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元宝狂撒10亿!马化腾打响春节红包大战第一枪,但AI全民化很难?
Sou Hu Cai Jing· 2026-02-01 11:21
Group 1 - The core activity of Tencent's AI application, Yuanbao, is launching a "1 billion cash red envelope" event starting from February 1, 2026, where users can download the app and complete tasks to have a chance to win cash [2][6] - Tencent's CEO, Ma Huateng, expressed hopes that the Yuanbao event could replicate the success of WeChat's red envelope phenomenon during the Spring Festival [6][21] - Baidu's Wenxin Assistant announced a competing red envelope event with a total cash amount of 500 million, running from January 26 to March 12, 2026, indicating a competitive landscape among major AI players [6][10] Group 2 - The Spring Festival is viewed as a critical opportunity for AI companies to penetrate the market, as it serves as a significant time for user engagement and adoption [21][25] - The article suggests that the Spring Festival is not just about distributing red envelopes but is a test for new internet concepts, including AI, to see if they can gain widespread acceptance [25][26] - The success of AI applications during this period will depend on whether users continue to engage with these technologies after the promotional events, highlighting the challenge of sustaining user interest beyond initial interactions [28][31] Group 3 - The article emphasizes that the current AI landscape is becoming increasingly competitive, with major players like Tencent, Baidu, Alibaba, and ByteDance all vying for user attention during the Spring Festival [19][21] - The effectiveness of the red envelope strategy in promoting AI applications will be measured not just by initial downloads but by ongoing user engagement in practical scenarios [31][36] - The Spring Festival red envelope campaigns are seen as a potential milestone for AI's integration into everyday life, aiming to transform AI from a novelty into a common tool for users [27][34]
腾讯元宝派今日公测!你的群里,可以加一位AI“新朋友”了
第一财经· 2026-02-01 11:06
"今年春节,拉个群吧!" "拉群干嘛?拜年、发红包、然后……大眼瞪小眼?" "笨!这次咱们拉个'有 AI '的群!" 今年春节,你的群聊里,可能要迎来一位画风清奇的 "新朋友"—— 一个 24 小时在线、知识渊博、有求必应,还能陪你一起刷剧听歌的 AI 伙伴。 2 月 1 日,腾讯旗下 AI 助手"元宝"正式开启"元宝派"公测。这意味着, AI 不再只是你独自使用的工具,而是能真正加入聊天、成为"群友"的社交参 与者。 用更直白的话说: AI ,也可以是"我们"的。腾讯 CEO 马化腾不久前亲自为它"带货",称这是"让 AI 真正走进生活"。 什么是 "元宝派"? 简单来说, "元宝派"是一个有 AI 常驻的社交群。你可以在元宝 APP 里创建或加入一个"派",而 AI 会以"派友"的身份全程参与互动。 从此,你的群里多了一个能接梗、会总结、可协作、还能一起娱乐的智能小伙伴。 想象一下这些场景: 朋友群里,聊到兴起想约着看电影,但有人回老家,有人去旅游。这时,有人发起了"一起看"。 大家点开链接,发现居然能 同步看腾讯视频的 VIP 电影,还能实时吐槽、聊天。 AI 元宝甚至能根据剧情,插嘴讲解个背景彩蛋,比 ...
10亿元现金红包今日开抢!一起解锁“元宝派”,先到先得
新华网财经· 2026-02-01 11:04
FG80A 即可成为派主 抢先与亲友感受有AI加持的社交体验 先到先得! 元宝派限量公测码 G80A 如何激活元宝派? 元宝-腾讯旗下 Al 助手 DeepSeek+拍题P图搜索工具, 写作学习办公对话问答助手 [17 下载元宝 或更新到最新版本 第2步 第1步 记下专属邀请码 FG80A Tong > HI 输入邀请码 创建「元宝派」与好友一起看春晚、看NBA、 第3步 领红包,更多活动等你加入 电时电心 【元宝】 l 【我们】 验证 Z BREAC 【邀请码】 the ·The' 8 中慧 1 r ty ul a W e l o D [] 元宝派邀请码 . > 第4步 k Q l 8 s 输入邀请码 2 展息中心 47 设置 (0) ABC 8 (2 77 ( 開 派 瓜分10亿 食材作 el if a 我们 斗 创建元宝派 恭喜获得。 A 加入元宝派 现金红包 点击右上角"+" 创建或加入"派" 现金红包 腾讯元宝全新AI社交玩法"元宝派" 今日正式公测 更可同步参与元宝新春红包活动 抢10亿元现金红包! 公测名额有限,我们为大家送上福利 激活下方新华社专属邀请码 福耀科技大学50名大一学生被企业抢光? ...
【财联社早知道】腾讯、阿里和百度展开红包大战,2月AI应用即将进入产业密集催化期,这家公司积极布局AIGC在数字营销方向的应用
财联社· 2026-02-01 10:36
前言 今日复盘+明日前瞻,精选更有价值的投资资讯!财联社重磅推出《财联社早知道》栏目,每个交易日 复盘今日热点,前瞻明日市场,更有主力资金动向分析,一文汇总你关心的所有信息,帮助每一位"股 侠"精神饱满征战A股! ①腾讯、阿里和百度展开红包大战,2月AI应用即将进入产业密集催化期,这家公司积极布局AIGC在数字 营销方向的应用,客户包括BAT; ②2026广东年菜进上海营销行动隆重启幕,机构称当前消费板块的性 价比比较突出,这家公司为消费者在不同地域提供同样地道正宗的广府菜肴和广式点心; ③这家公司已构 建全新一代数智营销解决方案AI Drive 2.0。 ...
互联网传媒行业AI周度跟踪:Clawdbot现象级热度强化Agent产业趋势,谷歌推出世界模型Genie3-20260201
GF SECURITIES· 2026-02-01 10:11
Core Insights - The report emphasizes the strong potential of the AI industry and high-growth segments such as gaming, recommending continued investment in these areas [2][13][16]. Group 1: Internet Sector - E-commerce: Alibaba is catalyzing AI-related developments, introducing the "Tongyun Ge" concept, which integrates large models, cloud computing, and chips as a key support for its technology strategy [2][16]. - Social Entertainment Media: Bilibili and Tencent are expected to see strong advertising momentum, with Tencent's gaming fundamentals improving and Bilibili preparing to release new games [2][17]. - Internet Healthcare: JD Health and Alibaba Health are leveraging their platform advantages to deepen collaborations with upstream pharmaceutical manufacturers, leading to sustained revenue and profit growth [2][17]. - Short Video: Kuaishou is maintaining a stable core business, with AI technology enhancing user engagement and commercial conversion [2][18]. - Trendy Toys + IP: Pop Mart announced the establishment of its European headquarters in London, aiming to expand its market presence [2][19]. - Long Video: Multiple platforms are releasing quality series, suggesting investment opportunities in iQIYI and Mango TV [2][20]. - Music Streaming: Tencent Music and NetEase Cloud Music show stable performance, although concerns about competition have led to valuation adjustments [2][20]. Group 2: Media Sector - Gaming: The report maintains a positive outlook on the gaming sector, with expectations of continued industry prosperity into 2026. Key recommendations include Tencent, NetEase, and companies with strong product pipelines like Century Huatong and Giant Network [2][21]. - Advertising: Adjustments in the advertising landscape are not expected to impact the operational trends of Focus Media, with increased investment from internet advertisers anticipated [2][22]. - Publishing: Some publishing companies are facing challenges due to educational reforms, but firms with strong fundamentals and high dividend yields are recommended [2][22]. - Film and Television: Attention is drawn to companies with robust project pipelines, such as Huace Film & TV and Mango TV, as well as cinema chains like Wanda Film and Hengdian Film [2][22]. - IP Derivatives: Companies involved in IP derivatives are highlighted for potential investment, including Huayi Brothers and Shanghai Film Group [2][22]. Group 3: AI Developments - The report notes the rapid advancement of AI applications, particularly with the emergence of Clawdbot, which has gained significant attention in the industry [2][23]. - Recommendations include major cloud players like Google and Amazon, as well as domestic giants like Alibaba and Tencent, focusing on their self-developed models and ecosystems [2][23]. - Specific applications in AI across various sectors are suggested for investment, including AI in gaming, marketing, and healthcare [2][23].
马化腾元宝派的红包,你们都领到了多少?
Xin Lang Cai Jing· 2026-02-01 10:01
格隆汇2月1日|腾讯"上元宝,分10亿"活动于2月1日0点正式开启,微信群被刷屏。此前腾讯董事会主席兼首席执行官马化腾在内部员工 大会上表示,希望此举能够重现11年前的微信红包时刻。截至目前,已有超过16张万元小马卡被"翻牌"。这意味着,本轮最高单个万元 现金的红包已经被领走了16个,还剩84个。目前,腾讯元宝App已升至苹果商店免费App第一名。 ...
狂撒10亿元红包,腾讯激战春节「营销档」
Di Yi Cai Jing· 2026-02-01 09:45
2月1日,腾讯元宝 开始发放10亿元红包。记者在多个微信聊天群看到,点入微信好友转发的红包 或者进入元宝App抽红包,有机会领取现金,或抽中价值1万元的小马卡。 这是腾讯为春节节点设计的活动。通过社交的方式,腾讯正在为面向大众用户的C端应用元宝引流。 这一玩法与2015年春节腾讯通过微信"摇一摇"形式向全民发放5亿现金红包颇为相似。当年在春节 这一社交活动频繁的时间段,腾讯通过微信红包这一社交玩法,带动微信支付迅速扩大用户群。 腾讯董事会主席马化腾曾在内部员工大会上表示,希望此举能够重现11年前的微信红包时刻。 不过,营销之后,能否带来足够的用户留存量仍需观察。上周元宝开始内测社交玩法"派",内测用 户可以建立"派"群,将微信或QQ好友或其他元宝用户拉入,在群里聊天、开视频、要求元宝回答一 些问题。这一玩法也颇具社交属性。记者了解到,近期"派"将开启公测,打通QQ音乐与腾讯视频内 容库。这一功能的效果如何还需观察。 去年元宝也曾进行大规模营销,除了在互联网投放广告,还下乡刷墙宣传。去年3月,元宝在中国区 苹果应用商店免费App下载排行榜上升至第一,大众认知度有所提高。 不过,AI应用能否占领用户心智,还要看模 ...
腾讯“元宝派”公测上线,打造多人互动的AI社交空间
Huan Qiu Wang· 2026-02-01 09:39
【环球网科技综合报道】2月1日,腾讯旗下AI助手元宝,正式宣布"元宝派"公测上线,探索AI社交赛道。 在元宝派里,元宝AI可以是24小时在线的、提高沟通和工作效率的小助理。用户可以随时@元宝,让它总结聊天重点、生成计 划。用户在派里聊着天,就让元宝AI把旅行打卡的攻略给定了。此外,用户还可以给元宝AI设置定时任务,让元宝担任"监督 员",派友健身打卡、日常喝水提醒,或是督促孩子读书。 | 4:20 ◀ 元宝派 | | --- | | 早上好,宝子们记得喝水 66 | | 立拉队员 | | → 元宝:早上好,宝子们记得喝水 | | @元宝 推荐一下西丽最好喝的咖啡 | | 星期三 08:25 | | 元宝 AI | | → 拉拉队员:@元宝 推荐一下西丽最好 ... | | 西丽这边咖啡店不少,给你推荐 | | 几家口碑不错的: | | ● 精品豆子党: | | · Cafeñito花园 - 哥伦比亚自家 | | 烘焙豆,手摇美式有烟熏感, | | Wush Wush手冲果韵明亮, 环 | | 境绿植环绕很舒服 | | · 丘山咖啡 - 开了两家店,豆子 | | 品质稳定,佛手柑美式有茶香, | | 环境是中式 ...
腾讯春节大招:“元宝派”公测上线
Xin Lang Cai Jing· 2026-02-01 09:03
据悉,"元宝派"是腾讯全新的AI社交探索,用户可通过元宝App创建或加入一个"派"。在元宝派里,元 宝AI作为派友,能够与用户聊天互动、协作与娱乐。除了内测已有的@元宝AI对话、P图二创和共享屏 幕等能力。公测版本还打通了腾讯视频、QQ音乐内容生态,用户可以与派友一起听音乐、一起看电 影,畅享QQ音乐海量曲库歌曲、腾讯视频VIP精选影片。 公测期间,将元宝App更新到2.56.0以上版本,通过元宝App的"我们"入口,在"派邀请码"里输入邀请 码,即可获得创建派的能力。没有获得邀请码的用户,也可以通过朋友分享的派链接和派号加入派。 元宝派 < WOW, 很棒的元宝派! 邀请朋友一起玩吧~ ot 0 © 邀请成员 复制链接 修改派名 14:31 元宝 Al Hi, 我是元宝! @元宝可以随时向我 提问~保持派活跃我可能会送上惊喜 哦。 66 A .)) (:) 聊点什么 新浪科技讯 2月1日下午消息,腾讯旗下AI助手元宝,正式宣布"元宝派"公测上线,探索AI社交赛道。 新浪科技讯 2月1日下午消息,腾讯旗下AI助手元宝,正式宣布"元宝派"公测上线,探索AI社交赛道。 据悉,"元宝派"是腾讯全新的AI社交探索,用 ...
上元宝,分10亿!腾讯新春主会场正式开启,再引红包狂潮
Huan Qiu Wang· 2026-02-01 09:02
NO. 004 NO. 006 NO. 005 7 污φ*** 2 秋风** @ 日* 已领取 已领取 已领取 NO. 008 NO. 009 NO. 007 @ 梵 ● 九* · 已领取 已领取 赤抽出 NO. 010 NO. 011 NO. 012 规则 派红句 新春领不 抢i 0亿现金红包!万元小马卡天天抽! 领奖时间 (第1轮 2.4 。恭喜获得。 0 e (@ e 0 0 通过不断抽红包,用户每一轮的现金红包金额将逐步累加,在提现日,可直接将"该轮累计现金红包金 额x该轮膨胀卡倍数"的现金总额存入微信钱包,据了解,膨胀卡倍数最高能达到5倍。万元小马卡限量 100张,每张都拥有专属的设计,百只小马形态各异,幸运用户抽中之后可以在2月17日当天完成提现。 分享红包支持转发给微信、QQ好友和社群,让元宝出钱、好友拆红包,分享红包被领取后,还能获得 额外抽奖次数和现金红包。抽中惊喜权益的用户,则可以获取QQ音乐豪华绿钻VIP1天卡或元宝用户专 享美团外卖大额神券。 来源:环球网 2月1日0点,腾讯"上元宝,分10亿"活动正式开启,一上线便引发了全网狂欢:一夜之间超过10张万元 小马卡被"翻牌","元宝出钱、 ...