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快手也来「凑热闹」,春晚红包到底有什么「魔力」?
3 6 Ke· 2026-02-10 06:50
Core Insights - Kuaishou has officially announced a partnership with CCTV's Spring Festival Gala, utilizing live streaming, on-demand, and short video formats to present the 2026 gala content, with users able to receive cash red envelopes through interaction [1] - The competition for user engagement during the Spring Festival has shifted significantly, with major companies like Tencent, Baidu, and Alibaba investing a total of at least 4.5 billion yuan in cash red envelopes for AI product user acquisition [2][4] - This year's marketing strategy marks a fundamental shift in focus from mobile payment and short video traffic to positioning in the AI era, indicating a new competitive landscape [4] Group 1: Red Envelope War Evolution - The red envelope tradition has evolved through four distinct phases over the past decade, starting with the "payment entry competition" phase from 2015 to 2018, where Tencent and Alipay battled for dominance [5][6] - The second phase from 2019 to 2023 focused on "traffic ecosystem expansion," with companies like Baidu, Kuaishou, and Douyin increasing red envelope amounts to drive user engagement and ecosystem growth [6] - The current phase from 2023 to 2026 is characterized by a decline in red envelope activities, with companies now prioritizing more direct marketing strategies and user conversion [6] Group 2: AI Integration and Strategic Positioning - The 2026 red envelope activities are deeply integrated with AI products, requiring users to interact with AI assistants to earn rewards, marking the beginning of the "AI entry positioning phase" [6][10] - Major companies are investing heavily in AI to secure a foothold in the rapidly growing AI consumer market, projected to reach $1.3 trillion by 2030, with an annual growth rate exceeding 35% [12] - The Spring Festival serves as a critical opportunity for companies to establish user habits and expand their user base, as it is the only time of year that can achieve nationwide reach [15] Group 3: Challenges and User Retention - Despite the significant investments, companies face challenges related to user retention, as past experiences show that cash incentives often lead to low long-term engagement [21][23] - The quality of user interaction data is also a concern, as simplified motivations for engagement can lead to poor data quality, which negatively impacts AI model performance [23][24] - Ultimately, the success of AI assistants will depend on their inherent value and ability to solve real user problems, rather than solely on financial incentives [24]
腾讯张军发文庆祝QQ上线27周年:轻舞飞扬已经不见,QQ还在
Feng Huang Wang· 2026-02-10 05:42
凤凰网科技讯 2月10日,腾讯QQ迎来其诞生后的第27个年头。腾讯公司公关总监张军也发文庆祝QQ上线27周年纪念日,并祝福QQ生日快乐。张军表 示,"27年前,一串滴滴声中,稀里糊涂地开始了上网的征程。一路趟过拨号上网,宽带,3G,4G乃至5G,暮然回首,轻舞飞扬已经不见,QQ还在。" 腾讯官方也发文回顾了这一即时通讯巨头的成长历程。据腾讯介绍,1999年2月10日,在深圳的一间格子办公室里,OICQ的第一个版本——OICQ 99 beta build 0210正式问世,标志着腾讯QQ的诞生。进入21世纪后,QQ用户规模迅速扩张,2001年注册账户数突破1亿,逐步覆盖全国,成为网民基础通讯工具。 然而,进入移动互联网时代后,QQ面临着来自自家产品微信的激烈竞争。为了唤起用户的情怀记忆,QQ近年来逐步开始找回当年的经典功能。2025年12月 8日,PC端QQ经典模式回归,让老用户重温旧时光;2026年1月24日,QQ秀全新回归,再次点燃用户的个性化表达热情;2026年2月6日,QQ农场经典回 归,让用户重温偷菜乐趣。 ...
元宝换了个方式发红包,腾讯的AI社交实验还在继续
3 6 Ke· 2026-02-10 05:07
Core Insights - The competition among internet giants for user engagement through red envelope distribution has intensified as the Spring Festival approaches [1] - Tencent's new red envelope feature in WeChat, triggered by sending the word "元宝," aims to facilitate user access to the Yuanbao app and cash rewards [2] - Tencent's strategy includes a significant investment of 1 billion yuan in red envelopes to replicate the success of WeChat's previous red envelope campaigns [3] Tencent's AI Social Strategy - Tencent is leveraging its social media dominance with WeChat and QQ to enhance its AI social capabilities, emphasizing the importance of AI in social interactions [5] - The Yuanbao app's new feature, Yuanbao Party, aims to create an AI-driven social environment, allowing users to engage in various social activities [6][7] - Yuanbao Party integrates AI as a structural component of social interactions, moving beyond traditional chatbots to create a more engaging user experience [9] Competitive Landscape - The competition in the AI application space has evolved from traditional red envelope battles to a focus on AI entry points, with major players like Baidu and Alibaba also investing heavily in cash rewards [3] - Tencent's Yuanbao app has quickly risen to become one of the top AI applications in China, with significant user engagement metrics [14][15] - The market is witnessing a shift towards comprehensive AI applications that integrate seamlessly into users' daily lives, with Tencent aiming to establish Yuanbao as a key player in this space [17] Future Outlook - Tencent's ongoing investment in AI and its strategic focus on user experience and product longevity are critical for maintaining competitiveness in the rapidly evolving AI landscape [19][20] - The company is building a robust AI model development framework to support its long-term AI strategy, with a focus on commercializing AI applications [23][25] - The success of Yuanbao Party could lead to deeper integration with Tencent's existing services, potentially creating a new social AI entity [25][26]
AI也能发红包!“元宝派”掉落红包玩法上线
Huan Qiu Wang· 2026-02-10 05:00
15.5 提现中,预计24内小时到账 查看绑定账户 4个红包, 共30元, 23秒被抢光 【环球网科技综合报道】2月10日,腾讯宣布元宝春节红包活动玩法升级,元宝派掉落红包玩法正式上 线,聊天就能领红包。春节期间,用户创建元宝派、在派内聊天、@元宝互动、派内发起一起听一起看 活动,都有机会触发拼手气红包,派内全员都能领,并可快速到账微信钱包。只要气氛到位,元宝会找 准时机主动发红包,为聊天助兴。派内越活跃、聊天越精彩,元宝发红包的概率就越高。 "| " 9:41 元宝的红包 囲 大吉大利,恭喜发财 6 元宝 送你新年元气红包 上元宝, 万元红包等你抢 六 >> 6.8 = >> 米 >> >> 将直接存入微信零钱 上 「元宝」分 10亿现金 > 福袋惊喜由元宝提供丨关闭广告 × 除了在元宝派里能抢红包,在微信里聊天,也有机会掉落红包。2月10日至2月16日期间,在微信对话框 输入特定关键词,就可以触发元宝定制红包雨,有机会抽中现金红包。(勃潺) < 元宝派红包啦(6) 有惊喜诶 i FFF 哇我看看 B 怎么触发他~ 9 9 我也来试试 9 B S S 开元进宝! 0 开元进宝! ● Q ଞ୍ଚି (+ (• ...
千亿级景林密集调仓换股
Shang Hai Zheng Quan Bao· 2026-02-10 04:56
Core Viewpoint - Jinglin Asset has made significant adjustments to its stock holdings in the fourth quarter of 2025, increasing its positions in key technology stocks while reducing exposure to others, reflecting a strategic focus on sectors like AI and new energy [1][6][9]. Group 1: Stock Holdings and Changes - As of the end of 2025, Jinglin Asset held stocks in 28 companies in the US market, with a total market value exceeding $4 billion [1]. - The top ten holdings include Google A, Meta, Pinduoduo, NetEase, Manbang Group, Futu Holdings, NVIDIA, Alibaba, Intel, and Atour, with Chinese stocks still dominating the portfolio [1][10]. - The largest holding shifted from Meta to Google A, with Google A valued at approximately $841.97 million, reflecting an increase of 926,084 shares from the previous quarter [2][3][10]. Group 2: Investment Strategy and Focus Areas - Jinglin Asset is focusing on sectors such as AI, new energy, smart driving, and humanoid robots, believing these areas will continue to see rapid growth and investment from both China and the US [1][9]. - The firm emphasizes a balanced global investment strategy, selecting companies with strong valuations and cash flows to mitigate risks while capitalizing on growth opportunities [9]. - The CEO highlighted the importance of major AI application platforms like Google, Apple, ByteDance, Tencent, and OpenAI, predicting that 2026 could be a pivotal year for AI agents [9]. Group 3: Recent Trading Activity - In Q4 2025, Jinglin Asset increased its holdings in Intel by 694,363 shares and in Futu Holdings by 139,473 shares, while also initiating a position in Broadcom [6]. - The firm significantly reduced its holdings in NVIDIA by 1.54 million shares and in Meta by 229,056 shares, alongside partial reductions in other stocks like TSMC and UnitedHealth [6].
又见大厂狂撒福利!元宝宣布:微信聊天发送“元宝”有福袋掉落,红包将直接存入微信零钱;豆包:将通过总台春晚送出超过10万份科技好礼
Mei Ri Jing Ji Xin Wen· 2026-02-10 04:30
Group 1 - The core activity of Tencent's "元宝" involves distributing 10 billion cash red envelopes, which has generated significant online excitement and engagement since its launch on February 1 [11][22] - Users can participate in the main event by updating the 元宝 app and accessing the "抢10亿" section, where they can earn multiple chances to win cash prizes and other rewards through daily tasks [11][17] - The event includes a special "祝福语红包" feature, allowing users to send specific phrases to trigger additional red envelope opportunities, enhancing user interaction and engagement [19][22] Group 2 - The "豆包过年" New Year event by 豆包 offers over 100,000 technology gifts and cash red envelopes during the Spring Festival, showcasing a blend of AI technology and consumer engagement [5][8] - Prizes include advanced tech products like robots, 3D printers, and electric vehicles, all integrated with 豆包's AI capabilities, indicating a strong focus on innovation and user experience [5][9] - The event encourages users to engage with the 豆包 app through interactive features and rewards, further promoting the app's usage during the festive season [7][8]
首个产业级2Bit量化新突破 腾讯混元推出0.3B端侧模型
Ge Long Hui A P P· 2026-02-10 04:11
格隆汇2月10日|基于首个产业级2Bit端侧量化方案,腾讯混元今天正式推出一款面向消费级硬件场景 的"极小"模型HY-1.8B-2Bit,等效参数量仅有0.3B,内存占用仅600MB,比常用的一些手机应用还小。 通过对此前混元的小尺寸语言模型——HY-1.8B-Instruct进行2比特量化感知训练(QAT)产出,这一模 型对比原始精度模型等效参数量降低了6倍,并且在沿用原模型全思考能力同时,在真实端侧设备上对 比原始精度模型生成速度提升2—3倍,可大幅提升使用体验。此次腾讯混元推出HY-1.8B-2Bit模型,可 以在边缘设备上无压力部署。这也是首个在实现2bit产业级量化的端侧模型实践。 ...
微信内聊天可触发“元宝”红包,腾讯升级元宝春节红包玩法
Xin Lang Cai Jing· 2026-02-10 03:57
新浪科技讯 2月10日上午消息,腾讯宣布元宝春节红包活动玩法升级,元宝派掉落红包玩法正式上线, 聊天就能领红包。春节期间,用户创建元宝派、在派内聊天、@元宝互动、派内发起一起听一起看活 动,都有机会触发拼手气红包,派内全员都能领,并可快速到账微信钱包。 此外,除了在元宝派里能抢红包,在微信里聊天,也有机会掉落红包。2月10日至2月16日期间,在微信 对话框输入特定关键词,就可以触发元宝定制红包雨,有机会抽中现金红包。 责任编辑:杨赐 新浪科技讯 2月10日上午消息,腾讯宣布元宝春节红包活动玩法升级,元宝派掉落红包玩法正式上线, 聊天就能领红包。春节期间,用户创建元宝派、在派内聊天、@元宝互动、派内发起一起听一起看活 动,都有机会触发拼手气红包,派内全员都能领,并可快速到账微信钱包。 此外,除了在元宝派里能抢红包,在微信里聊天,也有机会掉落红包。2月10日至2月16日期间,在微信 对话框输入特定关键词,就可以触发元宝定制红包雨,有机会抽中现金红包。 < 元宝派红包啦(6) 有惊喜谈 (8) 4-20 哇我看看 怎么触发他~ 9 A 发展集团 B 我也来试试 S S (8) A (2) 开元进宝! 0 开元进宝 ...
沪游双周报|沪杭关注游戏出海,广州启动游戏扶持项目申报
Xin Lang Cai Jing· 2026-02-10 03:50
Policy Updates - Beijing is accelerating the construction of the Future Digital Space Innovation Experimental Zone, with the unveiling of the "Shougang Park eSports Center" and the launch of a 5,400 square meter gaming eSports incubator [1] - Shanghai's information transmission, software, and information technology services industry is projected to grow over 22% by 2025, reaching a scale of 1.7297 trillion yuan, making it the third largest industry in the city [1] - The Pudong District is integrating eSports into its cultural and tourism activities, with plans for a "National eSports Carnival" as part of its development matrix [1] - During the Shanghai Two Sessions, representatives suggested supporting the "New Three Samples" (online literature, online games, online films) for cultural export [1] - Zhejiang Province emphasizes cultural "New Three Samples" for international influence during its 14th Five-Year Plan [1] Industry Insights - In January 2026, 177 domestic games and 5 imported games received approval from the National Press and Publication Administration, maintaining a high level of game approvals [2] - The first AI virtual idol in China, Yuri, received identity certification, indicating a growing trend in AI integration within the gaming and eSports sectors [2] - Guangzhou's internet gaming service revenue exceeded 56.8 billion yuan in 2025, with a year-on-year growth of 18.8%, highlighting the sector's rapid development [2] - The Guangzhou Game Industry Service Center has been established to support the lifecycle development of gaming companies [2] Events and Initiatives - Douyin Mini Games launched a cash incentive policy for Q1 2026, offering up to 40% cash rewards for game consumption [3] - The INDIE Live Expo, Asia's largest independent game festival, is scheduled for April 25, 2026, providing a platform for independent game developers [4] - The 2026 AGF Asia Game Fair will take place from October 2 to 5 in Guangzhou, featuring over 1,000 IPs and 7,000 cultural products [4] - The Fourth Sci-Fi Planet Competition is open for global project submissions, with a total prize pool of 1.75 million yuan, including 600,000 yuan for the sci-fi game category [4]
小摩:维持对中国股市正面看法,首选腾讯、老铺黄金、贵州茅台等
Ge Long Hui A P P· 2026-02-10 03:27
Group 1 - Morgan Stanley reaffirms its bullish strategy on the Chinese consumer market ahead of the Lunar New Year, focusing on high-end liquor, premium protein (new dairy products and black-haired cattle), key condiments, gold, and the tourism industry [1] - Historical data indicates that the appreciation of the RMB against the USD will enhance returns in the Chinese stock market, with cyclical or growth stocks typically outperforming defensive stocks [1] - Morgan Stanley maintains a positive outlook on the Chinese stock market but emphasizes the need for more refined stock selection, highlighting preferred stocks such as Tencent, Lao Pu Gold, MGM China, TAL Education, Trip.com, Haitian Flavoring, Kweichow Moutai, Mengniu, and Wuliangye [1]