Investment Rating - The investment rating for Tencent Holdings is "Buy" (maintained) [1] Core Views - Tencent is deeply integrating its products with DeepSeek, showcasing the value of its ecosystem across multiple scenarios. The integration of AI technology into its products is aimed at enhancing intelligence levels and capturing market share, which is crucial for finding new growth paths in the application market. Tencent's ability to combine AI capabilities with its core services in social, content, and finance is creating a responsive network of intelligent services that could generate network effects difficult for competitors to replicate [4][5]. Summary by Sections To C (Consumer Segment) - Several consumer products, including WeChat, QQ Music, and QQ Browser, have integrated DeepSeek. WeChat, with over 1 billion MAUs, is expected to accelerate AI functionality penetration in consumer scenarios due to its content ecosystem. Tencent Yuanbao has also seen significant downloads, ranking first in the Apple China free app download list shortly after integrating DeepSeek [5]. To B (Business Segment) - Tencent's WeChat for Enterprises has launched an intelligent robot that integrates DeepSeek, allowing businesses to create custom "smart assistants" for various internal tasks. This development is expected to enhance user engagement and willingness to pay. Tencent Docs has also integrated DeepSeek, enabling AI functionalities that could increase user payment penetration and drive growth in the B2B market [5][6]. Advertising - The report highlights the potential for AI to enhance advertising conversion rates significantly. AI is transforming the advertising industry by improving the entire chain from production to user experience, similar to the impacts seen with Google and Meta. Tencent's advertising business is expected to see substantial improvements in both revenue and profit due to AI integration [6][7]. Gaming - The gaming sector is stable, with a focus on revitalizing older games through AI capabilities. Tencent's integration of DeepSeek into popular games like "Peacekeeper Elite" is expected to enhance user experience and retention, thereby improving average revenue per user (ARPU) [7]. Financial Projections - The projected net profits for Tencent for 2024, 2025, and 2026 are 220.80 billion, 238.91 billion, and 260.27 billion CNY respectively, with year-over-year growth rates of 40.03%, 8.20%, and 8.94%. The company is expected to maintain a competitive advantage through its comprehensive integration of DeepSeek [8][10].

Investment Rating - The report assigns a positive investment rating to Tencent Holdings (700.HK) [3]. Core Insights - Tencent has launched the TurboS model, which significantly reduces response time and enhances processing capabilities, positioning it competitively against leading models like DeepSeek V3 and GPT-4o [3]. - The introduction of the Tencent Yuanbao desktop version enhances its AI capabilities, supporting various advanced features and achieving a 127% increase in monthly active users since integrating DeepSeek [4]. - Tencent's Interactive Entertainment Group has undergone a structural adjustment to focus on vertical markets and refined operations, aiming to enhance efficiency and competitive strength in specific gaming segments [5]. - The WeChat Mini Store has initiated a brand merchant incentive program to accelerate e-commerce growth, offering reduced service fees and enhanced visibility for participating brands [6]. Summary by Sections AI Developments - Tencent launched the TurboS model on February 27, 2025, which features a 44% reduction in initial response time and doubles the output speed, with a cost-effective API pricing structure [3]. - The Tencent Yuanbao desktop version was released on March 1, 2025, supporting advanced features like 64k token processing and image semantic analysis, contributing to a significant increase in user engagement [4]. Gaming Sector - On February 26, 2025, Tencent's Interactive Entertainment Group announced a new organizational structure focusing on specialized departments to enhance operational efficiency and competitive positioning in the gaming market [5]. E-commerce Initiatives - The WeChat Mini Store's brand merchant incentive program, running from March 5 to June 30, 2025, aims to boost e-commerce growth by offering reduced fees and increased exposure for new brands [6].

（数据宝） 3月3日上榜的成交活跃股中，腾讯控股通过港股通渠道成交金额为90.83亿港元，净买入金额为18.52亿 港元，不仅如此，该股已连续7日出现成交净买入，累计净买入金额为97.29亿港元，其间股价下跌 0.74%。 腾讯控股获南向资金连续7天净买入，累计净买入金额为97.29亿港元，股价累计下跌0.74%。 证券时报•数据宝统计显示，3月3日港股通（包括沪市港股通及深市港股通）成交活跃股合计成交 623.16亿港元，净买入金额为50.16亿港元。 ...

Investment Rating - The report does not explicitly state an investment rating for Tencent Holdings [1]. Core Insights - Tencent has launched the "Lightning War" plan in February 2025, integrating the DeepSeek-R1 model into over ten core products, enhancing search, office, and customer service capabilities [3][4]. - The restructuring of Tencent's AI products into the Cloud and Smart Industry Group (CSIG) aims to leverage B-end technology capabilities with C-end product scenarios, enhancing competitive differentiation in the AI market [4]. - Prosus has reduced its stake in Tencent to 23.89% as of February 21, 2025, and plans to continue reducing its holdings, which may impact Tencent's stock performance [5]. - The game "Peacekeeper Elite" has integrated DeepSeek technology, allowing players to interact with a digital spokesperson for real-time tactical guidance, marking a significant application of AI in gaming [6]. Summary by Sections Company Overview - Tencent's current stock price is 497 HKD, with a market capitalization of 4.56 trillion HKD and a total share capital of 9.179 billion [2]. AI Integration - Tencent's AI capabilities are being integrated into various products, including WeChat and QQ Browser, with features like intelligent assistants and enhanced search functionalities [3][4]. Shareholding Changes - Prosus has reduced its holdings in Tencent, which may lead to a decrease in stock price, but Tencent's stock buyback plans and AI business growth could mitigate this impact [5]. Gaming Sector - The integration of DeepSeek technology into "Peacekeeper Elite" represents a significant advancement in AI application within the gaming industry, enhancing user interaction and experience [6].

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [3] Core Views - Tencent is expected to benefit significantly from the revaluation of AI applications and cloud business, leveraging its advantages in application scenarios and data [6][8] - The company has made organizational adjustments to enhance its AI product lines, integrating multiple AI applications into its cloud business group [16][20] - Tencent's AI applications are already showing positive impacts on advertising and cloud revenue, with AI-driven enhancements leading to increased efficiency and user engagement [25][28] Financial Data and Profit Forecast - Revenue projections for Tencent are as follows: - 2022: 554,552 million RMB - 2023: 609,015 million RMB (9.8% YoY growth) - 2024E: 657,853 million RMB (8.0% YoY growth) - 2025E: 723,411 million RMB (10.0% YoY growth) - 2026E: 780,334 million RMB (7.9% YoY growth) [7] - Adjusted net profit forecasts are: - 2022: 115,649 million RMB - 2023: 157,688 million RMB (36.4% YoY growth) - 2024E: 224,710 million RMB (42.5% YoY growth) - 2025E: 245,071 million RMB (9.1% YoY growth) - 2026E: 280,292 million RMB (14.4% YoY growth) [7] AI Applications and Cloud Business - Tencent's AI applications are integrated with DeepSeek, enhancing capabilities across various services such as social search, financial services, and enterprise solutions [20][21] - The company is focusing on AI-driven advertising, which has already shown significant growth in user engagement and revenue [25][26] - Tencent's cloud revenue is expected to grow as AI applications become more prevalent, contributing over 10% to its IaaS revenue [28] Organizational Adjustments - Recent structural changes at Tencent have moved several AI product lines into the cloud business group, indicating a strategic shift towards unified management of AI applications and infrastructure [16][18] - This adjustment aims to clarify cost and revenue responsibilities while enhancing the efficiency of AI application deployment [16][17] Investment Portfolio and Market Position - Tencent has invested in various internet companies that possess unique scenarios and private data, which are expected to increase in value as AI applications mature [14] - The company is positioned well in the competitive landscape, with a rich ecosystem of applications and a strong user base, allowing it to capitalize on the growing AI market [12][13]

Investment Rating - The investment rating for Tencent Holdings is "Outperform the Market" (maintained) [1][5][19] Core Viewpoints - The integration of AI search capabilities into WeChat, along with the access to Deepseek, is expected to enhance user experience and expand Tencent's ecosystem value [2][3][12] - The domestic search market is currently dominated by Baidu, but the introduction of AI features is leading to a shift in user preferences, with WeChat's monthly active users reaching 800 million in 2022 and over 100 million daily active users in 2023 [2][8][12] - Tencent's AI strategy positions it well for the future, leveraging its user base and scenarios to capitalize on AI advancements, particularly with the Deepseek integration [3][4][14] Summary by Sections AI Integration and User Engagement - WeChat's AI search feature, which is currently in a grayscale testing phase, is expected to significantly enhance user engagement by providing more powerful search capabilities [6][11] - The integration of Deepseek across various Tencent products, including Tencent Yuanbao and QQ Browser, indicates a comprehensive approach to embedding AI functionalities [7][11] Financial Projections and Revenue Potential - The expected advertising revenue from WeChat search is projected to be between 1 to 2 billion yuan in 2024, with a current ARPU of 185 yuan, indicating room for growth compared to competitors [4][17][18] - Tencent's adjusted net profit forecasts for 2024, 2025, and 2026 are 221.9 billion, 249.2 billion, and 273.3 billion yuan respectively, with corresponding P/E ratios of 19, 17, and 15 [5][19][23] Market Position and Competitive Landscape - The report highlights that while Baidu remains the market leader with a 54% share, the rise of AI-enhanced search engines is creating new competition, with Microsoft Bing increasing its market share from 17% to 30% [8][9] - The report emphasizes Tencent's unique position in the AI landscape, suggesting that its ecosystem advantages will allow it to effectively compete and innovate in the AI space [3][14][15]

Investment Rating - The report does not explicitly state an investment rating for Tencent Holdings [1] Core Insights - Tencent has integrated the DeepSeek-R1 model into WeChat, enhancing its AI capabilities and providing users with real-time, accurate answers while ensuring user privacy [3] - The Tencent Yuanbao AI assistant has been upgraded to support dual models, improving response speed by 40% and enabling complex document processing with a 60% efficiency increase [4][5] - Tencent's game "Honor of Kings" regained the top position in global mobile game revenue in January 2025, with revenue nearly doubling from the previous month due to successful marketing strategies [6] Summary by Sections Company Overview - Tencent's current stock price is HKD 474.8, with a market capitalization of HKD 4.54 trillion and a total share capital of 9.179 billion [2] AI Developments - WeChat has begun testing the DeepSeek-R1 model, allowing users to access AI search features that integrate various content sources [3] - The Tencent Yuanbao AI assistant now operates with both the DeepSeek-R1 model and a mixed model, enhancing its capabilities for deep reasoning and real-time updates [4] - Tencent Docs has also integrated the DeepSeek-R1 model, improving document processing efficiency and supporting various document formats [5] Gaming Performance - "Honor of Kings" achieved significant revenue growth, reclaiming its position as the top-grossing mobile game globally, driven by popular in-game events and collaborations [6]

Investment Rating - The investment rating for Tencent Holdings is "Buy" (maintained) [1] Core Views - The report highlights that the new gaming cycle and the commercialization of the WeChat ecosystem are expected to continue driving growth. The integration of AI models like DeepSeek into WeChat is anticipated to enhance user experience and open up new monetization avenues [4][6] - The company is projected to achieve net profits of 193 billion, 217 billion, and 236 billion CNY for the years 2024, 2025, and 2026 respectively, with corresponding EPS of 21.0, 23.6, and 25.7 CNY. The current stock price corresponds to PE ratios of 21.9, 19.5, and 17.9 for the same years [4][7] Financial Summary and Valuation Metrics - Revenue for 2022 was 554,552 million CNY, with a projected increase to 659,038 million CNY in 2024, reflecting a year-over-year growth of 8.2% [7] - Net profit for 2022 was 188,243 million CNY, with a significant recovery expected in 2024 to 192,984 million CNY, representing a year-over-year growth of 67.5% [7] - Gross margin is expected to improve from 48.1% in 2023 to 54.4% by 2026, indicating enhanced profitability [7] - The report notes that the WeChat ecosystem's monetization efficiency is continuously improving, with the GMV of WeChat small stores expected to be 1.92 times that of 2023 by the end of 2024 [6]

Investment Rating - The report does not explicitly state an investment rating for Tencent Holdings [1]. Core Insights - Tencent Cloud has launched the DeepSeek model API, enhancing its competitiveness in AI and cloud computing by providing high-performance services and simplifying development processes [2]. - WeChat's Spring Festival data shows strong demand for digital red envelopes, indicating the growing penetration of WeChat e-commerce in less saturated markets [3]. - WeChat Pay has seen significant growth during the Spring Festival, particularly in cross-border payments, with a 134% year-on-year increase in transaction volume from inbound tourists [4]. - Tencent has announced a new patent for a large language model training method, which improves the model's generalization ability and accuracy, benefiting applications requiring high precision [5]. Summary by Sections Cloud Computing - Tencent Cloud has introduced the DeepSeek model API, becoming the first domestic cloud provider to support this feature along with online search capabilities. This move is expected to attract more enterprises and developers due to its optimized performance and simplified development processes [2]. E-commerce - The WeChat team reported a surge in the use of digital red envelopes during the Spring Festival, with notable growth in gift categories such as snacks and books, indicating a unique competitive advantage in less saturated markets [3]. Payment Services - WeChat Pay experienced a robust performance during the Spring Festival, with over 1 billion custom red envelope designs created by users. The service saw a 134% increase in transaction volume from inbound tourists, particularly in regions like Luxembourg [4]. Artificial Intelligence - Tencent's new patent for a large language model introduces a comparative learning mechanism that enhances the model's ability to distinguish between correct and incorrect expressions, which is crucial for applications like intelligent customer service [5].

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings with a target price of HKD 430 [4][56]. Core Insights - The company is expected to achieve a revenue of RMB 1681.7 billion in Q4 2024, representing a year-over-year growth of 8.4%. This growth is primarily driven by the gaming and online advertising sectors [1][43]. - The gross margin is projected to be 53.5%, an increase of 3.6 percentage points year-over-year, with a gross profit of RMB 900.2 billion, reflecting a 16.1% increase [1][49]. - The operating profit is forecasted to be RMB 525 billion, a year-over-year increase of 28.7%, with a Non-IFRS net profit of RMB 549.3 billion, also up 28.7% year-over-year [1][49]. Summary by Sections 1. Value-Added Services - The revenue from value-added services is expected to reach RMB 766.1 billion in Q4 2024, a year-over-year increase of 10.9%. Game revenue is projected at RMB 475.3 billion, reflecting a 16.2% growth [1][43]. - Domestic game revenue is anticipated to be RMB 319.4 billion, up 18.3% year-over-year, driven by popular titles like "Honor of Kings" and "Peacekeeper Elite" [12][25]. - New game releases such as "Valorant" and "Dungeon & Fighter: Origin" are expected to contribute to revenue growth in Q4 2024 [13][19]. 2. Social Network - Social network revenue is projected to be RMB 290.9 billion in Q4 2024, a 3.1% increase year-over-year, driven by the growth of WeChat mini-games [1][26]. - The number of monthly active users for mini-games reached 500 million, with daily active users at 100 million, showing a 10% year-over-year growth [26][28]. 3. Marketing Services - The marketing services revenue is expected to be RMB 337.4 billion in Q4 2024, a year-over-year increase of 13.2% [30][34]. - The growth is anticipated to be supported by the recovery of social retail sales and the integration of WeChat's ecosystem for enhanced marketing efficiency [34][35]. 4. Financial Technology and Enterprise Services - Financial technology and enterprise services revenue is projected at RMB 558.4 billion, reflecting a 2.7% year-over-year growth [2][37]. - The improvement is attributed to a slight recovery in commercial payment services and stable cloud service revenues [37][38]. 5. Financial Performance - The company is expected to maintain steady revenue growth, with a projected Non-IFRS net profit of RMB 2,223.2 billion for 2024, reflecting a 41.0% growth year-over-year [58]. - The report highlights the potential for operational leverage to be released as high-margin businesses like video accounts and live e-commerce continue to grow [55][56].