately 23.4 billion yuan, with a land acquisition area of 1.31 million square meters [5] - 13 companies reported new land reserves, with major acquisitions by state-owned enterprises like China Overseas Land and Investment and Greenland China [5] Group 3: Financing Activities - In November 2025, the total financing amount for 65 typical real estate companies reached 43.279 billion yuan, a month-on-month increase of 24% [8] - The cumulative financing amount from January to November 2025 was 390.236 billion yuan, with domestic debt financing accounting for 26.126 billion yuan and foreign debt financing increasing significantly [8] - The average financing cost for new bond financing was 2.87%, showing a decrease compared to 2024 [8][10] Group 4: Organizational Adjustments - Many real estate companies are undergoing organizational restructuring to enhance efficiency, with Dragon Lake Group merging regional operations to form a new business structure [12] - New City Holdings is splitting its light asset business into two companies to capture the construction market, while also restructuring its real estate development division [13] - CIFI Group has implemented a significant organizational overhaul, consolidating multiple divisions into three major regional business units to focus on core markets [14]

核心内容 ◎ 文 / CRIC研究中心 | 企业简称 | 2025年11月 | 車月环比 | 2025年1-11月 | | | --- | --- | --- | --- | --- | | | 車月金额 | | 累计金额 | 月均销售金额 | | 保利发展 | 179.5 | -15.0% | 2408. 0 | 218.9 | | 中海地产 | 221. 4 | 18. 6% | 2113.0 | 192. 1 | | 未润置矩 | 230. 0 | 51. 3% | 1926. 0 | 175. 1 | | 招商蛇口 | 144.5 | -6. 0% | 1705. 2 | 155.0 | | 绿城中国 | 125.0 | 0. 0% | 1329. 0 | 120. 8 | | 万科地产 | 94.2 | -34. 4% | 1240. 8 | 112.8 | | 建发房产 | 60. 0 | -45. 2% | 1125. 1 | 102. 3 | | 中国金茂 | 80. 0 | -33. 3% | 1006. 8 | 91.5 | | 越秀地产 | 51.0 | -58. 5% | 972. 0 ...

中国海外发展(00688)发布公告，中海企业发展集团有限公司2022年度第六期绿色中期票据，简称"22中 海企业MTN006(绿色)"，发行总额为人民币20亿元，本计息期债券利率为2.7%，将于2025年12月14日付 息。中海企业发展集团有限公司2022年度第七期绿色中期票据，简称"22中海企业MTN007(绿色)"，发 行金额为人民币10亿元，本计息期债项利率为2.70%，将于2025年12月14日付息。 ...