Core Insights - The AI competition among major companies has intensified during the recent Spring Festival, with significant cash incentives and promotional activities [1][2][4] - Companies are focusing on three main areas of AI competition: AI empowerment, independent AI applications, and AI hardware [9][25] Group 1: AI Empowerment - Major companies are embedding AI capabilities into traditional business models, such as Alibaba's Quark browser transforming into an "AI Super Box" by March 2025 [10] - Tencent plans to launch Qbot, an intelligent assistant, in May 2025, enhancing its QQ browser with various AI functionalities [10] - Baidu will transition its traditional search box to an "intelligent box" by July 2025, marking a shift towards AI-driven search [11] - Meituan has launched an AI life assistant named "Xiao Mei" [12] - The integration of AI has positively impacted some business segments, with Tencent's marketing services revenue reaching 36.2 billion yuan in Q3 2025, a 21% increase year-on-year [16] Group 2: Independent AI Applications - Companies are shifting focus to independent AI applications as AI empowerment alone does not alter the competitive landscape [18] - Alibaba's "AI Super Entrance" strategy has pivoted to its Qianwen app, which has surpassed 30 million monthly active users by December 2025 [19] - Doubao continues to leverage sponsorships, such as the Spring Festival Gala, to maintain its leading position in the market [20] - Current AI applications show limited daily usage time, with the highest being around 10 minutes per user [22][23] Group 3: AI Hardware - The competition has expanded from software to hardware, with the launch of the Doubao phone in December 2025, which sold out within a day [25] - The rapid success of the Doubao phone has prompted other companies to restrict access to their platforms on this device [26] - AI glasses have also gained popularity, with Alibaba's Quark AI glasses S1 selling out immediately and a significant increase in global smart glasses shipments [29] - Predictions indicate that global smart glasses shipments could exceed 40 million units by 2029 [30] Group 4: Strategic Directions of Major Companies - Alibaba focuses on providing tool value through its AI applications, aiming to assist users in various tasks [33] - Tencent emphasizes social value, with its "Yuanbao" platform allowing users to invite friends through social media [36] - ByteDance's Doubao offers emotional value, creating a personalized and engaging user experience [41] - The strategies of these companies reflect their core strengths, with Alibaba addressing practical needs, Tencent focusing on social interactions, and ByteDance enhancing emotional connections [43]

超45亿元，几大巨头疯狂投入，马年春节的入口之争，不是结束，甚至不是结束的开始，而只是开始的结束。 "领了几块钱红包，薅了一杯后，就再没有打开过它了。""如果平时不常用，那么留一个图标也没任何意义。""它不仅要会干活，还要更懂我们的情 绪"…… 马年春节已过，字节、阿里、百度、腾讯四家巨头用45亿元砸出的这场中国AI历史——甚至互联网史上最大规模用户入口争夺战，喧嚣渐散。 从目前趋势看，胜负格局初步显现：字节豆包守擂成功，继续领跑；阿里千问攻势凌厉，一度登顶但未能完成反超；腾讯元宝起跑最早，却快速滑落；百 度砸下5亿，似乎再次印证"起大早赶晚集"的魔咒。 真正让人遗憾的是美团——这家曾被视为"AT"之外第三极的生活服务巨头，几乎完全缺席。当阿里用30亿元将AI直接嵌入"点奶茶、买电影票"的消费闭 环时，美团护城河第一次显得如此岌岌可危。 所有人都很清楚，所谓AI入口之战，本质是下一个时代的"船票"争夺。但潮水退去，一个根本性问题浮出水面：撒钱能买来流量，但买不来留存，字 节、阿里、百度、腾讯、美团之所以能拥有自己的江湖地位，从不是靠烧钱硬生生打出来，而取决于产品能否将技术和工具变成真正生产力，能否和人们 日常 ...

智通财经APP获悉，2月24日,盈富基金（02800）、腾讯控股（00700）、阿里巴巴-W（09988）南向资 金净流入金额位列市场前三，分别净流入36.79 亿、22.23 亿、21.94 亿 | 股票名称 | 净流出(元)↓ | 净流出比 | 收盘价 | | --- | --- | --- | --- | | 中国太保(02601) | -2.65 亿 | -39.19% | 36.640（-4.53%） | | 长飞光纤光缆(06869) | -1.74 亿 | -4.65% | 129.200（+1.17%） | | 中金公司(03908) | -1.56 亿 | -53.15% | 21.020（-4.89%） | | 中国黄金国际(02099) | -1.49 亿 | -40.09% | 199.900（-1.14%） | | 中国宏桥(01378) | -1.41 亿 | -14.09% | 36.020（-3.43%） | | 中国太平(00966) | -1.16 亿 | -47.44% | 23.660（-4.44%） | | 紫金矿业(02899) | -1.16 亿 | -5.07% ...

Core Insights - The Chinese AI industry experienced a significant surge during the Spring Festival, with major companies like ByteDance, Alibaba, and Tencent actively engaging in AI-related activities while most workers took a break [2][4] - The competition led to record-breaking user interactions, with ByteDance's Doubao achieving 1.9 billion interactions, Alibaba's Qwen serving over 130 million users, and Tencent's Yuanbao facilitating 3.6 billion lottery draws [4][6] - Despite the impressive metrics, the industry faces challenges related to user retention and operational pressures, highlighting a disconnect between user engagement driven by incentives and genuine usage of AI functionalities [6][7] Company Activities - ByteDance's Doubao served as the exclusive AI cloud partner for the CCTV Spring Festival Gala, managing 1.9 billion interactions and ensuring the stability of 100,000 live lottery draws [2] - Alibaba's Qwen team launched the open-source Qwen 3.5 and integrated AI capabilities into consumer platforms like Taobao and Ele.me, resulting in over 130 million users engaging with the service during the festival [2] - Tencent's Yuanbao distributed 1 billion cash red envelopes and facilitated 3.6 billion lottery draws, requiring continuous technical support to maintain product stability [3] Industry Challenges - The rapid user engagement during the festival exposed operational weaknesses, such as the inability of Zhiyu's GLM-5 to handle user demand, leading to phased access and user complaints [4] - The industry is transitioning from a focus on technical achievements to addressing the challenges of high-frequency user interactions and operational reliability [4][9] - The temporary surge in user activity raises concerns about long-term retention, as users attracted by incentives may not continue to engage with AI services once promotions end [6][7] Future Outlook - The industry is expected to shift from a "money-burning frenzy" to a "commercialization elimination race," emphasizing the need for teams that can balance technology, operations, and business strategies [9] - The true value of AI will be determined by its ability to meet real user needs beyond the temporary spikes in engagement seen during promotional events [9]

主编温静导读：2026年春节，元宝、千问、豆包三大巨头以红包、免单为杠杆，发动了一场规模空前的用户争夺战。春节一役过后，豆包、元 宝、千问、Deepseek均跻身"亿级俱乐部"，豆包月活早已达2亿，腾讯近期宣布元宝日活超5000万，月活达1.14亿，千问凭借免单日活巅峰就 达1.4亿。 来源：温静聚焦 2026年马年春节，成为中国C端AI发展的关键里程碑。腾讯、字节、阿里三大互联网巨头携元宝、豆包、千问强势入局，以超45亿元的重金投入掀起AI用 户争夺战，红包补贴、生态联动、技术展演多维发力，最终推动豆包、元宝、千问与DeepSeek集体跻身亿级用户俱乐部。这场战役早已超越传统的流量 博弈，更是巨头基于自身资源禀赋的AI生态卡位战，不仅让AI完成从前沿技术到下沉市场全民"生活搭子"的身份转变，更推动行业竞争从工具层的效率比 拼，走向关系层的场景与信任深耕。 一、核心战果：45亿重金砸出亿级俱乐部，AI完成全民普惠下沉 2026年春节档的AI大战，早已超越传统"撒币换流量"的红包博弈，成为一场围绕C端AI入口主导权的生态豪赌。据公开数据统计，腾讯、字节、阿里三家 合计投入超45亿元，以红包、免单、科技好礼为杠杆 ...

2月24日，微信员工@客村小蒋 发文称，微信最近更新"面对面收照片和文件"的功能，在"扫一扫"的"我 的二维码"入口中可以体验。无需流量，不用添加好友，和对方设备保持靠近即可接收原始照片、视频 和文件。 来源 | 中国新闻社综合智通财经、@客村小蒋 ...

据悉，该工作室成立已有五年，隶属于 TiMi Studio Group，但至今未推出任何作品。此前，该工作室曾 聘请前《刺客信条》创意总监 Ashraf Ismail，他曾担任《刺客信条：黑旗》《刺客信条：起源》《刺客 信条：英灵殿》等作品的创意总监。 责任编辑：何俊熹 责任编辑：何俊熹 新浪科技讯 2月24日晚间消息，近日，腾讯天美旗下蒙特利尔工作室被曝已于近期停止运营，多名前员 工在海外社交媒体平台确认了这一消息。截至发稿，腾讯方面暂无回应。 新浪科技讯 2月24日晚间消息，近日，腾讯天美旗下蒙特利尔工作室被曝已于近期停止运营，多名前员 工在海外社交媒体平台确认了这一消息。截至发稿，腾讯方面暂无回应。 据悉，该工作室成立已有五年，隶属于 TiMi Studio Group，但至今未推出任何作品。此前，该工作室曾 聘请前《刺客信条》创意总监 Ashraf Ismail，他曾担任《刺客信条：黑旗》《刺客信条：起源》《刺客 信条：英灵殿》等作品的创意总监。 ...

记者丨吴立洋 编辑丨高梦阳 骆一帆 近日，腾讯天美旗下蒙特利尔工作室被曝已于近期停止运营，多名前员工在社交媒体平台确认了这一消 息。21世纪经济报道记者就此询问了腾讯天美工作室群，截至发稿未获得回复。 据悉，天美蒙特利尔工作室成立于2021年，由曾担任刺客信条系列创意总监的阿什拉夫·伊斯梅尔领衔 组建，是天美在美国洛杉矶工作室和西雅图工作室外的第三处北美研发基地。 图源：图虫 编辑丨张嘉钰 21君荐读 在蒙特利尔工作室成立之初，腾讯内部对其定位是专注于开发具备3A品质、开放世界架构及跨平台能 力的大型游戏产品，但在成立后的五年中该工作室始终未有成品项目公布。在运营过程中，其工作中心 逐渐转向承接天美IP的国际化项目延伸，包括参与《宝可梦大集结》《使命召唤手游》等产品的开发和 本地化工作。 值得注意的是，近年来腾讯与网易两家中国游戏巨头正持续调整海外研发布局。 以网易为例，其于2025年下旬先后关闭了美国Fantastic Pixel Castle、T-Minus Zero Entertainment、 Jackalytic Games，加拿大Bad Brain Game Studios等多个海外游戏工作室；腾 ...

AI 技术的发展促使传媒行业进入商业化变现的新阶段。从军备竞赛转向理性投 资后，各企业开始更加注重效率与产出，这意味着商业化变现成为企业的重要 考量之一。在这种背景下，广告作为移动互联网时代最先实现商业化的重要领 域，将继续发挥关键作用。数字营销板块尤其值得关注，因为它是广告业务的 重要组成部分，并且已经通过 GU（增长黑客）策略提前演绎了一轮市场表现。 此外，通过 CDS 2.0 驱动的视频生成技术（AIGC），传媒行业迎来了新的发 展机遇。CDS 2.0 不仅适用于短视频场景，还具备生产长视频并叙事的能力， 这标志着整个视频生成从技术演示迈入商业化可用阶段。因此，在未来一段时 间内，我们可以预见到电影、游戏、国漫、剧集等多个垂直领域都将受到 AIGC 技术赋能，从而推动整个传媒行业进一步发展。 传媒有望承接 AI 应用新场景 20260223 摘要 字节跳动 AI 应用场景高频，日活跃用户数达 1.55 亿，豆包大模型每分 钟 Token 数达 67,633 亿，C 站 2.0 参与春晚，提升用户活跃度，推动 传媒板块发展。 阿里巴巴千问 AI 春节期间"一句话下单"使用 2 亿次，平均每 10 人中 有 ...

据介绍，广东大力推动动漫、游戏、网剧等领域出口，培育出海龙头企业和精品IP，优化数字产品供 给；培育了一批在国内外具有影响力的数字创意头部企业和精品IP，如东莞成为"潮玩IP梦工厂"，获得 全国唯一"中国潮玩之都"称号，超过全球1/4的动漫衍生品在东莞制造；拥有腾讯、网易、三七互娱等 游戏头部出海企业，2025年游戏出海营收规模超460亿元，同比增长超9%。 此外，广东积极推动数字贸易与制造业、产业链、货物贸易融合发展，一批数字服务平台为纺织服装、 农产品、箱包皮具、玩具等产业集群提供从生产到销售的全链条信息化服务。(完) 中新网广州2月24日电 (记者 程景伟)据广东省商务厅24日消息，2025年广东数字贸易额1042.8亿美元， 同比增长9.2%，占全国总量27.3%。 据悉，广东推进广州市天河中央商务区国家数字服务出口基地和广州开发区、广州琶洲、东莞松山湖等 7个省级数字服务出口基地建设，稳步提升云计算、通信技术服务等数字技术贸易业态创新能力，拓展 数字技术发展空间。2025年全省人工智能技术开发、网络与数据安全、工程技术服务、互联网营销推广 等高附加值业务快速发展，同比分别增长192.6%、150.0 ...