上半年，房企投资拿地积极性有所回升。 克而瑞研究中心的数据显示，上半年，投资百强房企拿地金额同比增长42%，9家房企拿地金额突破200 亿元。销售TOP10房企新增货值占销售百强新增货值的73%。 中指研究院的数据还显示，上半年，300城住宅用地出让金同比增幅超两成，平均溢价率超10%，较去年 同期提升。房企拿地进一步聚焦，TOP20城市出让金占全国比重超65%。 展望下半年，业内人士认为，去库存和优化库存结构仍是行业主旋律，多数房企将维持审慎的投资策略， 预计市场格局将进一步分化。 对于拿地金额增幅显著的原因，克而瑞研究中心认为是核心城市核心地块供应量明显提升。投资百强房企 总量三个指标均同比正增长，房企投资积极性筑底回升。 具体来看，上半年，9家房企拿地金额突破200亿元，中海地产、保利发展均超500亿元，绿城中国、中国 金茂紧随其后，均超390亿元，头部房企投资强度持续领跑。6月单月，央国企依旧主导土地市场，中海地 产拿地金额近180亿元，保利发展、建发房产超80亿元，绿城中国、联发集团、中国铁建、中国金茂等加 速扩储。财务稳健的民企如滨江集团、邦泰集团等也在重点城市有所斩获。 克而瑞研究中心的数据还显 ...

上半年，房企投资拿地积极性有所回升。 克而瑞研究中心的数据显示，上半年，投资百强房企拿地金额同比增长42%，9家房企拿地金额突破200亿元。 销售TOP 10房企新增货值占销售百强新增货值的73%。 克而瑞研究中心的数据显示，1—6月份，新增土储百强房企的新增货值、拿地金额和建筑面积之和分别为 11594亿元、5968亿元和5162万平方米，新增货值同比增长23.2%，拿地金额同比增长42%，建筑面积同比增长 3.4%。 克而瑞研究中心认为，拿地金额增幅显著的原因是核心城市核心地块供应量明显提升。投资百强房企总量三个 指标均同比正增长，房企投资积极性筑底回升。 具体来看，上半年，9家房企拿地金额突破200亿元，中海、保利发展均超500亿元，绿城、金茂紧随其后，均 超390亿元，头部房企投资强度持续领跑。6月单月，央国企依旧主导土地市场，中海地产拿地金额近180亿 元，保利、建发房产超80亿元，绿城、联发、中铁建、金茂等加速扩储。财务稳健的民企如滨江、邦泰等也在 重点城市有所斩获。 中指研究院的数据还显示，上半年，300城住宅用地出让金同比增幅超两成，平均溢价率超10%，较去年同期 提升。房企拿地进一步聚焦，T ...

Group 1 - In the first half of 2025, China's top 100 real estate companies showed strong investment willingness, with total land acquisition amounting to 506.55 billion yuan, a year-on-year increase of 33.3% [1] - Poly Developments led the land acquisition with a new value of 89.9 billion yuan, followed by Greentown China at 83.1 billion yuan and China Jinmao at 74.9 billion yuan [1] - The land acquisition intensity of real estate companies is positively correlated with their sales performance, with the top four companies exceeding 100 billion yuan in sales [1] Group 2 - The land acquisition by the top 100 real estate companies is primarily concentrated in core cities such as Beijing, Hangzhou, Shanghai, and Chengdu, where premium land parcels are often sold at high premiums [2] - The average premium rate for residential land sales across 300 cities in China increased by over 20% year-on-year, with an average premium rate exceeding 10% [2] - In the first half of 2025, 47.8% of sales performance from 20 representative companies came from second-tier cities, a decrease of 6.8 percentage points year-on-year, while first-tier cities' contribution increased by 9 percentage points to 40% [2]

上半年，拿地排名TOP100房企在土拍市场共耗资5065.5亿元，同比增长33.3%，自2022年以来出现罕见的正增长。 但金额的同比增长，是靠各城上架了大量城市核心区优质地块换来的。如果以住宅用地成交面积计算，中指研究院统计的300城住宅用地成交面积仍在继 续缩量。 同时，房企也在进一步向重点一二线城市聚焦，尤其是北上广深、杭州、成都等几个热门城市。 未来，楼市的基本盘在头部20-30个城市。上半年，TOP20城市出让金在全国的占比已经超过65%，其它所有城市之和才占到1/3。 对于房企，楼市"战场"空间变小了，在这些城市的土地市场上正面交锋、硬碰硬不可避免。 一方面，头部房企之间的竞争加剧，是频频推高优质地块的溢价率高企的主要原因，后果是：企业做项目的成本越来越高； 另一方面，"资金+操盘"实力稍弱，会很快被挤出第一梯队。能让房企跑赢的已经不是某一年的爆发力，而是持续的资金续航和产品升级能力。 值得注意的是，TOP100房企权益拿地金额的中位数只有约20亿元，TOP1的权益拿地金额，已经达到了第30位的14.8倍。现在及未来，还有能力在多个城 市群全面深耕的房企也就20家左右，在全国热门城市多点开花已经和 ...

从累计数据来看，今年上半年百强房企累计销售操盘金额为16526.8亿元，累计同比下降10.8%，降幅较 1-5月有所扩大。 与此同时，百强房企梯度分化明显。2025年6月仅TOP30房企销售操盘金额门槛同比增长1.2%至119.8亿 元，其他各梯队房企的销售操盘金额门槛均有所降低。 值得注意的是，上半年，全口径销售金额超千亿的房企数量为3家，较去年上半年减少2家。 而这3家"千亿房企"分别为保利发展、中海地产、华润置地，全口径销售金额分别为1452亿元，1201.3 亿元、1103亿元。其中，保利发展在今年前5月以1161亿元持续领跑，也成为年内首个销售额破千亿元 的房企。 百强房企最新"成绩单"出炉。 此外，上半年全口径销售金额超百亿的房企共有45家，比2024年上半年少了1家。 6月30日，据克而瑞研究中心发布，今年6月，TOP100房企实现单月销售操盘金额3389.6亿元，环比增 长14.7%。 具体来看，近六成百强房企单月业绩环比增长，其中28家企业单月业绩环比增幅大于30%。如中海地 产、华润置地、招商蛇口、中国金茂、越秀地产、中国铁建、绿地控股等房企，单月业绩环比提升。 另有分析人士称，促进市场持 ...

导 读 预计下半年去库存和优化库存结构仍是行业主旋律，多数房企将维持审慎的投资策略，将销售回 款和现金流安全置于首要位置。 ☉ 文／克而瑞研究中心 | | | | 2025年1-6月 · 中国房地产企业 | | | | --- | --- | --- | --- | --- | --- | | | | No. of Days | - 地下 0 2 100 | | | | | | 新增土地价值 | | | 新增土地建面 | | 排名 | 企业名称 | (亿元) | 排名 | 企业名称 | (万平方米) | | 1 | 中海地产 | 506. 1 | 1 | 中海地产 | 256. 1 | | 2 | 保利发展 | 502. 2 | 2 | 绿城中国 | 224. 0 | | 3 | 绿城中国 | 443.0 | 3 | 保利发展 | 216. 2 | | 4 | 中国金茂 | 392. 1 | 4 | 建发房产 | 161.8 | | 5 | 建发房产 | 350. 2 | 5 | 邦泰集团 | 146. 1 | | 6 | 华润置城 | 347.6 | 6 | 招商蛇口 | 124. 3 | | 7 | 滨江 ...

Core Insights - The top 100 real estate companies in China reported a total sales amount of 1,652.68 billion yuan in the first half of 2025, representing a year-on-year decline of 10.8%, with the decline rate widening by 3.8 percentage points compared to the first five months of the year [1][5] - In June 2025, the sales amount reached 338.96 billion yuan, showing a month-on-month increase of 14.7%, with nearly 60% of the top 100 companies experiencing month-on-month growth [2][4] - The market is showing signs of stabilization, with the transaction volume in 30 key cities remaining roughly flat compared to the same period last year, and a weak recovery trend expected to continue into July [15] Sales Performance - The number of companies with total sales exceeding 100 billion yuan decreased to 3, down from 5 in the same period last year [1][14] - The sales threshold for the top 30 companies increased by 1.2% year-on-year to 11.98 billion yuan, while the thresholds for other tiers decreased [8] - Among the top 100 companies, the sales performance varied significantly across different tiers, with the top 21-30 tier remaining stable, while the top 10, 11-20, and 51-100 tiers saw declines [11] Company Rankings - The leading companies by total sales in the first half of 2025 were Poly Developments with 145.2 billion yuan, China Overseas with 120.13 billion yuan, and China Resources Land with 110.3 billion yuan [14][19] - A total of 45 companies achieved sales exceeding 10 billion yuan, which is one less than the previous year [14] Market Trends - The overall real estate market is stabilizing, with June's new home transaction volume in key cities reaching 10.34 million square meters, remaining stable compared to last year [15] - The differentiation between first-tier and second/third-tier cities is intensifying, with first-tier cities showing stronger resilience and second/third-tier cities experiencing a downturn [15] - The expected transaction volume for July is anticipated to continue fluctuating at low levels, but the year-on-year decline may narrow due to a lower base from the previous year [15]

6月30日，武汉、成都、天津、广州等多地有土地出让。 其中，武汉5宗涉宅用地中，有3宗底价成交、2宗溢价成交，总成交金额28.997亿元。值得注意的是，最热门 的江岸区地块吸引了至少11家竞买人参与，经过106轮竞价，最终由绿城以6.645亿元竞得，成交楼面价27920 元/㎡，溢价率54.36%。 成都1宗金牛区宅地吸引了8家房企参与竞拍，最终由中能建以楼面价20200元/㎡竞得，折合总价17.48亿元， 溢价率23.93%。 多地有土地出让 6月30日，成都市本级范围内出让1宗金牛区宅地，总用地面积34610.92㎡， 规划建筑面积86527.3㎡，容积率 2.5，起始楼面价16300元/㎡，折合起始总价14.1亿元。 该地块吸引了保利发展、金茂、越秀、中能建、中海、中铁建、华润置地、中旅投资共8家房企参与竞拍，最 终中能建以楼面价20200元/㎡斩获，折合总价17.48亿元，溢价率23.93%。 6月30日，天津出让15宗涉宅用地，总成交金额87.77亿元。 天津15宗涉宅用地总成交金额87.77亿元，其中，河西区一宅地由中海以7.4亿元竞得，成交楼面价21002元/ ㎡，溢价率11.45%；其余14宗 ...

智通财经APP获悉，中指研究院发布《2025年上半年全国房地产企业拿地TOP100排行榜》。2025年上半年，TOP100企业拿地总额5065.5亿元，同比增长 33.3%，增幅较上月扩大4.5个百分点。受上年低基数影响，TOP100企业拿地同比增幅较上月扩大。核心城市优质地块竞争激烈，带动300城出让金增长明 显，但成交面积仍下降，5月以来溢价率出现回落。根据中指初步统计，2025年上半年(截至6月30日)，300城住宅用地出让金同比增幅超两成，平均溢价 率超10%，较去年同期提升。房企拿地进一步聚焦，TOP20城市出让金占全国比重超65%。 | 排名 | र्ग ना | 拿地金额 (亿元) | 排名 | रण्ड नार | 拿地面积 (万m²) | | --- | --- | --- | --- | --- | --- | | 1 | 保利发展 | 414 | 1 | 绿城中国 | 203 | | | 中海地产 | 393 | 2 | 保利发展 | 191 | | 3 | 绿城中国 | 385 | 3 | 中海地产 | 169 | | 4 | 建发房产 | 341 | 4 | 建发房产 | | | 5 ...

Core Viewpoint - The overall real estate market in China is stabilizing, with a notable performance from first-tier cities, while second and third-tier cities are experiencing increased differentiation in sales performance [9][20]. Group 1: Market Performance - In June 2025, the top 100 real estate companies achieved a sales turnover of 338.96 billion yuan, representing a month-on-month increase of 14.7% [10][13]. - The cumulative sales turnover for the first half of 2025 reached 1,652.68 billion yuan, with the new housing transaction volume in 30 key cities totaling 10.34 million square meters, remaining stable compared to the same period last year [10][21]. Group 2: Company Performance - Nearly 60% of the top 100 real estate companies reported month-on-month growth in June, with 28 companies experiencing growth rates exceeding 30%, including notable performers like China Overseas Land & Investment, China Resources Land, and China Jinmao [13][18]. - The sales threshold for the top 30 real estate companies increased by 1.2% year-on-year to 11.98 billion yuan, while other tiers saw slight decreases in their sales thresholds [17][18]. Group 3: Future Expectations - The expectation for July indicates that new housing transaction volumes may continue to fluctuate at low levels, but the year-on-year decline could narrow due to a low base from the previous year, suggesting a weak recovery trend [20][21]. - The differentiation between cities and projects is expected to persist, with core first and second-tier cities likely to maintain strong demand, particularly in cities like Beijing, Shanghai, Shenzhen, and Chengdu [20][21].