Core Viewpoint - Tencent has introduced a new feature called "Golden Friends Circle" that allows users to create and share festive greetings on social media, enhancing user engagement and interaction during the holiday season [1][4]. Group 1 - Tencent's public relations director, Zhang Jun, provided guidance on how to create the "Golden Friends Circle" [1][4]. - Users can create a "New Year Friends Circle" within the Yuanbao app and share it on WeChat to trigger interactions [1][5]. - Liking others' "Golden Friends Circle" posts may result in receiving red envelopes, adding a gamified element to the feature [1][4]. Group 2 - The steps to create and share the "Golden Friends Circle" include updating both WeChat and Yuanbao to the latest versions, generating a festive poster, and then sharing it on WeChat [5].

Core Insights - The 2025 Annual "Self-Media" Governance and Development Summary Evaluation Meeting was held in Beijing, focusing on industry self-regulation and exploring multi-party governance strategies for self-media [2][3]. Group 1: Governance and Development - The meeting introduced self-regulatory efforts in the self-media sector, including the establishment of specialized committees and organization of industry evaluations [3]. - Major platforms like Douyin, Weibo, Baidu, and Tencent News shared their innovative practices in self-media governance [3]. Group 2: Innovative Practices - Douyin built a governance system for misinformation through three dimensions: content production tracing, interception during dissemination, and proactive fact-checking [3]. - Weibo enhanced its governance technology with the "Intelligent Search Annotation" feature, promoting positive content in the financial sector through the "Finance Big V Alliance" [3]. - Baidu developed a "Deep Forgery Detection Model" to accurately identify and intercept forged images, audio, and video, addressing new risks from AIGC [3]. - Tencent News focused on compliance training for self-media creators and enriched quality content supply through collaborative positive topic creation [3]. Group 3: Case Studies and Trends - The association released 11 innovative case studies from 9 platforms, including Douyin's "AI Douyin Truth" feature and Weibo's "Finance Big V Alliance" [4]. - Compared to the previous year, the 2025 cases showed broader platform coverage, more diverse governance methods, and enhanced demonstration effects [6]. - New characteristics in self-media governance include a shift from case-based to scalable mechanisms, the use of AI for precise governance, and diverse incentives for quality content production [6]. Group 4: Future Directions - The Beijing Internet Information Office emphasized the need for political guidance, industry self-regulation, innovative governance, and a focus on high-quality development to stimulate the sector's internal dynamics [6]. - The association aims to foster a collaborative governance model that promotes policy discussion, problem-solving, and ecological co-construction in the self-media sector [6].

Group 1 - Tencent's Yuanbao APP has increased its Spring Festival red envelope activities by adding 100 cash cards worth 10,000 yuan each, with the first batch of 100 cards already distributed [1] - The new cards will be released hourly starting from 16:00 on February 16, and winners can withdraw their winnings to WeChat Wallet on February 17 [1] - The Yuanbao APP has launched a "New Year Greetings Moments" feature, allowing users to generate posters and publish them to WeChat with the updated version 2.57.0 or above, providing opportunities to win additional red envelopes through interactions [1]

腾讯还宣布，元宝App同步上线拜年红包玩法，以及"拜年朋友圈"。在元宝2.57.0及以上版本，点击"创 作-拜年朋友圈-做同款"，即可生成拜年海报。 编辑 俞金旻 校对 杨利 新京报贝壳财经讯（记者韦英姿）2月16日，腾讯宣布，元宝App春节红包活动将在除夕当天追加100张 万元现金小马卡。新的小马卡将从下午4时开始陆续发放，每个小时都有概率抽中。 2月1日，元宝开启10亿元现金活动。腾讯数据显示，截至目前，第一批投放的100张小马卡，已全部"有 主"。 ...

腾讯张军今日发文称：很多人问，金色朋友圈怎么弄。操作指引来了， 现在元宝里制作"拜年朋友 圈"并发表，这样就可以触发。给别人的金色朋友圈点赞，还有机会掉落红包。 腾讯公众号同日发布发金色拜年朋友圈步骤： 将微信和元宝更新至最新版，在元宝App「创作- 拜年朋友圈-做同款」生成同款拜年海报后点击「发拜年朋友圈」跳转微信。 细心的你想必已经发现了 今天很多人的朋友圈是金色的 Derek ●色朋友圈来了 马到开门红,人来万事兴 元宝 7分钟前 ♡ 元宝派派主,大隐隐于被窝,隐形的鸡翅膀 ,哈哈我疯了,派猫,艾米酱, 往下看,手把手教你发金色朋友圈 将微信和元宝更新至最新版 在元宝App「创作–拜年朋友圈–做同款」 生成同款拜年海报后 点击「发拜年朋友圈」跳转微信 01:13 4 01:17 금 红句封面 = 周 写真 元宝 DeepSeek 快速思考》画面中 绕,下方红色山脉用金色的丝滑的线条 点缀，大面积中国红背景，大面积留 白, 大师级构图, 逼真的效果, 超高清 细节, 8K高清, 干净的背景, 比例 3:4 图片已生成 > 发拜年朋友圈,传递专属于你的新春祝福吧~ O 做同样 欢乐烟花 O 回家讨年 o) ...

Core Insights - Social media has become a key focus for AI companies both domestically and internationally, with significant investments being made in this area [4][9] - The integration of AI into social platforms is seen as a way to enhance user interaction and engagement, with companies like Tencent, Baidu, and Alibaba leading the charge [5][6][7] - The competitive landscape is evolving, with global tech giants like Meta and OpenAI also making strides in AI social applications, indicating a broader trend towards AI-driven social experiences [8][10] Group 1: Importance of Social Media for AI Companies - Social media is a high-frequency, emotionally dense, and network-effect-rich environment, making it an ideal space for AI integration [12][13] - The social platform serves as a foundational entry point for digital ecosystems, with user relationships being difficult to migrate, thus solidifying the importance of social networks [13][14] - Integrating AI into social platforms is viewed as a strategy to gain control over future digital landscapes [14] Group 2: AI's Role in Social Interaction - AI can significantly enhance communication efficiency and reshape interaction structures within social networks [26] - AI's involvement in social media can help organize information, maintain relationships, and expand identity expression capabilities [27][29][30] - The integration of AI into social platforms is not just about efficiency but also about fundamentally transforming how interactions occur [31] Group 3: Challenges of AI in Social Media - The introduction of AI can diminish the sense of authenticity and social presence in interactions, leading to a more strategic rather than natural communication style [34] - Continuous observation and data structuring by AI can lead to behavioral changes, reducing spontaneity and emotional expression in social interactions [35] - Users may resist AI interventions that seem to limit their autonomy and participation in social exchanges [36] Group 4: Viable Models for AI in Social Media - The first model involves invisible assistance at the personal level, where AI supports users in understanding and expressing themselves without overt participation [41] - The second model focuses on institutional mediation and collaborative infrastructure, where AI helps structure group interactions and streamline communication processes [42] - The third model emphasizes generative co-creation, allowing users to collaboratively create content with AI assistance, thus transforming the nature of social interaction [44]

Core Viewpoint - Tencent has introduced a new feature called "Golden Moments" for the Chinese New Year, allowing users to create and share festive posts on WeChat, with the potential to receive red envelopes by engaging with others' posts [1][2]. Group 1: New Features - Users can create a "New Year Friends Circle" using the Yuanbao app and share it on WeChat, which will trigger the "Golden Moments" feature [1][2]. - By liking others' Golden Moments, users have a chance to receive red envelopes [1][2]. - The content and comments in the New Year Friends Circle will be temporarily displayed as emojis [10][12]. Group 2: Additional Features - WeChat has introduced an AI feature that allows users to create New Year songs, enhancing the festive experience [14]. - Users can also customize their red envelope covers with "attachments" and personalized messages during the Spring Festival [16].

Group 1 - The core message of the article is about Tencent's new feature called "Golden Moments," which allows users to create and share a special "New Year Friends Circle" using virtual currency in their accounts [1] - Users can trigger this feature by upgrading both their virtual currency and WeChat to the latest version [1] - Engaging with others' Golden Moments by liking them can result in the opportunity to receive red envelopes [1]

据"元宝"公众号，2月16日，元宝宣布加送100张万元小马卡，16:00开始，24:00结束，每小时都有概率 抽中。同日，腾讯张军发文称：很多人问，金色朋友圈怎么弄。操作指引来了，现在元宝里制作"拜年 朋友圈"并发表，这样就可以触发。给别人的金色朋友圈点赞，还有机会掉落红包。 此前，元宝App上线春节红包活动，10亿元现金红包开抢，真金白银回馈用户引发全网关注。 （文章来源：21世纪经济报道） ...

除夕快乐，微信可以发金色朋友圈了！ 元宝也宣布除夕追加 100 张万元现金"小马卡"。 2月16日，腾讯张军发文称：很多人问，金色朋友圈怎么弄。操作指引来了， 现在元宝里制 作"拜年朋友圈"并发表，这样就可以触发。给别人的金色朋友圈点赞，还有机会掉落红包。 有人测试，打开元宝app，制作并发拜年朋友圈，显示内容和评论中的文字将限时展示为表 情，点赞显示为金元宝拜年。 日照金山 欢庆烟花 © 做同款 ♡ 做同款 马蹄踏春信,福气满庭芳 百家姓拜年 9 做同款 回家过年 ○ 做同款 创作 我们 抢10亿 问元宝 派 6 ◎腾讯张军 2.16-2.17 活动期间 可以在元宝App制作拜年朋友圈并发布到微信 在拜年朋友圈下点击「拜年」就有机会领彩蛋红包 偶尔会发笑 A祝大家新年吉祥,年年有余 12:46 本 .ill + 95 < 0点击拜年 口 评论 m 浩哥 Nia · 恭喜获得彩蛋红包。 2前往元宝领红包 6 打开元宝领用 派在 申 葫蘆澳个 服 发拜年朋友圈 内容和评论中的部分文字将限时展示为表情。 2 当先 我知道了 另据"元宝"公众号，2月16日，元宝宣布加送100张万元小马卡，16:00开始，24:00 ...